Media Portfolio - Church Executive · 2020-03-06 · 2 CHURCH EXECUTIVE MAGAZINE | MEDIA KIT 2014 Reach the most influential leadeRs in ameRica’s laRgest chuRches and mega chuRches

2014INTEGRATED

Media Portfolio

Empowering Leaders to Become Better Stewards

2 C H U R C H E X E C U T I V E M A G A Z I N E | MEDIA KIT 2014

Reach the most influential leadeRs in ameRica’s laRgest chuRches and mega chuRches

As the industry’s most reliable source for management-based news, trends and issues affecting church leaders, Church Executive magazine has built a trusted relationship with readers, advertisers and sponsors alike. In addition to practical strategies, Church Executive features exclusive research, analysis and insightful columns by some of today’s most trusted church management thought leaders.

Church Executive reaches more than 40,000 of the most influential church leaders in the country. It is considered the go-to business resource for senior pastors, executive pastors and business administrators at the largest churches and megachurches in America.

A strategic mix of targeted topics, special series and customized departments drill down on the detailed “how-to” information church leaders need most, including:

• Risk management • Pastor-friendly A/V• Youth ministry• Children’s ministry• Commercial kitchens• Accessibility • Transportation• Generosity• Multi-site development• Construction• Food service

• Stewardship • Capital campaigns• Fund raising• Continuing education• Insurance • Church management software (ChMS)• Safety & security• Human resources• Legal • Marketing & PR

• Volunteer management• Foreign missions & travel• Leadership• Outreach• Taxes• Acoustical design• Technology • Non-profit governance• Faith-based travel• Finance• Worship center design

In addition to a bimonthly print and digital magazine, Church Executive publishes a twice-monthly e-newsletter, topical E-books and “Church Executive TV,” and maintains a dynamic website: churchexecutive.com. Through all our media, we provide high-quality information designed to meet the business needs of our readers.

Our mission, in short, is to help church leaders become better stewards.

75%are the senior leaders at their churches

Of Church Executive readers

On the cover: Photo courtesy of Willow Creek Community Church, South Barrington, IL

Hazel Dell Christian Church in Carmel, IN. Photo courtesy of arcDESIGN, in Indianapolis, IN


DEMOGRAPHICS | WHO YOU’LL REACH

Church Executive readers:81.33% Senior / Executive / Associate Pastor29.34% CFO / Business Administrator / Director of Operations8.11% Other6.56% Consultant5.02% CEO / President / Owner3.09% Manager / Staff

1.54% Sales / Marketing Director / Manager / Staff

Percentages of Church Executive readers that own / operate:83% Youth ministry programs51% Playgrounds 42% Vans38% Preschools37% Gymnasiums31% Cafés / coffee shops31% Summer camps29% Commercial kitchens28% Buses27% Sports leagues / teams

Percentages of Church Executive readers that plan to purchase the following products / services in 2014: 58% Computer hardware55% A/V equipment49% Computer software34% Educational materials28% Continuing education28% Furniture28% Printers / copiers27% Insurance26% Safety and security systems 26% Internet / web hosting

81%are business administrators, directors of operations or chief finance officers (CFOs)

Calvary Church in Orlando, FL


Less than $100,000

$100,001$250,000

$250,001$500,000

$500,001$1,000,000

$1,000,001$3,000,000

$3,000,001$5,000,000

More than$5,000,000

4.76%

13.10%

13.89%

13.10%

9.92%

34.92%

10.32%

ChurCh ExECutivE REadERS makE thE SpEnding dEciSionS!

35% Have annual operating budgets of $1 million to $3 million

23% Have annual operating budgets of $3 million-plus

whEn you advERtiSE in ChurCh ExECutivE,you’re reaching the corporate decision-makers of America’s largest churches and megachurches. They’re the people who make the final decisions on church spending. Church Executive is one of the best opportunities you have to reach them.

