Media Package Y C . Y O U R N E W S for Advertiserscdn.oakvillenews.org › wp-content › uploads › 2015 › 07 › ... · The Social Media Package is restricted to events and

Introduction

Y O U R C O M M U N I T Y . Y O U R N E W S

Oakville News is dedicated to bringing the latest and most uptodatenews and information to the Oakville community. We believe great customerservice is the cornerstone to building a trusting and lasting relationship withour readership and clients as well as the biggest contributing factor in oursuccess as Oakville's goto source for information.

We want to thank you for your interest in advertising with us and takingthe time to look at our media package. Our sales manager is always happyto answer any questions you might have and will work with you to make sureyou get just the right ad for your needs.

Advertising PackagesOakville News offers a wide range of advertising packages so you can

connect with your customers. We specialize in digital online marketing thatgets to your customers faster and is more responsive to their needs. Ourplatforms cover traditional desktop environments as well as newertechnologies such as mobile and social media.

Our focus is on local businesses serving the Oakville community.

Social Media PackagesOakville News is a leader in social media advertising. By purchasing a

Social Media Package, your ad can leverage the thousands of readers thatfollow Oakville News on social media every day.

Mobile PlacementsExtend the reach of your ad with a Mobile Placement. About 40% of the

traffic to Oakville News comes from readers using some form of mobiledevice such as a phone or tablet.

Event ListingsOakville News lists thousands of events every year. Each day a list of

events is prominently displayed in a constantly scrolling list. Your event listingcould be seen by thousands of people daily.

Advertising ReportsAt the conclusion of every ad placement, the advertiser is given a report

detailing daily, weekly, monthly and dayofweek ad performance. No otherpublication gives you this information needed to effectively evaluate yourmarketing campaign.

Graphic Design ServicesOakville News offers our clients professional copywriting and graphic

design services.

Reader Demographics

Age: 35 to 64 yearsGender: Male 26%, Female 74%Language: 97% EnglishCountry: 92% CanadaCities:

48% Oakville 15% Toronto7% Burlington 7% Mississauga3% Hamilton 2% Milton

Returning vs. New: 20% vs 80%New visitors read: 1.43 postsReturning visitors read: 2.01 postsAverage stay: 3.26 minutesAverage monthly views: 100,000Average number of unique visits: 75,000Technology used:

60% Desktop and/or Laptop22% Mobile18% Tablets

Testimonials

“It was a pleasure working with you guys, andthe client is happy as well. I appreciate yougoing above and beyond with the social postsand providing quick reporting. Our experiencewas entirely positive.”

Holly Caporiccio,– Account Manager,

Agency for RioCan Oakville Place

“We use Oakville News as it has great reachinto our community with very informativearticles and comprehensive events listingabout what is going on in Oakville.”

Shaun Waitzer, Owner– Kerr Street Café

“We have been very pleased with the trafficgenerated from our Oakville Newsplacements. It’s obvious Oakville News is a goto website for our town’s residents.”

Dean Arfin, Owner– CORE 1

Media Packagefor Advertisers

DesktopAdver

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Full Banner

Full Banner

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HalfPage

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AdvertisingCustom Ad Location add $ 100.00Custom Ad Size add % of base adCharges for Custom Size or Location donot include artwork redesign and are inaddition to ad charge.

Mobile PlacementBasic $ 150.00Premium 250.00Discount with desktop ad 100.00

Social MediaBasic Package $ 150.00Premium Package 250.00

Events ListingWeekday $ 25.00Weekend; Weekday w/ image 50.00

Graphic DesignPer hour $ 75.00

Other Rates

SpecificationsWe only accept digital files.File formats: png, jpgAll artwork should be emailed to yoursalesperson or [email protected]

Leaderboard AdSize: 728x90Includes:

10,000 impressionsPremium Social Media, orMobile Site Premium Placement

Placement:Leaderboard Location

10k Impressions: .....................$ 500.00Monthly: ............................... $ 1,200.00

Medium Rectangle AdSize: 300x250Includes:

10,000 impressionsPlacement:

Anywhere in Right Sidebar

10k Impressions: .....................$ 250.00Monthly: .................................. $ 600.00

Half Page AdSize: 300x600Includes:


Placement:Anywhere in Right Sidebar


Wide Skyscraper AdSize: 160x600Includes:


Placement:Anywhere in Left Sidebar, orAnywhere in Right Sidebar


Rectangle AdSize: 200x150Includes:


Left or Right Banners, orAnywhere in Left Sidebar


Full Banner AdSize: 468x60 to 468x100Includes:


Anywhere in Main Column


Custom Desktop Ad SizesMost of our ad sizes conform to the IABDisplay Ad Size Guidelines but we canalso customize the size of many of ourad spaces.

Price: Increases in proportion to theprice of the base ad, i.e. a 20%increase in the height of an ad wouldmean an increase of 20% in its price.

Ask us for details.

Desktop Ad Sizes & Rates

Super Leaderboard AdSize: 970x90Includes:


Placement:Leaderboard Location


Leaderboard

Payment is due upon receipt ofinvoice and prior to placement of youradvertisement.

Acceptable forms of payment arecheques and credit cards (Visa,Mastercard and American Express).

To arrange different terms, pleasespeak with your sales representative.

Payment

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Full Banner

BannerLeaderboard

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Left Sidebar LocationCan Contain:

Rectangle Ad (200x150)Wide Skyscraper Ad (160x600)

Right Sidebar LocationCan Contain:

Medium Rectangle Ad (300x250)Half Page Ad (300x600)Wide Skyscraper Ad (160x600)

Left Banner LocationRight Banner LocationCan Contain:

Rectangle Ad (200x150)

Leaderboard LocationCan Contain:

Super Leaderboard Ad (970x90)Leaderboard Ad (728x90)

Desktop Ad Locations

Main Column LocationCan Contain:

Full Banner Ad (468x60100)

Custom Ad LocationOur page is flexible enough that ads arenot constrained to the locations shown.In many cases, ads and page contentcan be rearranged to accommodateyour needs.

