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Media Kit
the interactive digital publication for
food and beverage packaging
Why is it different?
DigitalEnvironmentally friendly, no printed version, no trees
or transportation required. Easily send copies to
colleagues and help save the planet.
MagazineBrowse the pages like a magazine, a comfortable
way to enjoy vital industry information, news and
features.
InteractiveArticles are enhanced with sound, video, galleries,
links, and other interactive features that aren’t
possible in printed media.
Why is it different?
DownloadableCan be downloaded to a computer, or to the iPad,
for offline viewing while on a plane, train or
anywhere without an Internet connection.
PeriodicPublished on a regular basis into neat, bite-sized
issues, that are always current with the latest
information grouped by topics.
FocusedTackles the specific issues faced by the food and
beverage industries with a particular emphasis on
product packaging and innovation.
How do I get it?
Point your web browser to:
http://food.webpackaging.com
View OnlineView in your favourite web browser.
Download for iPadDownload the “Webpackaging” iPad App from
the App Store and “Add iBrochure”.
Download for PCDownload the entire publication in Zip format
from the web site. Unzip and go!
Send to a colleagueSend a link to the publication to your colleagues.
Who views it?
30,000+ Webpackaging subscribersFood is promoted to registered members of
www.webpackaging.com through launch emails and
regular links to Food content
Subscribers includeHeineken, Nestlé, Unilever, Danone, Walmart, Tesco, Pepsi
Co, Kaiku, Mahou, Krug, Sapporo, Hero, Ferrero, Drappier,
Davide Campari, Pernod Ricard, Cobra Beer, Carrefour,
Auchan, Bailey & Co, Bacardi, Barilla, Cadbury, Coors
Brewery, Diageo, Orangina Schweppes, Coca-Cola, Moët &
Chandon, Jacquart…
Webpackaging iPad App usersUsers of the Webpackaging iPad App can download
Food and browse offline.
US & Canada31%
Europe41%
Rest of World28%
Percentage of visitors by region (2013)
Who views it?
Promoted at shows and events globallyInterpack, Foodex, HBA, EasyFairs Packaging
Innovations, Emballage…
9,000+ LinkedIn membersWebpackaging runs the “Packaging Innovation”
group on LinkedIn and all members get alerted to
the launch of each Food issue.
Thousands moreFood is highly search engine optimised which means
thousands more visitors reach it free-of-charge
through searches online for key phrases and via
social media.
Packaging Distribution
18%
Packaging Procurement
17%
Packaging Technology
17%
Product Marketing
15%
Product Manufacturing
12%
Research + Development
10%
Press + Media8%
Other3%
Visitor profiles of registered users
Subscribers Also Include…
Andros & CieArtisan FoodsAsahi
Asda
Auchan
Bacardi
Bailey & Co
Barilla
Bart Spices
Beam Global Spirits & Wines
Beslan Sl
Blédina
Bolton Group
Brown-Forman
Cadbury
Cafés Careca
Campbell's
Canard
Carlsberg
Carrefour
Cidacel SA
Clackamas River partners
Clesa
Cobra Beer
Coca-ColaCoors BreweryCruzcampoDairy CrestDanoneDavide Campari DiageoDidier DominguesDijon TraiteurEnsaiaEroskiEstrella Galicia Farmlea FoodsFavolsFerreroFindusFromarsacGallina BlancaGrefusaGrupo Delaviuda Grupo Leche PascualGrupo SumolHeinekenHero GroupInterbrew
Jeff De BrugesJuver AlimentaciónKaikuKelloggsKerry FoodsKikkoman KraftfoodsKrugLedesma Licores SincLU SpainMaçarico MageproMahou Mantequerias AriasMasterfoodsMccormickMercona Moët & ChandonMulti CaféNestléNutrexpaOlive fine FoodOlvi Orangina Schweppes
PasaPepsi CoPernod RicardPremier FoodsPróvidaPulevaQuineco Remi Cointreau restoinvestRevolution Foods Riedel DrinksRoberson Wines San BenedettoSapporo Silver cupSogrape VinhosSOS Cuetara Spring Water company Suntory HoldingsTescoUnicerUnileverVirgin WinesWal-MartWhyte and Mackay
Promotional Opportunities
Why Advertise?
Reach out to a large audience for food &
beverage packaging
Look innovative by advertising in cutting-edge
digital media that reduces carbon emissions
All adverts can contain web links improving
traffic and search engine optimisation
Your advert stays online for at least 4 years
giving open ended exposure
Industry features such as green packaging,
food packaging technology, luxury packaging
and packaging machinery.
Showcase your packaging in 3D
Display your products in 3D online, virtually
getting them into customers hands.
Help potential buyers see what makes your
products unique, with zoom-in and spin-around
views.
Deliver the clear message that your firm is
undeniably on the cutting edge of today's
technology.
Astound visitors with a 3D model that
demonstrates your company's decorating
capabilities.
Receive a 3D model free of charge with the
purchase of a spotlight in Beauty by
Webpackaging.
Option A. Supplier Spotlight
Maximum impact and user interactivity for
innovative suppliers
Scrollable feature about your company and
products on both the iPad and web browsers
Can contain web site and eMail links
Full design and production
Includes either interactive photo gallery,
creation of product video (max. 30 seconds) or
other multimedia (audio, interactivity, etc.)
Free Directory Listing included
Option B. Inner Cover Advert
All readers pass from the cover to the inner
cover advert (page 2) a prime advert location
Fits full screen on the iPad, flips portrait and
landscape
Fills the whole web browser screen on a web
site for high brand impact
Can contain web site & eMail links
Includes full graphic design, or modifications to
an existing traditional design
Free Directory Listing included
Option C. Full Screen Advert
High impact advertising for your company,
products and services
Fits full screen on the iPad, flips portrait and
landscape
Fills the whole web browser screen on a web
site for high brand impact
Can contain web site & eMail links
Includes full graphic design, or modifications to
an existing traditional design
Free Directory Listing included
Option D. Directory Listing
Be part of Food by Webpackaging and make
sure your company is listed
Links from the index take the reader to the
Supplier Directory
Custom directory listing design including
company logo, photo and web link
Appears in all issues of Food published during 1
Year
Includes listing on the web site
www.webpackaging.com for 1 year
Publication Schedule
Food Issue 1 Nov - 2014http://food.webpackaging.com/issue1/
Food Issue 2 Nov - 2015
Food Issue 3 May - 2016
Food Issue 4 Nov - 2016
Contacts
Europe+44 207 193 7821
US & Canada+1 347 809 6779
Asia+886 6 250 0336
http://food.webpackaging.com
www.webpac.com
Webpac® is a registered trademark of Webpac Limited registered in England No. 3379184, 5th Floor, 6 St Andrew Street, London EC4A 3AE
