Media Kit - Weight Watchers...10 Energy Boosting Breakfasts SWIMSUIT SOLUTIONS FOR YOU SPLASH OUT É Best barbecues @ Fresh fruit desserts @ Salads that satisfy @ Perfect picnic hampers

Media Kit2013

➻

She is today’s ‘everywoman’ and she wants to feel good about who she is and what she is.

LIFELOVE

LIVEthe

you

Weight Watchers is an iconic global brand that creates the desire,

the opportunity and the confidence within its

audience to embrace change … for their minds, their bodies and, ultimately, their lives.

WEIGHT WATCHERS MEDIA

Delivers a powerfully engaged – and trusted – 360-degree advertising platform

that touches more than

500,000 women at every stage of their weight loss journey.

This is your brand’s opportunity to get with the program and maintain a healthy and rewarding

relationship with her every step of the way.

She is a proactive health information seeker, always

searching out new and better solutions, expert advice and the right products for herself

and her family.

MAGAZINE 152,000 LOYAL READERS➻ 64% are always ready to try new and

different products*

➻ Collectively spending nearly $28 million WEEKLY in the supermarket*

➻ 50% of whom do not read any other health title**Source: Roy Morgan, Sep 2012

AT HOME➻ 55,000 PARTICIPATING Australians and

New Zealanders have taken advantage of the tools, knowledge and support to achieve success in the privacy of their own homes

AT WORK➻ The power of group support coupled with the convenience

of meetings in the workplace for over 300 CORPORATE CLIENTS across Australia and New Zealand

➻ With an average 1,716 ATTENDANCES per week

HEALTHY LIFE AWARDS➻ Associate your brand with the most inspiring event of the year

➻ Since 2001 Australian and New Zealand entrants have lost more than 100,000kg between them

ONE-ON-ONE AT MYER➻ Nine stores open and growing

➻ With (on average) weekly attendance of 2,200 members

COOKBOOKS➻ Four (seasonal) cookbooks every year

➻ Available in-meeting, at newsagents and supermarkets throughout Australia and New Zealand

COMMUNITY MEETINGS➻ More than 1,500 meetings weekly

➻ That’s 1.8 MILLION ATTENDANCES EACH YEAR

APPS➻ More than 345,397 iPhone and iPad

downloads since launch➻ Plus 6,000 Android downloads

SOCIAL MEDIA➻ Our 57,000 fans give us reach

of 7 MILLION people via their friends

➻ 2,200 FOLLOWERS on twitter

IN-MEETING PRODUCTS➻ Daily referenced Shopping

ProPoints Guides featuring more than 17,000 supermarket foods

➻ Eating Out Guides, food and activity trackers and recipe cards

➻ Weekly motivational ‘mini mags’ read by 40,000 members each week

FESTIVE FOOD Best beach picnics Fresh fruit desserts Your party season survival guide

SUPER SUMMER SPECIAL

Sandy Gow‘I'm back to my pre-baby body’

(and you can be, too)

MEMBER PROFILE

JOINED: 2011WEIGHED : 75KGDRESS SIZE: 14

NOWWEIGHS: 56KGDRESS SIZE: 10

Let them eat cake!YOUR GUIDE TO BUTTER-FREE BAKING

Meet YOUR Denim Deadline

10 Energy Boosting Breakfasts

SWIMSUIT SOLUTIONS FOR YOU

SPLASH OUT

Easy ways to resize your rear

Love the life you lead

THE 360° WEIGHT WATCHERS JOURNEY

WEBSITE1 MILLION visitors monthly

➻ 12 million page impressions

➻ Average time spent on the site is 9.74 minutes

➻ 400,000 SUBSCRIBERS to the weekly e-zine

TRIM YOUR

WAISTLINE AND

SAVE MONEY

The cost of unhealthy eating revealed

Reward yourself with a

mouth-watering pavlova

TREATSweet

Real life slimmer “I made the time to fit exercise into my day”

FLEX IT!

How to handle breaks in your

Routine and score on the scales

Weekly27TH JANUARY 2013 — WEEK 5

FOOD➻ Over 200 food products

➻ Spanning 38 categories

➻ More than 40 non-branded products with the Weight Watchers seal of approval

WEIGHT WATCHERS MEMBERS

250,000 ACTIVE AT ANY

ONE TIME

yeart





MEMBER PROFILE







SPLASH OUT



SHOPTHE LATEST GUIDE TO ALL SUPERMARKET FOODS

SH

OP

EAT OUTTHE LATEST GUIDE TO RESTAURANT AND TAKE AWAY MEALS

EA

T O

UT

�

FACT FILE6.9 million Australians – or 61% of all adults – are obese or overweight

➻ 82% want to lose three kilos or more

in108 women say that they’re thinking about their health more now than five years ago➻

➻ 9 out of 10 women who want to lose weight would prefer sustainable weight loss over quick – and fleeting – results

➻ 9 in10 women have tried to lose weight – and a third are constantly trying

➻ Of women who have been to Weight Watchers, 76% believe it is the best method over all

➻ 96% would recommend Weight Watchers to a friend

THE WEIGHT WATCHERS COMMUNITY

Way before the advent of social media, Weight Watchers established itself as a brand founded on community and collaboration that makes a genuine, emotional connection

with its audience.

