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TRAVELBOOK.de
Media Kit
HOLIDAY EVERY DAY
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TRAVELBOOK.de
PLATFORM, REACH AND TARGET AUDIENCE
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TRAVELBOOK.de is the unique
combination of travel magazine, digital travel
guide as well as service and offer portal.
▪ is international and excels with beautiful
imagery and design.
▪ offers inspiration for travel dreams and
impart pure zest for life.
▪ rediscover the world every day!
Reach
2.54 million Unique user1
5.20 million Visits2
7.20 million PIs2
TRAVELBOOK.deGet inspired for your trip: plan, compare, book, rate
1AGOF daily digital f acts, basis: digital WNK 16+ y ears (59.14 million); single month December 2018; 2IVW December 2018
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TRAVELBOOK.deA place of inspiration for travel dreams!
Facts1
▪ Age: 67% between 20 and 49 years
▪ 40% female / 60% male
▪ Professional activities: 79% employed
▪ 44% have a high education level (at least high school
diploma)
▪ Family status married: 52%, unmarried: 38%
▪ 75 % of our users search for information about vacation
trips or last minute travels
Our Users
… // are modern, cosmopolitan and communicative.
… // think after the holiday already about the next.
… // like travelling diversified – whether city tours,
beach, wellness or adventure holidays.
1AGOF daily digital f acts; basis: digital WNK 16+ y ears, single month December 2018
*AGOF daily digital f acts, basis: digital WNK 16+ y ears (59.14 million); single month December 2018
Editorial travel portals by UU* in million
(digital total supply)Booking and rating portals by UU* in million
(digital total supply)
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Reach in comparison to competitorsThe Mix of editorial content & UGC is unique in the market!
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5
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7
8
6
0,22
0,39
0,41
0,56
0,64
1,12
1,09
1,25
2,54
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2,38
2,54
4,91
1,48
0,47
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2
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Specific channels for an expertly campaign staging
OFFERSFLYING
FOOD
FUN
PEOPLE
NATURE
NEWS
PLACES
OUTDOOR
REISENSERVICE
SPECIAL
OVERNIGHT STAY
VIDEO
TRAVELBOOK.de Channel
+further channels
DESTINATIONS
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Channels individual designed
TRAVELBOOK.de Channel
Discover the new diversity of TRAVELBOOK.de
Since the relaunch, the leading German online travel portal
offers you even more integration possibilities. Together with
Media Impact, you will be able to see how your personal
Themed Special can be integrated into the world of TRAVELBOOK.de.
NEW: Your special can appear now in the main or sub-
navigation of TRAVELBOOK.de. This guarantees you even
more visibility and you reach your target audience exactly
where the best travel stories are told!
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TRAVELBOOK.de
AD FORMATS
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Wallpaper
AdBundle
Billboard
A-Teaser
Display ad formats
Videowall
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A-Teaser
▪ Place your attractive travel offer or competition prominently within the A-Teaser ofTRAVELBOOK.deHome (editorial
environment)
▪ Logo-Integration & advertisement label
▪ The linking happens either on the partner-website or a specific landingpage
▪ Exclusive 1 fixed daily placement* campaigns
amongst others with Vodafone and Travel Charme
Price*: € 4,500 / fixed daily placement(40,000 AIs in total)
*Approval by editors. Only 1-2 x per w eek from Monday to Friday bookable. Look & Feel has to differ from
editorial arcticles. Advertisement label via TRAVELBOOK (installation into CMS, no AdServer area).
The A-Teaser rotates. => less Impressions.
Get the spot // A-TeaserPerfect for travel agencies, airlines, hotels and more…
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HomepagebrandingTreat yourself a „short-trip“ or „long haul“
Fireplace + Billboard
Logomorph + Fireplace
▪ Large article teasers and imagery on the TRAVELBOOK.de Homepage guarantee an individual
appearance!
▪ Attentive and exclusive branding formats inspire users.
▪ As fixed daily placement „short-trip“ or directly as week
package „long haul“.
▪ As Channelbranding bookable too.
