MEDIA KIT 2021 IN PRINT & ONLINE What’s · 2020. 12. 19. · MEDIA KIT 2021 TANNER YOUNG PUBLISHING Since 1987 our vision has remained steadfast—to be Edmonton’s most respected

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MEDIA KIT 2021/22

GUIDES

MEDIA KIT 2021/22 TANNER YOUNG PUBLISHING

EAT | DRINK | SHOP | DISCOVER 2021 GUIDES

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MULTI PLATFORMFor over 30 years, we have highlighted what to see and do in our city, from tried-and-true favourites to hidden local gems. Info Edmonton uses the top features from all platforms to inform our readers of the best that Edmonton has to offer.

Published five times per year, our guides take a closer look at local businesses and communities, including stories, interviews, spotlights, histories, and more. Our readers have asked for more insightful information on local chefs, artists, performers, makers, and owners—and every issue features several. By publishing five issues per year, these guides allow us to highlight regularly what is new and exciting in Edmonton.

Editorial Calendar

The Culture Lover’s IssueOct 2021-Jan 2022Find where to eat, shop, and discover the best from talented Edmontonians. This is a guide to the city’s theatre scene, exhibitions, designers, and artists, as well as the best spots to visit when the temperature starts to drop.Close Date: September 6, 2021

The Culinary Issue Feb/Mar/Apr 2022Enjoy exclusive dining at favourite Edmonton spots, plus activities and attractions to enjoy in the snow and beyond. From steakhouses to vegan fare, our culinary issue highlights the places that make Edmonton’s food scene exceptional.Close Date: January 7, 2022

The Spring Makers Issue May/Jun 2022Discover where to enjoy the outdoors, including the best patios, al fresco dining, and seasonal attractions. Plus, freshen up with spring shopping, Edmonton makers, and the city’s craft breweries.

Close Date: April 8, 2022

The Family Adventure Issue Jul/Aug 2022Get recommendations for entertainment and family fun, and how to make the most of Edmonton’s famous festival season. This is the ultimate warm-weather guide and family adventure issue for staycationers, day-trippers, and newcomers.Close Date: June 8, 2022

The Arts & Style Issue Sep/Oct 2022Highlighting the upcoming arts season in the city, this issue covers everything from must-see stage shows to gallery exhibitions, as well as what’s in store from local designers.Close Date: August 5, 2022

The Comfort Issue Nov 2022-Jan 2023It’s the time of year to focus on relaxation, comfort, holidays, and new beginnings. Find where to indulge, where to celebrate, and who is supporting their communities. Close Date: October 7, 2022

New Season,

New Fashion,

New Outlooks

EAT | DRINK |

SHOP | DISCOVER

EAT | DRINK |

SHOP | DISCOVER

is in the airLoveCulture-Lo

vers'

EAT | DRINK |

SHOP | DISCOVER

TheC it yBELOVED WINTER

ATTRACTIONSGet to Know

EAT | DRINK |

SHOP | DISCOVER

infoedmonton.com | @whereedmonton



SUMMER 2021

EAT | DRINK | SHOP | DISCOVER

...and Online!

In Print...

Our readers are as varied as our platforms. Some prefer picking up a print magazine, others prefer a digital version, some want a navigable website, and many use social media as an information source. Regardless of your customer’s preference, we are there.

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QR CODE—EDMONTON/AREA HOTELS• Branded materials with QR code linked to InfoEdmonton website.• Displayed in lobbies and hotel rooms of participating hotels.

QR CODE—LOCAL RETAILERS• Branded materials with QR code linked to InfoEdmonton website.• Displayed in prominent locations in participating local retailers, restaurants, attractions, and

farmers’ markets.

QR CODE—EDMONTON TAXI• Branded decal with QR code linked to InfoEdmonton website.• Displayed in all Yellow Cab and Barrel Taxi vehicles.

TASTE OF EDMONTON TICKETS• InfoEdmonton logo and website printed on the back of Taste of Edmonton food tickets.• Ticket sales June 14 – August 1, 2021.20

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INFOEDMONTON.COM

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YOUR SOURCE FOR EVERYTHING EDMONTON

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INFOEDMONTON.COMINFOEDMONTON.COM

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INFOEDMONTONYOUR SOURCE FOR EVERYTHING EDMONTON

EVENTS CALENDAR

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QR CODE—REGIONAL RACK CARD• Branded rack cards with QR codes linked to InfoEdmonton website.• Distributed in participating regional locations such as Calgary, Canmore, Banff, and more.

