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2018
Media Kit
CAXTONmagazines
Cape Town 26 Old Mill Road, Ndabeni, Cape Town, 7405 • tel 021 530 8600 durban 115 Escom Rd, New Germany, Durban, 3610 • tel 031 716 4444 JoHanneSburG 368 Jan Smuts Avenue, Craighall, 2196 • PO Box 1610, Parklands, 2121 • tel 011 889 0600webSITe www.caxtonmags.co.za
Your Family knows there’s no textbook definition of a mom anymore. She may be a working mom, a stay-at-home mom, married or single. As a heritage brand we’ve been at her side for four decades as family roles have changed. What hasn’t changed is this mom still puts her family and her home first. Your Family aims to address the key interests of this busy, creative, modern woman.
ABOUT THE BRAND
Brand insights
From parenting to tried-and-tested recipes, family health to bright ideas for the home, YOUR FAMILY is South Africa’s trusted all-in-one BRAND for today’s
multitasking mother
2018 VisionIn 2017, we’d like push Your Family’s appeal further than
being a brand mothers can relate to and rely on. Reading Your Family feels like a monthly
catch-up with a girlfriend who’s living her best life (and is excited
to share her ideas and experiences with you): a balance of surprise and validation, and a
voice you’re happy to have invited into your home. You savour every issue and seek
further engagement through its online platforms.
BRAND AND PLATFORMS
yfmag
@yfmag
Your Family Magazine
PrintMonthly Readership: 421,000Circulation: 29,836 (Jul-Sep 2017)
digitalWebsite: 39,916 UBS
Facebook: 51 646 Twitter: 38 000Pinterest: 1 513
Instagram: 1 758Mailer: 18 753
Make this easy picnic
throw
sun!Why your heart wants you to see the dentist
more gift ideas+5
Swimwear for every shape Easy budget pedi Riverside breaks
Easy pastas Freezer to table Fast favourites
4O+recipes
+ ways to love yoghurt
HOW TO...BAKE for a profit
GET MORE out of medical aid
HELP YOUR KIDS with exam prep
REBOOT YOUR HEALTH
Wake up your willpower Settle your hormones
WIN!School cab
vouchers &
Sunblock
hampers
@YFMag
ABC (Jul-Sep 2017)Effective Measure,Everlytic and Individual Social Media Platforms (Oct 2017)
Source: AMPS 2015
www.yourfamily.co.za
15-24 35-4425-34 45-54 55+
PR
iNT
Gender
male 24% female 76%
11%14% 23% 25%
raceblaCK 55%
Coloured/indian 22%
WHiTe 23%
15-24 35-4425-34 45-54
56%
85% 15%
57%
HH incoMe29% 18% 14% 39%
r0-r
5 99
9
r6 0
00-r
11 9
99
r12
000-
r 19
999
r20
000+
DEMOGRAPHiCSW
EBS
iTE
Effective Measure (October 2017)
aGe
14% 11% 16% 34%
r0-r
5 99
9
r6 0
00-r
11 9
99
r12
000-
r 19
999
r20
000+
HH incoMe aGe
male 7% female 93%
GenderEffective Measure (October 2017)
9% 91%
70%
27%
LSM
LSM
Effective Measure (October 2017)Source: AMPS 2015
7-10
4 - 6
7-10 4 - 6
17%
19% 22% 49%10%
ABOUT THE AUDiENCEFood*71% foodie influencers76% regularly cook for pleasure83% are interested in cooking and entertaining content 81% enjoy braaing 69% enjoy hosting or attending dinner parties
HeaLtH & weLLbeinG*65% health influencers74% are interested in health and wellbeing content
HoMe*60% home and décor influencers78% are interested in home, décor and gardening content60% enjoy decorating the house59% enjoy DIY activities
FaSHion & beauty*50% fashion and beauty influencers58% interested in fashion & beauty content74% regularly go the the hairdresser64% have bought clothing in the past three months
reLationSHipS and parentinG*59% parenting influencers57% are interested in family life and parenting content
petS78% of households own one or more dogs
onLine76% have a Facebook account58% shop online for media, music, health and beauty products and home and kitchen products
traveL71% are interested in holiday and travel content60% regularly go on holiday to the beach/coast
Sources: AMPS 2015 AB (Jan 15-Dec 15), CREAM 2015, BrandMapp 2016
*inFLuencerSBrandMapp indicates influencer level by asking the following:• How interested are you in the content category AND what is the likelihood of friends and family to ask your advice about a content category. • More than 50% of the audience consider themselves to be highly influential to their networks in this content category.
