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Media Kit 2021

Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

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Page 1: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Media Kit 2021

Page 2: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

What is Smart Water Magazine?SmartWaterMagazine.com is an online media resource specialized in delivering up-to-date water-related news for the water industry professionals around the world. Our main objective is to become the leading online source of international water industry information, emerging as a reliable channel between our clients and their market.

SmartWaterMagazine.com covers up-to-the-minute world news, research, white papers, opinion papers and analyses on the water and wastewater industry. The coverage focuses on areas such as: management of services, public-private partnerships, construction and infrastructure use, research and development of intelligent technologies, climate change, legislation, new products and service information, international events and cooperation.

Although we report on global news, the regions we concentrate on are: Europe, MENA, North America, LATAM and Australia.

After more than one year informing about the intense activity of the water sector across the world and the consolidation of Smart Water Magazine as the digital medium of choice for professionals, the time has come to launch Smart Water Magazine Bimonthly.

Smart Water Magazine Bimonthly was born with the aim of providing a detailed analysis of the most relevant topics through its key players. Using interviews, articles, opinion pieces and our sections. Smart Water Magazine Bimonthly informs about the latest trends in water management voiced by decision makers.

Moreover, the current situation triggered by the impact of COVID-19 has heightened the importance of the digital sphere, especially in the field of communications and marketing.

In line with its objective of being the digital platform of choice for water professionals and making all the tools available to improve the communication and interaction, Smart Water Magazine launched last March the SWM Webinars.Smart Water Magazine was created by the iAgua team, who after ten years’ experience in the Spanish-speaking sector, has decided to go global. iAgua is the leading media platform in Spanish with 12 million page views per year, 30,000 newsletter subscribers and 500,000 followers on social networks.

Page 3: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Media Kit 2021

DIGITAL PROJECT

Page 4: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

Digital Project / Introduction

Smart Water Magazine delivers the latest information on the water sector via its website, various social media profiles and newsletters, ensuring maximum coverage. Smart Water Magazine is a focal meeting point for water industry professionals worldwide.

WWW.SMARTWATERMAGAZINE.COM

Smart Water Magazine offers its readers a modern, responsive and easy-to-use website which adapts to all devices, thus offering the latest news of countless entities and bloggers, in a simple and straight forward way.

NEWSLETTER

Smart Water Magazine sends a daily and weekly newsletter that includes the most significant global industry-related water news to its subscribers, ensuring they are informed of the most important developments around the world.

Page 5: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

Digital Project / Audience

After two years of activity, SmartWaterMagazine.com has consolidated its position as a reference for professionals in the water sector around the world. It currently has a notable audience of 45,000 users per month and over 70,000 page views per month.

Smart Water Magazine gives top priority to its social media profiles, posting daily on Twitter, Facebook, LinkedIn and Instagram, hoping to reach the maximum audience possible.

iAgua is the premier source behind the creation of Smart Water Magazine.

Audience And community

18,500 followers

1,000followers

3,100members

700followers

www.smartwatermagazine.com

More than 45,000 users/month

More than 70,000 pages views/month

Page 6: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

Digital Project / Web AdvertisingBanners are displayed on the home page and in all the website’s news and blogs.

Up to 4 banners can rotate simultaneously in each of the advertising areas, drawing the reader’s attention and ensuring a significant number of impressions.

TECHNICAL FEATURES:Format: jpg, png, gif. Maximum weight: 200 kb

BRONZE3

€ 1,150 / month

€ 600 / month

€ 450 / month

€ 350 / month

€ 300 /month

€ 450 / month

€ 600 / month

€ 1,150 / month

Page 7: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

Digital Project / Newsletter AdvertisingThe banners in the newsletter follow the positions of the different types of sponsorships. The order is as follows: Gold, Silver, Bronze, Bronze2, Bronze3. Each sponsorship space can be occupied by 4 entities.

Technical features: Format: jpg, png, gif. Maximum weight: 200 kb

€ 600 / month

€ 600 / month

€ 450 / month

€ 450 / month

€ 450 / month

€ 450 / month

Page 8: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

Digital Project / Interstitial ads

Interstitial ads ensure the greatest and fastest impact on Smart Water Magazine’s audience. This format combines adaptations for desktop and for mobile. Up to 2 interstitial ads can rotate simultaneously in the advertising space.

FAST IMPACT

€ 295 / WEEK TECHNICAL FEATURES: Format: jpg, png, gif. Maximum

weight: 250 kb Desktop interstitial ad

800 x 500 pxMobile interstitial ad

360 x 520 px

INTERSTITIAL ADS + MAILINGSPECIAL OFFER

€ 795

Page 9: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

Digital Project / Mailing

Send a customised campaign to our database ofsubscribers. Design a custom email and obtain the greatest

impact for your products and services.

