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A U S T R A L I A’ S C L A S S I C A L M U S I C & A R T S M A G A Z I N E
MEDIA KIT
LIMELIGHT IS A UNIQUE PLATFORM DEDICATED TO AUSTRALIAN ARTS, FEATURING THE BEST NEWS, FEATURES AND REVIEWS OF CLASSICAL MUSIC, OPERA, THEATRE, DANCE AND
VISUAL ART FROM AT HOME AND ABROAD
For many years now Limelight has provided the resources for classical music and arts that Australians reach for when they want to know what’s happening and what’s good out there in the world. While other media have shrunk their arts coverage, Limelight has increased its coverage in classical music, opera, theatre, dance, visual art and related topics. Our readership knows that we only use the best journalists and cover the significant arts events and topics that they want to read about.
With substantial features every month, a busy, comprehensive reviews section – covering both recorded media and live events – and coverage of current affairs in the arts world, Limelight continues to engage and consolidate the arts audience. Passionate, enthusiastic, sometimes opinionated, but never dull, our mission is to inform, entertain and provoke debate.
There’s never been a better time to be in the Limelight.
– Clive Paget, Editor at Large
Figures taken July 27, 2017Last updated on May 23, 2018
THE LIMELIGHT AUDIENCE
6,300+ TWITTER
FOLLOWERS
9,000+ ENEWSLETTER
DATABASE
75,000+UNIQUE BROWSERS
PER MONTH
8,000+MAGAZINE
DISTRIBUTION
127,000MONTHLY
PAGEVIEWS
14,400+FACEBOOK
LIKES
6,600+ EDM
DATABASE
1,300+ INSTAGRAM FOLLOWERS
Print Website Email Social
30,000+AUSTRALIAN
MONTHLY USERS
2019 dates available mid-June 2018.For bookings please contact Carla Bird on [email protected] or (02) 8599 4205Please deliver all material to Limelight on [email protected] by the specified Material Deadline
LIMELIGHT SCHEDULE 2018Issue Material
DeadlineBooking Deadline
Inserts Due
lodge w/ auspost
JAN/FEB 2018
MAR 2018
APR 2018
MAY 2018
JUN 2018
JUL 2018
AUG 2018
SEP 2018
OCT 2018
NOV 2018
DEC 2018
JAN/FEB 2019
1 DEC 2017
26 JAN 2018
23 FEB 2018
30 MAR 2018
27 APR 2018
25 MAY 2018
29 JUN 2018
27 JUL 2018
24 AUG 2018
28 SEP 2018
26 OCT 2018
30 NOV 2018
6 DEC 2017
31 JAN 2018
28 FEB 2018
4 APR 2018
2 MAY 2018
30 MAY 2018
4 JUL 2018
1 AUG 2018
29 AUG 2018
3 OCT 2018
31 OCT 2018
5 DEC 2018
13 DEC 2017
7 FEB 2018
7 MAR 2018
11 APR 2018
9 MAY 2018
6 JUN 2018
11 JUL 2018
8 AUG 2018
5 SEP 2018
10 OCT 2018
7 NOV 2018
10 DEC 2018
21 DEC 2017
15 FEB 2018
15 MAR 2018
19 APR 2018
17 MAY 2018
14 JUN 2018
19 JUL 2018
16 AUG 2018
13 SEP 2018
18 OCT 2018
15 NOV 2018
18 DEC 2018
Retail On Sale4 JAN 2018
1 MAR 2018
2 APR 2018
3 MAY 2018
4 JUN 2018
2 JUL 2018
2 AUG 2018
3 SEP 2018
1 OCT 2018
1 NOV 2018
3 DEC 2018
3 JAN 2019
Last updated on May 30, 2018
LIMELIGHT RATE CARDPrint packagesDPS Package (Double Page Spread + MREC* + EDM) ..................................$5,400FP Package (Full Page Print + MREC*) ............................................................$3,400HP Package (Half Page Print + MREC*) ...................................................... $2,000TP Package (Third Page Print + MREC*) .......................................................$1,350Insert (Booking Fee + CPM) ........................... $100 + $350/Thousand * Included bonus MREC will run for 1 week, Monday through Sunday, at 25% SOV. HP and TP Packages are available with Horizontal or Vertical advertisements.20% loading Inside Back Cover (IBC), Outside Back Cover (OBC) and Inside Front Cover (IFC).
Digital optionsNative Content (incl. Boosted Facebook Post) .....................................................$2,500Sydnicated Content (incl. Boosted Facebook Post) .............................................$1,250Boosted Facebook Post ............................................................................................$300Website MREC (1 week, 25% SOV) ................................................................... $500Website Banner (1 week, 25% SOV) ................................................................ $500Website Banner (1 week, 100% SOV) ......................................................... $1,500Enews Header Combo (Banner + MREC) ................................................... $1,050Enews LREC (under Editor’s Choice) ................................................................. $950EDM ................................................................................................................................... $1,250
more information
Native Content Commission one of our experienced editorial staff to create a feature article for your business. We’ll share this article on our social media channels with (including a Boosted Facebook Post) and we’ll also include the article in our Weekly Newsletter.