The Chapel, Akron, OH

AnnuAl operAting budgets


2014 EDITORIAL CALENDAR

JANUARY / FEBURARY MARCH / APRIL MAY / JUNE JULY / AUGUST SEPTEMBER / OCTOBER NOVEMBER / DECEMBER

Accessible Churches Vision Loss Mobility Challenged — — Hearing & Sound —

Pastor-Friendly A/V Audio Video Maximizing Music Architectural Lighting Presentation Tools Speakers & Mics

Construction Maximizing Your Space New Kitchen Construction & Food Service

Green Construction Elements Youth Spaces Family-Friendly New Construction

Pre-engineered Multipurpose Facilities

Generosity Capital Campaigns for New Facilities

Capital Campaigns for Debt Reduction

Small-Project Fundraising Attracting Large Donors Driving Sustained Giving Capital Campaigns for Endowments

Multi-Site Development Signage Strategies to Ensure Consistency

— Satellite Solution: What to Build or Buy / Renovate

Ensuring Satellite / Home Church Consistency

Staffing & Management —

Feature 1 Retreats (Domestic) Travel / Pilgrimages(International)

Online / Continuing Education Management Software Part 1: How to Engage Members

Management Software Part 2: Business Operations

“Good Steward” Awards: Church Profiles

Feature 2 Organizing a Great VBS Program

New-School Giving Options Bibles & Bible Software Payroll for Pastors Children’s Safety & Security (Technology)

Lighting: From Parking Lot to Sanctuary

Feature 3 — Is It a Good Time to Take Out a Loan?

How to Be a Good Lending Prospect

Pews & Theatre Seating How to Do a Signage Audit How to Choose the Right Van or Bus

Ad Closing January 2, 2013 March 3, 2014 May 2, 2014 July 1, 2014 September 3, 2014 October 29, 2014

Digital SupplementSoftware:

Bible Software, Management Software, Mobile Technologies

Interior Elements:Seating, Lecterns, Carpet,

Storage, Lighting, Windows, Signage

Church AccessibilityHearing & Sound, Vision Loss

& Mobility Challenged

Commercial Kitchens / Food Service

A/V:Audio, Video, Lighting,

Acoustics, Stage Production

Construction:Multipurpose, Sanctuary,

Children’s Spaces, Sports- and-Rec, Classrooms

Continuing Education:Online, In-class, Business Courses, M.Div Degrees,

Chaplaincy Training

Materials Due January 6, 2013 March 5, 2014 May 6, 2014 July 3, 2014 September 5, 2014 October 31 , 2014

Risk Management Disasters & Emergencies Legal & Finance Vehicles & Drivers Staff & Volunteers Children & Youth Buildings & Property

PLUS, MONTHLY DEPARTMENTS:

• Human Resources

• Financial Solutions

• Legal Advice

• Tech Solutions

• Books & Publishers

Presbyterian Church of Shinkwang Iksan Korea


E-MEDIA OPPORTUNITIES

Church Executive DigitalChurch Executive Digital is everything the

print edition is — and more. Not only is it instantly available 24 / 7 / 365, it features expanded articles and additional in-depth information that isn’t always included in the print edition.

EASE OF NAVIGATIONChurch Executive Digital features the

same page-by-page “turning” capability as our print edition. The interactive Table of Contents links directly to specific articles within the publication. Search the entire magazine for articles that contain key words of interest. Click on ads and go directly to company websites — all with the click of a mouse!

PORTABILITYAvailable on Smartphones, tablets, laptops

and desktops, Church Executive Digital provides instant access to all the news, articles and special features that have made us an industry leader.

ChurchExecutive.comChurchExecutive.com is all about immediate

results. ChurchExecutive.com provides targeted,

easy-to-find information and insights for the busy church administrator. With robust E-Books, white papers, archival materials, webinars and more, ChurchExecutive.com is a one-stop source of market intelligence for its readers and a lead generator for its advertisers.

The majority of our marketing programs are integrated. Multiple lead-generation vehicles are designed to deliver prospects to your inbox year-round.

LEADERBOARDSize: 728 X 90 pixels

MEDIUM RECTANGLESize: 300 X 250 pixels

3:1 RECTANGLESize: 300 X 100 pixels

ALSO AVAILABLE ON INTERIOR PAGES:

• Medium Rectangle Size: 300 X 250 pixels

• Full Banner Bottom of Page Size: 468 X 60 pixels

• Video Banner Size: 250 X 250 pixels

Photo courtesy of Willow Creek Community Church


ADDITIONAL OPPORTUNITIES

Church Executive e-NewsletterChurch Executive’s e-Newsletter is our bi-weekly newsletter

for the church and megachurch leadership community. Delivered more than 4,000 pastors, senior pastors and

administrators twice a month, the Church Executive e-Newsletter is one of our most highly regarded products. This flagship e-Newsletter delivers the latest product developments, insights, case studies, best practices and breaking news that are vital to church operations.

