Media Kit - Adobe · Media Kit Personalize the Internet for today’s cross-device consumers Contact Us [email protected]

Media KitPersonalize the Internet for today’s cross-device consumers

Contact Us [email protected]

Drawbridge Inc. | www.drawbridge.comCopyright © Drawbridge, 2016

Today there are close to six billion digital devices operating globally, with

consumers using several throughout the day. This device proliferation has led

to identity fragmentation as consumers browse, play, research,

shop, and socialize across devices. Today’s brands and enterprises have

become convinced that deterministic data is the only way to make sense of

consumers across devices. However, these walled-garden environments

come with potentially limited scale, and restrict marketers’ power otherwise

derived from customer relationship data.

Drawbridge uses probabilistic technology to solve for cross-device

identity with both scale and precision. The Drawbridge Connected Consumer

Graph® includes more than one billion consumers across more than five billion

digital touchpoints to date, with 97.3% precision. This enables brands

to have seamless conversations with consumers across devices, leading to better

customer experiences, and a more personalized Internet.

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Challenges

Solutions


TechnologyDrawbridge has built the largest independent cross-device identity solution. We bridge data from personal computing devices, mobile devices, and emerging devices to reach more than one billion consumers across more than five billion digital touchpoints. The Drawbridge Connected Consumer Graph is constructed using machine-learning algorithms that observe and process vast amounts of data.

DATA ACQUISITION STRATEGY IN THE AD ECOSYSTEM

BIG DATA INTO ACTIONABLE DATA

4+ TRILLIONObservations processed weekly

60+ BILLIONData and ad requests per day

360+ BILLIONMobile devices observed per day

1.2+ BILLIONCookie syncs per day

60+ BILLIONUnique IP addresses and geo-

location coordinates observed daily


John checks his messages and the news on his

smartphone while having breakfast.

Each app John uses sends out ad requests to mobile ad exchanges. These ad requests include information such as operating system, time of day, IP address, make and model, etc.

On his commute, John tries to beat his score in his

favorite game on his tablet.

Drawbridge observes ad requests with disconnected identifiers across apps, browsers, and devices, and begins correlating that data.

Between meetings, John checks sports scores on his

phone and looks up hotels for his next trip on his computer.

John experiences personalized content

across his devices.

Drawbridge uses these cross-device data points to probabilistically match mobile device IDs to desktop cookies; creating a bridge between devices.

Drawbridge compiles the paired devices and associates them with individuals. Marketers can now seamlessly connect with consumers no matter what device they’re on.

DATA PROCESSCONSUMER INTERACTION

How Drawbridge Works


Identity: The Drawbridge Connected Consumer Graph includes more than 1.2 billion consumers connected across more than five billion digital touchpoints to date, with precision verified at 97.3%. This cross-device identity framework forms the base of the entire Drawbridge platform.

Data: Drawbridge enables marketers to enhance their understanding of consumers for cross-device marketing purposes – extending desktop data across mobile devices and vice versa. This holistic consumer view is achieved by layering first- or third-party audience segments, location attributes, CRM data, and other custom attributes with the Connected Consumer Graph.

Reach: Drawbridge has built a proprietary cross-device targeting, pricing, and optimization engine, as well as a cross-device bidder to maximize consumer reach across devices.

Attribution: Drawbridge provides brands with a complete, 360-degree view of their audiences, giving marketers the ability to measure cross-device influence and attribute consumer actions online and offline.

AttributionCross-Device Insights

Cross-Device Targeting Engine, Pricing and Optimization Engine, Bidder

Reach

Cross-Device DMPData

Cross-Device GraphIdentity

Location Data(xAd, Factual)

1st Party DMPs(Adobe, Acxiom)

3rd Party DMPs(BlueKai, Exelate)

CRM Data(LiveRamp)

Your Custom Data

A Full-Stack Cross-DeviceProgrammatic Platform


Managed Media

SaaS (Managed or Self-Service)

License (Insights or Graph)

Work with our team to execute cross-device campaigns on an I/O basis optimized to hit and exceed your KPIs.

Manage cross-device campaigns in real-time using the fully transparent Drawbridge Cross-Device Platform as a SaaS model.

Leverage the Drawbridge Connected Consumer Graph for targeting, attribution, audience extension, site personalization, and fraud detection.

300M180M

350M320M

18MNorthAmerica

LatinAmerica

EMEA

APAC

AUS/NZ

Ways to Engage

Cross-Device Consumer Reach


The Drawbridge Cross-Device Insights suite gives marketers a complete view of the consumers they are reaching. These reports help marketers optimize their campaign spend, not just on a single platform, but across their entire digital reach.

PATH TO CONVERSIONHighlight the consumer journey across devices from first impression to conversion

MULTI-TOUCH ATTRIBUTIONUnderstand cross-device attribution along the path to purchase

AUDIENCE INSIGHTS Identify profiles of users who see and interact with ads

REACH AND FREQUENCYMeasure cross-device reach, frequency, and overlaps

CROSS-DEVICE ATTRIBUTIONUnderstand view-through and click-through conversions across devices

PERFORMANCE METRICS Up-to-the-hour cross-device performance metrics

Cross-Device Insights


Drawbridge enables brands to reach consumers across devices in innovative ways. Drawbridge layers marketers’ own first-party customer data, Drawbridge cross-device data, and third-party partner data to drive efficient marketing campaigns across smartphones, tablets, desktops, and connected TVs.

CROSS-DEVICE RETARGETING LOCATION EXTENSION

CONNECTED TV AMPLIFICATION

TV COMPANIONING

DEVICE, CONSUMER, OR HOUSEHOLD TARGETING

1 3 2SERVED SERVED SERVED

LIMIT6 ADS

SEQUENTIAL MESSAGING

GLOBAL FREQUENCY CAPPING

FIRST-PARTY DATA EXTENSION

Cross-Device Strategies


Partner Ecosystem


Featured In

Drawbridge is the leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph includes more than one billion consumers across more than five billion digital touchpoints, and was found by Nielsen to be up to 97.3% precise.

Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns.

The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and sixth overall on the 2015 Inc. 5000 list.

About Us


Consumers Globally

Custom Audience Segments

Digital Touchpoints

80% of US Consumers

On Largest Mobile Exchanges (Savvy Mobile App/Web Bidder w/ Cross-

Device Targeting/Attribution)

2-3x Better Against Mid- to Lower-Funnel Metrics

Cross-Device:DMP, DSP, Attribution, Reporting

Cross-Device: Reach/Frequency, Performance, Path to Puchase,

Attribution

Head-to-Head: We Outperform Others (Customer Feedback)

93% of US Devices

94% of US Devices

1B+

10K+

5B+

Top 3 Buyer

Full Funnel Full Stack Full Visibility

Precision

We Win

Cross-Device Leadership


Contact Us [email protected]

HeadquartersSan Mateo, California2121 South El Camino Real7th FloorSan Mateo, CA 94403

General [email protected]

Los Angeles AustinDallasChicago

DetroitAtlantaNew YorkLondon

Regional Offices

Contact Us

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Media Kit - Adobe · Media Kit Personalize the Internet for today’s cross-device consumers Contact Us [email protected]