MEDIA KIT 2016

Measurable Advertising Solutions Reaching Chinese

Contactwww.italkbbmedia.com

iTalkBB Media U.S. Headquarters

7926 Jones Branch Drive, Suite 260

McLean, VA 22102

Phone: (888) 670-6626

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iTalkBB Media New York Office

136-19 Franklin Ave. Unit #7C,

Flushing, NY 11355

Phone: (718) 619-4500

iTalkBB Media Canada Offices

Toronto Office:

Phone: (905) 747-3307

Vancouver Office:

Phone: (604) 210-2886

Content04 Background

05 TV Programs

07 IPTV Advertising Platform

08 Viewers at A Glance

09 Viewership Growth

10 Viewers Profile

12 Viewers Buying Habits

14 Viewing Habits

15 Advertising Opportunities

17 Ad Metrics: Campaign Report System

18 Other Digital Advertising Opportunities

21 iTalkBB Quick Facts

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iTalkBB Chinese TV is a digital Chinese entertainment streaming service provided

in U.S., Canada, and Australia. It is delivered through a television set-top box

which allows viewers to watch Chinese content at home or any location with

internet connection. TV content includes live streaming of more than 60 Chinese

channels from Mainland China, Hong Kong and Taiwan, as well as on-demand

TV episodes, pop shows and movies.

iTalkBB Chinese TV was launched in early 2012. Since then, it has earned a

viewership of over 273,000+ household subscribers in 2016 Q1. It is the largest

and fastest-growing digital Chinese content provider in the North America with

a 60% market share.

iTalkBB Chinese TV is owned by iTalk Global Communications, which has more

than 12 years of experience in ethnic telecommunication industry. iTalkBB Media,

an affiliate company of iTalk Global Communications, manages all advertising

services provided through iTalkBB Chinese TV. The advertising services were

launched in October 2013, including IPTV advertising technology platform,

advertising sales, placement, and productions services. iTalkBB Media is

headquartered in the Greater Washington, DC area, with media sales offices in

New York, Los Angeles, Toronto, Vancouver, and Beijing, and production teams in

major metropolitan areas of the U.S., Canada, and China.

Background

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TV Programs

Live-streaming and On-demand

Movies, TV Dramas, Popular Shows

Program type covering news and investigation, finance and investment, lifestyle and travel,

entertainment and leisure, sports and health, and more

60+ live channels from mainland China, Hong Kong, and Taiwan

72-hour DVR of content from live channels

Chinese blockbusters and classic movies

Hottest Chinese drama series

Popular TV shows covering a broad range of topics

民视美洲

陕西卫视

北京卫视

CCTV-财经

四川卫视

福建卫视

亚洲本港台 亚太第一卫视

中国教育1

金鹰卡通

三立美洲

河北卫视

北京纪实

CCTV-国际

凤凰卫视香港台

CCTV-戏曲

浙江卫视 浙江卫视

东森美洲卫视 华视美洲

厦门卫视 天津卫视

广东珠江频道 广东卫视 河南卫视

美国中文电视(中) 美国中文电视(英)

台视美洲

湖北卫视

国际卫视英文台

凤凰美洲

CCTV-军事农业

湖南卫视

CCTV-社会与法

东森美洲新闻 超视无线 纬来综合

辽宁卫视 华视美洲 深圳卫视

广西卫视

江西卫视

国际卫视NY台

云南卫视

国际卫视LA台

UDN世界新闻 江西卫视 山东卫视

凤凰资讯

CCTV-科教

江苏卫视 东方卫视

CCTV-新闻 CCTV-少儿

非凡新闻 宏观电视

CCTV-综合

CCTV-音乐

大爱电视

卡酷动画

黑龙江卫视

重庆卫视

贵州卫视

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iTalkBB Media: Measurable

Advertising Solutions

Geo-targeted Advertising

Fully Engaged Ad Views

Insights Into Ads Campaigns

Ads inserted in iTalkBB Chinese TV network can target viewers locally, regionally, or (inter-)nationally.

Targeting by state or province

City-level targeting (certain conditions apply)

Ads inserted in iTalkBB Chinese TV network cannot be skipped or fast-forwarded.