TOP BANNERSize: 600 X 80 pixels

SIDE BANNERSize: 180 X 180 pixels

WIDE SKYSCRAPERSize: 160 X 600 pixels

Bottom BannerSize: 600 X 80 pixels

PRODUCT SPOTLIGHT Size: 300 X 100 includes a photo, link and up to 175 words of copy.

Church Bulletin BoardThe Church Bulletin Board for the Digital Age!

Why do so many companies place Marketplace ads in Church Executive magazine? Because they work!

A Marketplace ad is a hassle-free and effective way to get immediate results for anything you want to buy or sell. Place your ad on ChurchExecutive.com to get the targeted response and promising leads you need for key buyers and top decision-makers at the largest churches in the United States.

• Present your new and used products for sale• Showcase services for the church market• Highlight career & education opportunities• Spotlight travel & tour destinations and attractions• Promote conventions, meeting facilities, events and retreats

Access a ready-to-buy market — nationally, regionally, by state or locality

Easy to use — Include your logo and your URL — and the customers are a click away

Cost-effective — Less expensive than a classified ad in your local paper

Church Executive Buyer’s GuideThe Church Executive Buyers’ Guide provides a comprehensive online directory

of products and services specifically targeted to churches.

It features:• Multiple categories• Google map of your service location• Year-round exposure to the leaders of America’s largest churches

North Point Community Church, Alpharetta, GA

83%of readers own /operatea youth ministry program


SponSoRShip oppoRtunitiES

48%of readers pass along the magazine

church Executive E-BooksChurch Executive E-Books offer sponsors a comprehensive

digital platform for sharing in-depth information about specific technologies, products and applications. In a 4-, 8- or 12-page digital format, our exclusive E-Books provide one-of-a-kind opportunities to address industry topics from the unique perspective of professionals who work in the business every day!

This unique digital platform allows you to embed videos, slide sets, testimonial audio tracks and more, providing a multi-media informational experience for our readers.

anaLyticS:• Your new E-Book will be hosted on ChurchExecutive.com for two months, after which it will be archived permanently on ChurchExecutive.com• You will be provided the name and contact information of those who downloaded your E-Book.• After two months, a high resolution PDF of the E-Book is provided to each sponsor to use as handouts/reprints, as a sales tool or as a promotional tool at trade shows, in convenient tablet -or laptop-based sales presentations, product demos, direct mailers, etc.

BEnEfitS foR SponSoRS:• Separates your company from your competitors • Provides additional exposure to your products through an educational platform• Promote and highlights your company’s expertise and specialty areas• Allows you to create your own dialogue with your potential customers• Positions you as a thought leader in the industry• Cost-effective

Bi-monthly digital Supplements

Every other month, Church Executive features a special interest topic in its Digital Supplement Series. Please refer to the 2014 Editorial Calendar on page 5 for details.

church ExecutivetvIt’s nEW. It’s EXCITInG.

And it stars YOu.

Be featured on ChurchExecutiveTV!

If your company has webinars, tutorials, interviews or any video content that you want to gain exposure for, ChurchExecutiveTV provides the opportunity to air your material to a wider audience.

Your memorable footage will be streamed on ChurchExecutive. com — and it can be transferred to your own website for your customers to view!

ChurchExecutiveTV is also offering a unique service to companies that want to capitalize on trade show exhibits at the NACBA and WFX Expos. You will receive a 2-minute live interview by a member of the ChurchExecutiveTV team, while a professional videographer captures your message, showcases your booth, and highlights your company, products and services.

Roundtable discussionsAt key industry meetings and events, Church Executive

“Roundtable Discussions” focus on hot-button issues and best practices for church business administration. Participants include key industry thought leaders who share their expertise, as well as their predictions on future trends.

The resulting information is featured in a subsequent issue of Church Executive. Sponsorships are available for the Roundtable Discussions, the published article — or both! This is an outstanding way to position your brand with the issues that church administrators care most about.

Ask your Church Executive account executive for pricing and details.

