MEDIA PLANNER - Legion Magazine...Legion Magazine has been a trusted resource for more than 90 years. Its valuable content engages Canadians 55+ in commemorating the effort, bravery

MEDIA PLANNER

Commemorative, Premier, Historical

2020

ABOUT US

Circulation 190,738*

Readers per Copy 2.68**

Total Readers 511,177

Published since 1926

Legion Magazine has been a trusted resource for more than 90 years. Its valuable content engages Canadians 55+ in commemorating the effort, bravery and sacrifice of those who served and currently serve in Canada’s military. Legion Magazine continues to offer a blend of stories, photographs, graphics, maps and posters to an audience with serious consumer power.

It delivers unmatched reach and scale across multiple platforms including print, website and marketplace, in English and French. Through focused campaigns and meaningful content, your brand will have maximum impact on our large audience.

Reach, motivate and influence more than half a million readers who are involved, health-aware and enjoy a vibrant lifestyle today.

89% find the advertising relevant**What our readers have to say:**

“ An enjoyable magazine with a good variety of topics and stories.”

“ I read it cover to cover”

“ I look forward to receiving the magazine”

Sources: *CCAB March 2019; **Legion Magazine 2018 Reader Survey

READER INSIGHTS

Reach more than half a million 55+ consumers on a national level

79% rarely/never read competitive magazines

Source: Legion Magazine 2018 Reader Survey

Top 5 actions taken after

reading an issue

1. Kept for future reference

2. Passed on to someone else

3. Visited a website for more information

4. Investigated a product or service advertised

5. Purchased a product or service advertised

78% are Legion members

80% are 55+

80% spend more than one hour reading a copy of the magazine

Products they use on a regular basis

Prescription drugs Vitamins Over the counter pain relievers

(acetaminophen, ibuprofen and

acetylsalicylic acid)

Top leisure activities:

1. Watching movies

2. Live performances

3. Exercising

4. Sporting events

5. Galleries/museums

ONLINE

Powerful digital reach

Source: Webalizer January 2019-August 2019

Website reach

3,178,011 Average monthly hits

831,129 Average monthly pageviews

119,171 Average monthly visits

Engaging readers

Visitors view an average of 6.95 pages per visit

The average visitor goes to the site more than three times a month

56.3% said they would make purchases on the Legion Magazine website

Canada’s online hub for military history

LegionMagazine.com

Special 120 X 600

Skyscraper standard120 X 240Small square

200 X 200

Medium rectangle300 X 250

Leaderboard (prime position) 728 x 90

Feature banner 950 x 250

Standard banner 468 x 60

$12.55

$4.92

$20.92

$13.07$6.90

$5.02

$31.06

All ads must be RGB, JPEG or GIF format. No rotation on feature banner ads. Skyscraper and banner ads have maximum rotation of six. Based on a minimum buy of two months. Rates are based on CPM of 80,000 impressions.

Digital ad sizes and rates:

EDITORIAL CALENDAR

Legion Magazine blends military heritage and Canadian history with articles by noted historians and journalists

MILITARY HEALTH MATTERSMedical trends and research

FACE TO FACEDebates over controversial questions from our history

HEROS AND VILLAINSCelebrated and notorious adversaries

ARTIFACTSFascinating relics from military history

O CANADATales of deeds and people who shaped our country

HUMOUR HUNTAmusing stories from our readers

ON THIS DATEHighlights of historic events, day-by-day

IN THE NEWSIn-depth coverage of Canadian communities, veterans benefits and today’s military news

Issue Space Closing Date Material Due Date

January/February 2020 November 18, 2019 November 22, 2019

March/April 2020 January 13, 2020 January 17, 2020

May/June 2020 March 16, 2020 March 20, 2020

July/August 2020 May 12, 2020 May 15, 2020

September/October 2020 July 13, 2020 July 17, 2020

November/December 2020 September 14, 2020 September 18, 2020

January/February 2021 November 16, 2020 November 20, 2020

Awards

2019 National Magazine Awards (Silver) Photojournalism and Photo Essay

2018 Canadian Online Publishing Awards (Gold) Best Interactive/ Infographic Story

2018 Canadian Online Publishing Awards (Finalist) Best Video Content

2020 RATES

A high frequency of your brand message to our focused readers will drive recognition, interest and action.

