Media Pack Feb 2012

8/9/2019 Media Pack Feb 2012

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All you need to know about Saga Magazine and the over-50s...

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Unrivalled reach: 1 .417 million* people over 50 read Saga Magazine - every month

SOURCE: *NRS APR - SEPT 2011


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Why the growing number of over-50s adults are important to all advertisers

>> They account for 43% of all adults - thats 21.6 million adults, and is set to increase

to 25 million in 2020

>> 14,226 people turn 50 every week

>> They have a collective pot of 175 billion of disposable income, which is greater thanany other age group

>> 85% have private pensions and possess 80% of all private wealth

>> First generation to have been advertised to throughout their lives - they are advertising-savvy

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SOURCE: GOVERNMENT ACTUARY


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Why the over-50s are an exciting audience

>> 25% often try something new after seeing it advertised

>> 22% often buy a new brand to see what its like

>> 22% often buy a new product if they see it in a shop / supermarket

>> 18% love to buy new gadgets & appliances

>> 70% believe its worth paying extra for quality goods

>> 44% are prepared to pay more for products that make life easier

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SOURCE: TGI


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The over-50s have financial freedom

>> Free from the mortgage

>> Free from the kids

>> Realising assets from increasing property values

>> Generous pensions to look forward to

>> Better health than their parents

>> Inheritance

22% have already inherited from parents*

10% have inherited property*

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*SOURCE: GOVERNMENT ACTUARY


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Saga Magazine

The UKs bestselling monthly magazine, with 100% home delivery

Circulation 631,530*

Readership 1.417 million**

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: : n r : : :n r : c : :

SOURCE: *ABC JULY - DEC 2011 ** NRS APR - SEPT 2011


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Saga Success Story

>> Holidays- Launched in 1951

One of the UKs best known tour operators

Cruise Ships: Saga Sapphire, Saga Ruby, Saga Pearl II &

Spirit of Adventure

>> Financial and Other Services Household, Motor, Medical, Pet & other insurances

Savings, investments, share dealing, Visa Card & IFA

>> Media

Saga Magazine (launched in 1984)

www.saga.co.uk/magazine

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Saga Magazine 631,530 copies a month

>> Saga Magazine is the leading journal to reach this lucrative audience, with a circulation

of 631,530* copies which are personally mailed to our subscribers each month.

>> Saga is a general interest magazine whose aim is to entertain, inform and inspire

its 1.417 million** readers.

>> Since its launch in 1951 Saga has built up a reputation for offering quality products at

competitive prices for the over-50s.

>> It is a trusted brand, and advertisers in Saga Magazine benefit from the confidence

our readers have in their magazine.

>> The growing number of advertisers who have recognised that Saga Magazine

can play a positive role in their marketing plans include; Boots, Nissan, Halfords,

Toys R Us, Carte DOr, Peugeot, LOreal, Bose, Homebase, Honda, Flora, Ford and

Penguin Books.

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SOURCE: *ABC JULY - DEC 2011 ** NRS APR - SEPT 2011


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Saga Magazines Circulation & Readership figures

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Saga Magazine

Circulation 631,530*

Readership 1,417,000**

Women 832,000 (59%)**

Men 586,000 (41%)**

ABC1 1,065,000 (75%)**

000s** %

A 120 8

B 490 35

C1 455 32

C2 211 15

D 87 6

E 54 4

000s** %

Under 45s 39 3

45-54 77 6

55-64 373 26

65+ 928 65

SOURCE: *ABC JULY - DEC 2011 **NRS APR - SEPT 2011


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The UKs bestselling monthly magazine, with a guaranteed home delivery

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SOURCE: *ABC JULY - DEC 2011 **NRS APR - SEPT 2011

ALL ADULTS 45+**

000s

WOMEN 45+**

000s

ABC1 ADULTS**000s

ABC1 WOMEN**

000s

ABC1 MEN**

000s

ALL ADULTS

000s*

Saga Magazine 631,530 1,065 628 437

Good Housekeeping 448,129 1,045 920 125

Readers Digest 383,650 792 436 356

Woman & Home 379,869 553 432 22

Yours 282,892 220 178 42

Saga Magazine 1,417 1,378 813 565

Good Housekeeping 1,441 1,022 899 123

Readers Digest 1,298 931 512 419

Woman & Home 833 652 626 26

Yours 530 483 391 92

CIRCULATION

000s

MEN 45+**

000s


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Saga Magazine reader profile

