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Media content is affected by commercialization
Media Meet 7th January, 2012
The World today has turned into a global village. Media has
brought the development
&progress of Nations to our doorsteps, It plays a crucial
role in shaping our social,
political and economic life. The awareness in any field has
perculated down to the grass-root levels through media, thus
moulding the public life and their opinion. This power of
media has given it the status of fourth pillar of democracy,
increasing its responsibilities
manifold. In the last decade a new change is being felt, media
has graduallycommercialized. This commercialization has created a
stiff competition in enhancing the
numbers of readers, listeners and viewers at the cost of quality
and quantity of
information. The editorial and reading material is shrinking
when compared to
commercial space. People are moving towards contemporary new
styles like onlinecontent, blogs, twitters, utube and smaller
newspapers for news contents.
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Objective Of The Media Meet
The basic role assigned to media which was to inform, educate
and entertain is gettinglost under the pressure of advertisements.
The objective of the meet is to generate healthy
interaction between the media professionals to come to some
conclusion how a balancecan be maintained and media industry goes
back to its original role of providing moreinformation, editorials
and growth stories in the interest of a healthy democracy.
We have invited leading personalities and professionals from
Newspapers, TV News
Channels, Radio, Advertising, Public Relations and Media
Institutes to interact and cometo some consolidated conclusions on
this issue.
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DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION
About Us
JIMS offers programmes in Mass Communication to the
under-graduates by providing astrong foundation and comprehensive
training to aspirants from any discipline to pursuecareers in the
Media Industry. The programme gives an opportunity to study the
Media,
ranging from media issues to forms of communication. One can
also learn media laws
and ethics; research and journalistic techniques; media
marketing; public relations and
organizing events and exhibitions. Students are encouraged to
specialize in Print;Broadcast & Web Journalism; Radio;
Television Production & Film Making, Advertising
and Public Relations.
Course Highlights
Well structured lectures with practical approach.
Focus on communication skills, creativity and concepts.
Emphasis on operational knowledge of Camera, TV, Broadcasting
and Production
equipment.
Focus on production of Documentaries, Short Films, quickies
etc.
Academic and practical work on Advertising and Public
Relations.
Special emphasis on exhibitions and events.
Visits to media related places in Delhi an outside like The
Tribune newspaper,
Chandigarh, Film City, Noida and Kurukshetra for photo features.
Participation in Audience based programmes on current events,
political
developments, stock market fluctuations, women issues, price
rise, internationaldevelopment on NDTV, Aaj Tak, India TV, IBN -7,
and other channels.
Students attend International Film Festival in Goa every year
wherein they
participate in screening of films, attend seminars and
workshops, interact and
interview various national and international Directors and
doctors.
