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Media Kit with info and rates for advertising in the magazine Estilo Saludable
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MISSION y VISION
Estilo Saludable • 1
DEMOGRAPHIC
• By age
• By genre
OUR MISSIONOffer to our readers information on the
medical conditions that the Hispanic Com-munity affect, to serve as educational tools to prevent them and promote a healthy life-style.
OUR VISIONDevelop a media that is within the reach
of everyone and you can find a source of clear, reliable information and in a precise language.
DISTRIBUTIONLaboratorios Borinquen 28 laboratories in 10 towns at the East area
San Juan Clínica Las Américas Torre Médica Auxilio Mutuo Torre Médica Plaza Las Américas Red Cross of Puerto Rico
Bayamón Instituto San Pablo Edificio Dr. Cadilla Torre San Pablo
Caguas Torre Médica Hima Plaza 1 Consolidated Mall Consolidated Medical Plaza
Humacao Pedro Rivera avenue, urban center
Ponce Torre Médica San Lucas Edificio Parra (Anexo Hospital Damas) Edificio Porrata Pila (Anexo Hospital Dr. Pila)
Internet Online magazine exceeds 500 views per is sue that is accessed internationally.
STRONGHOLD
STRONGHOLD
• Is the first publication of Bright Sky Publisher, subsidiary of Bright Sky Communications, which in turn administrate the main news agency in Puerto Rico, CyberNews Multimedia, which provides service to other 35 local news media.
• Printing of 10,000 copies every two months.
• Distribution and exposure in independents clinics, medi-cal towers, clinical laboratories, stores of natural products, advertising agencies and other media companies, for free, making it accessible to the captive readers, who will not have to pay for the copy.
• 390,000 prospective readers in medical offices per month; as well as 36,400 in Borinquen Laboratories.
• Practical size that makes it accessible and manageable.
• Available in digital format via the Internet where can be accessed from anywhere in the world by thousands of us-ers daily.
• Holistic approach to various topics about the care of health, treatments and prevention.
• A prominent figure appears on the cover of each issue of the magazine and is approached on a topic related to health.
• Interview of support with a health professional related to the main theme of the cover.
• Content worked directly with resources and profession-als of health and welfare; as well as direct collaboration of professionals of psychology and nutrition.
• Possibility of channeling their efforts of marketing and ad-vertising through editorial content.
• Editorial and advertising integration with social networks and the internet to provide the advertiser with additional sources of exposure to their product.
4 • Estilo Saludable
EDITORIAL FOCUS
Estilo Saludable • 5
En Portada (On Cover): Interview with a personality in Puerto Rico or abroad, in which should address its opinion on health matters, medical conditions, treat-ments received, or routines to maintain a healthy life-style. In addition to work a backup article in which will be interviewed a professional expert in the field that has been addressed in the interview to the personality.
Cuida tu cuerpo (Take care of your body): Thorough articles related to predominant medical condi-tions between the hispanic community and its possible treatments.
Siempre bella (Always beautiful): Notes about body care, hair, face, hands, feet, among others.
Tus niños (Your kids): Information about the wellbe-ing and development of your kids, as well as diseases that affect children and possible treatments.
Vida sexual (Sexual life): Articles about human sexuality themes, care and medical attention.
Salud mental (Mental health): Articles about men-tal illness or psychological and medical recommenda-tions to manage them.
Sana nutrición (Healthy nutrition): Information re-lated to the importance of maintaining a healthy diet.
Apuntes de salud (Health notes): Brief news about significant importance related to healthy matters.
Remedios (Remedies): Brief notes to present the healing properties of plants or foods that commonly occur we have in homes and can treat minor ailments.
Libros (Books): Short reviews of books related to the varied subjects of health discussed in the magazine.
EDITORIAL FOCUS
6 • Estilo Saludable
ART STRUCTURAL
Estilo Saludable • 7
ART STRUCTURAL
“Full page”:
Space 6.75”w x 9.00”h
“Bleeding size” 7.25”w x 9.50”h
Safe Zone6.00”w x 8.25”h
Horizontal 1/2 page:
Space 6.75”w x 4.50”h
“Bleeding size” 7.25”w x 5.00”h
Safe Zone6.00”w x 3.75”h
Banner:
Space 6.75”w x 2.25”h
“Bleeding size” 7.25”w x 2.75”h
Safe Zone6.00”w x 1.50”h
1/4 page square:
Space 3.00”w x 4.10”h
Card:
Space 3.12”w x 2.00”h
Vertical 1/2 page:
Space 3.25”w x 9.00”h
“Bleeding size” 3.75”w x 9.50”h
Safe Zone2.50”w x 8.25”h
Vertical 1/3 page:
Space 2.25”w x 9.00”h
“Bleeding size” 2.75”w x 9.50”h
Safe Zone2.00”w x 8.25”h
“Double Spread”:
Space 13.50”w x 9.00”h
“Bleeding size” 14.00”w x 9.50”h
Safe Zone12.75”w x 8.25”h
Arts must be submitted in “pdf”, “jpg” or “tiff” format, CMYK color and minimum resolution of 300 dpi.
8 • Estilo Saludable
RATES 2012
Estilo Saludable • 9
RATES 2012
Special projects or insertions are listed separately. Additional charges may be apply for an inhouse art design for ads. All Insertion is quoted based on size and number of pages.
• Calendar subject to change without notice.
Size 1 X 3 X 6 X Full Page $1,800 $1,700 $1,650 1/2 Page V/H $1,100 $1,050 $1,000 1/3 Page V $700 $670 $650 1/4 Page square $550 $530 $510 Banner $550 $530 $510 Card $300 $280 $270 Inside Cover $2,300 $2,200 $2,100 Back Cover $2,500 $2,450 $2,400 Inside Back Cover $2,300 $2,200 $2,100 Double Spread 10% 12% 15% Pages 26 $2,000 $1,950 $1,900
Editorial calendar 2012-2013
October 2012Main topic: Breast cancerOther topics: Diabetes, influenza, domestic violenceSales closing: August 31, 2012 Art delivery: September 7, 2012
Diciember 2012Main topic: Body in shapeOther topics: Aids, visual healthSales closing: November 2, 2012Art delivery: November 9, 2012
February 2013Main topic: RelationshipsOther topics: Heart disease, endometriosisSales closing: January 4, 2013 Art delivery: January 11, 2013
April 2013Main topic: MaternityOther topics: Prevention of cancer, rheumatology, kidney failureSales closing: March 1, 2013Art delivery: March 8, 2013
June 2013 / Anniversary editionMain topic: DermatologyOther topics: Paternity, hepatitis, summerSales closing: April 30, 2013Art delivery: May 7, 2013
August 2013Main topic: Back to schoolOther topics: Dengue, muscular dystrophySales closing: June 31, 2013Art delivery: July 7, 2013
10 • Estilo Saludable
PO Box 7797, Caguas, PR 00726 Phones: 7876534913http://issuu.com/revistaestilosaludablehttp://estilosaludable.wix.com/estilo-saludable
EDITORIALMarta de Jesús Claudio787536[email protected]
GRAPHIC DESIGN AND PHOTOGRAPHYJulio César Rivera Garcí[email protected]
SALES DEPARTAMENTMANAGERTommy Carrasquillo 7876471540 [email protected]
EXECUTIVESMayra Beauchamp787603[email protected]
Mario Cotto787718[email protected]
Bright Sky Publisher Corp., a Bright Sky Communications Group company. Copyrights 2012 ©
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