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NORTHERN IRELAND’S No.1 CONSTRUCTION MAGAZINE
SPECIFY is the official publication for the Construction Employers Federation
MEDIA PACK 2019
WWW.SPECIFYMAGAZINE.CO.UK
Since 1980, SPECIFY has been the leading magazine for the entire constructionin dustry in Northern Ireland.
Covering all aspects ofconstruction, building and related trades, Specify is read by architects, engineers, surveyors, builders, property developers, manufacturers and suppliers and key people in public and educational establishments, because it offers comprehensive coverage of the entire industry. Specify is the official publication for the Construction Employers Federation, partner in the annual Construction Excellence Awards, and it is the key reference point for up-to-date, accurate information on trends, prices and developments, including the areasof law and finance. Produced in a B2, high quality glossy format, the design team at Specify has created a look and image for the magazine that reflects the excellent standards of construction here in Northern Ireland, making Specify
the most effective platform to reach target audiences. Moreover, Specify is the only construction magazine in Northern Ireland to undergo the rigours of external audit, and our ABC certified circulation gives advertisers the confidence that Specify actually reaches the market.As a respected business-tobusinesspublication, Specify aims to inform and support the industry it serves. Priority is given to local, Northern Ireland content of news of what localcompanies are doing in other markets, and to expert articles,analysis and opinion pieces from respected individuals who know and understand the local market and product. On all levels, whether with readers or advertisers, Specify policyfavours a relationship-building approach to communication to deliver a business magazine that has proven its credentials in Northern Ireland spanning three decades of construction and development.
Check us out on social mediawww.specifymagazine.co.uk
Building the future together
NORTHERN IRELAND’S No.1 CONSTRUCTION MAGAZINE
£3.00
SPECIFY is the official publication for the Construction Employers FederationJAN / FEB 18
NORTHERN IRELAND’S No.1 CONSTRUCTION MAGAZINE
MEDIA PACK 2018
NORTHERN IRELAND’S No.1 CONSTRUCTION MAGAZINE
MEDIA PACK 2018
NORTHERN IRELAND’S No.1 CONSTRUCTION MAGAZINE
OUR REACH
ArchitectsPlanners
DevelopersEngineersBuilders
M+E ContractorsElectriciansPlumbers
UniversitiesPurchasing Managers
Site ForemenProject Engineers / Planners
ConsultantsSurveyors
Builders MerchantsMembers of Parliament
Members of European Parlia-ment
Invest NI (Worldwide)Building Control Officers
NIHECIOBCITB
All NI CouncilsRICSCEF
All NI CollegesHousing Associations
We are also the Official publication of the CEF (Construction employers federation) who you can check out here:
www.cefni.co.ukWhat is the ABC?The ABC stands for ‘Audit Bureau of Circulations’. It is a nonprofit organization which has grown its reputation within the media industry and has gained the respect of a lot of editors across the country. The ABC mark is to the printing industry, what the MOT certificate is to the automotive industry. Without an active MOT certificate, chances are, you would not buy the car. Without an ABC verified subscription list, you should re-evaluate before advertising with the non-ABC’d publication
What they do?The ABC perform an annual audit with the publisher, covering the mailing list (both physical and digital) to ensure that everyone on the list not only exists, but is requesting a copy of the magazine. The purpose of this is to combat fraudulent activity on a mailing list. Any publication without ABC membership would be unable to verify the authenticity of their mailing list which should leave potential advertisers asking questions.
Specify & The ABCSpecify Magazine have been working with the ABC for many years. We are proud of our ABC
membership as this helps us demonstrate our honesty to our clients. Our latest ABC certificate can been seen on this page.
Magazine Single Ad RatesFront Cover Package* £1,620Full Page Colour £700Half Page Colour £475Quarter Page Colour £295
Website Banner RatesHeadline Banner £110Large Title Banner £175Sideline Banner £85Bottom Banner £60
Magazine Editorial RatesFull Page £350Half Page £225Quarter Page £150
Press Release300 Word +1Image £100Above will be ran in Specify MagazineUnlimated Words + 1 Image £125Can only be ran on Specify Website
Special PositionsBack Cover Page £900Inside Front Cover £750Inside Back Cover £700Front Cover package is inclusive of Double Page Spread in the magazine**
DirectoryRegular X 12months £300Double X 12months £550
Company BrochuresSpecify can offer a brochure service, incorporating a special feature within the magazine, with a run-on option for corporate brochures and literature. This not only automatically distributes your corporate information to our entire readership, but also provides you with a cost-efficient means of producing an up-to date brochure for your own distribution. Pricing for this service is to specification and we will be happy to discuss this option in more detail at your convenience
SPONSORSHIP PACKAGES, INSERTS, WRAPS, SPECIAL FEATURES PRICED UPON REQUEST
NORTHERN IRELAND’S No.1 CONSTRUCTION MAGAZINE
MEDIA PACK 2018
Kingspan Insulated Panels RW Roof system is a factory-engineered single component system for very fast installation.The system comprises a complete range of structural steel products, high performance panels, insulated gutters, superior polycarbonate daylighting, height-safety systems and a bespoke range of corners and flashings. As a manufacturer of the complete roof system including all components, we’re with you all the way with services to help save time and maximise project value and performance.
