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Media Kit

La Gazzetta Media Kit - 2

PUBLISHER’S NOTE I hereby certify that all data enclosed in this Media Kit for La Gazzetta Italiana is true and correct to the best of my knowledge.

-Peter A. Spitalieri, Founder & Publisher

MISSION STATEMENTWe will serve as a respected voice of the Italian American community through print and electronic media; honor and perpetuate our Italian heritage, culture and traditions and be a conduit to facilitate communications and civic initiatives.

VISION & POSITIONINGWhether or not you are of Italian descent, La Gazzetta Italiana wishes to connect with Italians, Italian Americans and admirers of the Italian culture and language. Through the use of both the Italian and the English language, we will take you on a 360 degree journey of the Italian peninsula through its kaleidoscopic and multifaceted culture to embrace the latest news (live coverage online at www.lagazzettaitaliana.com) culinary specialties, unique travel destinations, classical art, music and literary geniuses, the latest trends in fashion, design and architecture, and much more. We will also focus on our Italian-American communities, their news and events and provide coverage of prominent individuals who have contributed to the betterment of our societies and are proud ambassadors of their Italian heritage here in the US.

Vision & Editorial Team



PETER A. SPITALIERI, FOUNDER & PUBLISHERAs the founder and president of La Gazzetta Italiana since 1992, Peter has been the visionary for the direction of the newspaper, under PAS Publishing Co., for ten years including its restructuring and launch of its online vision. He holds an M.B.A. from the Wharton School of Business and a B.S. degree in Economics and Mathematics from Hiram College.

ANGELA SPITALIERI, PUBLISHERAngela oversees national and international operations of the newspaper both on print and online. Since June 2003, she has ensured smooth sailing of all sales, advertising and marketing campaigns at La Gazzetta Italiana. She holds a degree in Industrial Psychology from John Carroll University.

PAUL SCIRIA, MANAGING EDITORPaul’s seventeen-year career as both a television and radio reporter brought him to Channel 3 WKYC Cleveland as well as radio stations KYW, WJW, and WERE where he co-hosted the popular senior audience radio show, Off Your Rocker. He has been editor of La Gazzetta Italiana since its inception and currently serves as managing editor.

DOMINIC SPITALIERI, DIRECTOR MARKETINGDominic manages and edits the content for the print publication, digital copy, website and supports the marketing campaigns. Dominic is also responsible for all Social Media. Dominic graduated from John Carroll University with a Bachelor’s degree in Business Management.


Editorial Team


La Gazzetta Italiana began publication in May of 1992 to meet the growing demand by the Italian American community in the Greater Cleveland area for an Italian American newspaper.

The publication’s primary objectives at that time were to not only recognize our proud Italian HERITAGE, TRADITIONS & CULTURE but also to disseminate recent news, upcoming social events and local achievements.

SECTIONS

• Editorial• News from the Consulate• News from Italy• Feature• Food & Wine• People• Travel• History & Culture• Entertainment• Sports• Kids Corner• Cleveland News• Pittsburgh News• Youngstown News• Photo Exhibit• Classified• Club Newsletters

Publication Overview



Columbus Day Italian LanguageCultural Instruction

Cooking Classes

Italian Christmas Traditions

New Year's

Ad Close: 9.15.15 Ad Close: 10.15.15 Ad Close: 11.15.15

JANUARYEverything Italian

FEBRUARYSports/ Italian Cars

MARCHGardening

Business that are ItalianFoodArt

Literature

Ad Close: 12.15.14

Italian CoachesSoccer in Italy

Sports Cars, FIATCarnavale

St. Valentines

Ad Close: 1.15.15

St. Joseph's Day

Woman's Day

Ad Close: 2.15.15

APRILEaster

MAYWedding

JUNETravel

Catholic Traditions

Ad Close: 3.15.15

Mother's DayItalian Wedding Traditions

Wedding FashionFlowers

Ad Close: 4.15.15

Festival

Ad Close: 5.15.15

JULYChefs/ Restaurants

AUGUSTLittle Italy's of the USA

SEPTEMBERArtist/ Art Musuems

Festivals

Regional Cooking

Ad Close: 6.15.15

Ferragosto

Festivals

Ad Close: 7.15.15

Festivals

Ad Close: 8.15.15

OCTOBERItalian Heritage

NOVEMBEREducation

DECEMBERChristmas


Feature Calendar


Reader Demographics

TOTAL SUBSCRIPTIONS• 5000+ Circulation across the US• 10,000+ total reach across the US