One in three Australian women have taken part in the program

since its introduction almost 50 years agoo

➻ WEIGHT WATCHERS IS TOP OF MIND FOR 75% OF WOMEN AND ALMOST 50% OF MEN

➻ MEMBERSHIP 96% FEMALE

➻ AVERAGE AGE 33 YEARS

➻ 56% BETWEEN 25 AND 44 YEARS

➻ 4% MALE (THE LARGEST % OF MEN IN ANY WEIGHT LOSS ORGANISATION IN AUSTRALIA)

➻ 48% WORK FULL-TIME

➻ 25% MANAGERIAL/PROFESSIONALS

➻ 29% HOUSEHOLD INCOME OVER $100,000PA

➻ 95% OF WOMEN CONTINUE TO USE WEIGHT WATCHERS AFTER LEAVING THE PROGRAM

* BASED ON WEIGHT WATCHERS MEMBER BASE

8 in 10 women say they are thinking about their health more now than

five years ago.

WEIGHT WATCHERS MAGAZINE“We want our readers to feel good about who they are – and what they are. We want them to read the magazine and say to themselves: ‘That’s how I want to live, that’s how I want to look and that’s how I want to feel’.”JULIE LEE, EDITOR

➻Whether she has a healthy weight to maintain, five or 25 kilos to lose, each and every reader is

made to feel part of a community of like-minded souls.

Which is why we are committed to creating an active, upbeat and user-friendly editorial environment that compels our readers to actively – and enthusiastically – embrace Weight

Watchers’ flexible approach to physical and emotional wellbeing and balance.


Meet YOUR denim deadlineEasy ways to resize your rear



SPLASH OUT

Best barbecues Fresh fruit desserts Salads that satisfy

Perfect picnic hampersPlus Your party season survival guide to drinks, nibbles and snacks

FESTIVE FOOD SPECIAL

JulieNoble

‘I'm ready to hit the shops again’

How to get back in fashion

MEMBER PROFILE








MEMBER PROFILE

JOINED: 2011WEIGHED : 75KGDRESS SIZE: 14NOW

WEIGHS: 56KGDRESS SIZE: 10





SPLASH OUT



7,110***

152,000**

CIRCULATION

Australia

New Zealand

Readership

➻

➻

➻

60,220**

* ABC AUDIT, JAN- JUNE 2012 ** ROY MORGAN, SEP 2012

CONTENT CORNERSTONES

➻FEELING GREAT: Within a motivational community that celebrates success through real – and therefore achievable – experiences. From authentic weight loss stories to amazing makeovers, it’s all about sharing the journey – and the rewards.

➻THINKING SMART: Reinforces the message that behaviour change is one of the most fundamental – and powerful – drivers of sustainable weight loss. These stories are designed to convert contemplation to action by equipping readers with practical tools, ideas and attainable outcomes.

➻MOVING MORE: Dedicated to inspiring readers to improve their physical and emotional fitness by teaching them to view exercise not as a chore, but as a pleasure – and even a privilege. It’s all about getting active and getting out into the world.

➻EATING WELL: Weight Watchers is all about losing weight in the real world, doing real things and cooking real meals – as long as you maintain a sense of balance. We educate readers about the ingredients, portions and preparation techniques that will give them fabulously healthy meal choices every day of the week – and on special occasions too.

The four pillars of the Weight Watchers brand are firmly anchored in the science-based foundations of sustainable weight loss, being:

Support, Behaviour, Activity and FoodThe key editorial themes of the magazine are designed to directly address

and reflect these vital drivers.WW

LIFE

FEELING GREATeverything you�re aiming for

MEET the women

who lost weight –

and fell pregnant! reader stories fashion beauty

WWMIND

THINKING SMARTGood habits for a happier, heal thier youEARN what fructose is doing you (and how to avoid it!)health wellbeing quiz

!!BODY

MOVING MORE"#$%&'()*+',*-(.+-,)*/#-*+*0#-(*+1%&2(*3 &/(DISCOVER the whole-body benefits of dancing fitness exercise travel

WWFOOD

EATING WELLDel icious and nutritious food for a balanced table

SERVE UP fresh and fruity desserts everyday meals seasonal

recipes classic makeovers choose wisely celebrity secrets

Weightwatchers.com.au JANUARY 2012 21 Weightwatchers.com.au JANUARY 2012

LEAN LINESDrawing

You don’t want perfection, but you do want to show you best face to the world. The good news is, with a few simple tricks, you can make a round face look slimmer and more sculpted.

SkinUsing two tones of foundation, add contours to your face with shading. First, take a foundation slightly darker than your natural skin tone and apply it to a makeup sponge or brush, then blend into the fuller areas of your jaw and temples. Take the lighter foundation and apply it under your eyes and to your chin, forehead and nose. With a translucent loose powder, go over the foundation and set in the color, blending with a big, fluffy brush.

Try Mac Foundation $22, Bobbi Brown Powder,$44, L’Oreal Blush $12.90.

EyesEyes are the windows to the soul, so play them up to shift attention away from your cheeks. Eyeshadow and eyeliner are the two best ways to add details to your peepers. For an elegant yet shimmery look, find a shiny shadow that complements your skin tone, such as a light gold color. Apply the eyeliner first, starting at the outer corner of the upper eyelid and working in along the eyelash line. Cover your lid in the eyeshadow with an angled shadow brush from inner corner to outer corner, working up to the brow bone. Finish by adding mascara to elongate and fill your eyelashes.

Try Max factor mascara $17.50, City of Lights Sahara Quartet glitter eyeshadow, $24.

