Media Pack 2008

World headquartersThe Northern & Shell BuildingNumber 10 Lower Thames StreetLondon EC3R 6ENTelephone: 0871 434 1010 / (outside UK) +44 (0)870 062 6620

“The Daily Express's front page emblem is The Crusader, and we truly are a crusading newspaper. We crusade on the issues that affect our readers and the wider public, such as inheritance tax; more than 350,000 of our readers signed a petition calling for its abolition, the Daily Express believes in traditional values: decency, politeness, personal responsibility and honesty. We are a progressive newspaper, we believe there is a great future for the Daily Express and we are investing in that belief.”

Peter Hill, Editor

Regular Features

Monday - Day & Night – Express yourself –City & Business - Sport

Tuesday - Day & Night – Your Health – City & Business - Sport

Wednesday - Day & Night – Your Money –Travel – City & Business - Sport

Thursday - Day & Night – Express Yourself –City & Business - Sport

Friday - Day & Night – Be Happy – Weekend – Property - Sport

Saturday - Saturday Magazine, Gardening –Travel - Fashion – Motoring - Sport

Target Daily Express

Launched 1900

Circulation 769,576

All adults 1,678,000

Solus national daily 63%

Male/ female 51 / 49

ABC1 1,020,000 (61%)

ABC1C2 1,395,000 (83%)

Average age 56

Age 25-54 644,000 (38%)

ABC1 25-54 436,000 (26%)

ABC1C2 25-54 566,000 (34%)

Working full time 678,000 (40%)

Source: ABC September 2007 – February 2008/ NRS January – December 2007

Demographic Profile

Source: NRS January – December 2007

9943.563.41731Main shopper - female

10268.713.531,153Main shopper

17634.396.06577Age 65+

14420.864.96350Age 55-64

11017.583.80295Age 45-54

7313.532.53227Age 35-44

467.211.60121Age 25-34

446.381.37107Age 15-24

725.902.4999E

7011.032.41185D

10822.293.74374C2

12135.464.18595C1

10122.413.47376B

722.922.4949A

9548.873.27820Women

10551.193.63859Men

1001003.451,678All adults

Index% Profile% Cov000's

Rate Card

“A combination of the Radio Times and an aspirational Lifestyle supplement.”

Graham Bailey, editor

Regular Features Main cover interview2nd InterviewTV exclusivesWhatever happened to3rd InterviewTV guideTV guide front pageFilm spreadSoap boxThe back half lifestyle sectionFashion BeautyInteriorsFoodPropertyGardensCompetitionsThe Last Word

Target Saturday magazine

Circulation 769,576

All adults 1,560,000

Solus Saturday supplement 70%

Male/ female 46/54

ABC1 926,000 (59%)

ABC1C2 1,300,000 (83%)

Average age 57

Age 25-54 593,000 (38%)

ABC1 25-54 392,000 (25%)

ABC1C2 25-54 512,000 (33%)

Working full time 609,000 (39%)Source: ABC September 2007 – February 2008/ NRS January – December 2007

Demographic Profile

11148.653.54759Main shopper - female

11174.173.541,157Main shopper

18035.265.77550Age 65+

15722.765.03355Age 55-64

11217.823.58278Age 45-54

7012.952.25202Age 35-44

477.311.51114Age 25-34

253.970.7962Age 15-24

645.192.0481E

7311.472.33179D

11723.943.74374C2

12035.133.85548C1

9420.963.02327B

833.332.6452A

10553.783.35839Women

9546.283.05722Men

1001003.201,560All adults

Index% Profile% Cov000's

Source: NRS January – December 2007

Rate Card

Regular FeaturesFinancial Express Financial supplement covering

business news, personal finance, enterprises, market rates and share prices, property, recruitment and careers.

Review A supplement looking at lifestyle, fashion, films, music, theatre, books, TV & radio and gardening

Travel The latest travel information, holiday hotspots and travel tips.

Sport Action packed sports pages including inside stories from Harry Harris and comments from our chief sports correspondent, Jim Holden, on the latest stories

Kate Garraway Female viewpoint on the weeks news

Adam Helliker The man who knows the people you’d like to know

Jimmy Young Comments on topical news issues

Sunday Afternoon A selection of puzzles and crosswords to keep the reader entertained

Target Sunday Express

Launched 1918

Circulation 698,564

All adults 1,874,000

Solus national Sunday 54%

Male/ female 50/50

ABC1 1,168,000 (62%)

ABC1C2 1,577,000 (84%)

Average age 54

Age 25-54 757,000 (40%)

ABC1 25-54 493,000 (26%)

ABC1C2 25-54 658,000 (35%)

Working full time 777,000 (41%)

Source: ABC September 2007 – February 2008/ NRS January – December 2007

Demographic Profile

10245.043.94844Main shopper - female

10570.384.041,319Main shopper

16031.226.14585Age 65+

14120.445.43383Age 55-64

11117.774.29333Age 45-54

7914.573.04273Age 35-44

528.001.98150Age 25-34

507.951.91149Age 15-24

615.022.3694E

6810.782.63202D

10621.824.09409C2

11834.424.53645C1

10824.124.17452B

943.793.6171A

9850.323.77943Women

10249.683.94931Men

1001003.851,874All adults

Index% Profile% Cov000's

Source: NRS January – December 2007

Rate Card

“S Magazine is a mid-market glossy magazine aimed at women. It is realistic for the reader with the aim of being aspirationalyet affordable, fun not frumpy”

Margaret Hussey, editor

Scene – What’s hot and what’s not

Beauty – dedicated health & beauty pages

Fashion focus – latest trends and catwalk shows

In the closet with – style secrets of the celebrities

Our dream team – top columnists

S Lifestyle – homes and garden, food and wine

Homes & interiors – Ideas and furniture for the house

Gardening – Advice & insight

Food & Wine – latest recipes & recommendations

Regular Features

Target S magazine

Circulation 698,564

All adults 1,515,000

Solus Sunday Supplement 60%

Male/ female 46/54

ABC1 949,000 (63%)

ABC1C2 1,264,000 (83%)

Average age 56

Age 25-54 608,000 (40%)

ABC1 25-54 406,000 (27%)

ABC1C2 25-54 526,000 (35%)

Working full time 596,000 (39%)

Source: ABC September 2007 – February 2008/ NRS January – December 2007

Demographic Profile

11249.373.49748Main shopper - female

11074.063.431,122Main shopper

17734.655.51525Age 65+

14020.334.37308Age 55-64

11918.943.70287Age 45-54

7313.472.27204Age 35-44

507.721.55117Age 25-34

314.950.9675Age 15-24

615.021.9176E

7311.552.28175D

10120.793.15315C2

12335.843.81543C1

10222.643.17343B

1034.163.2063A

10654.323.29823Women

9445.682.92692Men

1001003.111,515All adults

Index% Profile% Cov000's

Source: NRS January – December 2007

Rate Card

www.express.co.uk

Source: N&S

Traffic779,000 monthly unique users13,600,000 monthly ad impressions

Audience ProfileHave bought online: 93%Gender: Male 58%

Female 42%Age: 35-44 16.3%

45-54 18.2%55-64 19%65+ 27.5%

Demographic: AB 29%C1 31.8%

Site Description

Up-to-date breaking news and information

Outstanding content provided internally and via external Partners that attracts a High Quality Audience

Building Partnerships