RADIO ADS ON CFCW• Regular radio ads scheduled to run on 840 CFCW, Alberta’s country radio station, to

promote the InfoEdmonton website and current print guide to their listeners.• Branded banner ad on the CFCW homepage linked directly to InfoEdmonton website.

INCREASED AWARENESS

DRIVES INTEREST IN, AND TRAFFIC TO, THE BRAND.

PROMOTIONAL SUPPORT




AD PACKAGES 1 X 3 X 5 X RUN OF ISSUE

Double Page Spread Includes Leaderboard

Outside Back Cover Includes Leaderboard

Inside Cover Includes Leaderboard

Full Page Includes Big Box web ad

2/3 Page Includes Big Box web ad

1/2 Page Includes Half Box web ad



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ISSUE BOOKING MATERIAL

Oct 2021/Nov/Dec/Jan 2022 Sep 6, 2021 Sep 13, 2021

Feb/Mar/Apr 2022 Jan 7, 2022 Jan 14, 2022

May/Jun 2022 Apr 8, 2022 Apr 15, 2022

Jul/Aug 2022 June 8, 2022 Jun 15, 2022

Sep/Oct 2022 Aug 5, 2022 Aug 12, 2022

Nov 2022/Dec/Jan 2023 Oct 7, 2022 Oct 14, 2022

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*Not including GST

*Not including GST

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MORE THAN MEETS

the EyeThere is always something new to discover about Edmonton, its neighbourhoods, and its history, whether you’re visiting, returning, or have lived here your entire life. Discover hidden gems with local guided tours.

The capital experience comes to life with both bus and walking tour options from Big E Bus Tours—and guides who share facts and stories about local landmarks and areas. Their new Prairie Sky Power Plant Tour brings guests behind the scenes in the historic Rossdale Power Plant, a decommissioned power plant located along the North Saskatchewan River that was designated as an Alberta Historic Resource in 2001. Not only do they share stories about the building and city, but they also share Indigenous perspectives.

The Rossdale area once included burial grounds for Indigenous Peoples and Fort Edmonton settlers, includ-ing the burial ground for Chief Papaschase. When the human remains were discovered, they were reburied in a protected area, and a monument and memorial site were erected in Rossdale to honour the respective ances-tors. You can learn more about the sacred connections Indigenous Peoples continue to have to the river valley on the Talking Rock River Valley Discovery Tour. Guides for Talking Rock Tours are university geoscientists and/or historians who share traditional stories passed from local Elders. Stops on the River Valley Discovery Tour include

the ancient burial grounds, the Legislature grounds, and glacial Lake Edmonton deposits.

Both Big E Bus Tours and Talking Rock Tours offer guided experiences in other parts of the city as well! Enjoy a highlight reel of attractions on the Best of the Big E Tour, journey through time on the Roots & Resources Tour to learn about the industries and people who shape our city, or head just outside Edmonton on the Ukrainian Village & Elk Island Tour. Summer 2021 brings new walking tours of Edmonton neighbourhoods, including Downtown and Old Strathcona. You can design your own custom tour with Talking Rock Tours (though they do ask for three months’ notice, as you can choose any geographical location in Alberta and can vary the length to several days), but their ready-to-book experiences include a geo-adventure through Elk Island and the momentous history of the oil strike in Leduc.

BOOK A TOUR ONLINEBig E Bus Tours | edmonton.tours

Talking Rock Tours | talkingrocktours.com

8 infoedmonton.com8 infoedmonton.com

cit y scene

10111 Bellamy Hill, Edmonton780-420-8366

chateaulacombe.com

Book your reservations today!

For over 50 years, Edmonton’s only revolving rooftop restaurant has been famous for its exquisite food and spectacular views of the river valley.

Revolving every 88 minutes, the restaurant treats guests to an unmatched panoramic view of the city and a dining experience like no other.

From Tieless Tuesdays to Retro Thursdays, La Ronde is the perfect spot for an office or family get-together.

