Embed Size (px)
Citation preview
Media Kit2018/19
TARGET THE RIGHT AUDIENCE TARGET GEOGRAPHICALLY, BY SECTOR &/OR BY SPECIES REACH KEY DECISION MAKERS GET MEASURABLE RESULTS
Our Mission
Undercurrent News (UCN) provides forward-looking and actionable, seafood market intelligence for a global audience.
Our aim is to shed light on the complex supply, pricing, demand and consolidation dynamics of this internationally traded commodity, allowing our readers to run their businesses more effectively.
As a media company founded by journalists, we take pride in our unrivaled coverage, our business focus and in being 100% independent.
Alongside our daily coverage of markets, prices, and companies, we gain exclusives, provide insight and break news on acquisitions prior to the competition.
We strive to go in-depth and get the story behind the news.
As the world’s most-read, online news provider for the seafood, fishery and aquaculture industries, UCN consistently draws up to twice the monthly traffic
as other seafood news providers
For companies around the world interested in reaching the seafood sector, there is no better way to share your message than with UCN.
Testimonials
I read Undercurrent News daily as it brings me up to the minute global news on the fishing industry...sorting rumour and speculation from facts... It is a great aid in developing strategy and marketing initiatives.
Colin MacDonald, ChairmanClearwater
Undercurrent News provides a very useful insider approach to every subject, keeping an eye in the global seafood industry news. It has become a must read for every fish professional in very little time.
Fernando Lago, Sales DirectorIberconsa
I choose reading Undercurrent News for current, reliable and high-quality insightful information about the global seafood industry. Articles are relevant, timely, full of facts and focused on seafood accurate reporting.
Dimitri Valachis, CEOAndromeda Group
I find it (Undercurrent News) a very useful source of information and the website is very user friendly. I use it at least once a day, but usually 2 or 3 times.
John Angus, Sales Director Shetland Catch Ltd
When I evaluate reporting, I compare to the Economist. They are my favourite news and in-depth magazine. It seems to me, that only after a few days of reading, you can be too.
Martin NordaasRetired O&G Professional
Undercurrent News gives me a 3600 vision of the seafood sector, and specific products and companies, with in depth and updated information.Its price trend graphics crossed with production and demand news, can provide useful information to decide on purchase decisions. You get to know inside stories on the industry and follow up on them, in the best possible way.
Pablo Múgica, General ManagerKrustagroup
Undercurrent News is a very useful source of information with its in depth and updated approach. I can follow the industry in the comfort of my office anytime I want. It’s a must read publication for every professional in the industry.
M. Taner Ciger, CEOAgromey AS
I really enjoyed reading Undercurrent News. It is informative, well-designed, well-written and something I checked out every time I worked. For those in the industry, it is an invaluable source.
John Stephen KnodellMarusui Sapporo Chuo Suisan
I’m reading Undercurrent News on a daily basis - it provides news about the seafood industry in an easy to read form. For the last few months, we posted a banner to advertise our company. To my pleasant surprise we got a handful of real leads from participants in the fishing industry who showed interest in our services.
Thomas Leissl, CEO/COO/FounderBlu Arctic
2
UCN is the world’s No.1 premier seafood site, drawing over 200k visits monthly.
Audience
*figures from Google Analytics (May 2018) **figures from SimilarWeb ***figures from Undercurrent News user data (2017) Industry data taken from readers who have provided it
North AmericaLatin AmericaEMEAAPAC
4%
51%
27%
18%
January2013
200,000
May2018
IndustryFoodservice / Retail / Distribution 20%
Aquaculture 17%Processing 14%
Fishing / Wild catch 14%Science / NGO / Govt. 13%
Finance 10%Other 7%
Import / Export / Trading 5%
3
UCN216,116
Seafood Source146,849
FIS84,103
Intrafish99,623M
onth
ly v
isit
s
May 2018 : Worldwide
Growing traffic*
How do we compare?**
Geographical reach*
Industry breakdown***
Job positionOwner / C-level / Exec Management 45%
Analyst / Consultant / Sales 36%Other 19%
0
1
2
3
4
5
Article/category targeted ad spots Geographically targeted ad spots Global home page/ run of site ad spots
Web Ads
7
8
6
6
6
9
4
Mobile Leaderboard
10
Web Ads - prices
*cost per thousand. Minimum booking 50,000 impressions or one month rotation ad.
All impression-based campaigns will be set to run asap. End dates are not guaranteed.
For time-sensitive campaigns, your UCN Sales Manager will discuss the options available.