CheeksRound faces need angles to slim down. Blush and bronzer help slim faces. With a large fluffy brush, apply the bronzer first in the hollows of your cheeks when you suck your lips together. The next step is applying blush, but you need to be careful where you brush on color. Apply the blush color toward the back of the cheekbones and up to the temples. Lightly apply a highlighter bronzer or brush to the tops of your cheekbones, bridge of your nose, inner eye corners and brow bones.

Try Mac Blush $11.70, Bloom Loose Powder,$14, DIY Salon brush set from Bobbi Brown $33.99.

LipsFor fuller faces, bring attention to the lips by plumping them up and adding color. First, line the lips in a slightly darker color than your natural shade, then apply a lipstick in a color that complements your skin tone. As a finishing touch, add a bit of glimmer with just a dab of lipgloss to your bottom and upper lip. Blend in the lipstick and lipgloss by pressing your lips together once.

Try Clarins lip gloss $18.90, Bloom Lip Pot in lava,$26, L’Oreal Creme Lipstick in brick $34.

slim slislineed angles to shelp slim and bronzer he

wder,$$12.90.

th a big,

MASTERCLASS

WW daily deslump Your delicate facial skin needs toning, just like your body. Get into a regular routine and you’ll notice your skin becoming firmer and more taut, day by day.CHIN: Press lips together in a thin line and wrinkle the chin. Now lower the jaw, keeping lips together. Hold this contraction for a second or two and release.FACIAL DESTRESS: Tilt your head back and look at the ceiling. With lips together, make exaggerated chewing motions, so you really feel your neck and jaw working. Now, press your tongue into the roof of your mouth. Holding it there, lower your chin down towards your neck. Hold for a few seconds and releaseFOREHEAD: Raise your eyebrows, hold for one second, and lower. Now, try to pull back your ears (contracting the occipitalis muscles towards the back of the head), hold for one second and release. Keep going, alternating between the eyebrows and the ears.

IN EVERY ISSUE➻ INSPIRATIONAL REAL-LIFE SUCCESS STORIES

➻ AMAZING MAKEOVERS

➻ FASHION FORWARD PAGES

➻ BEAUTY FEATURES

➻ FITNESS SURVIVAL GUIDES

➻ HEALTHY LIVING INSIGHTS

➻ TAILOR MADE TRAVEL PIECES

➻ COMPELLING QUIZZES

➻ QUICK AND EASY RECIPES FOR EVERY DAY AND EVERY OCCASION

PLUS: CELEBRITY RECIPES, SEASONAL PRODUCT REVIEWS AND RECOMMENDATIONS

Weightwatchers.com.au JANUARY 2012 4

012

shape for summern

Make this your summer. Learn how to shop for the swimsuit that will flatter

your shape and step out in style. Come on! You’ve worked hard for

your place in the sun.

WARDROBE

Apple

Hourglass

Pear

1 Weightwatchers.com.au JANUARY 2012

HEALTHNews and views to keep you on top

If you’re struggling with poor

sleep, try adding chickpeas to

salads, soups and stews – or make

hummus and carrot sticks your

evening snack. According to the

Sleep Centre at Monash University,

high-fiber chickpeas are rich in

vitamin B6, which your body uses

to produce serenity-boosting

serotonin. Other serotonin-rich

snooze boosters include popcorn,

bananas and dried cherries.

Snooze news

THAT chair is making you SICK!

News just in: sedentary lives are making us heavier,

crankier and sicker. New research from Melbourne’s

Austin Centre says women who sit for six-plus hours

a day have a 34 percent higher risk for early death

from heart disease, cancer and diabetes than those

who sit less, regardless of how much structured

exercise they do. “So, lose the chair,” says James Ngo

from the Austin Centre. “If you’re paying bills online,

set your laptop on the kitchen bench and do it

standing up. At work, raise your computer and swap

your chair for a stool so you can have short breaks.”

WAKE UP CALL SET YOUR ALARM

FOR 6AM. WHY? BECAUSE WOMEN

WHO WAKE AT SIX ARE THREE

TIMES MORE LIKELY TO EAT A

PROPER BREAKFAST THAN THEIR

LATE-SLEEPING FRIENDS – AND

THAT WILL SET YOU UP FOR A DAY

OF STEADY ENERGY INPUT,

PULSING METABOLISM AND

BALANCED WEIGHT LOSS.

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3. DEEP BREATHING: Etrac

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7 steps to

COMMUTER CALM

FIT & FREECANTOO are a group of

Cancer Council endorsed

volunteers who’ll give you up

to 50 hours of free endurance

event training in exchange for

your participation in a Cantoo

fundraising marathon. Go to

www.cantoo.org.au to find

out more.

JOIN THE

CONVERSATION

weightwatchers./

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NEWS


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PARTYSMART

How to

Get to know what’s on the drinks menu this Christmas and you’ll be able to kick up your heels with confidence.

HEADING IN HERE PLEASECOPY IN HERE PLEASE

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HOW TO

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Pete Evan

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Of all the thousands of dishes Pete Evans

has served in his Sydney restaurants and

overseen as the tough-love judge on My

Kitchen Rules, there is one that stands

apart as favourite. His mum’s recipe for

WW

GOODBETTER

BESTGUIDE

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doluptatqui Cestia

esed quam 500g medium uncooked prawns

1½ tablespoons lemon juice

½ cup (75g) chopped semi-dried

tomatoes

2 teaspoons chopped fresh dill

1 tablespoon aged balsamic vinegar

¼ cup (60ml) extra virgin olive oil

1 Combine ingredients in a medium bowl.

2 Cook the peas in a large pan of boiling

salted water for 1-2 minutes or until soft

but not over cooked. Drain, add to a bowl

of iced water. Blend half the peas with the

cream; season with salt and pepper.