MOOD BOARD
sUPEr-WoMan
SNAP SHOT
Who is the YOUR FAMILY woman?
She is without a doubt SUPERWOMAN!
She’s a full-time working mom who does her absolute best to put her family first. This makes her time-strapped, but she constantly strives to be one of the best parents around – with the best crafts, snack hacks and recipes – with the help of Your Family, of course!
Selfless: Her family comes first in her life.
Undertaker: She is the head of her household with regards to kids and home management.
Pro Parent: She is a diligent parent who wants the best for her kids. She influences other parents too.
Extrovert: Socialising is a part of her weekly routine. She finds it important to stay in touch with friends.
Recipe Hunter: She’s constantly looking for new recipes, lunchbox ideas and better food choices.
Working Mom: She works full-time as it’s important for her family to be financially secure.
Original: She loves being crafty and creating new things instead of simply buying them.
Multitasker: Time is her greatest challenge, but she makes things work.
Active: She has a broad range of interests and is hands-on and involved.
Nutrition Nimble: The health and wellbeing of her family is important to her.
sU
PE
rW
oM
an
print rate card
2018
CoST
Full colour
DPS R 61 700.00
FP R 30 900.00
1/2 DPS R 46 400.00
1/2 Hor/Ver R 23 100.00
1/3 Hor/Ver R 21 700.00
Special positions
Inside Front R 38 700.00
Inside Back R 35 300.00
Outside Back R 37 000.00
1st Double Page Spread R 67 800.00
2nd Double Page Spread R 67 800.00
3rd Double Page Spread R 67 800.00
Any Guaranteed Full Page R 34 100.00
advertorial rates
Double Page Spread R 85 100.00
Full Page Full Colour R 42 300.00
Half Page R 32 000.00
January 2018 26-Oct 13-Nov 20-Nov 27-Nov 24-Nov 11-Dec February 2018 23-Nov 6-Dec 13-Dec 20-Dec 20-Dec 15-Jan March 2018 28-Dec 15-Jan 22-Jan 29-Jan 26-Jan 12-Febapril 2018 25-Jan 12-Feb 19-Feb 26-Feb 23-Feb 12-Mar May 2018 01-Mar 19-Mar 23-Mar 29-Mar 29-Mar 16-Apr June 2018 29-Mar 16-Apr 23-Apr 30-Apr 26-Apr 14-May July 2018 26-Apr 14-May 21-May 28-May 25-May 11-Jun august 2018 31-May 18-Jun 25-Jun 02-Jul 29-Jun 16-Jul September 2018 28-Jun 16-Jul 23-Jul 30-Jul 27-Jul 13-Aug october 2018 26-Jul 13-Aug 20-Aug 27-Aug 24-Aug 10-Sep november 2018 30-Aug 17-Sep 21-Sep 1-Oct 28-Sep 15-Oct december 2018 27-Sep 15-Oct 22-Oct 29-Oct 26-Oct 12-Nov All deadlines to be understood as 12 NOON on each respective day.
deadLineSADVeRtORIAl clOSINg DAte
ISSue DAte ADVeRtISINg clOSINg DAte
FINAl ADVeRt MAteRIAl DAte
PDF FILES TOCTP PRINTERS
DelIVeR All ADDeD VAlue
ON SAle DAte
ADVERTISING RATES •ALL ADVERTISING RATES EXCLUDE VAT
•ALL RATES ARE NETT OF ANY AGENCY FEES AND/OR COMPLETE MATERIAL DISCOUNTS
cLaSSiFiedS
adverT SIzeS:300 dpI, CMYK, pdF ForMaT
inSert rateS
January 2018 26-Oct 13-Nov 20-Nov 27-Nov 24-Nov 11-Dec February 2018 23-Nov 6-Dec 13-Dec 20-Dec 20-Dec 15-Jan March 2018 28-Dec 15-Jan 22-Jan 29-Jan 26-Jan 12-Febapril 2018 25-Jan 12-Feb 19-Feb 26-Feb 23-Feb 12-Mar May 2018 01-Mar 19-Mar 23-Mar 29-Mar 29-Mar 16-Apr June 2018 29-Mar 16-Apr 23-Apr 30-Apr 26-Apr 14-May July 2018 26-Apr 14-May 21-May 28-May 25-May 11-Jun august 2018 31-May 18-Jun 25-Jun 02-Jul 29-Jun 16-Jul September 2018 28-Jun 16-Jul 23-Jul 30-Jul 27-Jul 13-Aug october 2018 26-Jul 13-Aug 20-Aug 27-Aug 24-Aug 10-Sep november 2018 30-Aug 17-Sep 21-Sep 1-Oct 28-Sep 15-Oct december 2018 27-Sep 15-Oct 22-Oct 29-Oct 26-Oct 12-Nov All deadlines to be understood as 12 NOON on each respective day.
