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2020MEDIA PLANNER
Arkansas > Memphis > West TN
MEMPHISMEDICALNEWS.COM | WESTTNMEDICALNEWS.COM | ARKANSASMEDICALNEWS.COM
READERSHIP & DISTRIBUTION
The Power of Print
MEMPHIS7000
WEST TENNESSEE2400
ARKANSAS7300
• PHYSICIANS
• NURSES: APNS, RNS, LPNS
• CASE MANAGERS
Our readership consists primarily of:
• MEDICAL PRACTICE MANAGERS INCLUDING MGMA MEMBERS
• HOSPITAL ADMINISTRATORS AND EXECUTIVES
• REFERRAL COORDINATORS
Print media does what the internet can’t. Reading hard copy is a tangible experience and an opportunity to put down the phone, and enjoy the focus of reading without interruptions. No notifications, no texts, no emails, no calls. Just the words and information in front of you.
Marketing plans are the most successful when they include a media mix. We believe that print media is a strategic part of that mix!
We have sister Medical News publications in Nashville, Birmingham and Orlando. For more information, please contact Pamela Z. Haskins at 501.247.9189.
MEMPHISMEDICALNEWS.COM | WESTTNMEDICALNEWS.COM | ARKANSASMEDICALNEWS.COM
For more information, contact
Pamela Haskins – 501.247.9189
DIGITAL INFORMATION
follow us on… @memphismednews@arkmednews@westtnmednews
YOUR AD HERE Leaderboard 970 x 90
DIGITAL AD RATES Ad rates are per month.
LEADERBOARD(970 X 90, 728 X 90 & 300 X 50) $500
SCOREBOARD (300 X 250) $300
CHAMPIONSBILLBOARD (300 X 600) $400
YOUR AD HERE Scoreboard 300 x 250
YOUR AD HERE Champions Billboard300 x 600
Our websites completely mirror our medical newspapers, and in fact include full editions of each paper published + clinical and business articles split out into eight different channels.
When planning an online pres-ence, be sure and include Medical News in your strategy. We offer bundled packages that include both print and digital.
MEMPHISMEDICALNEWS.COM | WESTTNMEDICALNEWS.COM | ARKANSASMEDICALNEWS.COM
2020 EDIT ORIAL CALENDAR
Local Contact: Pamela Haskins, Publisher 501.247.9189
Memphis Medical News is a monthly medical trade publication. In addition, every
December, we publish our annual InCharge directory of healthcare executives. In every
edition, we cover vital clinical and business topics for our medical audience. Each issue
also contains a Grand Rounds section with news from hospitals and medical practices throughout the greater Memphis area. To submit an article idea or press release, please
email the publisher, Pamela Z. Haskins at [email protected].
SPACE MATERIALS CLINICAL I CLINICAL II BUSINESS SPECIAL FOCUS DEADLINE DEADLINE
JAN/FEB
MAR/APR
APRIL
MAY/JUNE
JULY/AUG
SEPTOCT
NOV/DEC
Ophthalmology
Oncology
InCharge
Women’s Health
Gastroenterology
Pediatrics
Senior Health
Pharmacology
Neurology
InCharge
Dermatology
Urology
Ortho/Sports Med
Behavioral Health
Health Law I
HealthCare Real Estate
InCharge
Practice Management
Nurse’s Roundtable
Health Law II
Chronic Disease Mgt
Rural Health
Legislative Agendas
InCharge
Off Call Pursuits
Pain Management
Dentistry
Wealth Mgt
JAN 6
MAR 2
MAR 27
MAY 4
JUL 6
SEP 8
NOV 2
JAN 10
MAR 6
APR 3
MAY 8
JUL 10
SEP 11
NOV 6
** Topics and Deadlines Subject to Change
MEMPHISMEDICALNEWS.COM | WESTTNMEDICALNEWS.COM | ARKANSASMEDICALNEWS.COM
image ad inside the publication.
COLOR PRINT AD RATES Ad rates are per month.
1X 3X 6X 12X
FULL PAGE $1,895 $1,695 $1,500 $1,300
3/4 PAGE $1,800 $1,570 $1,420 $1,155
ISLAND $1,635 $1,465 $1,285 $1,060
1/2 PAGE $1,426 $1,285 $1,155 $975
1/3 PAGE $1,285 $1,065 $925 $805
1/4 PAGE $875 $745 $635 $580
1/8 PAGE $650 $575 $530 $450
PREMIUM POSITION 4 COLOR Ad rates are per month.