Position$ CPM*
Global Regional
Triple Banner (TB) 75 856
Position $ CPM*
Article Leaderboard(ALB) 100
Article Footer(AF) 100
Targeted Sidebar(TSB) 100
Targeted Billboard #1(TB1) 100
Targeted Billboard #2(TB2) 100
1
2
3
4
5
Options are for a 25% rotation, with four spots available.Mid-page Banner will not appear on article pages.
Position $ per month
Large Leaderboard(LLB) 3,100
Medium Rectangle(MR) 2,975
Mid-Page Banner(MPB) 1,550
7
8
9
Homepage and run of site, Global audience only
Ad appears on home page & category pages throughout
Global or geographical target
Can be targeted by sector, species, keyword &/or geographical region.
Note: ALB & AF appear only on article pages. TSB, TB1 & TB2 on article and
category pages.
Custom targeted article / category options
Prices apply for campaigns running Sept 1, 2018 to August 31, 2019. Subject to change.
25% rotation $2,400per month
Mobile Leaderboard Package
10
e-Newsletters
6
NewsletterRegistered
subscribers*Day
published
Aquaculture 6,321 Monday
Fisheries 5,841 Monday
Trade & Policy 1,539 Monday
Tuna 4,192 Tuesday
People Moves 1,934 Every 2nd Tuesday
M&A 1,159 Every 2nd Tuesday
Retail & Foodservice 4,618 Wednesday
Whitefish 4,109 Wednesday
Latin America 2,362 Wednesday
Asia Pacific 3,470 Wednesday & Friday
Shrimp 5,246 Thursday
Prices & Supply 3,863 Thursday
Salmon 5,764 Friday
Pelagics 2,655 Friday
Daily editions
Weekly editions
*figures as of July 2018New subscribers sign up daily - please enquire for up-to-date figures
Our daily and weekly e-newsletters are distributed to industry professionals who have actively subscribed to receive this news. Click to subscribe.
Please note that all ads on the newsletters are static & do not rotate.The screenshot on the right shows approximate banner positions,
these can vary depending on the number of stories per newsletter.
Prices apply for campaigns running Sept 1, 2018 to August 31, 2019. Subject to change.
average open rate for our newsletters
(above industry average of 18%)
26%
Newsletter editions
Position$ per month
Daily Weekly
Banner 1 1,825 875
Banner 2 1,600 795
Banner 3 1,600 795
Banner 4 1,600 795
Banner 5 1,500 775
Side Square 1,500 775
Side Vertical 1,500 775
Breaking News 1,700 -
3 months minimum
A
B
C
D
E
F
Newsletter Registered subscribers* Time published
Breaking News 11,006 Varies
Americas 11,848 PM (GMT)
Europe 11,607 AM (GMT)
NEW
NEW
G
A
B
C
D
F
G
E
Event Blogs 2018
Blogs feature our team’s live reports from the event. Reach relevant audiences with our dedicated blog ads.
January 2018
• Global Seafood Market Conference Miami, January 23-25
• Norwegian UK Seafood Summit London, January 24
• Indian International Seafood Show Goa, January 27-29
February
• Aquaculture America Las Vegas, February 19-22
• Americas Tuna Conference Panama City, February 22-23
• Fish International Bremen, February 25-27
March
• North Atlantic Seafood Forum Bergen, March 6-8
• Seafood Expo North America Boston, March 11-13
April• Seafood Expo Global
Brussels, April 24-26
May• Surimi Forum Astoria
Astoria, May 11
• NRA Chicago, May 19-22
• Aquaculture UK Aviemore, May 23-24
• TUNA 2018 Bangkok, May 28-30
• Thaifex Bangkok, May 29 - June 2
June
• Fuzhou International Fisheries Expo (FIFE) Fuzhou, June 1-3
• Aquavision Stavanger, June 11-13
• SeaWeb Barcelona, June 18-20
August
• Nor-Fishing Trondheim, August 21-24
• Vietfish Ho Chi Minh City, August 22-24
• Shanghai International Fisheries & Seafood Expo Shanghai, August 29-31
September
• Seafood Expo Asia Hong Kong, September 4-6
*Dates/location to be confirmed. List subject to change.For the Boston, Brussels and China events, UCN offers additional opportunities for pre-event advertising.
Please contact us for further information and prices.
