dumbofeather.com

Dumbo FeatherMedia Kit

2017/2018

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Dumbo Feather is a multi-platform publishing house with a mission to tell stories that inspire change. Based in Melbourne, we publish a print magazine, run a popular event series and have a growing online presence. Most of all, we are a community that comes together around the big ideas of our time.

“Inspiring, warm, thought-provoking, the kind of magazine that never makes you feel like less for reading about others who have achieved more—just part of an incredible community.”

What is Dumbo Feather?

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Fast Facts

National distribution

RRP $15 116 pages Quarterly publication

Printed using environmental and responsible business practices

Distributed through digital and print subscription, newsagencies, airport stores and over 80 specialty retailers throughout Australia

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More and more people are seeking meaningful content that educates, inspires and nourishes.

At Dumbo Feather we believe that the stories we tell ourselves create the world we live in. That’s why we publish a magazine that features long form interviews with people from all over the world who are living with passion and purpose and making change in their communities. It’s also why we have a digital platform and podcast that contains nourishing content, educational features and innovative and inspirational ideas.

We look forward to working with you to tell more stories of the world we want to live in.

Berry

Dumbo Feather’smission

Image: Lucy Spartalis

Berry LibermanPublisher & Editor-in-Chief

Nathan ScolaroEditor

Dumbo Feather occupies a special place in the publishing landscape.

We're speaking to a rapidly growing audience who are hungry for stories of hope and change. And we acknowledge we have a role to play in helping our readers live well. There's so much despairing and anxiety-inducing media out there. While we're not ignoring the fact that big problems exist, we are saying: this is what someone is doing about it, you can learn from how this person has grappled with it.

We are part of a movement of journalism that is constructive and solutions-focused, that brings humanity back into storytelling. It's a joyous, challenging and immersive read that speaks to the big issues of our time.

Nathan

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Our community looks to Dumbo Feather for inspiring content and new ideas for living a meaningful life.

They are savvy, urban, affluent, creative and professional who describe themselves as life-long learners with a passion for social change.

Our community

18-24 years

Male

25-34 years

Female

35-44 years

A snapshot*

Non

for p

rofit

Art

s

Stu

dent

/edu

catio

n se

ctor

17%

15%

15%

A growing market segment**Dumbo Feather readers are part of an emerging and exciting new consumer group LOHAS (Lifestyles of Health and Sustainability). The LOHAS market segment is focused on eco-luxury, health and fitness, the environment, personal development, sustainable living and social justice.

FactsNearly 4 million adult Australians (26% of adult population) are LOHAS aligned.Australian consumers currently spend $12 billion dollars on goods and services in the LOHAS market segments, with an overall growth rate of 20% expected to continue.Over 60% of Australians believe that their individual consumption choices are able to contribute to the greater good of the environment.

Source: * 2016 Dumbo Feather reader survey ** Living LOHAS, Consumer Trends report August 2007

Our readers work in the following industries

23%

18%

82%

14%

44%

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Travel

Ethical Business

Social enterprise

Justice and politics

Sustainability / environment

Arts and culture

Community

Health and wellbeing

Themes and interests

40%

53%

52%

44%

55%

51%

51%

51%

Source: 2016 Dumbo Feather reader survey

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Over 44% of Dumbo Feather readers read each issue cover to cover.

“Dumbo Feather is such a beautiful magazine and I find that it resonates so much with me personally. The reason that I have pursued photography after so many years working in the environmental sector for government is due to my desire to help tell people’s stories. It is fantastic to see that Dumbo Feather is doing exactly that.” —Paul

Our Content

Image: Amandine ThomasSource: 2016 Dumbo Feather reader survey

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Our Content

ConversationsIn each issue, Dumbo Feather features five long form interviews with people who are challenging paradigms, speaking out against injustice, thinking deep and contributing to their communities in meaningful ways.

ShortsIn the first third of the publication, Dumbo Feather presents short pieces of writing that compliment the feature interviews.

Historical ProfileEach issue covers a profile of a historical figure and their extraordinary impact. Captured in a brief biographical form, this profile reminds us to appreciate the past as a way to make positive changes to our future.

Business that MattersB Corporations represent an emerging group of companies that are using the power of business to create a positive impact on the world. In each issue we tell their stories.

CATHERINE CROCK HEALS WITH MUSIC

SUBJECT

Catherine Crock

OCCUPATION

Paediatrician

INTERVIEWER Nathan Scolaro

PHOTOGRAPHER Lucy Spartalis

LOCATION

Melbourne, Australia

DATE February 2016

ANTIDOTE TO

Powerlessness

UNEXPECTED Shy

thriving on the flora. As the camels regarded me halfheartedly, my mother told me my grandma Xenia had died back in Belgrade. She was 93.

I remembered my grandma as I’d last seen her: In Belgrade on her 90th birthday, weighing almost nothing, her spine curved with age. She was an immaculately dressed, joyful prawn. She was smoking of course, cigarettes having been her great love for almost a century.

As I quietly cried on the phone, the camels stood watching me, scruffy and relaxed. Observing them languidly munch the native vegetation, batting their long eyelashes, I felt an affinity. I realised they were just like me: immigrants going about their business in Australia. Thinking back to the grey place I was born, which is so different to the desert in which I found myself that day, I thought, I wonder if the camels think about where they came from?

But these camels were born here. And there are no old camels to sit the baby camels down and explain: “You come from a place far away,

called India. Relatives, who look just like you still live there. Let me tell you their stories.”