Price*: from € 6,000 / per day (60,000 AIs)
from € 30,000 / per week (360,000 AIs)
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IHRE BOTSCHAFT
Complete Takeover including interactive elements and
"transparent" areas distributed all over the page
Stationary:
background + Superbanner + Billboard + Medium
Rectangle
Mobile:
Header + Content Ad + Footer
Placement:
Home + Channel start pages
Fixed daily placement: € 6,600 (60,000 AIs)
Takeover AdMaximum presence on the Home and the channel start pages
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STRONG BRANDING FOR YOUR BRAND
TRAVELBOOK.de
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Advertorial1
Sponsoring3
INTEGRATIVE AD FORMATS
Power Special4
Advertorial Stage5
Influencer Marketing6
Brand Story / Channel2
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https://www.trav elbook.de/adv ertorials
Advertorials
…are individually produced. Thanks to the editorial presentation of the look & feel of TRAVELBOOK.de,
your brand will be set in scene in a high-class
environment. Convenient for the presentation of travel highlights, hotel openings, new services, flight routes
or cruise routes…
1. AdvertorialsFlexible and extensive integration of customer content
Speak to your target audience
directly and integrate interactive elements:
▪ Images and videos▪ Competitions
▪ Personality-Quiz▪ Votings
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Brand Stories
… are produced together with the Brand Studio Team. The focus is on contextual storytelling. The editorial impression provides a higher dwell time and
click-through-rate.
▪ Clear dispatcher through Logo-Integration
▪ Traffic generation through native Homepage- and
Run-of-Site placements, Facebook SponsoredPosts
▪ Imagery can be provided by the customer or the
native photo team
▪ Native text with brand message of the customer
▪ Integrated social sharing funktion
2. Brand StoryYour story with the power of TRAVELBOOK.de
www.travelbook.de/advertorials/urlaub-vor-der-haustuer-das-sind-die-16-magischsten-orte-deutschlands
Homepage Teaser
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2. Brand StoryFurther best cases
www.travelbook.de/special/von-der-nordsee-an-die-
alpen-9-geheimtipps-fuer-den-deutschland-roadtrip
www.travelbook.de/ziele/laender/brandstory-raus-
aus-rom-rein-in-die-borghi
Homepage Teaser
Brand Story
Logo
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www.travelbook.de/special/usa-special
Brand Channel
…contains of at least three stories of the look and feel of TRAVELBOOK.de, which are presented of an own
client stage on TRAVELBOOK.de. So the Brand
Channel offers an exclusive customer presence. The traffic is generated through native Teaser and Social
SponsoredPosts.
2. Brand ChannelOne Brand Story isn‘t enough?
▪ Clear dispatcher of the
customer in the Header of the stage
▪ 3x Brand Storys with the brand
message of the customer▪ Further native content of the
client is possible
At least
3 Brand Storys
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2. Brand ChannelCampaign example Western Digital
https://www.trav elbook.de/menschen/globetrotter/brandstory -angst-was-ist-das-reiseblogger-sebastian-canav es-im-interv iew
Homepage Teaser
#1
Social Media
Native Medium
Rectangle
Logo
#2#3
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TRAVELBOOK.de Sponsoring offers customers the
possibility to present a Themed Special exclusively (1-4
weeks). A individual designed themed stage consists of
editorial articles with pictures, tips and breathtaking
stories.
You get:
▪ Special start page with Sponsoring Header
(„presented by“)
▪ Exclusive customer presence on special start
and article pages
▪ Traffic generation via AdBundle
▪ Editorial Homepage Teaser in rotation leads to
the Special
Package price: from € 13,000 / 1 week
(300,000 AIs in total)
3. Sponsoring
www.travelbook.de/survival-special
IHR PRODUKT
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The Power Special offers customers the possibility, to
present exclusively Themed Special for 4 weeks.
Here your brand is content-based integrated within
TRAVELBOOK.de. The Special Stage is a combination of
customer and editorial content.
You get:
▪ Exclusive customer presence on special start and
article pages
▪ Individual Presenting Header („presended by“) and
Traffic generation via AdBundle
▪ Editorial Homepage Teaser in rotation leads to the
Special
▪ Integration of customer advertorial incl.
