MEDIA PACK

It’s all about nearness; about a deep understanding of what makes peopletick. Nearness isn’t just about geography. It’s about common connections and purposes. It’s about speaking the same language, laughing at the samejokes, caring about the same things.

On-air, online and in our neighbourhoods, nearness and understanding helpsus to deliver common bonds – connections that bring people closer. TheBauer City Network is all about these connections and ‘me too’ momentsthat bring us closer to our audience than any other radio station.

THE MISSION

Targeting 25-44 year olds, Bauer City 1 delivers the perfect mix of music combined with witty, locally relevant banter, alongside essential news, travel and weather updates.

We play all the biggest hits from the last 15 years, all day long. Upbeat songs that make you smile, sing along in the car, and dance when nobody’s watching! Our playlist is deep and broad, and the sound we create is unique to the Bauer City 1 Network.

Our vision is to deliver the mostpopular music for 45-64 year olds,reflecting the life stage of our listenersand keeping them informed and up-to-date with the latest news andinformation from where they live.

We play the greatest hits from the 70s and 80s with a sprinkle of megahits from the 60s and 90s thrown in for good measure. Classic songs that stand the test of time and sound as good today as they did when you first heard them.

THE GREATEST HITS

BAUER CITY NETWORK LISTENERS:

BAUER CITY 1

The Bauer City 1 Network targets 25-44 year olds. They love music and love life, and want to be engaged and involved in today, to have their finger on the pulse. They’re newly married, or in a long-term relationship, with a young family. They come to us because they want to hear the music they love – the biggest hits of today and the last 15 years. So that’s what we play for them…all day long. They choose Bauer City 1 because they want to know what’s going on in their community, and because they want to have fun.

BAUER CITY 2The Bauer City 2 Network targets 45-64 year olds, who are mature, but young at heart. They have a growing or grown-up family and have been buying music since the mid-late 70s. They’re married or in a long-term relationship, and they own their own home with at least one car. They’re engaged, involved and enjoy life. They come to our stations to hear the music they love. Songs that have, and will, stand the test of time. Music that evokes memories of times and places that made them feel great.

THE HITSOur national sister station plays the most popular music for 15-24 year olds. Young tech-savvy people with a thirst for up-to-the-minute knowledge and the freshest hit music. They’re early adopters at the leading edge of the mainstream, so they need to have all the info first, and they like it bite-sized. They listen because they want all the biggest hits of the moment, and they want content that’s up-tempo and fast-paced. We share their love of discovering new and emerging artists, and we only play music released within the last 12 months.

MULTI-PLATFORM OFFERING

BAUER CITY NETWORK ONLINE

Across the Bauer City Network we, engage our audience through multiple digital touchpoints. Our content strategy is simple. Everything we do reflects our consumers’ lives – not ours. Every email we send to our database, every Facebook post, every tweet, directs our consumers to our website, putting it at the heart of everything we do. This builds an attractive advertising platform for our clients as we’re always creating fresh, innovative and topical content to entertain our audience. We deliver the latest music, entertainment and local content that reflects the lives of our audience. We’re the first to inform them of what’s going on in their world, becoming their number one trusted source for the hottest stories. We create digital campaigns that deliver results for our clients. We’re experts in building brands, increasing databases and putting our clients’ businesses in front of a large digital audience. Our websites are responsive to ensure our content is easier to consume on smartphones, tablets and computers. We give our audience a positive user experience across all devices to ensure loyalty to our brands and repeat visits.

OUR APP

Our consumers’ lives are busy, so it is essential that we make our brands as accessible as possible. Our mobile apps allow our audience to engage with our radio stations while on the move. Through our apps consumers can listen to the radio, interact with us on social media, watch our latest videos and be kept up to date with the latest news.

Group Managing Director, Bauer City Network (Northern England & Scotland)Graham Bryce

Group Content Director, Bauer City Network (Northern England & Scotland)Owen Ryan

Regional Managing Director, Northern IrelandMark Mahaffy

Managing Director, Wave 105Martin Ball

For all advertising enquiries

advertising@bauermedia.co.uk