• Global Fishery Forum & Seafood Expo St Petersburg, September 13-15
• World Food Moscow Moscow, September 17-20
• GOAL Guyaquil, September 24-27
October
• Conxemar Vigo, October 2-4
• IFFO Annual Conference Rome, October 15-17
November
• Fish 2.0* San Francisco, November 1
• China Seafood & Fisheries Expo Qingdao, November 7-9
7
Event Blogs
1
2
3
4
5
6
6
Blog
Position
Large Leaderboard (LLB)
Targeted Sidebar (TSB)
Medium Rectangle(MR)
Targeted Billboard 1 (TB1)
Targeted Billboard 2(TB2)
Blog Banner(BB)
(appears after every 3rd headline)
Each ad spot on any of our independent blogs is $600
1
2
3
4
5
6
6
MobileDesktop
Each web blog position includes rotation in our mobile
site blog banners located every third headline
Web
PositionDimensions : width x height (pixels)
Desktop Tablet Mobile
Large Leaderboard(LLB) 1050 x 110
815 x 110-
645 x 110
Medium Rectangle(MR) 330 x 250 250 x 250 -
Mid Page Banner (MPB) 1050 x 130
815 x 130-
645 x 130
Triple Banner(TB) 1050 x 130
815 x 130-
645 x 130
Targeted Sidebar(TSB) 330 x 150 - -
Targeted Billboard #1(TB1) 330 x 450 280 x 430 -
Targeted Billboard #2(TB2) 330 x 750 630 x 110 -
Article Leaderboard(ALB) 690 x 90 - -
Article Footer(AF) 690 x 90 - -
Blog Banner(BB) 690 x 160 430 x 100 320 x 75
Mobile Leaderboard(MLB) - - 320 x 100
Newsletter
Position Dimensionswidth x height (pixels)
Banner 1 360 x 140
Banner 2 360 x 140
Banner 3 565 x 115
Banner 4 565 x 115
Banner 5 565 x 115
Side Square 166 x 230
Side Vertical 166 x 360
Breaking News 565 x 120
Copy instructions : Dimensions
9
Please see next page for artwork guidelines before submitting copy
Copy instructions : Guidelines
10
HTML5 files
• UCN dimensions (as listed on the order booking)
• Max. time length: 30 seconds
• Click tag: include in script
• SSL compatible
• Destination URL: include in script
• Files must be responsive so they can be resized within their container
• Send final files in bundled .zip files
• Please test your files here before sending: https://h5validator.appspot.com/dcm#/asset (it’s not possible to test the responsiveness via this link)
• HTML5 ads must not contain cookies. Contact us for more info.
Please note that we require a signed order to confirm the booking.
Cancellation policyAll cancellations are subject to a minimum cancellation fee equal to 25% of the total contract. If cancellation is made within 60 days of the start of the program,
a cancellation fee equal to 50% of full contract will apply. Any campaigns that are cancelled on or after the start date will be subject to a cancellation fee of 100%. Any advertiser with unpaid cancellation fees will not be allowed to advertise until such fees are paid or negotiated into a new, pre-paid campaign.
Video files
• UCN dimensions (as listed on the order booking)
• File formats • mp4• YouTube URL
• Max. file size: 10Mb
• Destination URL must be provided
• Placeholder
• File format: JPG• must be provided in the same dimensions
as the video file• Max file size: 1Mb
• Max. file size: 1Mb for all web formats (exc. video)• Ad changes: up to 4 per month• Recommended minimum font: 8pt• Destination URL: please provide
Static• File formats: JPG / GIF
Animated• File format: GIF
• Limited to 3 slides per animated ad
• Flash files are no longer accepted
• Banners should be set on a continuous loop
• Each slide can last a maximum of 3 seconds
• All animated ads must be accompanied by a static version. To ensure a good reader experience, at times, we may choose to run the static version for short periods of time. Please ask if you want to use our optimization service, which will automatically use your best performing banner.
Newsletter ads
• File format: PNG (static only) • Max. file size: 1Mb• Recommended minimum font: 8pt • Destination URL must be provided• Ad changes: Up to 4 per month
Copy deadline: 14 days prior to the start date
Web ads
For all technical questions & artwork submission, please send to:
Kelly [email protected]
London, UK office: +44 (0)75 7533 3737
Contact us
+44 (0)20 7652 5264
undercurrentnews.com
@undercur
linkedin.com/company/undercurrent-news
facebook.com/UndercurrentNews
E1 Studios, Unit 1077 Whitechapel RoadLondonE1 1DUUK
General [email protected]
Advertising [email protected]
Subscription [email protected]
Editorial [email protected]
Florida, US office
Karen [email protected]+1 813 482 4933
London, UK office
Emma [email protected]+44 (0)79 7166 1839
11