Syndicated Content Do you already have great content but need more people reading it? Reach the Limelight audience through syndication – we’ll host your pre-written content on our website and share it on our social media channels.
EDM (Solus) Our most popular digital inventory, an Electronically Distributed Message delivers your content direct to our database of over 6,000.
Boosted Facebook Post A Facebook Post (linking to an external site or an article hosted on our site), approved by Limelight’s editorial staff. Boosted to a targetted audience.
SOV We sell our website’s digital display adverts using a Share of Voice model. Bookings run Monday through Sunday and are available in 25%, 50% or 100% portions.
CPMCost per Thousand
• SIZE Ensure your ad meets the specs above• INK LIMIT 300%• COLOURS Set up as ‘process separation’ or CMYK• TYPE must be a minimum of 8pt and 10pt for reversed type• TYPE (body copy) should be 100% black only• TYPE (large, black, >40mm) should be set to rich black• AREAS of black should be Rich Black • AREAS of black should not be set to overprint• IMAGES High resolution, 300 DPI and CMYK• IMAGES Check links are updated• FONTS Check no fonts are missing• EXPORT WITH crop marks only
* DPS Supplied as two single pages. To ensure no information is lost, please observe Full Page Type-Safe Area.
PLEASE DOUBLE CHECK YOUR DOCUMENT BEFORE CONVERTING TO A PDF:
LIMELIGHT PRINT SPECSPlease deliver your advertisement to [email protected] by the booking deadline on your contract.
TYPE-SAFE AREA
200 x 258 mm
420 x 258 mm
200 x 116 mm
200 x 72.5 mm
97 x 268 mm
64 x 268 mm
TRIM
220 x 278 mm
440 x 278 mm
220 x 136 mm
220 x 92.5 mm
107 x 278 mm
74 x 278 mm
BLEED
230 x 288 mm
450 x 288 mm
230 x 146 mm
230 x 102.5 mm
117 x 288 mm
84 x 288 mm
FULL PAGE
DPS *
1/2P HORIZONTAL
1/3P HORIZONTAL
1/2P VERTICAL
1/3P VERTICAL
DOUBLE PAGE SPREADAustralian Chamber Orchestra
1/2 PAGE VERTICALSydney Symphony Orchestra
1/3 PAGE HORIZONTALUkaria Cultural Centre
FULL PAGEMusica Viva
1/2 PAGE HORIZONTALAustralian Brandenburg Orchestra
1/3 PAGE VERTICALOmega Ensemble
EDM SPECIFICATIONS ARE AVAILABLE SEPERATELY ON REQUEST
LIMELIGHT DIGITAL SPECS
• Assets with a white background must have a 1px black border
• Make sure there is a clear call to action and that text is legible
• Assets exceeding the file size limit will be automatically resized without notice
• While we recommend that assets be supplied at both sizes, GIF files must be supplied at both High Quality and Standard sizes
• Each slide of a GIF file should display for at least 3 seconds
DISPLAY ADVERTISING REQUIREMENTS
WEBSITE BANNER
WEBSITE MREC
ENEWS BANNER
ENEWS MREC
STANDARD
728px x 90px
300px x 250px
600px x 74px
300px x 250px
HIGH QUALITY*
1,456px x 180px
600px x 500px
1,200px x 148px
600px x 500px
FILE SIZE
150kb
150kb
150kb
150kb
DPI
72
72
72
72
FORMAT
JPG, PNG, GIF, HTML5
JPG, PNG, GIF, HTML5
JPG, PNG, GIF
JPG, PNG, GIF
Left: The Limelight Website with an Australian Youth Orchestra WEBSITE BANNER and a City Recital Hall WEBSITE MREC.
Middle: The Limelight Weekly Newsletter with a City Recital Hall ENEWS BANNER AND MREC.
Right: A Limelight EDM used by Opera Australia.
CARLA BIRDSales and Marketing ManagerEmail [email protected] (02) 8599 4205
ANDREW BATT-RAWDENPublisherEmail [email protected] (02) 8599 4206
JO LITSONEditorEmail [email protected] 0419 259 044
CLIVE PAGETEditor at LargeEmail [email protected]
ANGUS MCPHERSONDeputy EditorEmail [email protected] (02) 8599 4204
WILLIAM JEFFERYSubscriptions and Operations ManagerEmail [email protected] (02) 8599 4202
CONTACT US
A U S T R A L I A’ S C L A S S I C A L M U S I C & A R T S M A G A Z I N E