Ads being immediately inserted before the viewer selected TV content

Ads being played out in its entirety (no skip, no fast-forward)

Auto-generated ad delivery reports provide placement metrics, which include:

Total ad delivery number

Ad delivery breakdowns by geo-location / by time of day / by program type

2.

1.

3.

IPTVAdvertising Platform

iTalkBB Media developed its own IPTV advertising delivery

and management platform. The platform presents a valuable

opportunity to leverage the iTalkBB Chinese TV network to

generate media sales and enhance the viewer experience. The

technology allows advertisement to be embedded into the

IPTV network, yet still independent from content streaming.

The platform not only enables geo-targeted ads, but also allows

a certain level of program-related campaigns. Comparing to

traditional TV spot ads, iTalkBB Media’s advertising solutions are

more relevant and cost-efficient.

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80% of our viewers are mostly located in the

following metro areas: New York (NY);

Los Angeles (CA); San Francisco (CA);

Washington, DC ; Houston (TX); Boston (MA); Dallas (TX); Atlanta

(GA); and Chicago (IL).

Sources:

In order to provide advertisers with the most detailed and up-to-date viewership statistics, iTalkBB

Chinese TV uses real-time monitoring and reporting systems to accurately obtain and analyze

viewing information.

ViewersAt A Glance

iTalkBB Chinese TV reached over 273,000 households in North

America as of 2016 Q1, which includes over 170,000 households

in the U.S., far ahead of its competitors. In general, more than

60% of Chinese television viewers in the North American region

watch iTalkBB Chinese TV.

*Numbers are reported as hourseholds, instead of individuals.

21,423

32,194

42,732

11,183

3,954

170,000+*8,053

San Francisco 4,192

Dallas

HoustonLos Angeles

New York

Atlanta

D.C.

6,247Boston

4,769Chicago

US Viewership

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ViewershipGrowth

iTalkBB Chinese TV has experienced

rapid growth utilizing iTalkBB’s

substantial customer base as a

launching point into the market. Its

viewership has been growing steadily

over the years. In the past year (2015-16),

the viewership increased more than

13%, marking the fourth growing year

since this service was launched.

Sources:

Calculation based on Real-time monitoring and reporting system

(2016 Q1).

28,76

1

32,19

4

37,49

0

42,73

2

149,5

13 170,1

66

222,8

00

273,0

11

2015 Q1

2015 Q1

2015 Q1

2015Q1

2016Q1

2016Q1

2016Q1

2016Q1

United States New YorkNorth America Los Angeles

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98% of iTalkBB Chinese TV viewers are

of Chinese descent, which consists

primarily of newer generation

of Chinese immigrants with high education level, high

household income, and strong purchasing power.

Viwer Profile

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Data Source: 2015 iTalkBB Chinese TV Viewer Survey (May 2015). Sameple Size: 700

Housholds.

18-24 1%

25-34 8%

35-44 24%

45-54 37%

55-64 22%

65+ 8%

English 21%

Mandarin 85%

Cantonese 8%

Other Languages 4%

High school or equivalent 3%

Some college (no degree) 3%

Associate’s degree 7%

Bachelor’s degree 20%

Master’s degree & above 63%

Professional degree & other 4%

0 8%

1 33%

2 46%

3 11%

4 1%

5 or more 1%

$109,999

Number of Children in the Household

Primary Language Spoken at Home

Age (of Survey Respondents/Household Decision Makers)

Median Household Income

Highest Education Level in the Household

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18~25 years old: Born in the US or immigrated to the US with

parents | College/graduate students, young professionals |

Thoroughly assimilated into the American culture

22~30 years old: Chinese students studying in America or recent

graduates | Financially stable and strong buying power | Pursuing

a healthy and trendy lifestyle

25~30 years old: Young parents in the early stages of their careers

| In need of many services such as childcare, education, and

healthcare

Fashion, sports, leisure, travel products and services

Automobile accessories and automotive services

Home ownership

Financial products and services

Organic food, gourmet food, and dining out

Viewer Buying Habits

1.Young Adults

Interests:

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30~40 years old: Post-graduate educational background

| Working in a managerial/professional role in a large

organization or own small to medium-sized businesses |

Married | Pursuing a high-quality, healthy lifestyle

40~50 years old: Very stable career, high income, and

abundant assets and savings | Focusing on healthy lifestyle,

children’s education, senior care services for parents, and

starting to consider retirement plans | A high demand for

financial services

Visiting family members in the US | Most people are retired

in China | Limited understanding of the American culture

| Helping children with household duties | Particularly

concerned about health care, education, real estate and

social services.