That day, our crew drove to Uluru, and approaching that big rock, I imagined my grandma here. She’d be looking at everything up close, tearing bits off of plants to smell them, letting the red sand run through her fingers. When I got out of the car the faint smell of cigarettes reached me, and rather than suspecting the living people around me, I thought: That’s her. I looked up, like a child might, hoping to see a friendly ghost in a Chanel suit, flying overhead with a cigarette in hand. And then, with my face tilted to the sun, it occurred to me that next to this big rock, I’d look as tiny as an insect to someone flying above.

Sofija Stefanovic is a Serbian-Australian writer whose work has led her to participate in exorcisms and compete in the Miss ex-Yugoslavia beauty pageant. Her first book is You’re Just Too Good To Be True.

hen we left Yugoslavia to emigrate to Australia, I was five years old. At Belgrade airport, after smoking a cigarette with my

mother, my grandma Xenia squatted down to my level. She put her hands on my upper arms so I was looking at her familiar face. “You will never see grandma again,” she said, “Because I am old, and I’ll probably die soon.” We all cried.

But I did see her again. She visited us in Australia half a dozen times, and each time she gave the same morbid warning. And then, there she’d be again, rolling her suitcase through the arrivals gate of Tullamarine airport, in heels and her Chanel suit.

She had the suit from when she was a businesswoman. She wore it each time she flew. She thought you should always arrive from the aeroplane looking your best, even if it meant having to sit very still and upright during the flight so you don’t crease anything.

In the 50s, when she was young, my grandma travelled everywhere. She was an agricultural

engineer, and she went to conferences around the world. Yugoslavia was socialist then, promoting gender equality, and often she’d be the only woman in a stuffy conference room somewhere in the world, everyone puffing on cigarettes and discussing cross-pollination of flowers.

When I was young, she took me to the park and explained the parts that make up a flower. We held insects in our hands and marvelled at how tiny they were, yet how perfectly they worked. She told me stories about living through both World Wars and all the Yugoslavian wars too. She chain smoked, and talked about her life as a little girl like me, how she dreamt of being a gymnast.

A few years ago, I was on a work trip in the Northern Territory. My mother called and I pulled up next to some camels to answer. The dromedaries you see in the Australian outback aren’t native: their ancestors were brought in 1860 from India, as part of the Bourke and Wills expedition. With the advent of rail technology, camels became useless and ended up feral: running through the desert unmanned,

W

Grandma’s Spirit Wears ChanelW O R D S : S O F I J A S T E F A N O V I CI M A G E : F L A V I A B R A N D I

1 7S H O RT S1 6 D U M B O F E AT H E R

HISTORICAL PROFILE

Eddie Koiki MaboWORDS: OSCAR SCHWARTZ

IMAGE: JIM MCEWAN

After a long journey through the Coral Sea, a god who went by the name of Bomai arrived at Mer, an island inhabited by the Meriam people. There, in the shallow reefs, Bomai took the form of an octopus. A local fisherwoman caught Bomai in her basket and brought him to shore. Bomai’s nephew, Malo, came to look for his uncle. Once reunited on the island, Bomai and Malo became a single deity, and taught the Meriam people how to make music with drums, and how to dance the dances of their ancestors. Bomai and Malo brought a new way of life to Mer. They decreed that all should swim with their own kind, sow their lands, and conserve their seas.

From that time onwards, the eight clans of the Meriam people cultivated banana trees, sweet potatos and yams, built stone-walled fish traps in their reefs, danced the dances of Bomai and Malo, and passed their land and traditions down from generation to generation on the Island of Mer.

In 1936 a young boy called Koiki was born of the Piadram clan in the south of the island of Mer. Much had changed since the time of the ancestors. White people had arrived and brought with them a new language, and a new god. They also brought large boats from which divers trawled the bottom of the ocean to pull up precious shells, which they traded for money.

Koiki’s mother died not long after he was born, and his father left to look for work. Koiki went to live with his aunt and uncle, Benny and Maiga Mabo. Benny taught young Koiki the way of life passed down from his ancestors, before white man arrived. He taught Koiki the rhythm of the seasons, and when to plant yams and bananas. He taught Koiki how to fish, that if a neighbour helped you build a fish trap, you would reward them with fish, not money. At night, by the fire, Benny would tell Koiki about his ancestors. “You are the 17th generation of this family,” Benny would say. “This land will be yours. You will be head of the Mabos and will teach your children our way of life.”

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Other content channels

Podcast Website and social media

Dumbo Feather events & collaborations with The School of Life

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Partnership platforms

Magazine

Only 15 pages for advertisingFlysheet

Inserts and editorial sponsorshipZinio digital subscription

Sponsored mini-mags

Podcast

Dumbo Feather LiveThat Time When

Music With My Mum

100,000 listens and counting

Events

Collaborative live conversation events with The School of Life in Sydney and

Melbourne - selling out large venues like Melbourne Town Hall

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Dumbo Featherdigital

Website

45,000 pageviews p/m35,000 unique visitors p/m

1.5 mins spent on site

eNews

Sent fortnightly18,500 subscribers

Instagram

27,000 followers

Twitter

13,000 followers

Facebook

27,000 followers

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See you soon!

Image: Sandy Rogulic

Contact us for more information:

Dianne CotterCommercial Manager0425 751 476dianne@dumbofeather.com

Tegan SullivanCommunity & Operations Manager(03) 8534 8014tegan@dumbofeather.com

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