3 Heat oil and half the butter in a large

heavy-based saucepan. Cook onion and

garlic over a medium-high heat, stirring,

Prawn and Pea Risotto

This delicious dessert is simple to make, low in

ProPoints values, yet packed with plenty of flavour.

Enjoy as a snack or dessert.

PROPOINTS VALUE PER SERVE SERVINGS 4-6

PREP AND COOK TIME 20 MINUTES DIFFICULTY

EASY FILLING AND HEALTHY INDICATED WITH

4 cups (480g) frozen peas

2 tablespoons olive oil

1 medium (150g) onion, chopped finely

2 cloves garlic, crushed

1½ cups (300g) arborio rice

½ cup (125ml) white wine

3¼ cups (800ml) hot salt-reduced

chicken stock

2 teaspoons olive oil, extra

ONLY

PER SERVE

PETE’S XXXX is a

hearty and

comforting meal and

has a place in a

balanced diet, perhaps as a once-a-

week indulgence. If you’re inspired to

make it yourself, but you’re looking

to make it leaner, here are some

suggestions.

SHOP HEART SMART Beef mince

with the Heart Foundation tick is

leaner than the rest. That means

you’ll be consuming 3g less fat in

every serve.

SWAP TO BASMATI RICE There’s only

one white rice that sits at the low end

of the GI scale, and that’s Basmati.



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Secrets for

dessertssummer

MENU MAKEOVERS

Mango and orange jelly with strawberry saladThis delicious dessert is simple to make, low in ProPoints values, yet packed with plenty of flavour. Enjoy as a snack or dessert.

PROPOINTS VALUE PER SERVE 4 SERVINGS 4 PREP AND COOK TIME 20 MINUTES DIFFICULTY EASY

⅔ cup (165g) caster sugar½ cup (125ml) water ¾ cup (180ml) fresh orange juice1½ sheets (7.5g) leaf gelatine (titanium strength) 1 medium (400g) mango, chopped STRAWBERRY SALAD250g strawberries, hulled, halved or quartered1 medium (240g) orange, cut into segments

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Plum crumblesThis delicious dessert is simple to make, low in ProPoints values, yet packed with plenty of flavour. Enjoy as a snack or dessert.

PROPOINTS VALUE PER SERVE 4 SERVINGS 4 PREP AND COOK TIME 20 MINUTES DIFFICULTY EASY

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Mango and orange jelly with strawberry salad

Plum crumbles

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WHERE TO EAT

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WHERE TO STAY

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WHAT TO SEE AND DO

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Golden Lotus Foot Massage Club

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WW travel tip: The Old Town is closed to cars and the distances

from hotels to the city centre are walkable – so walk!

WW

HEALTHY HOLIDAYS

Hoi AnLife in a joyous nation’s

charming historic

heart

86% of readers say that they purchased products

after seeing them advertised in the magazine.

WEIGHT WATCHERS MAGAZINE READER PROFILE

FACT: Weight Watchers is not just a weight-loss magazine; it’s a lifestyle proposition*➻ More than 70% of respondents spend at least an hour reading the magazine*

➻ Almost ¾ of survey respondents are enthusiastic about weight loss and health after reading the magazine*

➻ 86% of respondents say they purchase products after seeing them advertised in the magazine*

➻ 90% incorporate Weight Watchers food and recipes into their household meals*

FACT: 85% of Weight Watchers readers are the household’s main grocery buyers➻ They are 23% more likely than the rest of the population to grocery shop once a week or more, spending on average $214 in the

supermarket – this is the highest grocery spend of all health magazine titles*

➻ 64% are always ready to try new products

➻ 41% are early adopters, trying new brands available in the supermarket – 43% more likely than the general population

➻ 42% are early adopters, trying new food products*Nature & Health, wellbeing, FitnessFirst, Women’s Health, Women’s Health & Fitness, Diabetic Living, Good Health, Healthy Food Guide, Prevention

FACT: Weight Watchers readers reward themselves for their efforts➻ These are fashionable women who spend above the average on clothing and accessories

➻ They spend, collectively, over $1.9 million on cosmetics and perfume in a month

Source: Roy Morgan, Sep 2012 *Weight Watchers Prospectus

➻ 88% female ➻ 11% aged 35-39 ➻ 50% of readers do not read any other title ➻ 17%professionals/managers ➻ Average household income $99,040 ➻ Average savings and

investments $192,970 ➻ 41% have current membership*

FESTIVE FOOD Best beach picnics Fresh fruit desserts

Your party season survival guide


Sandy Gow‘I'm back to my pre-baby body’(and you can be, too)

MEMBER PROFILE JOINED: 2011WEIGHED : 75KGDRESS SIZE: 14NOWWEIGHS: 56KGDRESS SIZE: 10





SPLASH OUT



You don’t want perfection, but you do want to show you best face to the world. The good news is, with a few simple tricks, you can make a round face look slimmer and more sculpted.

SkinUsing two tones of foundation, add contours to your face with shading. First, take a foundation slightly darker than your natural skin tone and apply it to a makeup sponge or brush, then blend into the fuller areas of your jaw and temples. Take the lighter foundation and apply it under your eyes and to your chin, forehead and nose. With a translucent loose powder, go over the foundation and set in the color, blending with a big, fluffy brush.

Try Mac Foundation $22, Bobbi Brown Powder,$44, L’Oreal Blush $12.90.

