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WAVELENGTH | MEDIA PACK 2020/21 1981 SINCE MEDIA PACK 2020/21

MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

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Page 1: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21

1 9 8 1SINCE

M E D I A PA C K 2 0 2 0 / 2 1

Page 2: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21

Wavelength is heading into it’s 40th year. The publishing world is ever

changing and we have everything we need to continue to thrive.

The best storytellers, photographers, creatives and supporting media team

have all contributed to a growing Wavelength audience across all channels.

Our digital output and reach remains at the forefront of everything we do.

Alongside this is a justified commitment to producing two high quality print

volumes of Wavelength each year. Published at the start of summer and

winter our print publication bookmarks the changing of seasons and sets

the benchmark for others to follow.

European-wide distribution and content creation in partnership with world-

leading brands sets us apart, and makes for another exciting year right at

the forefront of modern day surf publishing.

2020/21

P A R T N E R W I T H

We will continue to take a stand against plastic and marine pollution,

exploring complex social issues through the lens of ocean lovers and

covering the full breadth of surf culture right across Europe and beyond.

We’ll also be inviting readers to join us in person at events and movie tours.

Partnering brands will have the opportunity to align with us, our values, and

our top quality content in a multitude of ways.

Let’s make it happen,

READER SUPPORTED SINCE 1981

Will HaylerCEO - Wavelength Media

Page 3: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21

We’ll be featuring stories, news and curated video and

photo content from around the world to our audience of

core and aspiring surfers. Including rider and ambassador

interviews and product reviews.

BRAND OPPORTUNITIES:

Boost brand standing and increase awareness among

those that live and breath surf culture. Increase web

traffic and conversions with brand led features and

promotion of your brand’s content, supported by credible

product placement and targeted banner advertising.

WAV E L E N G T H M AG .C O M01

Page 4: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21

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Page 5: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21

We’ll continue to grow our reach on social media through

a regular stream of quality content that is both engaging

and inspiring. Our social media channels open direct

communication with our audience. Thanks to our social

media channels, we understand our audience better than

ever and the conversation is ongoing.

BRAND OPPORTUNITIES:

Broadcast your brand to a large and engaged network

of viewers and seamlessly align your content with our

top quality output through platform take-overs and

promoted posts.

S O C I A L M E D I A02

W A V E L E N G T H | MEDIA PACK 2020/21

Page 6: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21

T H E WAV E L E N G T H D E M O G R A P H I C

AGE

EMPLOYMENT STATUS

37%63%

6.7% 28.1% 42.2% 23%

F E M A L EM A L E

U N D E R 1 8 1 8 - 2 9 3 0 - 4 4 4 5 +

E M P L O Y E D - 6 1 . 1 %S E L F E M P L O Y E D - 1 8 . 3 %U N I V E R S I T Y - 9 . 1 %S C H O O L - 6 . 9 %G R A D U A T E - 3 . 4 %U N E M P L O Y E D - 1 . 1 %

GENDER

YEARS SURFING

< Y E A R

1 - 5 Y E A R S

> 5 Y E A R S

5 . 3 %

2 7. 3 %

6 7. 3 %

Page 7: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21

T H E WAV E L E N G T H I N T E R N AT I O N A U D I E N C E

GEOGRAPHIC LOCATION

B R E A K D O W N

5 %ES

6 %FR

3 6 %UK

5 %ROW

7 %ROE

6 %DE

1 8 %US

1 6 %AUS

Page 8: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21

Containing a bite-size round up of the best content

published that week, Wavelength newsletters have quickly

become one of the premiere channels for both editorial

and commercial engagement.

BRAND OPPORTUNITIES:

Distribute your content and deliver your product direct

to the inbox of thousands of subscribers, increasing

engagement and aligning your brand with the very best

of our output.

N E W S L E T T E R03

R E A D E R S U P P O R T E D S I N C E 1 9 8 1

Page 9: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21

Welcoming guest editors, long form journalism, quality

imagery and inspired design, our collector’s editions of

Wavelength will stand the test of time.

This year we will be re-calibrating our content output,

moving the stories that would once have found a home in

our six annual magazines to our digital platforms, allowing us

to focus on two collectors editions, released in summer and

winter, containing only the highest quality and most timeless

content. We feel this will raise the bar on both our print and

digital outputs. Engaging with our audience on the right

platform is the art of modern publishing. We are no different

to our audience in the the way we engage with content and

are onboard with the opportunities of today.

Our subscriber and readership numbers confirm that

our print editions are still very much sought after and

enjoyed and we are sure that with our renewed output and

commitment we will continue to stand the test of time.

Print gets read, and the brands that put themselves on our

pages noticed.

BRAND OPPORTUNITIES: Tell your brand stories through what is still the most

authoritative, trusted and engaging channel. Increase your

visibility and let your content breath, safe in the knowledge it

will be given the time and attention it deserves.

I N P R I N T04

Page 10: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21

P R I N T S C H E D U L E 2 0 2 0/ 2 1

W A V E L E N G T H | MEDIA PACK 2020/21

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Page 11: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21

C L I C K H E R E T O V I E W S A M P L E A D P A G E

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Page 12: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21

P R I N T R AT E C A R D

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W A V E L E N G T H | MEDIA PACK 2020/21

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Page 13: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21W A V E L E N G T H | MEDIA PACK 2018

05

After a summer series of Drive-in cinema, we are gearing

up to host many more Wavelength events in 2020/21.

Events include:

• FEATURED FILM EVENTS

• NEW EDITION LAUNCHES - OCTOBER 2020

• WAVELENGTH BEACH BURN - JUNE 2021

BRAND OPPORTUNITIES:

Through event sponsorship and collaboration, our events

bring you face to face with the right customers. Align your

brand with a top quality experience and enable our audience

to experience your brand, your content and your product in

the best way possible.

E V E N T S

Page 14: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21

Creating content that supports a partner’s brand story

is fast becoming the norm here at Wavelength Media.

Whether it’s a collaboration with a tourist board, airline,

camera company, travel co. or lifestyle brand, Wavelength

Media are best placed to work with brand ambassadors,

film crews, photographers and producers to create

content for you. Produced content will then be spun out

across our channels and could even be the main feature

of a Wavelength event.

C O N T E N T C A M PA I G N S08

W A V E L E N G T H | MEDIA PACK 2020/21

Page 15: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21

WE MAKE IT HAPPENWavelength Media is a marketing agency for the modern day.

With a combination of data insights, strategy, design, technology and content creation, we know how to deliver end to marketing campaigns on an ongoing basis.

As the publishers of Wavelength surf magazine we are the owners of European surf culture. We understand the power of credibly connecting brands with true stories and inspirational living.

W A V E L E N G T H M E D I A

S T R AT E G Y D E S I G N D I G I TA L C O N T E N T

W L M E D I A . C O . U K

W A V E L E N G T H | MEDIA PACK 2020/21

Page 16: MEDIA PACK - wavelengthmag.com€¦ · media channels, we understand our audience better than ever and the conversation is ongoing. BRAND OPPORTUNITIES: Broadcast your brand to a

W A V E L E N G T H | MEDIA PACK 2020/21

W H E R E T O F I N D U S

LONDONMOTHER The Biscuit Factory 10 Redchurch Street London E2 7DD

EXETERTHE GENERATOR Quayhouse Kings Wharf Exeter EX2 4AN

NEWQUAYC-SPACE 5-7 The Crescent Newquay TR7 1DT

[email protected]

HOSSEGORPAUL’S HOUSE 5 Rue Henri IV Capbreton 40130 France