MEDIA KITS2020Reaching German Audiences in 92 Countries

CONTENT

1. About us 2. Audiences

• Publication• Website exposure – Upcoming events• E-Newsletter – VietnamBrief – GIC/GBA Joint Newsletter

(monthly)• Vietnam Newsflash• Social Media: Facebook, Twitter, Instagram, YouTube and

LinkedIn• Sponsorship @ Event

3. Media channels4. Contact person

3

5

7

16

1. ABOUT US

The Delegation of German Industry andCommerce in Vietnam (GIC/AHK Vietnam)is part of the worldwide network ofGerman Chambers of Industry andCommerce (AHK) with 140 locations in 92countries.

Use our various platforms as well as numerousflexible sponsoring and advertisingopportunities to reach your relevant targetgroups in our international network.

WHO ARE WE

Since 1994, we continuously providesupport and enhance the businessrelationship between Germany andVietnam.

The GIC/AHK Vietnam is glad to assist youin implementing your marketing andbranding strategies in Vietnam andGermany!

25,000+MONTHLY PAGE VIEWS

3,700+EMAIL SUBSCRIBERS

8,000+ SOCIAL MEDIA FOLLOWERS

FACTS &FIGURES

AHK Vietnam

3800+ 200+ 1200+700+

2. OUR AUDIENCES

OUR AUDIENCES

350 German companies in Vietnam 140 locations of German Chambers of Industry and Commerce Abroad (AHK) in 92 countries 80 offices of German chambers of Industry and Commerce in Germany

German companies worldwide Vietnamese companies German and Vietnamese Government

and Ministries German CEOs, managers and decision-

makers. Associations and other institutions New entrants to the Vietnamese market German and Vietnamese Job-seekers &

Graduates

370German companiesin Vietnam

80consulting events in Germany4,000

event participants

1,000Vietnamese companies visiting & exhibiting in Germany

2,000requests yearly

150,000website page views per year

Key facts of the AHK Vietnam

14092

CONTENT

PUBLICATION - BOOKLET

PUBLISHING - DATA

TARGET AUDIENCES

Location Vietnam – in general and in ASEAN context Vietnamese – German relations Partners in Vietnam Events in Germany and Vietnam

2,000copies

Circulation

Language

Frequency

Channels

Online Version

annually

GermanGermany, Vietnam & worldwide

4,500+page views/ downloads in one year

German CEOs Industrial companies Trading and service companies Finance sector Associations and other institutions New operators to the Vietnamese market

We provide German investors and companies an overview on the current economic situation and development in Vietnam

It is a cost-effective way to reach a wide range of potential customers and partners Benefit from more visibility in our printed booklet, on our website, in our newsletter

and social media. Our combination packages ensure you optimal visibility on every channel. Simplified placing your ad in our booklet and benefit from our services, including one-stop support in other marketing channels of GIC/AHK Vietnam.

WHY CHOOSE US?

In all our essential events in Germany and Vietnam To all German interested parties worldwide To all our subscribers and clients/partners To all offices of German Chambers of Industry and Commerce

in Germany

DISTRIBUTION CHANNELS

REGISTRATION DEADLINE10 July 2020

3. MEDIA

PUBLICATION - BOOKLET

110 x 167 mm

File formats: .ai, .pdf, .jpg, .tif (min. 300 DPI)

110 x 80 mm

2

3

55 x 80 mm

4

55 X 55 mm

34

2

1

1

Specification for your printed ad inour Vietnam booklet

Ad price 2019 Added Value / Benefits - MORE VISIBILITY WITHTHE DIGITAL MEDIA CONCEPT OF AHK VIETNAM

AHK Vietnam newsletter

AHK Vietnam website AHK Vietnam social media

Logo with hyperlink in our monthly newsletter

Logo with hyperlink on our publication webpage

Banner ad in our social media channels (Facebook, Twitter, Instagram & LinkedIn) (text <60 words)

