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ABOUT US
WWNY TV began broadcasting at 8 pm, on the evening
of October 22, 1954. It was a Saturday, and the very
first program was a live broadcast from our then-studio
on Champion Hill.
As WWNY/WNYF/MeTV now enters its second 50 years
of operation with a main office in Watertown and two
additional stations having been added to the family, we
continue to believe that small broadcasters have a
special obligation to be good stewards to their
communities, to “do well by doing good.”
Watertown is located in the northwest section of New York, near the juncture of the
St. Lawrence River and Lake Ontario, and just a few minutes South of Fort Drum. In
In addition to the area’s natural beauty, the perfect backdrop for four seasons of
recreation, the population and economy of this area continues to grow due to the
proximity to Fort Drum.
Photos on cover and about us page are provided by the Thousand
Islands Tourism Council.
SALES TEAM SALES TEAM
Ed Bassler
General Manager
Elizabeth Baez
Digital Marketing Coordinator
Steve Gamage
Account Executive
Lesley McKinney
General Sales Manager
Tobi Newcombe
Account Executive
Patty Strife
Account Executive
Pati Kreutter
Account Executive
AWARDS IN THE
INDUSTRY
AWARDS IN THE
INDUSTRY
New York State Broadcasters
Association
Excellence in Broadcasting Award
Outstanding PSA Campaign
2016
Associated Press
Feature Story 1st Place
2015
Associated Press
News Series 1st Place
2015
Associated Press
Sports Feature Special Mention
2015
Only most current awards (received in 2015 and 2016) are represented
on this page. 7News has received numerous production and journalism
awards dating back to the start of the station.
COVERAGE MAP
Our stations reach Jefferson,
St Lawrence and Lewis Counties and
also Southeastern Ontario.
Jefferson county is currently the
fastest growing county in New York
State* due in part to the expansion of
Fort Drum, the military base just
outside of Watertown.
*Source: JCJDC
Transmitter
location
COVERAGE MAP
*Source: JCJDC
News Report
Our stations are the local voice in news and
a POWERFUL platform to your customers.
NEWS REPORT
Information provided by comScore StationView Essentials on 2/17.
Information reflects complete 2016 calendar year.
Series Net/Station Rating Share
Average
Audience
7 News This Evening WWNY (CBS) 18.6181 42.0882 16,523
7 News at Noon WWNY (CBS) 8.7797 35.0977 7,790
7 News This Morning WWNY (CBS) 8.2835 42.338 7,348
7 News Tonight WWNY (CBS) 6.1816 18.1654 5,485
7News This Evening on FOX WNYF (FOX) 8.269 18.5236 7,306
7News Tonight on FOX WNYF (FOX) 2.4492 5.2857 2,173
7News This Morning on FOX WNYF (FOX) 1.5253 5.1868 1,353
NewsChannel 9 at 6:00 WWTI (ABC) 1.3831 3.2989 1,218
NewsChannel 9 Eleven at 11:00 WWTI (ABC) 1.0909 3.1919 968
The Morning News at 6a WWTI (ABC) 1.029 3.7201 913
0.02.04.06.08.0
10.012.014.016.018.020.0
Average News Live Ratings
Station Demos And Ratings Report
Information provided by comScore StationView Essentials on 1/17 and
reflect November 2016 book.
Weekday Prime Average Audience (8pm-11pm)
Weekday Early Morning Average Audience (6am-9am)
Station Average
Rating
18-49
Rating
18-49
AA
35+
Rating
35+
AA
WNYF
(Fox)
1.367 1.573 864 1.161 864
WWNY
(CBS)
5.249 5.249 2,885 5.249 2.782
WWTI
(ABC)
4.399 4.407 2,465 4.392 2,465
Station Average
Rating
18-49
Rating
18-49
AA
35+
Rating
35+
AA
WNYF
(Fox)
1.146 1.099 605 1.282 891
WWNY
(CBS)
7.905 7.545 4,148 8.264 5,739
WWTI
(ABC)
1.179 1.076 591 1.281 890
Weekday Prime Ratings (8pm-11pm)
Weekday Early Morning Ratings (6am-9am)
…offering result that
compete with or surpass
competitors in the market.
Capturing the majority of
your target audience…
STATION DEMOS AND
RATINGS REPORT
0
1000
2000
3000
4000
5000
FOX CBS ABC
Average Audience
0
500
1000
1500
2000
2500
3000
Fox CBS ABC
Average Audience
#1 Consumer Choice:
TV
Research reveals
that US consumers
spend an average of
35 hours per week
watching TV. That’s more time than all
other ad-supported media
combined.
According to the “Media Comparisons 2016” study:
• Local broadcast news is the primary TV news
source for 22% of adults versus only 14% of adults
relying on network news and 13% relying on cable
news.
• 68% of adults view TV news sites and apps as their
most trusted sources and only 48% favor other
internet news sites, while 31% favor social media as
trusted news sources.
Information provided by The Business of Television Broadcasting &
Cable web articles on July 14, 2016 and September 7, 2016.
#1 CONSUMER
CHOICE: TV
Television
“Channel 7 did a great job with the animation. It was fascinating to watch the
end results of the commercial they put together for us. I have had so many
friends and customers comment on the commercials. The increase call
volume and the customers that have come in has been remarkable and
dramatic. I have never seen anything like this before.”