EyesEyes are the windows to the soul, so play them up to shift attention away from your cheeks. Eyeshadow and eyeliner are the two best ways to add details to your peepers. For an elegant yet shimmery look, find a shiny shadow that complements your skin tone, such as a light gold color. Apply the eyeliner first, starting at the outer corner of the upper eyelid and working in along the eyelash line. Cover your lid in the eyeshadow with an angled shadow brush from inner corner to outer corner, working up to the brow bone. Finish by adding mascara to elongate and fill your eyelashes.

Try Max factor mascara $17.50, City of Lights Sahara Quartet glitter eyeshadow, $24.

CheeksRound faces need angles to slim down. Blush and bronzer help slim faces. With a large fluffy brush, apply the bronzer first in the hollows of your cheeks when you suck your lips together. The next step is applying blush, but you need to be careful where you brush on color. Apply the blush color toward the back of the cheekbones and up to the temples. Lightly apply a highlighter bronzer or brush to the tops of your cheekbones, bridge of your nose, inner eye corners and brow bones.

Try Mac Blush $11.70, Bloom Loose Powder,$14, DIY Salon brush set from Bobbi Brown $33.99.

LipsFor fuller faces, bring attention to the lips by plumping them up and adding color. First, line the lips in a slightly darker color than your natural shade, then apply a lipstick in a color that complements your skin tone. As a finishing touch, add a bit of glimmer with just a dab of lipgloss to your bottom and upper lip. Blend in the lipstick and lipgloss by pressing your lips together once.

Try Clarins lip gloss $18.90, Bloom Lip Pot in lava,$26, L’Oreal Creme Lipstick in brick $34.

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owder,$$12.90.

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WW daily deslump Your delicate facial skin needs toning, just like your body. Get into a regular routine and you’ll notice your skin becoming firmer and more taut, day by day.CHIN: Press lips together in a thin line and wrinkle the chin. Now lower the jaw, keeping lips together. Hold this contraction for a second or two and release.FACIAL DESTRESS: Tilt your head back and look at the ceiling. With lips together, make exaggerated chewing motions, so you really feel your neck and jaw working. Now, press your tongue into the roof of your mouth. Holding it there, lower your chin down towards your neck. Hold for a few seconds and releaseFOREHEAD: Raise your eyebrows, hold for one second, and lower. Now, try to pull back your ears (contracting the occipitalis muscles towards the back of the head), hold for one second and release. Keep going, alternating between the eyebrows and the ears.

WEIGHT WATCHERS MAGAZINE READERS ONLINE

IN THE LAST THREE MONTHS WEIGHT WATCHERS READERS ARE:➻ 74% more likely to have purchased cosmetics and skincare products online

➻ 99% more likely to have purchased women’s clothing online

➻ 58% more likely to have purchased health and beauty products online

➻ 46% more likely to have purchased home and garden products online

➻ 72% more likely to have purchased tickets to shows and events online

➻ 43% more likely to have purchased travel, tickets or accommodation online

SOURCE: ROY MORGAN, SEP 2012

in106 Weight Watchers readers have purchased a product via the Internet in the last three months (17% more likely than the total population)➻

Nearly

THE MAGAZINE OPPORTUNITY

➻ SECTION SPONSORSHIP: Each issue the opportunity exists to be a key sponsor of a hero food or fitness feature, themes for which will be confirmed three months in advance of publishing dates. Components of the sponsorship package comprise lead in and lead out FPCs, alternate 2.5cm strips, plus a product break-out box.

➻ MINI SNAP BOXES: Make your brand message stand out from the crowd with a mini snap box located within the most relevant section of the magazine, delivering key messages on the health or nutritional benefits of your product. Maximum two boxes per issue (approximately 8cm x 8cm).

➻ DPS ADVERTORIAL: Typically located at the end of the recipe section, this spread will comprise an educationally-led FPC editorial page focusing on the features and benefits of a given food group (themes to be confirmed) with a facing RHP carrying your brand’s category-relevant advertorial.

➻ HEALTH BOOKLET SERIES: Sub-category specific booklets to be placed in the run of book with different strategically tailored editorial themes each issue, ranging from foot care to eye health to women’s health. Valued as genuinely educational pieces, these booklets will be written with Weight Watchers’ editorial integrity front-of-mind, but may be sponsored in the form of featured logos, 2.5cm strips or signature advertorials.

➻ VIEWA: Incorporate live links to your website, Facebook or twitter; embed videos; create motivational messages for members; feature recipe cards and associated shopping lists; and even pocket ‘healthy travel’ guides.

In addition to being a great showcase for your display advertising, the Weight Watchers magazine is the ideal medium for creating tailored editorial environments that allow brands to

target the readership through creatively customised solutions and innovative promotional deals.

Who needs ice-cream when these fruity delights

are on the menu? Enjoy the best of the sweet

summer season…

Secrets for

desserts

MENU MAKEOVERS

Mango and orange jelly with strawberry saladThis delicious dessert is simple to make, low in ProPoints values, yet packed with plenty of flavour. Enjoy as a snack or dessert.

PROPOINTS VALUE PER SERVE SERVINGS 4-6 PREP AND COOK TIME 20 MINUTES DIFFICULTYEASY FILLING AND HEALTHY INDICATED WITH ▲

⅔ cup (165g) caster sugar½ cup (125ml) water▲ ¾ cup (180ml) fresh orange juice1½ sheets (7.5g) leaf gelatine ▲ 1 medium (400g) mango, chopped STRAWBERRY SALAD▲ 250g strawberries, hulled, halved or quartered1 medium (240g) orange, cut into segments1 tablespoon caster sugar1 tablespoon lemon juice ▲ 2 tablespoons slivered pistachios2 tablespoons small round mint leaves

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Berry compote with frozen yogurtThis delicious dessert is simple to make, low inProPoints values, yet packed with plenty of flavour.Enjoy as a snack or dessert.