DEMOGRAPHICS • 45% Male and 55% Female• Regularly purchase Italian food products and wines• Buy books, music, films on Italian American history and culture• Have taken or will take an Italian-language course• Travel often to Italy• Purchase Italian designer clothing and jewelry• Attend Italian American events• Represent or belong to many Italian American organizations in the U.S.• Are prominent Italian American leaders

INCOMEBelow $30K$31-60K$61-90K$91-120K$121-140K$141-500K+

OCCUPATION

RetiredProfessional / TechnicalAdministrative / Managerial

Reader Demographics


LAGAZZETTAITALIANA.COMThe following statistics are from January 1, 2014 through April 30, 2014

• 21,019 visits• 34,648 page views• 1.84 pages per visit• 86.25% new visits

SOCIAL MEDIASome key analytics from as of December 4, 2014

• Over 1,950 total likes• 35,236 total reach• 1,300 engaged users• 89% of fans are over the age of 25• Over 470 fans from Cleveland and surrounding areas

Online Statistics

Online Statistics


“[La Gazzetta Italiana] demonstrates a tremendous knowledge of resources — both locally and in Italy — and excels in drawing on an arsenal of sources through the community in Ohio. In doing so month after month, [the paper] presents an array of high quality articles that are always current, yet very diverse in their content.

Marco Nobili, Consul of Italy in Detroit & Serena Scaiola, Hon. Consul of Italy in Cleveland

“Within your pages of La Gazzetta, I have come to better appreciate our rich, widespread culture. Our western civilization is anchored in the endless contributions of our Italian ancestors.”

Dino Lucarelli

“La Gazzetta Italiana is a wonderful newspaper that keeps me and my family in touch with current Italian events here and in the homeland. I also enjoy the different articles about the regions in Italy. Even though I was born and raised in Faeto, I have learned a great deal and have used this newspaper to teach my children about their heritage.”

Angelo Petitti

“I read Italian-American newspapers all the time and La Gazzetta is the best of them all!”Ret. General Anthony Zinni

“My wife and I have totally enjoyed La Gazzetta right from its beginning so many years ago. We’ve truly enjoyed reading all about our Italian heritage and culture.”

Sam Coletti

“I think La Gazzetta Italiana is great, and it keeps getting better and better!”Paul Pusateri

Reader Testimonials

Reader Testimonials


PRINT ADPrint advertising is the most traditional form of reaching your audience. Advertisers are allowed space for an ad of their choice in La Gazzetta Italiana.

DIMENSIONS & RATESSamples available upon request.

Print

Print Publication

WIDTH HEIGHTBack Cover 10.125” 12.25”Full Page 10.125” 12.25”Half Page - Horizontal 10.125” 6”Half Page - Vertical 4.987” 12.25”Quarter Page 4.987” 6”1/6 Page 3.918” 4.332”1/8 Page 3.918” 3.332”Business Card 3.918” 2”

Back CoverFull Page

Half Page - Horizontal

Half Page - Vertical

Quarter Page 1/6 Page 1/8 Page


1 X 3 X 6 X 12 XBack Cover (4C) $1,150 $1,090 $1,035 $975Full Page (4C) $1,035 $980 $930 $880Full Page (BW) $975 $930 $880 $830Half Page (4C) $590 $560 $530 $500Half Page (BW) $495 $470 $445 $420Quarter Page (4C) $300 $285 $270 $255Quarter Page (BW) $250 $235 $225 $2101/6 Page $175 $165 $160 $1501/8 Page $120 $110 $105 $100Business Card $50 n/a n/a n/a

Print

Print Publication

ADVERTISING PACKAGES


DIMENSIONS & RATESSamples available upon request.

ADDITIONAL OPTIONS• Full Color: An additional $200 will be added per 1,000 8.5” x 5.5” inserts and an additional

$400 will be added per 1,000 8” x 11” inserts for full color printing.• Colored Paper: An additional $75 will be added per 1,000 inserts printed in black ink on

colored paper.• Design: An additional $150 will be added for inserts designed by La Gazzetta Italiana

CLASSIFIED ADSIf you are interested in placing a classified ad for help wanted, service or products/real estate, you can do so in our newspaper.