▪ Advertisement integration on the Special: Fireplace or
Wallpaper with Medium Rectangle
Package price: € 40,000 / 4 weeks
(1.36 million AIs in total)
4. Power Special
www.travelbook.de/special/israel-special
www.travelbook.de/special/mittelamerika-special
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▪ The ideal Advertorial Stage for a detailed
presentation of new travel highlights or specific actions TRAVELBOOK.de
▪ Presentation of at least 3 customer contents, video
integration, social media channels and more is feasable
▪ Traffic generation via ContentBar / B-Teaser and A-Teaser on the Homepage (CMS areas)
▪ Customer-AdBundle in ROS: 1,000,000 AIs
▪ Integration of partner content like Facebook-Widget is possible
Package price: € 35,000 / 4 weeks(1.5 million AIs in total)
5. Advertorial StageThe full inspiration!
www.travelbook.de/special/miami-special
Stage, consisting of customer content for
a detailed presentation of travel
highlights/ specific actions.
Advertorial Stage (4 weeks)
€ 35,000 gross (1,500,000 AIs)
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Sponsoring Power Special Advertorial Stage
Mix of editorial articles and customer
contents.
Native Special (4 weeks) incl.
customer advertorial
€ 40,000 gross (1,360,000 AIs)
Editorial Themed Special with
Presenting Header only.
Themed Special
Period: from 1 week,
from € 13,000 gross (300,000 AIs)
Intergration options at a glance
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▪ Presentation of your message in native posts
▪ Integration of influencer contents in high-quality and fitting
theme evironment on TRAVELBOOK.de
▪ Campaign placement via diverse social media channels
is possible
▪ High-quality campaign management, implementation and
monitoring through the longtime experience of the
TRAVELBOOK.de teams
▪ Advantages: authenticity, feedback of the follower &
appropriate targeting
6. TRAVELBOOK.de InfluencerDas Netzwerk für abenteuerlustige Influencer
campaign example
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Best Case Malta SpecialBrand Story and Influencer Marketing
www.travelbook.de/special/malta-special
BRAND STORY
BLOGPOSTS
SOCIAL MEDIA
VIDEO
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Best Case Malta SpecialBrand Story
www.travelbook.de/special/malta-special
Native TeaserBrand Story
Desktop & Mobil
Brand Story
on social media channels
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Best Case Malta SpecialInfluencer Marketing
PERFORMANCE
✓ 5 bloggers give individual tips in each article on
their blogs
✓ Every blogger wrote about his own experience
and gives his readers a bucket-list with the
„Must-Do‘s“
SOCIAL MEDIA
✓ The campaign get extended via social media
posts (Facebook/Instagram)
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Contact
For individual concepts
Oksana Derjagin
Media Impact / Publisher Marketing
Marketing Manager
Tel: (030) 2591 [email protected]
For product cooperations
Tanja Hellmig
BILD GmbH & Co. KG
Senior Productmanager TRAVELBOOK
Tel: (030) 2591 [email protected]
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Contact Digital Sales
Region NorthMedia Impact GmbH & Co.KGMarc Diele
Axel-Springer-Platz 1 20350 Hamburg
Tel.: +49 (0) 40 347 [email protected]
Region Mitte
Media Impact GmbH & Co.KGPhilipp MatschossMittlerer Hasenpfad 25
60598 FrankfurtTel.: +49 (0) 69 9623 8516
Region WestMedia Impact GmbH & Co.KG
Sven HeintgesNeuer Zollhof140221 Düsseldorf
Tel.: +49 (0) 211 159 [email protected]
Region South-WestMedia Impact GmbH & Co.KGDaniel Seiler
Zeppelinstraße 11673730 Esslingen
Tel.: +49 (0) 711 3199 [email protected]
Region South
Media Impact GmbH & Co. KGDaniel MaubachTheresienhöhe 26
80339 MünchenTel.:+49 (0) 89 74325 96488
International SalesMedia Impact GmbH & Co.KG
Benedikt FaerberAxel-Springer-Straße 65
10888 BerlinTel.: +49 (0) 30 2591 72 [email protected]
Nationale Trading
Media Impact GmbH & Co.KGMatthias SchönwandtAxel-Springer-Straße 65
10888 BerlinTel.: +49 (0) 30 2591 76688
matthias.schö[email protected]
Region EastMedia Impact GmbH & Co.KG
Daniel PapraAxel-Springer-Str. 6510888 Berlin
Tel.: +49 (0) 30 2591 [email protected]