The system can be protected by the Kingspan Warranty.
Kingspan Insulated Panels Carrickmacross Road, Kingscourt, Co. Cavan, IrelandTel: +353 (0) 42 96 98500 www.kingspanpanels.ie
Complete Building Envelope Solutions featuring Kingspan RW Pitched Roof System
Specialist support from Kingspan Technical Services
Height safety and fall arrest systems
Bespoke flashings and fabrications for design flexibility
Options for PV integration
Precision extruded daylighting
Superior build speed
LPCB-approved membrane-lined insulated gutters
Kingspan’s own complete range of structural steel products
KIP IRE Complete Roof RW A4 Ad.indd 1 02/02/2018 10:51
For over 30 years SIG Roofing has been a leading force in the distribution of natural & fibre cement slates, clay tiles and roofing accessories in Ireland, with distribution centres located nationwide.
SIG Roofing, supporting you with:
• Sound, impartial advice
• Technical, specialist expertise and legislation guidance
• Comprehensive ranges via our nationwide distribution network
• Products delivered exactly where and when you need them
• Fast, flexible, reliable
We have everything you need to get on with the job - fast!
Contact us today for more details or to arrange a site visit
www.sigroofing.ie
DUBLIN 01 623 4541CORK 021 4320 877BELFAST 028 9068 6380OMAGH 028 8220 6220
NATURAL SLATE
Design Better, Build Better
• Construction Accessories • Facades • Insulation • Interiors • Roofing • • Technical Insulation • Air Handling
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SIG Roofing_Capco Natural_2018_Specify_250x340mm.pdf 1 18/01/2018 15:03:40
Check us out on social mediawww.specifymagazine.co.uk
What we doMichael Nugent Ltd specialises in mechanical and electrical services and facilities management. Our disciplines are backed with over 50 years in the business, so we know how to deliver the most skilled and professional service to each of our clients.
Our services are designed, tailored and installed to meet the client’s exact requirements, and our successful delivery is showcased in the range of leisure centres, hotels, educational facilities, medical centres and ecclesiastical buildings on which we have worked. Find out more about our disciplines below.
Michael Nugent Ltd | 2 Tandragee Road, Pomeroy, Co. Tyrone, BT70 3DSTel: (028) 8775 8617 | Fax: (028) 8775 8983
www.michaelnugent.co.uk
Specify/ Project Profile/ Michel Nugent/ Foyle College
MECHANICALMichael Nugent Ltd ensured that all students stay warm in winter...
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et ipsume volum dolore et untiure rovidel laccusa ntorro consece pratia voles alitaquam, sapidel etur, cum qui imilique provitam unturia cuptatem. Ut id ene vitio volecae perro maximus non re volecus nim eveligentem rehent andes soluptaque quibus at fugitae non rem rem quid es providi picipis dem fugitatur, cum ide volum quam, sum quiae vel mos nonsed ut velita quis as repudae verat eaquide runtis conserf erionec atatquid estor si dis a verum fugit vereprovita ipsaect otatus, que namusto ex est harum ium imusam reres dipitatin comnimp orepudae se dipide officae. Nem et volupta tiatia doloreped mo que plis invent, quaecab orerepe dem quatur, voloraturi nimetur? Uciet vendandis experio rumendignimo delique et es aliquas in ellaboresto mil mos illictae moluptat expliscimus.
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et ipsume volum dolore et untiure rovidel laccusa ntorro consece pratia voles alitaquam, sapidel etur, cum qui imilique provitam unturia cuptatem. Ut id ene vitio volecae perro maximus non re volecus nim eveligentem rehent andes
soluptaque quibus at fugitae non rem rem quid es providi picipis dem fugitatur, cum ide volum quam, sum quiae vel mos nonsed ut velita quis as repudae verat eaquide runtis conserf erionec atatquid estor si dis a verum fugit vereprovita ipsaect otatus, que namusto ex est harum ium imusam reres dipitatin comnimp orepudae se dipide officae. Nem et volupta tiatia doloreped mo que plis invent, quaecab orerepe dem quatur, voloraturi nimetur? Uciet vendandis experio rumendignimo delique et es aliquas in ellaboresto mil mos illictae moluptat expliscimus.
Vit labo. Nequam ipsanis es essimusa que se nus am rendis eiume porpos et qui ut erion repudae re si archit ut fuga. Beatatia dolectent quistiatur suntis doluptae. Ximus, omnis que volupta dolore volendit faceaquamus dolor aut por si conet eum archil eturion sequia vel eum laccus.Elliqui dolorem poressimi, voloremporem eicimol uptatur?
