Upload
adam-lockwood
View
216
Download
2
Tags:
Embed Size (px)
Citation preview
Media Pack
421,000Women
401,000Men
822,000Total Population
Our CoverageTalking to people across the region
Local, engaging, trusted…
TFM provides the most local, relatable and entertaining shows, balanced with
the best variety of the biggest chart hits.
A typical TFM listener is aged between 25 & 45.
They lead a fast-paced, busy life, working hard and playing hard.
Their social scene is important with weekends for friends and family..
Proud of their North East roots, their home and family.
TFMSpeaks to
154,000 people
every week
TFM15+ 15-24 25-34 35-44 45-54 55+
Population (000s) 822 124 124 116 146 312
1 Week Reach (000s) 154 30 43 42 25 14
% Reach 19% 24% 35% 36% 17% 4%
Average Hours 6.0 4.9 5.3 9.8 2.6 4.9
4 Week Reach (000s) 246 47 67 62 42 23
4 week reach % 30% 37% 54% 53% 29% 8%
13 Week Reach (000s) 319 59 83 75 55 32
13 week Reach % 39% 48% 67% 65% 38% 10%
Watch our audience GROW!
Source: RAJAR, TFM TSA,
6 months ending June 14
It Works!
TFM is an essential part of our marketing programme; we use it strategically for
promotions, events and sponsorships. Using radio has enabled our recall figures to reach
over 60%, which is higher than any other media we have ever used!
I found TFM really great to work with. Fab ideas and very professional. I was absolutely amazed when I opened my
shutters to find people waiting; sales were 30% higher than projected. Anyone thinking of advertising with TFM my advice would be to do it and stick with it, it will be the
best advertising you ever do
The Fashion Show organised and ran by TFM was a great success with some
stores having complete sell outs of products within 15 minutes of showing
on the catwalk, other stores had customers asking, “is this the dress
from the Fashion Show?” Food outlets noticed a considerable uplift in sales. The whole event was organised and very professional from start to finish.
The Street Team did a great job in motivating the crowd.
Once people heard us on the radio they realised that we are a big,
professional, local company. Radio has done this! Advertising on TFM radio led to an increase of enquires and this has helped to open more doors for our sales reps. Go for it!
Advertising on TFM will work for you.
BBC Radio 2 Capital North East*
Smooth Radio North East
BBC Radio 1 TFM BBC Radio 4 Magic 1170 Heart North East
0
50
100
150
200
250
300
225
182 175160 154
104 92 90
Source: RAJAR, TFM TSA,
6 months ending June 14
Weekly reach (000’s)*stations marked with an asterisk do not cover the
whole of the total survey area
BBC Radio 2 Smooth Radio North East
BBC Radio 4 Capital North East*
BBC Radio 1 TFM Heart North East
Magic 11700
500
1,000
1,500
2,000
2,500
3,000
2,554
1,3441,572
1,461
1,266916
972753
Source: RAJAR, TFM TSA,
6 months ending June 14
Total hours by station*stations marked with an asterisk do not cover the
whole of the total survey area
BBC Radio 2 Smooth Radio
North East
BBC Radio 4 Capital North East*
BBC Radio 1 TFM Heart North East
Magic 11700%
2%
4%
6%
8%
10%
12%
14%
16%
18% 17.1%
9.8%9.0% 8.5%
6.5% 6.1%5.0% 4.4%
Source: RAJAR, TFM TSA,
6 months ending June 14
Market share by station*stations marked with an asterisk do not cover the
whole of the total survey area
83,000 peopleEvery single month!
Your campaign will hit every one of them
Through our digital platforms wetalk to
E-Shot
On Air Promotion
Off Air Promotion
Bespoke Events
Idea generation
Startup(dialog & tender)
Media Bus
Research
OnlineOutside
Broadcast
Creative
Sponsorship
Social Media
Advertising CampaignSolutions for Every Challenge
Full Creative Media Services
At the Heart of Our CommunityCash for Kids raises funds for sick, disabled and underprivileged
children across the North East.
In 2013 the charity raised £1 million supporting 30,359 local
children.
81% of UK consumers agree that they are more likely to buy a
product associated with a cause they care about.
The 2 causes that draw the widest support from the general public
are medical research and children/young people.
Your chance to do this locally whilst still promoting your brand.
Cash For Kids puts a programme of sponsorable events on across
each year to raise funds and our listeners love them.
With our charity Cash For Kids