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27INFO EDMONTON SEASONAL GUIDE SUMMER 2021

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EDITOR Tamara Aschenbrenner

EDITORIAL INTERN

Margarita Wilson

ART DIRECTOR Erin Murphy

CONTRIBUTORS Sarah Dowling, Marcela Garcia,

Jessica Lee, Sharon Thach

PUBLISHER

R.H. (Rob) Tanner

DIRECTOR OF SALES

Jeanette PetrikoADMINISTRATION & CIRCULATION

Marie Tanner

TANNER YOUNG PUBLISHING

ADMINISTRATION OFFICE

Box 13, 22106 South Cooking Lake Road Cooking Lake, Alberta T8E 1J1

PHONE 780-465-3362 EMAIL [email protected]

All rights reserved. Reproduction in whole or in part strictly prohibited.

Tanner Young Publishing Group makes every effort to ensure the accuracy of the information it publishes, but cannot be held responsible for any consequences arising from errors

or omissions.

Tanner Young Publishing respectfully acknowledges that we are situated on Treaty 6 territory, traditional lands of

First Nations and Métis peoples.

Thanks in part to support from

To order copies of Info Edmonton City Guide call 780-465-3362 or email

[email protected]

INFO EDMONTONSUMMER 2021

Let’s HANG OUT This Summer!

Learn more at www.snowvalley.ca

Edmonton’s Outdoor ADVENTURE

Enjoy safe, outdoor spaces with your crew at Snow Valley! Our SUMMER Attractions: Aerial Park Adventure Tower

Licensed Outdoor PatioGemstone Mining

Target Golf

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EDITOR Tamara Aschenbrenner

EDITORIAL INTERN Margarita Wilson

ART DIRECTOR Erin Murphy

CONTRIBUTORS Sarah Dowling, Marcela Garcia,

Jessica Lee, Sharon Thach

PUBLISHER R.H. (Rob) Tanner

DIRECTOR OF SALES Jeanette Petriko

ADMINISTRATION & CIRCULATION Marie Tanner

TANNER YOUNG PUBLISHINGADMINISTRATION OFFICE

Box 13, 22106 South Cooking Lake Road Cooking Lake, Alberta T8E 1J1

PHONE 780-465-3362 EMAIL [email protected]

All rights reserved. Reproduction in whole or in part strictly prohibited.

Tanner Young Publishing Group makes every effort to ensure the accuracy of the information it publishes, but cannot be held responsible for any consequences arising from errors

or omissions.

Tanner Young Publishing respectfully acknowledges that we are situated on Treaty 6 territory, traditional lands of

First Nations and Métis peoples.

Thanks in part to support from

To order copies of Info Edmonton City Guide call 780-465-3362 or email

[email protected]

INFO EDMONTONSUMMER 2021

Let’s HANG OUT This Summer!

Learn more at www.snowvalley.ca

Edmonton’s Outdoor ADVENTURE

Enjoy safe, outdoor spaces with your crew at Snow Valley! Our SUMMER Attractions: Aerial Park Adventure Tower

Licensed Outdoor PatioGemstone Mining

Target Golf

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Whether it’s burgers on a patio or bottoms on a beach, summer means it’s time to get those buns out of doors. At the time of writing this, local businesses were re-opening, restrictions were

lifting, and local festivals were gearing up with COVID-conscious safety protocols in place. In this first Info Edmonton Seasonal Guide, we spotlight favourite summer adventures in the city and beyond.

So what’s on your seasonal bucket list? In the second installment of our Diverse Dining series (pg 12)—the first of which appeared in our annual Info Edmonton City Guide (available now in print and online)—local food blogger Sharon Thach (Eat with Sharon) recommends small family-run spots for a culinary adventure. You can also bask on a patio (pg 17), support a non-profit festival (pg 24), tour a botanical garden (pg 40), grill your own fare (pg 20), search for hidden treasure (pg 10), swim in a nearby lake (pg 42), check out a live outdoor concert (pg 24), and more. No matter how you like to enjoy the great outdoors, there’s something here for you.

Be safe, be kind, be adventurous, and support local. Enjoy your summer in Edmonton.

Tamara Aschenbrenner | [email protected]

WE ASKED: WHAT DOES SUMMER IN EDMONTON MEAN TO YOU?

EDITOR’S NOTE

As a lifelong Edmontonian,

I have a ton of memories of

summers in Edmonton. We’re known as the Festival City, and that’s something that I look forward to every year. From the Fringe Festival to Art Walk, there’s always some event taking place every weekend... What better way to enjoy an afternoon or evening than visit Old Strathcona, take in an event, and enjoy one of the many patios or shops on Whyte Avenue? It’s a perfect pairing and one I’m looking forward to.

