Media Kit - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants

NAM Youth Marketing - Voice 888-631-9222 / Fax 603-452-5069 www.CollegiatePromotions.com

Challenging Times Call For Proactive Measures. We wish to briefly discuss

how NAM is relative to the Youth Markets - College and Young Adult

Demographics.

My name is Marc D. Sorel from NAM-Youth Marketing

Specialist and will provide for a long term relationship, benefits to your campaigns and

alternatives to the same old - same

old.

NAM Youth Marketing – Voice 888-631-9222 / Fax 603-452-5069 www.CollegiatePromotions.com

http://www.collegiatepromotions.com/�

NAM has been executing On-Campus POSTERING & FLYERING across the US, Puerto Rico and Canada since 1996. Campus posters are displayed on bulletin boards in well traveled areas on college campuses. These bulletin boards are one of the best ways, at a "grass roots" level, to communicate with college students via student marketing and advertising promotions.

The average poster life exceeds 2 weeks giving sustained visibility. Targeting: Placement at

universities and colleges at more than

6,500 campuses available nationwide.

Postering & Flyering



Postering & Flyering



935,135 Dorm Room Available (Top 500): – ALL

Inclusive – Printing Included

College Dorm Room Door Hangers -4COLOR

Impressions TOP 500 Campuses Impressions.

Dorm Doorhangers

• NAM agencies advertising to college students –College Dorm advertising

• College Dorm Marketing Utilized as Branding or Call to Action

• Placed directly on students door handles in college dorms and other campus housing PLUS Part of our Brand Ambassador hand to hand - one to one distributions.

• Target the top 500 campuses nationally or any of our 2,000+ Campuses

• Typically 1:2 dorm hanger to student ratio

• Guerilla Marketing & Advertising Promotions



Doorhangers



Campus Newspapers

College Newspapers Reaching over 12+ MillionStudents at more than 2,000+ campuses nationwide.

•One Stop Buy, Placements and Reporting

•95% College Student Newspaper Readership

•Competitive Pricing – National Reach -Volume Discounts – Premium Placements – ONE MEDIA BUY

•College Display Ads – College Classified Ads – Free Standing Inserts –Spot & Full Color



Jagtag Bar Codes

Jagtags represent an innovative strategy delivering messaging, coupons and special offers directly to a student’s smart phones.

Jagtags (Next Frame) can be included on all advertising copy making static print media come more alive and digital in nature.

Students use their smart phones by capturing the image which in turn utilizes a software app that forwards to a branded client webpage promoting the special student offering.

Instant Gratification in todays high paced student lifestyle.

Static Media Digital Content

NewAge Marketing -50 Sutton Avenue – East Providence – Rhode Island – 02914 –Voice 401-431-0771/ Fax 401-431-0774/ www.CollegiatePromotions.com



Jagtag Bar Codes






70% of college students who received a sample

eventually purchased the product at a selected

store location identified in the promotion.

Peer to Peer Student Networks

Highly targeted college sampling programs & hand-to-hand offers to college students nationally: Co-Op Student Sampling Programs, Custom Campus Sampling Marketing Programs. Exclusively deliver your products to the brand-responsive college market with our networks being your networks.


Peer to Peer Student Networks



NAM State of the ArtPhoto Tracking

NAM



NAM State of the ArtPhoto Tracking



Email Marketing



18-25 College Students and

recent graduates –5 million+ records -1,000+ College &

University Mailing Lists -

Email-Text Marketing (SMS)

NAM student marketing companies offers the most comprehensive student direct email - text and mail college database system. Only those students that have chosen to receive direct email or mail are available Double opt in –Confirmed listings Each September. Over 5,000,000 million + postal names & over 3,000,000 million + e-mail/SMS names.

Competitive Rates - Detailed Database of information, including: age, postal address, e-mail address, gender, commuter status, field of study, class year, tuition range, school type, school address, home address, etc…Student mailing lists of 16-34 year old age groups available.



Email Marketing

Email – Rental Lists:COLLEGE STUDENTS -5 Million IndividualsCollege student names have been compiled from numerous educational sources. Selectable by class year, field of study, college attended, home address, school address, tuition level and competitive rank..List Usage: All lists are rented for a one-time use unless otherwise agreed upon in writing. Unlimited usage is for a one year period.Sample mailing piece /telemarketing script required on all orders prior to shipping.

