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MEDIA PACK 2021
Practical Boat Owner is Britain’s biggest- selling boating magazine and has been the market leader ever since it was launched in 1967. We entertain and inform a huge global community of enthusiasts and professionals via the magazine, our website and social media.
But why so popular? Because we continue to delight our readers month after month. We’re down-to-earth and always inclusive. It’s a friendly community – readers writeand phone in with endless creative ideas, amazing stories and practical knowledge, while the online forum is second to none. Readers build everything from rowing boats to aluminium sloops. We sail dinghies, tow trailer-sailers, mend powerboats, enjoy waterskiing, go yacht racing and just loveto find out how things work. Subscribers include young families and older people who have sailed all their lives; ocean-crossing adventurers, inland explorers and those who roam slowly and sedately within the confines of a safe harbour.
We rescue old boats and bring them back to life and we improve our brand new vessels so they become members of the family. We share ideas and entertain each other – it’s fun, even when the work is hard!
We’re a loyal bunch, but always open to newcomers. Come and join us – the water’s lovely!
EDITOR’SWELCOME
Reader’s Profile:
96% Male
83% ABC1
£57,000 Average Income
16.3 years Average Period they have read MBY
80% Own their boat
36% intend to purchase a boat in the next year
92kGlobal Monthly users Global Monthly Page Views
176k
49kSocial Media Reach
48kUK Monthly Users
Source: Google Analytics Oct ‘20; Social Media Reach Nov 2020, Future Internal Record for Circulation 2019
Rob Melotti, Editor
19.1kPrint Circulation
Display
Rates
Inside front/ outside back covers
Inside back cover
Double page spread
£3,500
£3,000
£5,200
Classified
Full page
Half page
Quarter page
1/8th page
1/16th page
£1,500
£1,000
£705
£385
£195
Publication Schedule
Month Copy deadline
January
February
March
April
May
June
July
Summer
August
September
October
November
December
January
February
On-sale
06 Nov 20
03 Dec 20
23 Dec 20
29 Jan 21
26 Feb 21
24 Mar 21
22 Apr 21
20 May 21
18 Jun 21
16 Jul 21
12 Aug 21
10 Sep 21
08 Oct 21
05 Nov 21
03 Dec 21
26 Nov 20
23 Dec 20
21 Jan 21
18 Feb 21
18 Mar 21
15 Apr 21
13 May 21
10 Jun 21
08 Jul 21
05 Aug 21
02 Sep 21
30 Sep 21
28 Oct 21
25 Nov 21
23 Dec 21
PRINTADVERTISING
Brokerage
Full page£2,530 £1,310 Half page
£3,000
£2,010
£1,090
Full Page
Half Page
Quarter page
Digital Branded Content
● Telling your story with a credible voice, with content
created by knowledgeable, experienced writers.
● Appeal to our audience’s passions with content
specifically tailored to fit your message.
● Content distributed across the website and social
media channels.
Available on all web properties - £3,000
DIGITALADVERTISING
Online Direct Advertising
Guaranteed Social Posts Editorial Newsletter Advertising
● A premium, brand-safe environment for you to reach
in-market consumers
● High impact formats
● Fully trackable response
Available on all web properties- Format specific pricing
● Sponsored social post
● Guaranteed reach of 75,000
● Engaged social audience
● Fully trackable response
Available on all web properties - £1,500
● Premium positioning for your brand and message
within our weekly newsletter, reaching the most engaged users
● Sponsored post or MPU available in each newsletter
sent out every month for each brand
Available on all branded newsletters per month - £400
January● Know your Boat - Performance
and Stability calculations
May● Replacing rigging: One reader's
experience testing his rigging for strength.
August● Destination East Coast: 3rd
biggest reader area
February● Weather Forecasting
June● Small powerboats for weekends
away
September● Southampton boat show preview.
Channel crossing and South Coast
March● Auxiliary outboard engine - One
reader's installation. List of engine features by brand
July● Last-minute prep for summer
cruising
October● Electronics special – navigation,
battery management, entertainment & mod cons
April● Scottish chartering - power and
sail; West and East Coast. Recommended providers
Summer● Destination south-west:
Dartmouth, Devon, Cornwall (2nd biggest reader area)
November● End of season preparations
EditorialSchedule2021
December● Christmas gift ideas + Bargain
winter charter guide (worldwide)
Display
Double page spreadtrim 285 x 390mm, bleed 291 x 396mm, type 265 x 370mm
Full pagetrim 285 x 195mm, bleed 291 x 201mm, type 265 x 175mm
Half page horizontaltrim 140 x 195mm, bleed 146 x 201mm, type 130 x 175mm
Half page verticaltrim 285 x 95mm, bleed 291 x 101mm, type 265 x 85mm
Quarter Page130 x 85mm
QPH60 X 175mm
Contact us
Sasha McGregorAdvertising Director
[email protected]+44 7917 769177
Duncan WildeCommercial Partnerships [email protected]
+44 7767 873080
Bess CullisAccount Director
[email protected]+44 7970 636444
Chelsea SpeakmanAccount Manager
[email protected]+44 7432 609945
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