PROPOINTS VALUE PER SERVE SERVINGS 4-6 PREP AND COOK TIME 20 MINUTES DIFFICULTY EASY FILLING AND HEALTHY INDICATED WITH ▲

⅔ cup (165g) caster sugar½ cup (125ml) water ▲ ¾ cup (180ml) fresh orange juice1½ sheets (7.5g) leaf gelatine

▲ 1 medium (400g) mango, chopped 1 medium (240g) orange, cut into segments1 tablespoon caster sugar1 tablespoon lemon juice ▲ 2 tablespoons slivered pistachios2 tablespoons small round mint leaves

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Mango andorange jelly with strawberry salad MAKING YOUR OWN JELLY:

Processed foods often contain additives that are best avoided. Homemade jelly is one way to avoid artificial colours and flavours and to keep control of how much sugar you’re consuming.

Berry compote with frozenyogurt SUMMER

your smartphone or tablet, use our new viewa app. Download the free viewa app,then select Weight Watchers magazinechannel. See page 18 for details.

With no fat and low in sugar*, there really is lite at the end of every tub.*Contains less than 0.15g fat, total and 5g sugar per 100g. SOLEIL and SOLEIL DIET are trademarks of the Fonterra group of companies. Usedunder licence less than 0.15g fat, total and 5g sugar per 100g. SOLEILand SOLEIL DIET are trademarks of the Fonterra group of companies. Used under licence less than 0.15g fat, total and 5g sugar per 100g. SOLEIL and SOLEIL DIET are trademarks of the Fonterra group of companies. Used under licence less than 0.15g fat, total and 5g sugar

Mango and orange jelly with strawberry salad

Who needs ice-cream when these fruity delights are on the menu? Enjoy the best of the sweet summer season…

DARKDELIGHTS Mango and orange jelly

with strawberry saladThis delicious dessert is simple to make, low

in ProPoints values, yet packed with plenty of flavour. Enjoy as a snack or dessert.

PROPOINTS VALUE PER SERVE SERVINGS 4-6 PREP AND COOK TIME 20 MINUTES DIFFICULTYEASY FILLING AND HEALTHY INDICATED WITH ▲

1 cup (165g) caster sugar½ cup (125ml) water

▲ ¾ cup (180ml) fresh orange juice1½ sheets (7.5g) leaf gelatine

▲ 1 medium (400g) mango, chopped

Strawberry salad▲ 250g strawberries, hulled, halved

or quartered1 medium (240g) orange, cut intosegments1 tablespoon caster sugar1 tablespoon lemon juice

▲ 2 tablespoons slivered pistachios2 tablespoons small round mintleaves

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COFFEE SUBHEAD NESPRESSO Processed foodsoften contain additives that are best avoided. Homemade jelly isone way to avoid artificial colours and flavours and to keep control of how much sugar you’re consuming. Homemade jelly is one way to avoid artificial colours and flavours and to keep control of how much sugar you’re consuming. way to avoid artificial coloursand flavours and to keep control of how much sugar you’re consuming.v way to avoid artificial colours and flavours and tokeep control of how much sugar you’re consuming.v

Mango and orange jelly with strawberry saladThis delicious dessert is simple to make, low

in ProPoints values, yet packed with plenty of flavour. Enjoy as a snack or dessert.

PROPOINTS VALUE PER SERVE SERVINGS 4-6 PREP AND COOK TIME 20 MINUTES DIFFICULTY EASY FILLING AND HEALTHY INDICATED WITH ▲

1 cup (165g) caster sugar½ cup (125ml) water

▲ ¾ cup (180ml) fresh orange juice1½ sheets (7.5g) leaf gelatine

▲ 1 medium (400g) mango, chopped

Strawberry salad▲ 250g strawberries, hulled, halved

or quartered1 medium (240g) orange, cut intosegments1 tablespoon caster sugar1 tablespoon lemon juice

▲ 2 tablespoons slivered pistachios2 tablespoons small round mintleaves

1 Gitis debit et a quam doloribusam siminveliqui ratempeles doluptat qui que susciamusa conecestion provid 2 quidem ad elendiam eturisc ienimodia eatis nobis ex ernam, omnisiniet ut ant plabori orehenim enis as ex elest, offic te ma doluptatis simusto tatatem cRem volupta turit,

Mango andorange jelly withstrawberry salad

ADVERTISINRR G FEATUG RE

Over 25,000 foods and close to 1,000 new recipes delivered in

a variety of formats.

THE IN-MEETING OPPORTUNITY

➻ WEIGHT WATCHERS WEEKLY The Weight Watchers Weekly mini magazines are a powerful motivational tool and member touch point. Comprising 50 issues every year featuring inspirational ideas, recipes and expert fitness tips, this is directly targeted media at its best that delivers high frequency reach at a high level of engagement that will keep featured brands firmly front-of-mind. Every issue is individually themed, offering advertiser exclusivity each week.

➻ PROPOINTS GUIDES The annual SHOP Guide is an essential tool for members that is referenced daily and includes more than 17,000 supermarket foods and their ProPoints values, allowing members to easily track and plan their daily allowance – and ensuring partner brands a high level of ongoing consumer engagement.

