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MEDIA LITERACY IN A DIGITAL WORLD
Resolution of the European Parliament
MEP Christa PretsMedia Literacy ConferencePrague, 19th of March 2009
MEDIA AS CHANCE
THE MEDIA
Offer opportunities to engage in worldwide communication
Adopt cosmopolitan attitudes Impart knowledge Advance the development of democracy
→ BUT: also entail a danger of greater manipulation
MEDIA AS CHALLENGE
Rapid development of the information and communications sector (ICT)
Innovative technologies and mass media Rapid technological change Flood of information
→ Media Literacy: help people responding to these challenges and turning them into self-confident media users
DEFINITION OF MEDIA LITERACY
Ability to use the media
Understand, and bring critical assessment to bear on, the various aspects of media as such and media content
Communicate, regardless of the context
Access to new information technologies
Discerning attitude to the content that they transmit
RESOLUTION OF THE EUROPEAN PARLIAMENT
Adoption of the resolution with vast majority in Strasbourg, December 2008
Resolution addresses a range of modern communication tools and types: television, film, video, radio, images, newspapers, magazines, music, computer games, Internet, advertising
Target groups = all media userschildren, young people, adults, older people, people with disabilities
MAIN AIMS OF THE RESOLUTION
Giving access to information and communications technologies
Analysis, and a discerning attitude to, media content and the media culture, and independent thought,
Production of media texts by users themselves and security in the use of new technologies
1) Giving access to information and communications technologies
Narrowing the digital divide between Member States, but also between town and country
Every citizen should have the possibility of using an inexpensive broadband connection
2) Media education in schools and as a component of teacher training
MEDIA EDUCATION as an element of formal education as interdisciplinary approach combined with out-of-
school projects is a matter of particular importance in special
schools
TEACHER TRAINING Compulsory media education during teacher
trainings for all school levels Regular exchange of information and good
practices
3) Media education for older people
Work has to be done at places where older people are to be found: old people‘s and nursing homes, assisted
living facilities, senior citizens‘ groups, …
Digital networks → important for the independence of older people
CONCLUSIO: Outlook
Media Literacy has to be recognized as one of the key competences
Strengthening and promoting the topic on European Level
European Parliament urges the Commission to adopt a recommendation and develop an action plan on media literacy
Thanks for your attention!