€ 595Price:

SPECIAL OFFERINTERTITIAL ADS + MAILING € 795MAILING + INTERSTITIAL ADS € 795

Page 10: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

Digital Project / Premium Microsite

Entities may have a dedicated space in Smart Water Magazine that comprises all the content (news, opinion pieces, interviews, videos) of an entity. The Premium category contemplates the possibility of customising the corporate image and ensures a prominent position in the directory of entities.

The press releases and contents sent to our newsroom email: [email protected] will be published on the Smart Water Magazine website.

Publishing exclusive job offers.

Information about events will be highlighted in the corresponding section.

Prominent presence in the home page slider and in the entity section of the website.

The Microsite and contents will be customised with 2 banners.

Entity’s content will be promoted on social media.

Automated email notifications will be sent to followers.

ADVANTAGES OF HIRING THIS SERVICE

Premiumentities

* The Premium Microsite is included in the Annual Sponsorships

Page 11: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

Digital Project / Market

Publicise the most relevant products, technological solutions and consulting services of your entity’s portfolio to the English-speaking water industry professionals. Learn about potential customers’ interests through a contact form that will arrive directly to your email address.

€ 250/ year

FEES: Premium Product 2021: advertise the product in Smart Water Market and in your entity’s Microsite. Promotion in digital platforms.

Price:

Page 12: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

Digital Project / Courses

Spread the word about the training initiatives organised by your entity and receive leads through contact forms.

FEES: Courses: advertise the product in Smart Water Magazine Market and in your entity’s Microsite. Promotion in digital platforms.

Price: € 250/ year

Page 13: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

Digital Project / Fees

BANNERS WEB Format Price

Gold 1,180 x 180 px € 1,150/month

Silver 300 x 600 px € 600/month

Bronze 300 x 600 px € 450/month

Bronze 2 300 x 600 px € 350/month

Bronze 3 180 x 400 px € 300/month

After content 830 x 90 px € 900/month

BANNERS NEWSLETTER

Gold 600 x 90 px € 600/month

Silver 600 x 90 px € 450/month

Bronze 600 x 90 px € 300/month

Bronze2 600 x 90 px € 250/month

Bronze3 600 x 90 px € 200/month

OTHER FORMATS

Mailing € 595

Interstitial ad/Mobile interstitial ad 800 x 500 px / 360 x 520 px € 295/week

Interstitial ad + Mailing 800 x 500 px / 360 x 520 px € 795

MARKET/COURSES

Product/Course Premium €250/year

Page 14: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Media Kit 2021

SMART WATER MAGAZINE BIMONTHLY

Page 15: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

SWM Bimonthly / Introduction

Smart Water Magazine Bimonthly was launched last year with the aim of providing a detailed analysis of the most relevant water topics through its key players. Through interviews, feature articles, opinion pieces and our own sections, Smart Water Magazine Bimonthly will keep you informed about the latest trends in water management voiced by decision makers.

The bimonthly issues are distributed via SmartWaterMagazine.com, Smart Water Magazine Newsletter and the various Smart Water Magazine profiles in social media, ensuring a huge impact on its significant online community of water sector professionals.

Page 16: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

SWM Bimonthly / Technical Information

Frequency: Bimonthly (6 issues per year)

Pages: 100

Distribution: >> SmartWaterMagazine.com>> Smart Water Magazine Bimonthly>> Social Media: Twitter, Facebook, LinkedIn and Instagram

Sections: >> Business>> Utilities>> Digital>> Water Treatment>> SDGs>> Climate Change

Content format: >> Interviews>> Opinion pieces>> Feature articles>> Own sections: Speakers’ Corner Infrastructure Person of the Month

Size:Dimensions: 205 x 265 mm + 3mm indent

Formats and method of deliveryFormat: JPG (minimum 300ppp), TIFF, Illustrator, PSD.3 weeks ahead of publication.

PUBLISHING CALENDAR FOR 2021:No6: February Nº7: AprilNº8: JuneNº9: AugustNº10: OctoberNº12: December

Page 17: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

SWM Bimonthly / Advertising

€ 1,500

€ 1,000 € 600

€ 1,500 € 1,500

€ 1,200

BACK COVER

+3 mm Bleed

+3 mm Bleed

+3 mm Bleed+3 mm Bleed

+3 mm Bleed+3 mm Bleed

OTHER COLOUR PAGE

INSIDE COVER

HALF A PAGE

INSIDE BACK COVER

COLOUR PAGE PAGES 5 OR 7

One full page of advertising & a 6-page content (interview or

feature article)

One full page of advertising & a 4-page content (interview or

feature article)

One full page of advertising & a 6-page content (interview or

feature article)

One full page of advertising & 4-page content (interview or

feature article)

One full page of advertising & a 6-page content (interview or

feature article)

Half a page of advertising &

2-page content (feature article)

Discounts are available when you book more than one advertising space or when you book advertising space in Smart Water Magazine Bimonthly and in iAgua Magazine.