Immigrants from mainland China, Taiwan, Hong Kong, or

Macau | Approaching or already reached retirement age

| Seeking a higher standard of living and interested in

household living and retirement planning | Expecting their

children to become successful in their life

Household and home renovation products and services

Financial and legal services and products

Children’s education, healthcare, leisure, travel products and services

Owning additional properties

Upgrading automobiles and automotive accessories

Health-related, senior care products and services

Leisure, travel products and services

Food and health care

Benefits from community services

Estate planning products and services

Interests:

Interests:

2.Middle Aged

3.Senior Citizen

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Viewing Habits

0%

25%

50%

75%

100%

1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014

0

3

2

1

4

5

6

1/1/2014 2/1/2014 3/1/2014 4/1/2014 5/1/2014 6/1/2014 7/1/2014 8/1/2014

70% of iTalkBB Chinese TV subscribers are active viewers who

watch the content on a daily basis.

An average household viewer watches TV content 4.5 hours per day.

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Advertising Opportunities

1. TVC

2. Video Teaser

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TV ProgramTVC

Pre-roll; up to two commercials per program;

cannot be skipped or fast-forwarded; 100% viewability

Pre-roll; streaming as a TVC companion or within a

3-min program switch interval; cannot be skipped or

fast-forwarded; 100% viewability

(:30)or (:15)

(:07)With Voiceover

TVC Teaser ／ Teaser+ TV Program

Pre-roll; streaming within a 3-min program switch interval;

cannot be skipped or fast-forwarded; 100% viewability

Customized TV channel for promoting single

brand’s value, products and service.

(:05)No Voiceover

3. Branded Slate

5. Branded Channel

Branded Channel

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TVC TV Program

Static; displayed in dialogue box4. Banner Ad

Banner Ad

iTalkBB Media’s IPTV advertising platform enables advertisers to gain insights into their campaigns. The platform’s auto-generated ad delivery data including:

Total ad delivery number

Ad delivery breakdowns by geo-location

Ad delivery breakdowns by time of day

Ad delivery breakdowns by program type

Ad Metrics: Campaign Report System

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Other Digital Advertising Opportunities

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In addition to iTalkBB Chinese TV, iTalkBB Media is actively pursuing advertising opportunities on other digital media channels to broaden its reach to Chinese in the U.S. and/or Canada.

Online Advertising: Google Video Ad

SEM consulting

Campaign setup and management

Campaign optimization and evaluation

Account management

Design and creative

WeChat: Chinese App Based Advertising

WeChat business official account set up and management

Online booking, shopping, and reservation setup

Native advertising

WeChat coupon, banner ads

Follower engagement

Design and creative

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iTalkBB Flagship Store in New York

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iTalkBB, a subsidiary of Net 263 Co. Ltd., is one of the most

well-known Chinese-brands in North America. With over

10 years of telecommunications experience, iTalkBB has

cultivated a strong niche market of more than 300,000

households in North America. One out of six Chinese

families in the U.S. and Canada are active users of iTalkBB’s

home phone service.

Net 263 Co. Ltd., the largest non-state-owned telecom

company in China, was listed on the Shenzhen Stock

Exchange on September 8th, 2010 (Ticker: 263, Stock

code: 002467:CH).

iTalkBBQuick Facts

World’s largest VoIP telecom carrier for ethnic-Chinese and Koreans

Over 80% brand recognition among Chinese in North America

10-year telecommunications experience serving Chinese and Korean communities

11 branches and over 600 employees worldwide (US, Canada, China, Singapore, Australia)

Over 2,000 dealers in North America

18 retail stores in Chinese-concentrated metropolitan areas in North America,

such as New York, Los Angeles, San Francisco, Toronto, and Vancouver

Recapitalized with Net 263 & launched iTalkBB Chinese TV

2012Branches established in Australia & Singapore

2009VoIP service launched in the Chinese community in the U.S.

2005VoIP service expanded to Canada market

2006VoIP service expanded to Korean customers in the U.S. & Canada

2008iTalkBB commenced operations in Texas

2003

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www.italkbbmedia.com | 888-670-6626