Samples available upon request.

DIMENSIONS & RATESThe cost of placing a classified ad is as follows:

SIZE 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS

Pre-designed, pre-printed (black & white and color) inserts provided8.5” x 5.5” $40 per 1000 $35 per 1000 $30 per 1000 $25 per 10008.5” x 11” $50 per 1000 $45 per 1000 $40 per 1000 $35 per 1000Pre-designed black & white inserts printed by La Gazzatta Italiana8.5” x 5.5” $85 per 1000 $80 per 1000 $75 per 1000 $70 per 10008.5” x 11” $50 per 1000 $45 per 1000 $85 per 1000 $80 per 1000

AD COSTUp to 20 words $1021-40 words $20Picture or Logo +$2

Print Publication

Print


WEB BANNER ADAdvertiser is allowed space for an ad of their choice on La Gazzetta’s website.

SOCIAL MEDIA HIGHLIGHTS With the growing trend of activity through social media avenues such as Facebook and Twitter, more and more companies are looking for intelligent marketing solutions that can drive consumer awareness for their brand.

Your company will be mentioned and tagged in weekly posts if you provide us with their interesting specials, community events and other promotions.

SOCIAL MEDIA FEATURED SPONSORYou will be featured on the “Featured Sponsor” page on La Gazzetta’s Facebook. This allows you to reach more than 800 new fans and possible customers who are interested in the Italian culture.

FEATURED WEBSITE SPONSORYour name will be featured on the “Featured Sponsor” page on La Gazzetta’s website page. This allows for prime positioning when users visit La Gazzetta’s page. You will be allowed to post specials, events, links to their website, and any other promotions they would like to feature. You also have the ability to let visitors comment directly on your Facebook and “like” their page right from La Gazzetta’s feature page.

SIZE PRICELeaderboard 728 x 90 $45 per 1000Wide Skyscraper 160 x 600 $35 for 1000Banner 468 x 60 $25 per 1000

Online Advertising Options

Online Advertising Options


“Almost every year since the inception of La Gazzetta Italiana, we have advertised our Italian American Festival; and each summer it continues to get bigger and bigger. La Gazzetta Italiana plays a role in the increasing numbers and bigger success.”

Sam Coletti, Stark County Italian American Festival

“We take great pride in lending advertising support to La Gazzetta Italiana; also a high quality product that has served our community over many years.”

The Miceli Family, Miceli’s Dairy Products

“We have been proud to be a consistent advertiser and supporter of La Gazzetta Italiana. This exceptional newspaper is bountiful in news, features and information, and affirms Italy’s priceless contributions to the American lifestyle and to countless people worldwide.”

The Orlando Family, Orlando Baking Company

“Anyone interested in Italian culture and knowing more about their Italian heritage can and needs to stay in touch with all things Italian in La Gazzetta Italiana. We have supported La Gazzetta for more than a dozen years with advertising and without reservation. It’s become a tradition!”

Carl Quagliata, Giovanni’s Ristorante

Advertising Testimonials

Advertising Testimonials


ARTWORK SUBMISSIONSubmit graphic files to Angie Spitalieri in EPS, TIFF of JPEG. All PDFs are to be saved in Acrobat, exchange as an EPS. All fonts are to be embedded.

DOCUMENTATION100% proof, color if applicable. If color print not possible, submit a gray scale composite copy with 4/c separations

PROGRAMSQuark XPress 3.3 and higher; Illustrator 5 and higher; EPS files only if using CorelDraw

TERMSCANCELLATIONSAds cancelled after deadline will be billed at 100%

PAYMENTSPayments will be accepted at Net 30 days.

For advertising inquiries and article suggestions about local events and news:

Tel: (440)461-9836 Email: [email protected]

For inquiries about subscriptions, advertising and general operations:

Tel: (216) 229-1346

Email: [email protected]

Tel: (330) 608-9047 Email: [email protected]

www.LaGazzettaItaliana.com

www.Facebook.com/GazzettaItaliana

www.Twitter.com/LaGazzettaItaly

Production Requirements

Production Requirements

DOMINIC SPITALIERI, DIRECTOR MARKETING

ANGIE SPITALIERI, PUBLISHER

PAUL SCIRIA, MANAGING EDITOR

Documents

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