Media Kit2013 - 2014

“There’s not an internet session that goes by that I don’t look at LOLA. It’s cool to check out places you have been or are going and get an up-to-the- minute look at whatis happening.”

The Surf line Network Reaches Over 1.7 Million Unique Users Monthly

As the largest surfing and water sports media company in the world, Surfline attracts over 1.7 million unique surfers each month through its online and mobile properties: Surfline.com and mobile.surfline.com.

Surfline features the most-demanded surfing editorial content, video content and information via all of its properties, including these highlights:Stories on swells, storms, and waves; New products; Surf travel; Surf spots; WT power rankings and coverage; and Surfer profiles.

*Site Traffic: Omniture

Cameras and Reports: 200 and growing live surf cameras and thousands of individual report pages are Surfline’s key driver of daily traffic.

HD Surf Cameras: Over 100 HD surf cams all over the world with crystal clear views of all the top spots.

Photos: Photos from Surfline’s staff of surf photogra-phers are displayed in a unique Flash format with the ability to integrate audio and video. Surfline’s user-submitted photo gallery is the largest on the planet.

Surfline Mobile: The largest surfing website in the world available on the go. Surfline’s mobile product includes 200 and growing live surf cameras, over 100 live HD surf cameras, thousands of individual report pages; plus forecasts, surf news, photos and videos made available to any user that has a browser enabled cell phone. Visit mobile.surfline.com on your cell phone to experience it now.

Surf News: Documenting the surfing world unlike anyone else. Professional surf contests, great swells, up and coming surfers – if it is important to the world of surfing, we document it.

Worldwide Surf Forecasting: Surfline’s highly trained staff of forecasters provides the most accurate and trusted surf forecasting on the planet. Our forecasting is relied on for all up-to-date swell information for WT events.

Surfline TV and Video Channel: Surfline TV is a chan-nel with our highest quality produced video shows that are released daily which blends well with our surf video collection of surfing around the world.

Surfline iPhone & Android Apps: The Surfline app is the only surfing application with LIVE streaming HD cams at over 100 breaks in the US and Hawaii. This app provides the most accurate surf reports and forecasts up to 5 days in advance for thousands of spots worldwide and you have the ability to move quickly between your favorite spots with just a swipe of your thumb.

200 live streaming surf cameras, network of over100 HD surf cams, and thousands of report pagesThe

Surfers’Destination

The Largest Network of Live StreamingSurf Cams in the World

SURFLINE SURF CAMS

The World’s Best Surfers Rely on Surf line Daily

Sur f line Testimonials

“I don’t go on any surf trips before I take a look on Surfline. It’s always given the best heads up and I don’t want to waste money or time when it’s flat!”-Taylor Knox

“Surfline is the place I go for up to the minute wave reports, new maneuvers, and find out where my friends are scoring perfect waves around the world before I hear it from them. It’s like my daily news.”-Timmy Curran

“Now that I am not on Tour, I want to make sure I am on every swell, whether it’s Tahiti, Cortes, or Hawaii. Surfline keeps me in the loop.”-Shane Dorian

“Surfline is amazing. It’s a great way to be in the know. From weather reports to video and photos of all the recent surf action. I keep it as my homepage - always checking the newest happs.”-Coco Ho

Sur f line Satistics

1.7 Million monthly unique users

120 Thousand average daily unique users

40 Million average monthly page views

8 Million monthly video streams

9 Minutes average time spent on site

8.8 Page Views average per visit

*Site traffic and statistics: Omniture

Sur f line Demographics92 Percent of users are male8 Percent of users are female93 Percent of users surf at least once a week51 Percent of users snowboard53 Percent of users skateboard regularlyAverage user age breakdown:Under 13: 0.5%13 – 17: 8.3%18 – 24: 26.2%25 – 34: 32%35 – 49: 23%50 or over: 9.5%

$68,000 is the average income of users55 Percent of users are active gamers*2012 Surfline Audience Survey

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Homepage Pre-Roll & Companion UnitsSURFLINEUN

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Commercial

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ITSAD Editorial Content

The linear editorial and advertising experience engageswith the largest audience in surf. An opportunity for you toshowcase a full screen branding message that tells yourbrand’s marketing story. Free to use video, flash orstill images.

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ITSAD Editorial Content

At the end of the editorial feature, Surfline will feature relatedstories to the one just viewed and offer our users the chanceto view more.