>> 76% Are car owners

>> 29% Have two or more cars

>> 92% Own their own home

>> 83% No longer have a mortgage

>> 76% Take at least 1 holiday a year

>> 55% Take 2+ holidays a year

>> 55% Take a holiday abroad

>> 55% Take a holiday in the UK

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Saga Magazine Editorial Features

Saga Magazines editorial features offer advertisers an ideal environment to reach our

1.417 million* readers each month

Celebrities High profile interviews with celebrated stars such as Dame Judi Dench, Hugh Fearnley-Whittingstall,

Kristin Scott Thomas, Michael Morpurgo and Sheila Hancock.

The Knowledge News, views and trivia

Culture A feast of entertainment including the arts, music, film and booksHome A comprehensive section on all things relevant to the home including: interiors, recipe ideas,

wine reviews and cookery tips

Health Helpful advice and information on a variety of health matters

Fashion The latest looks from the high street, for men and women

Beauty Whats new on the cosmetic front, from self-tanning to anti-ageing

Gardening Top gardening advice to include tips and Q&As with gardening guru Val Bourne

Travel A guide to different countries, looking at hidden attractions

as well as the most popular destinations for holidays

Money News Advice with expert columnists Paul Lewis, Merryn Somerset Webb and Laura Howard

Property The latest on the constantly changing property market in the UK

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*NRS APR - SEPT 2011


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Saga Magazine Advertisers

Here are a selection of companies who have seen the value of advertising in Saga Magazine

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Entertainment

20th Century Fox

EMI

Ideal Home ShowHarperCollins

Bose

Sky

Wicked musical

Leeds Castle

Nintendo

Torvill & Dean -

Dancing on Ice

Penguin Books

Toys R Us

Food/Drink

Carte DOr

Knorr

Baxters SoupYeo Valley

Rowse Honey

Benecol

Bovril

Sharwoods

Danone

Flora

Home

Morphy Richards

Ekornes

Carpet FoundationThomas Sanderson

Furniture Village

Saxon

Everest

Dolphin

Homebase

Panasonic

Persil

UK Property

McCarthy & Stone

Pegasus

ChurchillRetirement

Roffey Homes

David Wilson

Richmond Village

Fairview

Savills

Redrow

Park Homes

Womens lifestyle

LOreal

Garnier

NiveaTen Years Younger

Peter Hahn

Artigiano

Imedeen

Cars

Peugeot

Renault

KiaHyundai

Ford

Suzuki

VW

Honda

Nissan


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Saga Magazine has a special relationship with its readers

>> Saga Magazine is personally invited into 631,530* homes every month.

>> Saga has an intimate relationship with its readers.

It is a one-to-one relationship between magazine and reader.

>> Saga Magazine is seen as a useful source of information on services and products,giving ideas on things to do and buy.

>> Many of our readers are also buying other Saga products, holidays, insurance etc.

>> Saga is one of the UKs most trusted brands.

Readers of Saga Magazine associate advertisers with that same trust.

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SOURCE: *ABC JULY - DEC 2011


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Advertorials and inserts offer a different approach in reaching Saga readers

Below are some examples of advertorials recently seen in Saga Magazine,

for which a comprehensive service of design and copywriting can be provided.

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Saga Magazine readers are grandparents as well

>> Grandparents have an increasing importance to the family unit these days.

>> There are 13.3 million grandparents in the UK, thats 22% of the UK population.

>> With increasing longevity we are now in a situation where a greater part of

peoples lives are spent as a grandparent than as a parent with children at home.

>> Grandparents have an average of four grandchildren.

There are 53 million grandparent/grandchildren relationships.

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SOURCE: FUTURE FOUNDATION


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Summary

>> Adults who are over 50 account for 43% of the adult population a section growing

faster than any other set.

>> The over-50s have a collective pot of 175 billion pounds of disposable income, which

is greater than any other group.