First Baptist Church of Central Florida


SponSoRShip oppoRtunitiES

THE

2014 the good Steward awards – 2014Church Executive’s annual Good Steward Awards celebrates companies and organizations that have demonstrated

best practices in the following six categories:

FACILITIESConstruction (green, adaptive re-use, multi-site, multipurpose, expansion, accessibility), disaster recovery, children’s spaces, sports

and recreation, food service.FInAnCE

Responsible investing, financial transparency, cost savings, financial education/ministry.FunDrAISInG

Capital campaigns, small-project fund raising, alternative revenue.LEADErShIP

Overcoming challenges, staff management (training, workplace culture, managing a multi-site staff), innovative outreach.SAFETY & SECurITY

Child protection, staff management (exceptional screening processes), risk management.TEChnOLOGY

Multi-site management, on-line and mobile giving solutions, maximizing social media (Facebook, Twitter and Linkedin), accommodating worshippers with special needs, awe-inspiring theatrical productions/worship arts.

The coveted Good Steward Award recognizes companies for giving attention above and beyond the norm. An unlimited number of awards go to the companies that have demonstrated concern, commitment, leadership and innovation to make a difference in critical areas of church management and leadership.

Special SectionsSpecial sections mean extra advertising

opportunities for you. Every issue of Church Executive features a special section that is devoted to those topics that most concern our readers. Past topics have included:

• Risk Management• Construction• Pastor-Friendly A/V• Church Accessibility• Generosity• Multi-Site Development• More

These and other targeted topics offer out-standing opportunities to reach your desired demographic quickly and effectively.

Church Executive webinarsChurch Executive offers sponsors the opportunity to host

feature-length webinars on topics that are critical to our readers. Sponsors present to and engage with a live digital audience that includes leaders and decision-makers in the industry.

Church Executive promotes your presentation and secures registered attendees through:• An e-blast to our digital database introducing the webinar series and a call-to-action to register.• An editorial mention in each edition of the Church Executive bi-monthly e-Newsletter. • Banner ads on our website that feature your company and the sponsored webinar. • Social media, including Twitter and Facebook promotion.

Your new webinar will be hosted on ChurchExecutive.com for two months. Sponsors will be provided the name and contact information of all registered attendees.

Co-Cathedral of the Sacred Heart in Houston, TX


SPECIALTY TREATMENTS

Church Executive PrintFRENCH DOOR COVER:

Church Executive’s front cover folds open from the center to invite potential customers in to view your products / services.

GATEFOLD COVER: Front cover unfolds to reveal your company’s multiple-page promotion.

BELLY BAND: Wrap your advertisement around the pages of Church Executive.

Bands vary in width, card stock and color.

HALF COVER TIP: Make a lasting first impression by advertising over half of Church

Executive’s front cover.

POLYBAG: Place your advertisement in Church Executive’s plastic protective

covering. Our polybags ensure your advertisement and our publication arrives in great condition.

PEEL-OFF COVERS: Call for Pricing. Church Executive’s front cover unfolds to reveal sponsor company

logos.

INSERT: Call for Pricing. Insert your message in between the pages of Church Executive

on a specialty card. Paper size and stock vary according to preference.

BLOW-IN: Call for Pricing.Put your advertisement on an unattached card in between the pages

of Church Executive.

COUPONS: Call for Pricing. Enclose your promotional discounts within our publication or polybag.

BUSINESS REPLY CARD (BRC): Call for Pricing. Reach our readers by providing your pre-addressed mail cards within

our publication.

REPRINTS: Call The Reprint Outsource 1.717.394.7350.Reprint a desired article for your own distribution (minimum 100 copies).

BONUS DISTRIBUTION: Call for Pricing. Extra distribution at the largest industry trade shows: NACBA, WFX. Polybag opportunities available.

SPONSORSHIP OPPORTUNITIES

Church Executive Digital

Video ads: An interactive video plays in the magazine when a reader clicks your ad.

Peel-back ads: The upper-right corner of our website peels back to reveal your ad.

DIGITAL PRODUCT / SERVICE SPOTLIGHTS:You can write 175 words about your product or service

complete with a company logo, link to your website and product photo, to be included in Church Executive’s Digital Edition! These ads run 300 x 250 pixels.

Please contact your Account Executive for pricing and details.