Ad Format Measurements

Double page spread

Trim - 15" x 10.875"Bleed - 15.25" x 11.125"

Full page Trim - 7.5" x 10.875"Bleed - 7.75" x 11.125"

2/3 page Trim - 4.275" x 9.725"

1/2 page island 4.275" x 7.375"

1/2 page 6.5" x 4.475"

1/3 page vert. 2.0425" x 9.725"

1/3 page sq. 4.275" x 4.75"

1/3 page horiz. 6.5" x 3.25"

1/6 page vert. 2.0425" x 4.75"

1/6 page horiz. 4.275" x 2.4375"

1/12 page 2.0425" x 2.4375"

Dimensions (width x height)

National Rates (gross rates) Regional Rates (gross rates)

Four colour A RATE

1-2xB RATE

3-5xC RATE

6+ Times

Western (Manitoba

and points west)

Eastern (Ontario and points east)

Atlantic Provinces

and QuebecOntario

Double page spread $25,380 $23,583 $22,557 $18,969 $19,738 $17,431 $18,200

Full page $13,360 $12,414 $11,875 $9,985 $10,390 $9,176 $9,581

2/3 or 1/2 page island $10,024 $9,315 $8,910 $7,492 $7,796 $6,885 $7,189

1/2 page $8,688 $8,073 $7,722 $6,493 $6,757 $5,967 $6,230

1/3 page $6,011 $5,586 $5,343

1/6 page $3,307 $3,073 $2,939

Black + one process colour 1-2x 3-5x 6+x


Full page $12,608 $11,716 $11,206 $9,423 $9,805 $8,659 $9,041

2/3 or 1/2 page island $9,458 $8,788 $8,406 $7,069 $7,356 $6,496 $6,782

1/2 page $8,194 $7,614 $7,283 $6,124 $6,372 $5,628 $5,876

1/3 page $5,674 $5,272 $5,043

1/6 page $3,120 $2,899 $2,773

Black and White 1-2x 3-5x 6+x


Full page $11,342 $10,539 $10,081 $8,477 $8,821 $7,790 $8,133

2/3 or 1/2 page island $8,498 $7,896 $7,553 $6,351 $6,609 $5,836 $6,094

1/2 page $7,371 $6,850 $6,552 $5,509 $5,733 $5,063 $5,286

1/3 page $5,109 $4,747 $4,541

1/6 page $2,840 $2,639 $2,524

1/12 page $1,458 $1,355 $1,296

Marketplace Rates (net rates)Black and White 1-2X 3-5X 6+X

1/6 page (2.0425" x 4.75") $1,990 $1,849 $1,768

1/12 page (2.0425" x 2.4375") $1,022 $950 $908

1/24 page (2.0425" x 1.1875") $530 $493 $471

Legion Magazine conforms to the recommended standard specifications for advertising material for magazines printed wet-process web offset, as outlined in Canadian Advertising Rates & Data.

Online Advertising RatesBanner Ads

Feature banner 950 x 250 CPM $31.37 net

Leaderboard top of page, prime position 728 x 90 CPM $21.12 net

Small square 200 x 200 CPM $6.97 net

Medium rectangle 300 x 250 CPM $13.20 net

Standard 468 x 60 CPM $4.96 net

Skyscraper Ads

Standard 120 x 240 CPM $5.07 net

Special 120 x 600 CPM $12.67 net

All ads must be RGB, JPEG or GIF format. No rotation on Feature Banner ads, Skyscraper and Banner ads have maximum rotation of six. Based on a minimum buy of two months.

ADVERTISING SPECIFICATIONS

Mechanical Requirements ELECTRONIC MATERIAL Digital files only. PDF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, InDesign CC, QuarkXPress 9, Illustrator CC, Photoshop CC (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof.

FILE TRANSFER MEDIADVD, CD, FTP or e-mail. Smaller files can be e-mailed up to a maximum file size of 10MB. Send to [email protected] and [email protected].

FTP SITE ftp.dvtail.com. Please send an e-mail to [email protected] for password information for the LEGION FTP site.

DESIGN SERVICESComplete design services are available at an additional charge. For details, please contact: Roberta Dick, [email protected] or Crystal Himes, [email protected], Tel: 905-886-6640

Terms and Conditions AGENCY COMMISSIONFifteen percent (15%) of gross to recognized agencies.

TERMSNet 30 days. One percent (1%) per month interest on overdue accounts.

TAXESOur published rates do not include applicable taxes, which will be added to invoices and clearly identified.

PUBLISHER CONDITIONS Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable. Cancellations and space changes not accepted after closing date. Mail or fax contracts/insertion orders and material to:

Dovetail Communications Inc. 30 East Beaver Creek Road, Suite 202 Richmond Hill, ON L4B 1J2 Tel: 905-886-6640 Fax: 905-886-6615

E-MAIL [email protected] WEBSITE www.dvtail.com

Sales ContactBeth Kukkonen

Director, Sales Operations

Tel: 905-707-3506Fax: 905-886-6615

[email protected]

Dovetail Communications Inc.30 East Beaver Creek Road, Suite 202

Richmond Hill, ON L4B 1J2

Canvet Publications Ltd.86 Aird PlaceKanata, ON K2L 0A1Tel: 613-591-0116Fax: [email protected] Facebook @Legion_Magazine

Dovetail Communications Inc.202–30 East Beaver CreekRichmond Hill, ON L4B 1J2Tel: 905-886-6640Fax: 905-886-6615www.dvtail.comTwitter @DvtailMags

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MEDIA PLANNER - Legion Magazine...Legion Magazine has been a trusted resource for more than 90 years. Its valuable content engages Canadians 55+ in commemorating the effort, bravery