Media Market

Brochure ‘09 Outsourced Innovation for Media & Publishing Firms.

Outsourced Innovation for Media & Publishing firms.

Discover the Tremendous Value to be gained from Tapping into an External Source of Innovation.

The need for publishing and media companies to innovate is clear. The days of relying on a core set of products and growing their market-share incrementally each year are long gone. CEO’s, directors and product managers in this industry must create new products, or repackage existing products to meet the needs of emerging audiences in order to succeed. However, doing so on an ad-hoc basis is not enough, you need a systematic process to deliver successful new products, or a partner that specializes in this area, delivering your firm a pipeline of ready-to-market projects that will increase the value of your company. The diagram below, show’s examples of benefits and costs of outsourcing innovation.

Figure 1.A. Adapted; (Sawhney & Nambissan, 2007) A Buyer’s Guide to the Innovation Bazaar, Harvard Business Review.

Outsourced Innovation for Media & Publishing firms.

Collaborate, Create & Launch New Products with Confidence.

Media Market Group has been launched to deliver your company a trusted partner to deliver an external source of innovation. We’re solely focused on collaborating with publishing and media companies to deliver innovative new products and ready-to-market projects for emerging audiences. We bring fresh ideas, a rich understanding of new media technologies, a passion for developing memorable brands, a commitment to robust project management techniques and the technical expertise to pull it all together on time and on budget.

Further advantages of working with us to develop new products include Flexibility, we’re happy to just come in for an idea’s or brainstorming session to get you kick started OR deliver a full turn-key product ready to launch. Higher Success Rate – Adhering to best-practice product development techniques from The PDMA (The Product Development Managers Association) is a far safer bet than ad-hoc, in-house project development. Lower Costs – A key part of our philosophy is lean project management, and a commitment to entrepreneurial solutions. New product development does not necessarily have to cost a fortune, outsourcing labour intensive coding and

some IT functions to our trusted partners in India enable us to deliver a new product at a fraction of the cost of developing it in-house. Trusted Partner – We understand Intellectual property privacy and non-disclosure is paramount, after all, we’re a company built on ideas. Our code of ethics has been drafted to ensure all our employees, partners and outsourced service providers adhere to our rigid privacy policy that protects the idea we’ve worked together to develop. Ongoing Support – Once your new product is launched, we’re happy to offer further services, from technical support including upgrades, maintenance, hosting; to marketing and sales support including, developing marketing and sales plans or preparing an exit strategy

Outsourced Innovation for Media & Publishing firms.

Fresh from the Source, an

Insight into Media Market’s Strategy for Developing Ideas.

To develop new ideas, concepts and products for our clients we stretch far beyond the limits of our own imagination; bringing you the benefit of concepts, patents, innovations and ready-to-market products from a variety of sources. As your innovation partner, it’s our role to understand your business, goals and strategy and to search out, refine and offer you opportunities that your business can capitalize upon.

IP, Patents, Concepts &

Innovation from University Faculties

New Products, Projects and Joint

ventures Developed in Collaboration

IP, Patents & Innovation

Licensed From Domestic Firms

IP, Patents & Innovation

Licensed from International

Firms

Concepts, Projects & New

Products Developed In-House

Media Market Refines, develops,

brands, markets and places IP &

Innovation for our Clients.

Figure 2.A Media Market’s Sources of Innovation

Outsourced Innovation for Media & Publishing firms.

From Idea’s to Action; Getting Maximum Value for Your Investment in Innovation.

Not all ideas work, in fact, far from it. Various studies, across a variety of industries suggest that for every successful new product there are 10 failures. We understand that innovation is an investment that does not guarantee a return. However, we are committed to robust processes that will give your investment the best possible chance at succeeding within your organisation. Moreover, if it does not work, we follow strategies to attempt to recoup the value you’ve created through the innovation process. As the diagram explains below.

Explore Opportunities @ @Every Corner.

Figure 1.1. Nambisan & Sawhney (2007) A Buyers Guide to the Innovation Bazaar, Harvard Business Review

Outsourced Innovation for Media & Publishing firms.

In this Complex Environment, Media Market gives you Options for Growth.

Web: www.mediamarket.com.au Email: info@mediamarket.com.au PH: 1300 133 978 (Aus Only) PH: +61 3 9925 8250 (International)

Visit www.mediamarket.com.au for more information, examples of our projects and to download a free copy of our 2009 Innovation Whitepaper.