>> With fewer financial ties, the over-50s have the leisure time, the ability and willingness

to shop for consumer durable, technical, leisure, and luxury goods.

>> Saga Magazine is unrivalled at delivering a huge and exclusive over-50s audience

with a higher disposable income than the national average.

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Saga Digital and Online opportunities

>> The over 50s are the fastest growing age group of internet users

>> Saga has a unique online social networking community, Saga Zone, with more than 70,000

registered users. Its an opportunity to engage with Saga customers in an informal setting

>> The Saga Magazine e-newsletter has over 40,000 subscribers; with a further20,000 subscribers to the Saga Money e-newsletter and 17,000 to the Saga Health e-newsletter

>> Sagas online magazine and community site is growing day by day

>> See www.saga.co.uk/magazine

>> Saga Magazine is available as an app on the iPhone and iPad for just 1.99 an issue

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Youll be in good company when advertising to Sagas 1.417 million* readers

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NRS APR - SEPT 2011


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Saga Magazine Advertisement Rates

Double page spread 21,750

Single page 11,250

Inside front cover 13,500

Outside back cover 13,500

Half page 6,350

Quarter page 3,750

Right hand page, front half, guarantees 15% premium

Front half guarantees 10% premium

15% agency commission (PPA recognised only)

All other guarantees including FM 5% premium

VAT at current rate

Terms and conditions upon request

Advertorials and inserts taken by arrangement

Rates on application. Maximum insert size A5

For further information and to reserve space, please

contact:

Martin Smith Director of Media

Jeff Pearce Advertisement Sales Manager

Greg Pearce Account Sales Manager

Jodie Gicquel Production Controller

Saga Publishing Ltd

3rd Floor, Clarges House, 6-12 Clarges Street,

London, W1J 8AD

Telephone 020 7233 1157

Fax 020 7233 1158

Email [email protected]

Applicable February 2012

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Saga Magazine Advertising Format Specifications

Statutory advertisement size requirements

Double Page Spread:

Trim Size: 260H mm x 380W mm

Type Area: 240H x 348W mm

Bleed Size: 266H x 386W mm

Full Page Ad:

Trim Size: 260H x 190mm

Type Area: 240H x 174 mm

Bleed Size: 266H x 196 mm

Half Page Vertical:

Type Area: 240H mm x 85W mm

Half Page Horizontal

Type Area: 118H x 174W mm

Quarter Page Ad:

Type Area: 118H mm x 85W mm

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Please ensure that all of the requirements / dimensions are correct before the files are sent,

in one of the following formats: Collect for output (Quark Xpress, InDesign) or Flight-check (preferable)


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Saga Publishing Ltd. Magazine conditions continued

11. All Advertisement Rates are gross of Agency commission but exclusive of VAT and the currently Advertising Standards

Board of Finance surcharge payable by the Advertiser. The Customer is responsible for collecting this surcharge from

the Advertiser Standards Board of Finance.

12. If the Publisher accepts cancellation of an Advertisement or series of Advertisements or withdraws an Advertisement

because of a breach by the Customer of these Conditions on in accordance with Conditions 7(a), (d), (e) and (f) or 18 it

is entitled to make a cancellation charge not exceeding the full fee payable pursuant to Condition 5 and to with draw or

be refunded any series discount to which the Customer or the Advertiser would otherwise have been entitled.

13. The Publisher may recover from the Customer and the Advertiser all costs incurred directly or indirectly by the Publisher

as a result of artwork being provided to the Publisher:

a) Other than in accordance with the mechanical specifications for artwork contained in the Publishers rate card or

otherwise notified to the Customer; or

b) After the agreed date for the submission of such artwork.

14. The Publisher reserves the right to charge the full rate for inserts where the Advertiser fails to deliver them at the time

and place agreed in accordance with Condition 5. Surcharges will be applied if the weight if the insert exceeds the

weight advised to the Publisher.

15. Except in the circumstances set out in Condition 12 the Customer must give at least four months notice prior to the

Cover Date to stop or suspend an Advertisement. The Publisher may, in its sole discretion, charge the Customer the full

Fee in respect of any Advertisement stopped or suspended by the Advertiser on less than such period of notice.