SMS (Short Service Messages) – play game – enter sweepstakes – receive coupons-Exclusive content as SMS messages1.5 BILLION messages delivered monthly98% of college students carry a cell/mobile phone at all times-57.2% of females & 62.3% of male college studentsQualified Recipients – Targeted Audience – Range of Use – Distribute Anywhere/Anytime



Email Marketing



Email/SMS Marketing Rates

EMAIL PRICING:

0 to 50,000 HTML = $2,600 50,001 to 100,000 plain text or HTML = $52 per thousand 100,001 to 250,000 = $48 per thousand 250,001 to 750,000 = $39 per thousand 750,001 to 1,500,000 = $35 per thousand 1,500,001 or more = $29 per thousand

SMS PRICING:

0 to 15,000 = minimum charge of $3,700 15,001 to 100,000 = $247 per thousand 100,001 to 250,000 = $230 per thousand 250,001 to 500,000 = $207 per thousand 500,001 to 800,000 = $189 per thousand 800,001 or more = $172 per thousand



Social Network



Voice 1-888-631-9222 / Fax603-452-5069 / www.CollegiatePromotions.com

Social Networks

Social Media (Facebook-Twitter)

On Campus DigitalSocial Media/Revolutionary Facebook/Twitter College DIRECT 2nd Connections Serving The

Digital GenerationNAM Proprietary Facebook Networks – Building Buzz for Brands That Come Alive Online

On Campus One Student At A Time –NAM Student Network Brand Ambassadors (Your representatives) – are active on Facebook

and on campus sharing the same enthusiasm they experience in their daily lives through digital tools.

Our Student Brand Ambassadors – Specific to each School average 1,000 – 2,500 Facebookfriends which allows us to create DIRECT Network 2nd Connections for your brand or message which in turn is TRUSTED Content.

NOT Facebook Traditional Ads (NOT Impression Based – NOT CPC based) that deliver historic dismal click-through rates – NAM Proprietary Facebook DIRECT 2nd Connection Networks deliver Interesting & Relevant shared content that has been filtered through a viral human network and thus Trusted & Ultimately acted upon with a call to action .







NAM will develop a Facebook College Network for target specific schools in line with client supplied campaign creative.

Dedicated NAM Facebook Student Brand Ambassadors per campus responsible for inviting or posting a message on their wall with personalized message no fewer than 500 Targeted friends for the base price listed of $1250.



Social Media (Facebook-Twitter

Optionally, agents will also utilize Twitter to tweet brand messaging to friends.Average cost per tweet is: $.50 – Minimum per school fulfillment is 500 tweetsat $250 – 1 time



Online Network



Online Channels

YOUNG ADULT & COLLEGE CHANNELS:Custom College Student Network –Hand selected niche sites that reachcurrent full time college students on content specific to: Education, Entertainment, Gaming, Career, Lifestyle, Technology, and Social Networking.

•Ability to reach over 3.5MM full time college studentsper month across the US.

• Over 35% reach of the entire audienceof full time college students across the USeach month.



Online Network –Site Access



Case Study

Client: Doritos Collisions Election Bag Campaign

Business Objective: To increase product relevance among collegiate audiences, as well as celebrate the 2008 presidential election, Doritos wanted to execute a marketing program on the day of and the day prior to election day. Sampling over 2 days in 1-2 locations on campus for Doritos brand during election period

Target: College students

Timing: Managers-144 cases of the Doritos Collisions (Pizza Cravers and Ranch) product were delivered to each account manger via UPS between 10/28-10/31. Complications: Some Sodexo Managers Received Double Shipments Of Regular and Actual Campaign product. !

SUCCESS NAM surpassed Client expectations by delivering over 6000 units per campus per day versus the 3000 units planned for. The campaign was a smashing success in that NAM was in constant coordination and communication (phone – email – conference calls) via: 4 PepsiCo Management – 21 Sodexo On Campus Agents –21 Sampling Managers and 63 Staffers.

Election Bag

Campaign



NAM OOH



References



Investment-

Component CostEvent Marketing $0Posters $0 Table Tents $0 Doorhangers $0 Media Board Posters $0 Facebook/Twitter $0 Email Marketing $0 SMS Marketing $0 Online Youth Site Networks $0 Newspapers $0Departmental Mailings $0 Peer2Peer $0 TOTALS:



References

Disclaimer: All corporate logos, marks, names, identities, and/or likenesses utilized within these materials are for display purposes only. There exists no association between any 3rdparty and NAM unless explicitly stated as past vendor or client.. Any potential association, agency, relationship, or copyright infringement created or perceived is neither intended or implied and hereby expressly disclaimed.

In as much as due diligence, NAM is the undisputed leader in this field with over 15 years experience. Buyer beware of pretender financially strapped competitors who have little to no substance and little to no actual networks or industry experience. Low price schemes are not consistent with industry standards, which translates into campaigns that are poorly done at best with little to no transparency. Picking the right company that you will be associating your company name with is imperative for successful implementation and ultimately ROI. We would be happy to illustrate the pros and cons to any offer you entertain via our price match and beat guarantee within reason and explain the realities of such with clear and upfront discussion.



Contact

888-631-9222Fax: 603-452-5069

[email protected]



Documents

Media Kit - NAM Youth College Marketing & College Advertising Authority, Experts, & Consultants