➻ The EAT OUT Guide is an equally indispensible annually updated tool for those who enjoy dining out or take-out

foods, featuring a comprehensive list of ProPoints values for popular takeaway outlets and restaurants.

➻ COOKBOOKS Easy, quick everyday meals are key to the Weight Watchers member and constantly called for, which makes these cookbooks a prime placement for advertisers keen to get into the heart of the cook’s kitchen.

The seasonal cookbook range features healthy, contemporary recipes made from readily available ingredients, which are low in ProPoints values and good for the whole family. Availability is limited as only a small number of advertising pages are allocated in each edition, ensuring premium placement for partner brands.

The average Weight Watchers member is committed and engaged, attending weekly meetings that provide a unique opportunity to reach her at a key point in her decision-making process.

Both recipes and meal plans are in huge demand. Weight Watchers’ food database is updated every year, with over 25,000 foods and close to 1,000 new recipes that are delivered in a variety of formats

TRIM YOUR WAISTLINE AND SAVE MONEYThe cost of unhealthy eating revealed

Reward yourself with a mouth-watering pavlova

TREATSweet

Real life slimmer “I made the time to fit exercise into my day”

FLEX IT!How to handle breaks in your Routine and score on the scales

Weekly27TH JANUARY 2013 — WEEK 5

SHOPTHE LATEST GUIDE TO ALL SUPERMARKET FOODS

SH

OP

EAT OUTTHE LATEST GUIDE TO RESTAURANT AND TAKE AWAY MEALS

EA

T O

UT

THE ONLINE OPPORTUNITY

➻ Receiving on average HALF A MILLION unique visitors monthly via the website (which achieves 12 MILLION monthly page impressions), this reach is extended by over 57,000 facebook fans, 2,200 twitter followers and 350,000 mobile app downloads.

➻ Weight Watchers also develops and distributes HUNDREDS of digital content pieces per month in multiple formats, including distribution to our registered eZine list consisting of 400,000+ recipients per week (average open rate 38%).

➻ This online community presents a UNIQUE OPPORTUNITY FOR ADVERTISERS to interact with an actively engaged and content hungry audience through a range of media campaigns, including display advertising run of site to more integrated content partnerships and competitions, which can be tailored by request.

In 2006 Weight Watchers launched its online program, offering a unique blend of digital and mobile tools. Members participate entirely online with the support of a vibrant virtual

community. Since its implementation, Weight Watchers online has been a huge success and is fundamental in supporting members on their journey.

FESTIVE FOOD Best beach picnics Fresh fruit desserts

Your party season survival guide


Sandy Gow‘I'm back to my pre-baby body’(and you can be, too)

MEMBER PROFILE JOINED: 2011WEIGHED : 75KGDRESS SIZE: 14NOWWEIGHS: 56KGDRESS SIZE: 10





SPLASH OUT



THE EVENT OPPORTUNITY

WEIGHT WATCHERS’ ANNUAL HEALTHY LIFE AWARDS are hosted in September each year to recognise the achievements of Weight Watchers members in key areas such as lifestyle change, health improvement and weight loss –

AND YOUR BRAND COULD ALSO BE A WINNER➻ The Awards also recognise workplaces, communities and families that have taken positive steps towards leading a HEALTHIER, HAPPIER LIFE. A key highlight is the announcement of the Australian and New Zealand Slimmers of the Year.

➻ Supported by major annual PR activity and marketing campaigns that generate UNPARALLELED CONSUMER AND MEDIA EXPOSURE (including a special Healthy Life Awards edition of the Weight Watchers magazine), this is an initiative that touches more than 20 million people through a variety of channels and is highly valued by its audience.

➻ OPPORTUNITIES EXIST FOR BRANDS to partner or sponsor the event, the benefits of which range from editorial coverage in the magazine to logo inclusions on all event marketing collateral, cross-magazine promotions, prize pool involvement, eDM advertising and social media mentions.

s

R

RATES 2013CASUAL LEVEL 1

3 INSERTIONS2.5% DISCOUNT

LEVEL 25 INSERTIONS5% DISCOUNT

LEVEL 39 INSERTIONS7.5% DISCOUNT






FULL PAGE $9,555 $9,316 $9,077 $8,838 $8,600 $8,361 $8,122 $7,883 $7,644

DPS $19,110 $18,632 $18,155 $17,677 $17,199 $16,721 $16,243 $15,766 $15,288

HALF PAGE $6,206 $6,051 $5,896 $5,741 $5,585 $5,430 $5,275 $5,120 $4,965

THIRD PAGE $4,778 $4,659 $4,539 $4,420 $4,300 $4,181 $4,061 $3,942 $3,822

IFCS $24,843 $24,222 $23,601 $22,980 $22,359 $21,738 $21,117 $20,495 $19,874

IFC $12,421 $12,110 $11,800 $11,489 $11,179 $10,868 $10,558 $10,247 $9,937

EARLY RHP $10,988 $10,713 $10,439 $10,164 $9,889 $9,615 $9,340 $9,065 $8,790

IBC $11,466 $11,179 $10,893 $10,606 $10,319 $10,033 $9,746 $9,459 $9,173

OBC $12,421 $12,110 $11,800 $11,489 $11,179 $10,868 $10,558 $10,247 $9,937

COOKBOOKS4 X BOOKS PER YEAR FPC $8,250 GUIDESSHOP PROPOINTS GUIDE DPS $16,500SHOP PROPOINTS GUIDE FPC $11,000EAT OUT PROPOINTS GUIDE DPS $10,000EAT OUT PROPOINTS GUIDE FPC $7,500

SPECIALITY PUBLICATIONSMINIBOOKS FPC $5,000MINIBOOKS EXCLUSIVE SPONSOR 3 X FPC $15,000 WEIGHT WATCHERS WEEKLYWEEKLY MEMBER BOOKLETS FPC $6,600WEEKLY MEMBER BOOKLETS FPC ADVERTORIAL $7,700 ONLINE Tailored advertising campaigns on the Weight Watchers website are available on request.