16. If a copy of the Advertisement is not received by the date agreed pursuant to Condition 5 the Publisher may cancel the

Booking and the Customer shall pay the Fee by the Cover Date. Interest shall accrue on all amounts outstanding after

the Cover Date in accordance with Condition 10.

17. All property belonging to the Advertiser including original artwork is held by the Publisher at the Customers risk and the

Customer is responsible for ensuring that the same are insured against loss or damage for whatever cause. The Publisher

reserves the right to destroy all artwork which has been in its custody after twelve months from the date of its most

recent inclusion in any Saga Media.

18. It is a condition of acceptance of the Advertisement that each of the Customer and the Advertiser undertakes that

names and addresses obtained by the Advertiser as a result of the publication of the Advertisement:

a) Shall not be sold or provided on any basis whatsoever to any other person or organisation; and

b) Will be used only by the Advertiser and only in connection with the supply or offer of products and / or services

which are substantially similar to the products and / or services the subject of the Advertisement.

19. Each of the Customer and the Advertiser undertakes to comply at all times with the Data Protection Act 1998 and

the regulations, codes of practice and guidelines made thereafter (the Data Protection Act) in respect of information

obtained by it as a result of an Advertisement in any Saga Media. The Advertiser warrants that it has appropriate

technical and organisational measures in place to protect any personal data processed by it against unauthorised or

unlawful processing of personal data and against accidental loss or destruction of, or damaged to, personal data held or

processed by it and that it has taken reasonable steps to ensure the reliability of any of its staff which will have access to

such personal data.

20. The Advertiser shall not (other than at the specific request of a reader) make or permit to be made a direct sales visit, or

any appointment for such a visit, to readers who have responded to their Advertisement.

21. a) The Customer shall notify the Publisher of any complaint it or the Advertiser may have regarding the Advertisement,

its publication, or the terms of performance of this contract forthwith upon the circumstances giving rise to the

complaint coming to its attention and in any event within 30 days after the Cover Date

b) Neither the Publisher nor its officers, employees or subcontractors shall in any circumstances be liable to the

Customer or the Advertiser for any indirect or consequential loss (including loss of revenue or profit or loss or liability in

respect of any third party claim) arising from any Advertisement or in connection with any Saga Media

c) The Publisher shall make all reasonable endeavours to ensure that loose inserts are included in the Saga Magazine in

accordance with the booking, but shall not be liable for any failure to achieve this objective. If the Publisher fails without

good cause to include inserts in an issue of the Saga Magazine the Customer shall be entitled at its option to have the

insert included in the next available issue or to be refunded the Fee paid to the exclusion of any other li ability on thePublisher its officers employees or subcontractors.

d) The Publisher will take reasonable care in the performance of the reproduction and printing of Advertisement on Saga

Media. The Publisher shall not be liable to the Customer or the Advertiser in respect of any direct or indirect loss incurred

by them arising from:

i) Any delay in the publication of Saga Magazine or the date an Advertisement appears on the Saga

Website;

ii) Any errors arising from the reproduction and printing of an Advertisement in any Saga media.

e) The liability of the Publisher and of its officers employees and subcontractors under this contract or in tort (including

negligence) or otherwise shall be limited to th e Fee paid by the Customer for the relevant Advertisement.

22. Each of the customer and the Advertiser shall hold harmless and indemnify the Publisher and its officers, employees and

subcontractors from and against all actions proceeding costs claims liabilities and losses (including legal costs) arising

out of:

a) Any claim or allegation that the Customer or the Advertiser (as the case may be) is in breach of any of its obligations

hereunder; and

b) Any claim made against the Publisher arising out of the publication of the Advertisement; and

c) Any dispute between the Customer and the Advertiser.

23. The rights of the Publisher hereunder shall not be waived or affected by the Publisher to exercise any of its rights

hereunder.

24. No person other than the Publisher and the Customer may enforce these Conditions by virtue of the Contracts (Rights if

the Third Parties) Act 1999.

25. These Conditions shall be governed and construed in accordance with Laws of England and the courts of the England

shall have exclusive jurisdiction to settle any claim, disputes or matter of difference which may arise out of or in

connection with these Conditions or the legal relationships established by these Conditions.

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Documents

Media Pack Feb 2012