Page 18: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

SWM WEBINARS

Media Kit 2021

Page 19: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

SWM Webinars

The current situation triggered by the impact of COVID-19 has heightened the importance of the digital sphere, especially in the field of communications and marketing.In line with its objective of being the digital platform of choice for water professionals and making all the tools available to improve communication and interaction, Smart Water Magazine presents SWM Webinars.

In contrast to other, low-cost solutions, SWM Webinars offers professional production, an attractive design, and the highest level of promotion, distribution and dissemination through its website, newsletter and different social media profiles.

Professional productionUnlike the amateur design and functions common in webinars, our production will deliver an event with the dynamics of a TV programme.

Promotional videoThe client will receive a video that will be shared on social media to promote the event, the topic, speakers, date and time, etc.

Corporate graphic elementsDuring the broadcast we will incorporate corporate graphic elements live: logos, transitions, introductions, labels with the name and job title of speakers.

PersonalizationInclude the client’s graphic and audiovisual resources during the webinar broadcast.

Multiple broadcastingThe production will be broadcast on SWM home page, as well as on our social media.It can also be included in the client’s channels.

PPT presentations & Video-Photo resourcesWhile the speaker gives his or her presentation, graphic resources can be displayed simultaneously.

Training Support services for speakers: preliminary testing of video, sound and connections.

Audience>> Unlimited number of speakers and attendees.>> SWM will manage the slot for Q&A.

ModeratorThe SWM team will act as presenters/moderators.

Social MediaCoverage in SWM’s social media with a specific hashtag defined jointly with the client.

DiffusionAll presentations will be recorded for later dissemination through the entity’s SWM microsite.

Promotion>> Promotional interview with a representative from the entity that hires the Webinar service>> Prior mailing to our database announcing the Webinar>> Interstitial ad during the 2 days prior to the event>> Creation of a Premium Event in SWM, including sections on Programme, News and interviews, Presentations. € 2,500

Page 20: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Media Kit 2021

ANNUAL SPONSORSHIPS

Page 21: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

To maximise the advertising investment and offer savings to those entities that believe in Smart Water Magazine as the leading resource to consolidate their position in the water sector, we offer the possibility of signing an Annual Sponsorship contract.

With a prominent presence in all formats — website, newsletter, magazine, launching events — the Annual Sponsorships maintain the visibility of the entity throughout the 12 months of the year.

Besides, signing an Annual Sponsorship contract ensures a stable work structure that allows planning all initiatives with the time and effort they require. Without last minute rushes and ensuring the impact is maximised.

Annual Sponsorships / Introduction

GOLD

SILVER

BRONZE

G

S

BAdvertising: +34 91 122 58 63 - [email protected]

Page 22: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

Annual Sponsorships / Advertising Package

GOLD

SILVER

BRONZE

UP TO 4 ENTITIES

UP TO 4 ENTITIES

UP TO 4 ENTITIES

G

S

B

SILVER Banner in smartwatermagazine.com SILVER Banner in smartwatermagazine.com: mobile version SILVER Banner in the Smart Water Magazine Newsletter Premium Microsite + 5 Premium Products in Smart Water Market 5 full pages of advertising & 4-page content in 5 issues of SWM Bimonthly SWM Webinar Content Promotion

BRONZE Banner in smartwatermagazine.com BRONZE Banner in the Smart Water Magazine Newsletter Premium Microsite + 4 Premium Products in Smart Water Market 4 full pages of advertising & 4-page content in 4 issues of SWM Bimonthly Content Promotion

GOLD Banner in smartwatermagazine.com GOLD Banner in smartwatermagazine.com: mobile version GOLD Banner in the Smart Water Magazine Newsletter Premium Microsite + 5 Premium Products in Smart Water Market 6 full pages of advertising & 6-page content in 6 issues of SWM Bimonthly SWM Webinar Content Promotion

Page 23: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

Advertising: +34 91 122 58 63 - [email protected]

Annual Sponsorship

BRONZE 2

BRONZE 3

BASIC

UP TO 4 ENTITIES

UP TO 4 ENTITIES

UP TO 4 ENTITIES

B2

B3

B4

BRONZE 2 Banner in smartwatermagazine.com BRONZE 2 Banner in the Smart Water Magazine Newsletter Premium Microsite + 5 Premium Products in Smart Water Market 3 full pages of advertising & 4-page content in 3 issues of SWM Bimonthly Content Promotion

1 full page of advertising & 4-page content in 1 issue of SWM Bimonthly 1 Premium Products in Smart Water Market/1 Interstitial Add Premium Microsite +

BRONZE 3 Banner in smartwatermagazine.com BRONZE 3 Banner in the Smart Water Magazine Newsletter Premium Microsite + 4 Premium Products in Smart Water Market 2 full pages of advertising & 4-page content in 2 issues of SWM Bimonthly Content Promotion

Page 24: Media Kit 2021 - Smart Water Magazine · 2020. 12. 4. · Advertising: 34 91 122 58 63 - marketingsmartwatermagazine.com Digital Project / Introduction Smart Water Magazine delivers

[email protected]+34 911 22 58 63

Advertising Services