ADVERTORIAL & SPONSORSHIP COSTS AVAILABLE ON REQUEST10% GST will be charged on invoice

MAGAZINE RATES

MAGAZINE INSERTSLOOSE/BOUND PER ’000 2PP $150 4PP $200 8PP $280 12PP $350 16PP $440

MAGAZINE TIP ONSMECHANICAL $150 PER ’000MANUAL $220 TO $330 PER ’000 (plus media @ 2pp insert rate)

SPECIFICATIONSSIZE TYPE AREA (MM) BLEED (MM) TRIM SIZE (MM)

FULL PAGE 251 X 181 285 X 215 275 X 205

HALF PAGE HORIZONTAL 110 X 181 140 X 215 135 X 205

HALF PAGE VERTICAL 251 X 76 285 X 111 275 X 101

1/3 PAGE HORIZONTAL 76 X 181 215 X 100 205 X 90

1/3 PAGE VERTICAL 251 X 53 285 X 85 275 X 65

INSERTSLOOSE INSERTS MINIMUM STOCK WEIGHT (SINGLE LEAF) 80GSMMAXIMUM SIZE 255MM (SPINE) X 185MMMINIMUM SIZE 148MM (SPINE) X 105MMBOUND INSERTSMINIMUM STOCK WEIGHT (SINGLE LEAF) 100GSMMAXIMUM SIZE 275MM (SPINE) X 205MM + TRIMSMINIMUM SIZE 120MM (SPINE) X 105MM + TRIMSDELIVERY ADDRESS FOR INSERTS will be advised on a case by case basis.

ONLINE AND SPECIALITY PUBLICATIONS Materials specs available upon request

ADVERTISING DELIVERY Double page spreads are to be supplied as two separate full pages (specifi cations above). ACP/Bauer Media will only accept digital fi les supplied as PDFs and submitted via Quickcut. For more information regarding digital specifi cations and fees, please refer to the website www.3dap.com.au. For more information regarding Quickcut, please call 1300 768 988.

COLOUR PROOFS 3DAP Colour proofs (at actual size) must accompany all ads. Colour laser proofs are a rough guide only and are not to be relied upon for colour accuracy. Deliver to ACP/Bauer Media, Production Services, Civic Tower, L18 66 Goulburn Street, Sydney 2000

DISPLAY AREAS: MEASUREMENTS ARE DEPTH (MM) X WIDTH (MM)

MAGAZINE

ISSUE ADVERTORIAL BOOKING DEADLINE

BRAND AD BOOKING DEADLINE MATERIAL DEADLINE ONSALE DATE

MAR-13 19/12/2012 7/01/2013 14/01/2013 13/02/2013

APR-13 28/01/2013 6/02/2013 12/02/2013 13/03/2013

MAY-13 15/01/2013 1/03/2013 8/03/2013 10/04/2013

JUN-13 13/03/2013 1/04/2013 8/04/2013 8/05/2013

JUL-13 17/04/2013 8/05/2013 14/05/2013 12/06/2013

AUG-13 15/05/2013 5/06/2013 11/06/2013 10/07/2013

SEP-13 19/06/2013 10/07/2013 16/07/2013 14/08/2013

OCT-13 17/07/2013 7/08/2013 13/08/2013 11/09/2013

NOV-13 14/08/2013 4/09/2013 10/09/2013 9/10/2013

DEC-13 18/09/2013 9/10/2013 15/10/2013 13/11/2013

DEADLINES 2013

CONTACT:MARION SHEEHANNATIONAL CORPORATE ADVERTISING MANAGEREMAIL: [email protected] PHONE: 02 9928 1310

NIKKI BREWADVERTISING ACCOUNT MANAGEREMAIL: [email protected] PHONE: 02 9928 1375

The Weight Watchers brand is top of mind for

75% of women.

ADVERTISING TERMS AND CONDITIONS All material is subject to fi nal approval by Weight Watchers, a pdf of any new creative is required to be sent for approval prior to the despatching of any material. Special care should be taken if any reference or statement is made towards weight loss or health and nutritional claims. Due to trademark restrictions no use or reference is to be made to “ProPoints” on any creative material except by registered Weight Watchers licensees and endorsees. Weight loss related products should seek initial approval to ensure that they are in accordance with the Weight Watchers philosophy. INDEMNITY AND WARRANTY The advertiser agrees to indemnify and keep indemnifi ed Weight Watchers in respect of all liabilities, losses, damages, costs of expenses whatsoever brought by any third party arising out of or in connection with any material published by Weight Watchers on behalf of the advertiser. The advertiser warrants that all advertising material and information contained in advertisements is such that its publication will not infringe the provision of any law or statute and will not give rise to any claim or right of action whatsoever against Weight Watchers whether at common law or under statute.

Documents

Media Kit - Weight Watchers...10 Energy Boosting Breakfasts SWIMSUIT SOLUTIONS FOR YOU SPLASH OUT É Best barbecues @ Fresh fruit desserts @ Salads that satisfy @ Perfect picnic hampers