Your brand has the opportunity to offer the user a chance toview products related to the marketing story told throughoutthe feature set.

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ITSADEditorial Content

Our editorial team is able to bring the entire feature abovethe fold into the full screen. They are allowed to usewhatever medium that creates the best experience… words,video, audio, and photos all in the same linear fashion. Youwill have a consistent quality branding message throughoutwith the 990 x 30 ad unit.

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Surfline’s Mobile Product Highlights:Surfline iPhone and Android Apps: The Surfline app is the only surfing application with LIVE streaming HD cams at over 100 breaks in the US and Hawaii. This app provides the most accurate surf reports and fore-cast up to 5-days in advance for thousands of surf spots worldwide and you have the ability to move quickly between your favorite spots with just a swipe of your thumb.

Cameras and Reports: 200 and growing live surf cameras, over 100 live HD surf cameras, and thousands of individual report pages madeavailable via mobile.surfline.com to any user that has a browser enabled cell phone.

Worldwide Surf Forecasting: Surfline’s highly trained staff of surfforecasters provides the most accurate and trusted surf forecasting on the planet. Users can check their forecast on the go.

Sur f line MobileReach Over 100,000 Surfers On The Go With Surfline MobileMobile is the fastest growing area where consumers are getting their daily information, and Surfline is on the forefront of this consumer trend with mobile.surfline.com. Now, surfers can access Surfline content and information wherever they are, all the time.

2012 Mobile Traffic StatisticsYearly Unique User Growth: 158%Yearly Page View Growth: 115% Average Monthly Unique Visits: 262,141Average Monthly Page Views: 2,065,162*Mobile Site Traffic: Omniture

AD UNITSSurf News: Documenting the surfing world unlike anyone else. Professional surf contests, great swells, up and coming surfers – if it is important to the world of surfing, we document it.

Photos: Surfline’s high-quality photo slide shows are presented in a mobile format so they are easy to view and navigate.

Sur f line Mobile

Sur f line On iPAD

Surf line NetworkThe Global Marine Forecasting Solution

Buoyweather provides detailed, customized marine weather to thousands of mariners, coastal residents, fisherman and watersport enthusiasts worldwide through its proprietary wave and wind models.

Buoyweather’s global network of Virtual Buoys deliver quality marine forecasts for all coastal and offshore regions in the world. Buoyweather Statistics:Over 2 Million Average Monthly Page ViewsOver 210,000 Average Monthly Unique Visitors

Surf line Network

Fishtrack provides serious offshore fishermen with the latest sea surface temperature and chlorophyll satellite imagery overlaid on a google map interface. Users may also overlay bathymetry, sea surface height and ocean currents data over any image they choose.

In addition to providing the latest satellite imagery, data and marine weather, Fishtrack also offers offshore fishing news, rigging tutorials, photos and videos. Fishtrack Statistics:Average Monthly Unique Visitors: 20,000

Average Monthly Page Views: 80,000

Sur f line Network

Beachlive.com offers the Internet’s most simpleweather and beach cams with a weather model and live cam network that gives the beachgoer a precise snapshot on what the weather and real conditions are doing at the best beaches. Beachlive Statistics:Over 197,000 Average Monthly Page Views

Over 44,000 Average Monthly Unique Visitors

Our NetworkSurfline

Surfline MobileSurfline iPhone AppSurfline Android App

Surfline Windows App

Fishtrack BuoyweatherBuoyweather Mobile

Buoyweather iPhone App

Beachlive

Rates & Contact Info Surfline Sales Department

Email: sales@surfline.comPhone: 714.374.0556 X 31300 Pacific Coast Hwy, Suite #310Huntington Beach, CA 92648

Standard Units:728x90 Leaderboard $12 CPM160x600 Skyscraper $12 CPM300x250 Rectangle $14 CPM352x250 15 Sec Video Commercial w/ Companion Unit $35 CPM300x600 Half-page Banner $20 CPM

Premium Editorial Units: $45 CPM990x30 Persistent Header 990x550 Large Interstitial 650x550 Bumper

Camera Units: $35 CPM990x482 15 Second VideoCommercial 300x413 Ad Unit

Mobile Units:305x64 Mobile Leaderboard $35 CPM320x310 Mobile Interstitial $45 CPM

“Wherever I am in the world, I always log on to Surfline for the latest news and views on our sport. The blogs keep me entertained for hours and the information is always right on the money.”

Joel Parkinson