1X 3X 4X 7X
FRONT PAGE BANNER $2,000 $1,800 $1,530 $1,375
INSIDE COVERS $2,400 $2,160 $1,945 $1,750
RIGHT PAGE CENTER $2,100 $1,890 $1,700 $1,530
2PAGE CENTER SPREAD $4,000 $3,600 $3,240 $2,915
BACK COVER $2,900 $2,610 $2,350 $2,115
INSERTS $2,000 $1,800 $1,530 $1,375 For more information and a custom discounted quote, contact
Pamela Haskins– 501.247.9189 [email protected].
ADVERTISING RATES
MEMPHISMEDICALNEWS.COM | WESTTNMEDICALNEWS.COM | ARKANSASMEDICALNEWS.COM
AD SIZESBanner Full Page 3/4 Page Island 1/2V Page
7.75 x 1.25 10 x 13 7.44 x 13 7.44 x 9.875 4.88 x 13
1/2H Page 1/3 Page 1/4V Page 1/4H Page 1/8V Page
10 x 6.38 7.44 x 5.5 4.88 x 6.38 7.44 x 4.25 2.31 x 6.38
1/8H Page 2 Page Spread
4.88 x 3.12 21 x 13
4/C DIGITAL AD SUBMISSION: Any black text or images should be saved in grayscale, or 100% black. Four color images should be saved in CMYK with a resolution of at least 170 dpi. Line art must be at least 300 dpi.
B/W DIGITAL AD SUBMISSION: Black and white ads should be saved in grayscale, or 100% black, with a resolution of at least 170 dpi. Line art must be at least 300 dpi.
PDF SPECIFICATIONS: In Distiller, use standard Adobe PDF preset PDF/X-1a:2001.
AD SUBMISSION: PDFs and/or materials to create ads with should be sent directly to your sales representative.
ACCEPTABLE SOFTWARE APPLICATIONS: Indesign CS5 with all links and fonts packaged High Res PDFs using PDF/X-1a:2001
AD PRODUCTION: Medical News reserves the right to add a surcharge of $150 for ad production, which includes two rounds of revisions. This may be waived by the publisher for multi-issue contracts. Please contact Pamela Haskins: 501 247 9189 or [email protected]
PRINT ADVERTISING SPECS
MEMPHISMEDICALNEWS.COM | WESTTNMEDICALNEWS.COM | ARKANSASMEDICALNEWS.COM
HEALTHCARE is one of the most
POWERFUL ECONOMIC DRIVERS,and the markets in Arkansas, Memphisand West Tennessee are impacting theindustry on a local, regional and nationalbasis. Knowing who is “in charge” is important to fostering relationships and partnerships to keep this vital industry moving forward. Each December, Memphis and West Tennessee Medical News and each April, Arkansas Medical News provide critical lists of leaders in our annual InCharge directories which are formatted as glossy full color magazines.
InCharge showcases a wide range of difference-makers, including:
• Hospital and Health System Leaders
• Large Medical Practice Leaders
• Academic Leaders
• Go-to healthcare advisors including the top healthcare attorneys, bankers, accountants and consultants
• Key healthcare investors and entrepreneurs
• And other leaders … including some working behind the scenes … who continue to grow these multi-billion dollar industries.
InCharge AD RATES Ad rates are four color.
FULL PAGE $2,000
2/3 PAGE $1,250
1/2 PAGE (HORIZONTAL ONLY) $950
1/3 PAGE (SQUARE ONLY) $795
1/6 PAGE (VERTICAL ONLY) $595
2019 InCharge DEADLINESMEMPHIS & WEST TENNESSEE
SPACE DEADLINE November 25
AD MATERIALS DEADLINE November 29
InCharge AD SPECS
Full Page
Bleed Size: 8.625 x 11
Trim Size: 8.375 x 10.75
Live Area: 8.125 x 10.5
2/3 Page
4.5 x 9.25
1/2 Page
6.875 x 4.5
1/3 Page
4.5 x 4.5
1/6 Page
2.125 x 4.5
InCharge
ARKANSAS
SPACE DEADLINE APRIL 1
AD MATERIALS DEADLINE APRIL 5
Annual Directory