ADVERTISING AND OThER RATES •ALL RATES EXCLUDE VAT
•ALL RATES ARE NETT OF ANY AGENCY FEES AND/OR COMPLETE MATERIAL DISCOUNTS
6 x 1 60mm height x 45mm width
6 x 2 60mm height x 92mm width
12 x 1 120mm height x 45mm width
6 x 4 60mm height x 180mm width
12 x 2 120mm height x 92mm width
24 x 2 240mm height x 92mm width
12 x 4 120mm height x 180mm width
SIzeFuLL CoLour
CoST
R 943.77
R 1 887.63
R 1 887.63
R 3 775.18
R 3 775.18
R 7 550.44
R 7 550.44
R340.00
R470.00
R510.00
R570.00
R670.00
R730.00
R850.00
R900.00
R1 020.00
R1 120.00
R1 240.00
R1 290.00
R1 350.00
R1 400.00
R1 470.00
R1 520.00
R1 570.00
R1 630.00
R1 690.00
R1 740.00
R370.00
R520.00
R600.00
R670.00
R750.00
R820.00
R940.00
2
4
6+8
10+12
16
20
24
32
36
40
44
48
52
56
60
64
68
72
76
80
PAGES COST COST
LOOSE PRE-PRINTED INSERTS(PER 1000)
BOUND/STITCHED PRE-PRINTED INSERTS (PER 1000)
aLL non-STandard bound InSerTS reQuIre
pre-InSerTIon.r480 per 1000 CopIeS
LooSe InSerTS LarGer THan 32 paGeS reQuIre
baGGInG r950 per 1000 CopIeS
2018
diGitaL rate card
SoCIaL MedIa Facebook
endorSeMenTS
SoCIaL MedIa ad Spend
Endorsements - Facebook
endorsements - twitter
Facebook post ad spend
twitter ad spend
Instagram ad spend
Branded Facebook cover
Per post (does not include ad spend) - includes eCard.
Per post (does not include ad spend) - includes eCard.
Per post (does not include ad spend) - includes eCard.
Sharing client’s social media posts on Caxton Magazines’ social media platforms.
Social media ad spend is mandatory on campaigns in order to meet the client’s goals.
No ad spend and no metrics. At editorial discretion. Max. 1 post per week per campaign.
No ad spend and no metrics. At editorial discretion. Max. 1 post per week per campaign.
Min. R3 500 per brand, per campaign. Any campaign period. Not more than 6 posts.
Min. R5 000 per brand, per campaign. Any campaign period. No limit on tweets.
Min. R5 000 per brand, per campaign. Any campaign period. Not more than 6 posts.
cost per day. Design included.
R5 000
R8 500
R7 500
**R4 025
**R5 750
**R5 750
R 5 500
R4 000
R3 500
eLeMenT pLaCeMenT SpeCS / GuIdeLIneS CoST
vIdeo Commercial content video execution
Excludes: additional venue hire, additional equipment hire, travelling (included provided it’s within 30km one way). Any
additional stock footage or images will be negotiated.
From R30 000
CoMpeTITIonS 1 page with entry form Prize value must be over R3 500. R5 000
dIGITorIaLS STandard dIGITorIaL
Digitorial hosting feeDigitorial hosting fee
preMIuM dIGITorIaL
Digitorial hosting feeDigitorial hosting fee
One page. Includes one visual and top or bottom banner when required. Hosted for the campaign duration.
Excluding monthly updates.Including monthly updates (design or content updates).
Max 3 pages. Includes one visual per page and top or bottom banner when required. Hosted for the campaign duration.
Excluding monthly updates.
Including monthly updates (design or content updates).
R10 000
R3 000R5 000
R12 500
R3 000R8 000
• producer • storyboard artist • scriptwriter• treatment • stylist (food/fashion)• photographer• videographer
• editing• sound – music or ambient sound
(excludes final mix)• ingredients (R500 per video)• wardrobe (subject to the shoot)• make-up artist
(subject to the shoot)
Video production includes:
campaign video/Flipagram
gIF
Still images with captions and basic animation.