Ask us for details

Basic PlacementLocation:

End of all news articlesCan Contain:

Medium Rectangle Ad (300x250)Full Banner Ad (468x60100)


Premium PlacementLocation:

Beginning of all news articlesCan Contain:

Medium Rectangle Ad (300x250)Full Banner Ad (468x60100)


Custom Mobile Ad SizesMost of our ad sizes conform to theIAB Display Ad Size Guidelines butwe can also customize the size ofmany of our ad spaces.Price: Increases in proportion to theprice of the base ad, i.e. a 20%increase in the height of an ad wouldmean an increase of 20% in its price.Ask us for details.

Mobile ads are placed on each post intwo highly visible locations.

Mobile ads can be placedindependently of desktop ads but areusually placed together.

When you place an ad on both ourdesktop and mobile sites, you receive adiscount.

Mobile Ad Sizes & Rates

Y O U R C O M M U N I T Y . Y O U R N E W S

What is the difference between anImpression and a Click?

Every time someone requests a web page fromOakvilleNews.Org and the advertisement image is shown in theirbrowser (on their computer, tablet or mobile device), our serversrecord one "impression." Every time someone clicks on theadvertisement image, our server records one "click."

Our software is designed to ignore repeated requests andclicks in rapid succession from one browser. For example, if oneperson repeatedly reloaded or clicked on one ad in rapidsuccession, it would still only be counted as one impression orclick; however, if that same person reloaded the ad or clicked on ithours or days later, it would be recorded as another impression orclick.

Our software also does not count impressions or clicks frombots or crawlers (web search or otherwise). As well, impressionsinclude impressions from social media posts, such as Facebook,Twitter, Google+ and Instagram.

You sell ads in 10,000 impressionblocks, so why do I need to specify howlong the ad runs?

Once your ad is placed on our site, our software begins tocount impressions and clicks but it takes time to accumulate thoseimpressions. We need to know the time period that an ad is shownso we can maximize the chance that your ad will achieve itsimpressions. If the ad runs for too short a period it is less likely toachieve the impressions you have purchased. That is why, whenyou book an ad, you specify the start and end dates for the ad. Weusually suggest at least a 2 to 3 week run so the ad gets optimumexposure.

Sometimes we will run an ad outside the dates you specified inorder to fulfil the impressions purchased, but only if it makes senseto do so. For example, for an ad announcing a specific event wemight start running the ad earlier than your specified start date, butwe wouldn't run it later than the event date. Regardless of howlong an ad runs, you still only pay for the impressions you havepurchased.

The DetailsAdvertising

There are two ways to purchase ad space. The first is in blocks of10,000 impressions: ads are displayed 10,000 times, regardless ofthe time this takes. The second is in monthly installments: ads runfor one month, regardless of the number of times the ad is displayed.Multiple blocks or months may be purchased initially or at any timeduring the ad's run.

Advertisers may request a custom ad size and/or a customlocation.

For each ad, advertisers specify the ad size and preferredlocation, URL link (when ad is clicked) and the start and end dates.

For each ad, advertisers provide placementready artwork for thesize of the ad purchased.

Desktop PlacementsDesktop placement ads are shown on the version of the site

accessible by traditional computers.The Premium Social Media Package or the Premium Mobile

Placement is included in the Super Leaderboard, Leaderboard, WideSkyscraper and Half Page ads.

Mobile PlacementsMobile placement ads are shown on the version of the site

accessible by tablets and smartphones.Advertiser is responsible for providing a Medium Rectangle ad

(300x250) or a Full Banner (468x60100) ad for mobile placement,regardless of the desktop ad size purchased.Basic

Ad is placed at the end of a news article.Premium

Ad is placed at the beginning of a news article just below theheadline and byline.

Social Media PackagesThe Social Media Package is restricted to events and promotions.During the course of your ad run, we will post text and a picture(s)

which compliment your ad, on our social media networks.For each post, advertisers provide the posting date(s), image(s)

and status text.Different images may be used for each post. Images must

contain less than 20% text (by area) to adhere to Facebook'sboosted post image policy.Basic

1 post on each of Facebook, Twitter, Google+ and Instagram.Premium

3 posts on each of Facebook, Twitter, Google+ and Instagram. Facebook posts are "boosted", adding thousands of impressions

to your ad.

Event ListingsWhen booked, listings are placed in our Events Calendar and

remain there permanently. Listings may be placed independently ofadvertising.

Event listings include dates, times, location map and a short (250words or less) description of the event. If an image is included, theWeekend rate will apply regardless of when the event occurs.

On the day of the event, the listing is shown on the front page ofthe website in a continuously scrolling list. Events occurring onMondays to Thursdays are considered "Weekday Listings"; thoseoccurring on Fridays to Sundays are considered "Weekend Listings".

In addition to the daily scrolling list, weekend listings arehighlighted in a post on the website and boosted on Facebook.

For each listing, advertisers specify the title, dates and times, andlocation for the event.

For each listing, advertisers provide the description and mayprovide one image.

Contact InformationFor more information or to book an ad, contact:

Nolan MachanSales Manager

[email protected]3393640

Oakville News is a publication ofNolan Machan & Associates98 Brock Street, Unit 15, Oakville, Ontario, L6K 2Z19053393640

Questions?

Documents

Media Package Y C . Y O U R N E W S for Advertiserscdn.oakvillenews.org › wp-content › uploads › 2015 › 07 › ... · The Social Media Package is restricted to events and