DIGITAL SPECIFICATIONS | churchexecutive.com

Leaderboard Top Banner728 X 90 pixels

Medium Rectangle300 X 250 pixels

3:1 Rectangle300 X 100 pixels

Wide Skyscraper (160 X 600 pixels)

Bottom Banner (600 X 80 pixels)

Send Digital Ads to:

[email protected]

• 72 dpi•.jpg or .png only• RGB no CMYK• No .gifs or flash files please

58%of readers plan on purchasing computerhardware in 2014

Faith Church, New Milford, CT


CONTACTS

Publisher / Editor in ChiefSteve [email protected] ext. 205

Editor Rez [email protected]

Managing Editor RaeAnn [email protected] ext. 204 Associate PublisherSali [email protected] ext. 209

National Advertising ManagerAlexandra [email protected] ext. 219 Senior Art DirectorRenée [email protected] ext. 207

Production DirectorKevin [email protected] ext. 203

Photo courtesy of Churches by Daniels Construction. Word of Life Church in Flowood, MS

advertising specifications

PRINT• Formats High–resolution PDF files preferred; we also accept:

EPS, PSD, PNG and high-resolution JPG files. Note: Only high-resolution, press-ready PDFs created in a full version of Adobe Acrobat 6.0 & higher can be accepted, CMYK format and color images: Bicubic Down Sampling to 600 pixels per inch.

• Type/Fonts must be converted to outlines when exporting from Illustrator as an EPS OR the fonts should be provided with your submission. (We cannot accept PC fonts.) If fonts cannot be outlined, original fonts should be provided. Note: If fonts are not compatible, we reserve the right to replace fonts as needed.

• Resolution of all files should be a minimum of 266 dpi (including imported files). 300 dpi at 100% is the preferred resolution.

• Color ads (and imported files) must be in CMYK, not RGB.

SUBMISSION of your ads can be supplied in the following ways:

• E-mail your files (only if under 25 MB — Note: Files can be stuffed or zipped for e-mail transfer, which usually decreases files by half the size) to: [email protected].

• Upload your files: Go to www.powertrademedia.com/uploadfiles

AD SIZES (in inches)

2-page spread (bleed) 16.5 x 11.125 (trim) 16.25 x 10.875 (live area) 0.375 from trim

Full page (bleed) 8.375 x 11.125 (trim) 8.125 x 10.875 (live area) 0.375 from trim

1/2-page spread (bleed) 16.5 x 5.5 (trim) 16.25 x 5.375 (non-bleed) 15.25 x 4.75 (live area) 0.375 from trim2/3 page (vertical) 4.75 x 9.751/2 page (island) 4.75 x 7.251/2 page (horizontal) 7.25 x 4.751/3 page (vertical) 2.25 x 9.751/3 page (square) 4.75 x 4.751/4 page (vertical) 3.5 x 4.75

AD PRODUCTIONPower Trade Media™ will produce / design ads for advertisers at a rate of $125 / hour if requested. Components to produce ad should be submitted at the same time as space commitment. Should production charges be waived, artwork will remain the property of Church Executive magazine.

COPY ACCEPTANCEChurch Executive reserves the right to refuse advertising that it considers detrimental to the church industry or contrary to the policies of its parent company, Power Trade Media™.

CONTRACT AND COPY REGULATIONS The advertiser agrees to indemnify the publisher against any claims or expenses resulting from the unauthorized use of name, photograph, sketch or words protected by the copyright or registered trademarks, label and others in connection with his or her advertising.

CANCELLATIONSAll cancellations must be made in writing and must be received 60 days prior to cover date. Cancellations may be subject to a short rate. We cannot guarantee correctness without a hard proof. We will uphold the industry standard of a maximum of 10% variance of color, provided a color correct-proof is provided.

DIGITAL SPECIFICATIONSchurchexecutive.com

Leaderboard Top Banner728 X 90 pixels

Medium Rectangle300 X 250 pixels

3:1 Rectangle300 X 100 pixels

The Church Executive e-Newsletter

Top Banner (600 X 80 pixels)

Side Banner (180 X 180 pixels)

Product Spotlight (300 X 100)includes a photo, link and up to 50 words of copy

Wide Skyscraper (160 X 600 pixels)

Bottom Banner (600 X 80 pixels)

Send Digital ads to:

[email protected]

• 72 dpi•.jpg or .png only• RGB no CMYK• No .gifs or flash files please.

4742 N. 24th Street | Suite 340 | Phoenix, AZ 85016 | 1.602.265.7600Toll-free: 1.800.541.2670 | fAx: 1.602.265.4300 | Churchexecutive.com

First United Methodist Church of Orlando. Photos by Jacque Brund Jacque Photo LLC

Documents

Media Portfolio - Church Executive · 2020-03-06 · 2 CHURCH EXECUTIVE MAGAZINE | MEDIA KIT 2014 Reach the most influential leadeRs in ameRica’s laRgest chuRches and mega chuRches