3-second loop, no sound.
R18 000
R 8 000
ALL DISPLAY RATES ARE CPM (COST PER ThOUSAND IMPRESSIONS). RATES SUbjECT TO ChANGE wITh 2018 SUPPLIER INCREASES. COST IS SUbjECT TO CLIENT bRIEF, ACTIVATION MEChANISM, PRODUCTION REqUIREMENTS AND EDITORIAL APPROVAL.
ALL RATES EXCLUDE VAT, ALL RATES ARE NETT OF ANY AGENCY FEES AND/OR COMPLETE MATERIAL DISCOUNTS. RATES ARE SUbjECT TO ThE STANDARD TERMS AND CONDITIONS OF CAXTON MAGAzINES.
IF CONTENT IS SUPPLIED ‘bOOkED AS’, NO ChANGES wILL bE MADE EXCEPT AGREED UPON OThERwISE.
*POA - PRICE ON APPLICATION ** AD SPEND INCLUDES MANAGEMENT FEE OF 15%
eLeMenT pLaCeMenT SpeCS / GuIdeLIneS CoST
produCTIon CoSTS p/HourStudio design or content creation R850Animation costs R750Digital development R950Rich media creative is generally supplied material from client/agency Additional stock images charged R500Additional music track charged R1 500
CaMpaIGn reporTInGCampaign Reporting: Campaign feedback documents and insights (PowerPoint) are provided for all campaigns developed by Studio to the value of R100 000. Campaign feedback data (Excel) will be supplied for campaigns below R100 000. PR Packages that have a campaign attached to them will only get one report at the end of the campaign. If feedback is required before the end of the full campaign, it will only be data. Clients can purchase full campaign feedback documents (PowerPoint) for R5 000 if required.
MobILe bannerS
Mobile banner
MPU/medium rectangle
Mobile adhesive
R150 CPM
R300 CPM
R250 CPM
320x50
300x250
320x50
dIGITaL eXTenSIonS
web bannerS
newSLeTTer
Microsite/website development
Navigation tab and special section to house sponsored content and digitorials
leaderboard
Half page
MPU/medium rectangle
ROS
Banner package - 10 000 impressions
Banner package - 20 000 impressions
Premium targeted banners
Newsletter mention
Newsletter banner
Sponsored newsletter
R950 p/h development fee
Flat rate for 1 month
728x90
300x600
300x250
728x90, 300x250, 300x600, 320x50
Includes design of 4 banners created by Caxton Creative Studio.
Includes design of 4 banners created by Caxton Creative Studio.
Includes design of 4 banners, rate is based on how targeted the audience is. Building and retargeting an audience is available.
1 x Editorial mention on a newsletter. This may only click through to a digitorial/content article on a Caxton Magazines’ website.
1 x Banner on a newsletter, this can click through to a client’s page or Caxton Magazines’ website.
Newsletter sent out to our database. content consists of all articles and assets created for a campaign.
Min. 4 x digitorials need to exist for this type of newsletter.
*POA
R 25 000
R300 CPM
R300 CPM
R300 CPM
R300 CPM
R 4 000
R 8 000
POA
R 6 500
R 3 000
R 10 000
banner TaKeoverS
Roadblock
Page takeover
Sectional sponsorship
Site takeover
728x90, 300x250, 300x600, 320x50
728x90, 300x250, 300x600, 320x50
728x90, 300x250, 300x600, 320x50
728x90, 300x250, 300x600, 320x50
R1 500 per day
R1 500 per day
R2 500 per day
R3 500 per day
Tweet Tweet Buzz
paCKaGe deSCrIpTIon CoST
Be Like the Cool Kids
Break the Internet
Maximum 4 magazine brands
6 x Tweets per brand (24 Total)
Total posts = 24
Maximum 6 magazine brands
10 x Tweets per brand (60 Total)
1 x Facebook post per brand (6 Total)
1 x Instagram per brand (6 Total)
Total posts = 72
Maximum 10 magazine brands
10 Tweets per brand (100 Total)
1 Facebook post per brand (10 Total)
1 Instagram per brand (10 Total)
Total posts = 120
R 30 000
R 125 000
R 90 000
pr paCKaGe ruLeS Subject to availability. Highest bidder for key events. only 12 packages per year, 1 per month. Any other launches must be discussed before engaging with client. Calendar supplied Q1 for available annual dates. We cannot guarantee an event to trend – it has to be trend worthy and valuable content for our users. Ideally needs to be part of a bigger campaign. Caxton Magazines have full editorial control, no client approval on social media elements. Excludes production, travelling and accommodation costs, ad spend, volume discounts and VAT. Client can request a social listening post-campaign PowerPoint/Excel report at an additional cost of R5 000. POST PR PACKAGE FEEDBACKThe post campaign recon will be provided 14 working days after the PR Package has been concluded in an Excel spreadsheet. If a post campaign analysis is required, this will be billed at R5 000 - this includes a full campaign performance overview and feedback in a PowerPoint document.