“We have been with WWNY-TV ever since we started our company. We
have seen tremendous growth over the last 5 years and a lot of it is
attributed to their advertising. We like the brand and TV (Channel) 7 really
helped us with our branding. Unlike radio and newspaper, TV appeals to the
sight of a customer. Love Channel 7 and FOX!”
TESTIMONIALS:
TV
“Patty and the production team took my unique business and personality into
account when designing our commercial, they saw my vision and heard my
struggle. WWNY production team produced a one of a kind commercial that
increased foot traffic in more than one way.”
Everything you need to know about
WWNYTV Digital
Information is provided by 7News/Fox28
resources and is subject to change. Updated January 2017.
About Digital WWNYTV
• 52,000 average daily views of the
WWNYTV website and mobile app
in 2016
• 24,000 average daily unique visits
to the WWNYTV website and mobile
app in 2016
• 167,000 average monthly referrals
from Facebook in 2016 (both
mobile and desktop versions of
Facebook)
• WWNYTV and the 7News mobile
app are connected to Facebook,
Twitter, Instagram and Pinterest
• At the launch of our new website,
in January 2017, over 69% of web
sessions were on a mobile device
An
average
of
400,000
monthly
mobile
views
were
recorded
in 2016.
An average
of 2,800
visitors
were
recorded
each
month in
2016.
Mobile App Stats
Mobile vs. Non-Mobile Views 2015
Mobile Views
Non-Mobile Views
Mobile Views
Non-Mobile Views
Mobile vs. Non-Mobile Views
2016
On a monthly
basis,
mobile
directly refers
an average of
150,000
visitors to the
WWNY mobile
website.
Everything you need to
know about
WWNY DIGITAL
New Website
Advertising Opportunities
Homepage Takeover Layout*
*Also includes additional 300x250 and 728x90 banners located below the fold.
Pencil pushdown included as both 980x300 and 980x30 banners.
Digital Breakdown
Advertise on both desktop and mobile platforms to reach our
entire WWNY, WNYF, and MeTV digital audience.
Information is provided by 7News/Fox28 resources and is subject to change.
Extended Network Advertising Desktop Website Advertising
Mobile Website Advertising Mobile App Advertising • Limit of only FOUR mobile app sponsors
available at all times
• Mobile app sponsor advertisements only appear
in our 7News mobile app
• Mobile app advertisers are category-exclusive
and do not compete for ad space or time with
any competitors
• Mobile app advertisers are ID’ed in on-air promo
spot multiple times a week
Ask your account executive for pricing.
• Option to create up to four banner sizes that
appear on thousands of websites daily
• Ability to target specific zip code or city, state
location
• Ability to target age, gender, hobby, income, and
lifestyle demographics
• Minimum of 30 day commitment required, but
clients are guaranteed impression rate
purchased
Ask your account executive for pricing.
• Banner options range from 300x250 or 728x90, to
468x60 banners, and new, limited availability
top-of-page pencil pushdown banners
• Exclusive page sponsorships and event calendar
advertisements are available to target specific
audiences
• Forced 15-second pre-roll commercials run prior to
all news videos and include a static banner
• New, limited availability Homepage Takeover is a
one to two day feature that includes the
background, as well as all banner slots (except for
the lower 468x60 position)
Ask your account executive for pricing.
• Limited quantity of banners are allowed on our
mobile website, allowing for more visibility
• Mobile website banners are sold in multiple
different sizes and positions including 320x50
banners and 300x250 inner story banners
• New opportunities for mobile website pre-rolls
now available
• Mobile website banners only appear on the
mobile version of wwnytv.com
Ask your account executive for pricing.
Updated February 2017.
*All rates are net to station.
DIGITAL BREAKDOWN
On Social Media
Combined nearly 43,000 followers
on social media platforms.
Military Matters (To Your Business)
Facts about Fort Drum o There are approximately
15,000 soldiers
stationed at Fort Drum.
o Some 5,500 of the
soldiers stationed at Fort
Drum live in and around
Watertown, many with
families.
o More than half of the
soldiers assigned to Fort
Drum are married or
have dependents.
Soldiers at Fort Drum are currently rotating through JRTC training in Fort Polk, Louisiana which prepares units for deployment.
New and returning soldiers and their families are looking to purchase new cars, furniture, mattresses, and homes.
Hundreds of soldiers transition in and out of Fort Drum every month providing business opportunities, with peak moving months in the summer.
DID YOU KNOW?
Information provided partially by the Fort Drum Regional Liasion
Organization. Information varies depending on incoming and
outgoing traffic of soldiers.
Updated 1/2017
o WWNY-, WNYF -TV and
WWNYTV.com encompass TV,
web and social media, and
have the ability to reach more
people than the Fort Drum
Mountaineer newsletter
o WWNY can target the Fort
Drum area with digital
advertising across multiple
platforms
MILITARY MATTERS
(to your business)
AWARDS IN THE
INDUSTRY
COMMUNITY
INVOLVEMENT
The Greater Watertown North Country
Chamber of Commerce
Business of the Year
2013
US Army – Fort Drum
HQ’s Platoon Sponsor during
Operation Iraqi Freedom
2008
American Cancer Society
Relay for Life Supporters
1996-2015
American Heart Association
North Country Heart Walk
Media Sponsor
2016