Soluptia volute solest, sim que volor mi, voluptatem fugit reiciendi omnisquist, untiaepero tem. Neque pre nonsed que quatesenti oditati atecto magniet lam hitis sam et, ist aut adit aut quam fugiatque voluptiae conseque aliquatiat optature atquas sum illent ut res et, officip santis dis sendametur? Quis erum faci inctorere, omnimil laudicturias exped magniscia quis
2 Tandragee RaodPomeroy, BT70 3DST: 028 8775 8617
michaelnugent.co.uk
NORTHERN IRELAND’S No.1 CONSTRUCTION MAGAZINE
MEDIA PACK 2018
The Specify website (www.specifymagazine.co.uk)
launched mid 2017 and since launch has played host to an impressivenumber of visitors. With regular Construction ‘news’ updates which are primarily focused on Northern Ireland, an exciting
‘Projects’ section which gives us the opportunity to highlight any recent projects that contractors have been involved in and a comprehensive ‘Construction Jobs’ section which is updated daily via NIjobs.com it is no surprise that, less than a year after launch, we have surpassed the 50K+ mark for website traffic.
This continues to grow, and is pulling in alot more vistors on a daily bases.
64% of Traffic is New Visitors
4000 New Visitors each month
NORTHERN IRELAND’S No.1 CONSTRUCTION MAGAZINE
We keep climbing each month, get advertising today!
About usFull Page Trim
240mm x 330mmFull Page Bleed
250mm x 340mm(includes extra 5mm
all around)
Double Page Spread Bleed490mm x 340mm
(includes extra 5mmall around)
Strip250mm x 40mm(includes 5mm
bleed toeach side)
1/4 Page100mm x 140mm
1/2 Page Landscape206mm x 140mm
1/2 Page Upright100mm x 287mm
Regular Directory47.75mm X 92.5mm
Double Directory47.75mm X 189.4mm
All artwork for advertising and editorial should be high res-olution 300 dpi and of suitable dimension size, supplied as a JPG, EPS or PDF file; and where possible for logos and illustrations as a vector Adobe Illustrator file. It is also pre-ferred in the case of advertorial pages and company specific branding that fonts are supplied too.
Colour sequenceCMYK (Cyan - Magenta - Yellow - Black)
NORTHERN IRELAND’S No.1 CONSTRUCTION MAGAZINE
MEDIA PACK 2018
Specify Magazine Sizes
Specify Website Sizes
Headline Strip800px x 120px
Headline Banner1200px x 370px
Skyscrapper400px x 1200px
Bottom Right400px x 400px
Bottom Advert1200px x 200px
Colour sequenceRGB (Red - Green - Blue)
All artwork for advertising and editorial should be Internet resolution 72 dpi and of suitable dimension size, supplied as a JPG and where possible for logos and illustrations as a vector Adobe Illustrator file.
Any other enquires are available on request please dont hesitate to ask
MEDIA PACK 2018 NORTHERN IRELAND’S No.1 CONSTRUCTION MAGAZINE
MEDIA PACK 2018
The Advantages of Print, A recent study, undertaken by the Office of Inspector General in the US has discovered that our brainsprocess digital information in a different way to printed information. In the table below we can see that ‘x’ indicates the medium which performed better:
As you can see, there are some very interesting and somewhat surprising results. Although Digital performed well in important areas such as attention, engagement, memory retrieval
accuracy and finally willingness to pay which, although important factors, there do not tick all of the ‘influencing the customers purchase’ boxes. Physically printed media engaged the audience in many more areas when compared with Digital.
Some other interesting findings from the Study:
Digital ads were processed more quickly.Paper ads engaged viewers for more time.
• A week later, subjects showed greater emotional response and memory for physical media ads.
• Physical ads caused more activity in brain areas associated with value and desire.
It is hard to deny that Digital is certainly moving forward and making greater strides in the advertising industry however, print ads still hold a special bond with the reader and seems to have a greater and longer lasting influence. Another interesting point which was raised during the survey is that effective printed ads will drive digital purchases.
• Less distraction whilst holding a physical magazine • Print offers a long shelf life when compared with online ad’s • Digital ads tend to be processed quicker leaving less time to absorb
info
• No issues with battery life. Your magazine wont need charged every few hours
• Magazines are more effective tools for reaching a Specific Demographic • Print is much more engaging when compared with Digital
Printed Magazine Advantages
Specify Magazine is published by
Greer Publications,Unit 34 Crescent Business Park, Lisburn, BT28 2GNTel: (028) 9278 0108
TO ADVERTISE IN THE MAGAZINE CALL: (028) 9278 0099
REGARDING EDITORIAL CALL: (028) 9278 0101
Sales Manager Shaun Byrne
Pat Burns [email protected]
Publishers James & Gladys Greer
Designed by Shaun Byrne, Design Stics
Unit 34 Crescent Business Park,
Lisburn, BT28 2GN
Tel: 028 9278 0108
Greer Publications © 2017. All rights reserved. No part of this publication may be reproduced,
stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording, or otherwise without
the prior permission of Greer Publications.
NORTHERN IRELAND’S No.1 CONSTRUCTION MAGAZINE