Cover page 2 (1 page A5 landscape)148 x 210 mm

VND 95,000,000 2 entries Yes 4 entries

Cover page 3 (1 page A5 landscape)148 x 210 mm

VND 75,000,000 2 entries Yes 4 entries

1 content page A5 landscape148 x 210 mm

VND 49,000,000 1 entry Yes 2 entries

½ page A5 landscape148 x 105mm

VND 24,000,000 - - 2 entries

¼ page A5 landscape74 x 105 mm

VND 18,000,000 - - 1 entry

Logo listing74 x 70 mm

VND 10,500,000 - - -All prices are subject to 10% VAT

New responsive web design

OUR VISITORS ARE FROM

10%

39%

51%

0% 20% 40% 60%

Others

Germany

Vietnam

25,000+ Monthly

page views

We daily provide detailedinformation about theeconomic and marketsituation in Vietnam andGermany, as well as ouractivities and events.

Currently, we launchedour brand newresponsive websitewhich simply adjusts toall devices from desktopto tablet and mobilephone.

WHY CHOOSE US?

Thanks to our redesigneduser interface, ourwebsite attracts moreand more viewers dailyand at the same timeenables your company toreach a wider range ofpotential customers &partners.

New responsive web design

1

2

1

3

Position Dimension Format Placement

Banner 200 x 48 pixels JPG, GIF (with Hyperlink) Event Calendar

Banner na na na

Logo na na na

POSITIO

N23

1

Responsive Newsletter VietnamBrief

3,700+Addresses

Frequency

Monthly

Mailing list

PUBLISHINGDATA

The German community in Vietnam

Vietnamese companies

We send monthly e-newsletter to reach

and to keep them informed about

Our top interested readers are

10%

10%

80%

0% 20% 40% 60% 80% 100%

Vietnam (local companies, students &graduates)

German companies in Vietnam

German companies in Germany

Readers in Germany

Business trends

Current Market information

All upcoming event in Vietnam

Newsletter VietnamBrief

Position Format Price

Title Tbc

Banner left column 120 x 120 pixels

Text on the right site

< 60 words

PRICE &PO

SITION

1

2 3

123

eNewsflash

Vietnam Newsflash is a regulare-announcement to keep interested

readers and German companies in Vietnam updated on

events & essential economic information.

Your advertisement will be placed in a designated area in our eNewsflash or you can even use the entire eNewsflashto introduce your company, products, services or events.

WHY CHOOSE US?

Social MediaOur visitors are from:

78%17%

GermanyVietnam

Within GIC/AHK Vietnam’s company page, your information will be updated on our social medias, including:

3,800+Likes

Post ( incl. Text & Pictures ) Price / Post

Facebook post (< 75 words) 9,000,000 VND (~ 360 €)

Twitter post (< 140 characters) 9,000,000 VND (~ 360 €)

LinkedIn (< 75 words) 9,000,000 VND (~ 360 €)

1,200+Followers

SOCIALNETWORK

200+Followers

700+Followers

All prices are subject to 10% VAT

Yearly, we organize numerous events according to different issues in Germany,

Vietnam and Asian regions with the intention to connect companies from the

EU, Germany, Vietnam.

We offer individual market information and market entry issues, especially for small- and medium-sized enterprises in Germany, who intend to establish their business in Vietnam.

EVENTS

Germany Vietnam Asian Regions

Beratungstage(Consultancy days)

70 -80 events per yearorganized by DIHK,

IHKs

German-Vietnamese Summit & Forum

Technical SeminarB2B Networking

events

Social events:- Oktoberfest - German ball

- German festival- German Football

Joint-Event:-DeutschenTreff

- Business Thursday

10 events per year

Sponsorship @ Events

Deutschen Treff

APK in Vietnam

Take the opportunity to explore the development potential of your company in Vietnam.

Please contact us for individual consulationregarding sponsorship opportunity.

4. CONTACT PERSON

Dao Thu TrangMarketing and Public RelationsGerman Industry and Commerce VietnamTel.: +84 (24) 3936 1897E-mail: trang.daothu@vietnam.ahk.dewww.vietnam.ahk.de