add-on ITeM CoST To add-on deTaILStwitter Ad Spend Recommended
Facebook Ad Spend Recommended
Instagram Ad Spend Recommended
Digitorials
editorial Attendance
Photography
green Room events
Social listening
POA
R 500
R 500R 5 000
R 1 000
R 12 000
R 25 000
R 5 000
Per post
Per post
Per post
Per post
Per brand
Per day
Min. charge
Per package
Will be advised at strategy stage if needed.
Will be advised at strategy stage if needed.
Will be advised at strategy stage if needed.
One sign-off client to provide press release + brand assests [e.g.: fonts, colours, cI] inlcudes one image + client branded top banner
During work hours offsite for client launch, media day, event, activations etc.
Includes: 1 x photgrapher, 1 x art director, 1 x stylist, ingredients and/or props to the max. value of R 1500.
POA - to discuss with Marketing Team.
Full campaign listening beyond PR Package analysis (includes: client performance + Caxton performance + other influencer
performance) recommended for bigger national client events e.g.: World Food Day, Slipper Day, Valentines Day.
2018
pr pacKaGeS
As a non-licensee title, Your Family is able to accommodate wide-ranging content partnerships and opportunities online and in print. Speak to your Caxton sales representative to explore opportunities for content and events in collaboration with the magazine’s editorial and marketing teams.
Our issue themes are as follows:
JanuaRy - Dream big in 2018
FebRuaRy - The schools issue
MaRCh - Healthier than ever
aPRIl - Be your true self/Easter
May - The happy issue/Mother’s Day
June - The anti-aging
July - Winter special
augusT - Take control of your life
sePTeMbeR - Zest for life
OCTObeR - The party issue
nOveMbeR - Get ahead
DeCeMbeR - Handmade Christmas
CONTENT OPPORTUNiTiES
FebRuaRy 2018sChOOls’ IssueCoinciding with the back-to-school period, this issue is an update on educational topics: from school choices, to financing your child’s education, packing the perfect lunchbox and coping with the stresses of parenting during the school years it’s an opportunity to showcase your brand in front of a truly invested parenting audience.
May 2018The haPPy IssueThis issue is a tribute to mothers. Goodbye guilt! From makeovers to landing the right job, being able to spot an opportunity and meeting your happy hormones, this is an inspirational and positive issue. Yes, these are the busiest years of your life, but they’re also the most fulfilling. It’s not about a perfect life: it’s about a happy one.
June 2018DROP a DeCaDeThis issue is all about anti-ageing. But wait. Is that term even okay anymore? What’s important to us is looking the best you can for you, not anyone else. A unique cover execution will show that age is not about numbers, but about exploring what makes you feel confident and comfortable at your age.
OCTObeR 2018The PaRTy IssueCreative baking is at the heart of family celebrations. This issue will focus on tips and tricks to throw the perfect bash. This will be a keepsake issue: whether it’s for the cake of your dreams or insider info on how to fake it till you bake it!
DeCeMbeR 2018hanDMaDe ChRIsTMasFrom beauty to fashion, décor to entertaining, gifts to menus, we’ll share all this season’s shortcuts to the most special celebration.
eaRly 2019 - bOOK launChesTo complement the success of 2016’s The Baking Book and The Cookbook (Your Family’s first ever recipe books), we’re excited to announce that our newest book, Better Than Eating Out will hit the shelves in early 2019. Food editor Margie Els-Burger shares her secrets to creating your favourite restaurant-quality fare at home – the ultimate boon for families on a budget.
For more information, please contact: Reinhard lotz, group Marketing Manager [email protected]
CAXTON EVENTS & SPECiAL iSSUES