Cherie Klassen, executive director at Old Strathcona Business Association

CHERIE

Summer in Edmonton

means gardening in my community

plot, patios after work, and walks in our beautiful river valley. For patios on 124 Street, I like Tiramisu Bistro, Partake/Urban Diner,, and Blue Plate Diner.My Edmonton summer bucket list this year includes riding the High Level Bridge Streetcar, going camping, and picnic in parks with friends! Picnics are a must at Government House Park (previous location of Royal Alberta Museum) at 9938 Groat Rd. The grounds are beautiful and it’s not so crowded.

Luwam Kiflemariam, executive director at 124 Street Business Association

LUWAM

Long summer nights on patios!

To mention only a few favourites,

there’s the Fairmont’s Confederation Lounge patio with panoramic views of the gardens and the river valley, the fresh-out-of-France vibe in the French Quarter at Café Bicyclette, and the hidden garden patio of Bodega on 124th. And this summer in particular, I can’t wait to visit the newly refreshed Muttart Conservatory and Fort Edmonton Park. I am a supporter of all things local, and I always encourage guests and friends, if and when the time is right, to visit our attractions and restaurants.

Nella Mirante, Les Clefs d’Or Concierge

NELLA

Sun’s Out, Buns Out


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TAKE NOTEJul 22–Aug 1

Taste of Edmonton

Jul 25–30World Music Week

Jul 31–Aug 2Edmonton Heritage

Festival

Aug 1–31Multicultural Month

safe distancing, those tickets will still be free. They’ve also partnered with Kids Up Front and the Edmonton Food Bank to create Heritage Youth, a new community initiative to bring children to the event who may not have a chance to attend otherwise and provide those children with food tickets to experience the festival. While the numbers are small this year due to the pandemic, Gibbon hopes to expand the program in the future. “If we could do thousands and thou-sands every year, that would be huge. Then you’re doing real outreach and helping real people to learn about different cultures,” says Gibbon.

Along with free timed-entry tickets to stagger attendance, the 2021 Heritage Festival will also have fewer pavilions than they’ve hosted in the past to increase distancing in the park. You can find more information about the health and safety protocols on their website, including eating spaces, plexiglass windows, and moat spacing between stages and the audience. The website is also where you can access Multicultural Month, a virtual festival live for all of August to share more perfor-mances, local cultural restaurants, and crafts and artworks.

Spreading out the open-air festivals is a common strategy, though it can be more difficult if you’re established in an urban core. This is Taste of Edmonton’s first year back in downtown’s Churchill Square after being displaced for two years due to con-struction. “It feels like we’re going home,” says Donovan Vienneau, general manager of Events Edmonton, the non-profit group behind the festival. “We want people to come back, but we also want them to feel safe by coming back.”

Volunteer-driven, the team is excited to launch the 2021 festival season after the necessary cancellation in 2020. While losing the festival and being temporarily laid off were difficult, Vienneau was particularly crushed over the losses experienced by the Taste of Edmonton Community Fund. In 2019, Events Edmonton and Taste of Edmonton gave back over $100,000 to local charities, including Kids Sport, Hope Mission, and the Christmas Bureau. “We are non-profit, and we work with amazing charities that need the support, and they benefit from

Taste of Edmonton running,” says Vienneau. “It crushed me a little bit in 2020.” New this year, they’re hosting their first-ever 50/50 raffle to increase their fundraising efforts.

Showcasing 100% local cuisine with local participating restaurants, Taste of Edmonton is considered Western Canada’s largest food and entertainment festival, which also meant several changes to ensure compliance with Alberta Health Services. While the festival grounds will cover the largest area it’s ever had and include more food trucks, the number of represented restaurants will decrease—all to increase social distanc-ing and promote safety. There will also be standalone sanitization stations, more ticket booths, spaced seating areas, and electronic counting systems to manage capacity. And to increase your sampling potential? About 85% of the participating restaurants will include a new third menu item with a max value of two tickets, meaning more options for each sheet.

Check out the many festivals around the city this summer and get ready to have fun with your loved ones. “There’s a lot of great things and great memories when people come to these outdoor events, whether it’s somebody going to Heritage Days and supporting that amazing scene, or it’s going to Fringe or the Street Performers’ or The Works,” says Vienneau. “The list just goes on and on.”

26 infoedmonton.com

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For rates, please

call 780-465-3362

or email sales@

tanneryoung.com

For rates, please

call 780-465-3362

or email sales@

tanneryoung.com




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MEDIA KIT 2021 IN PRINT & ONLINE What’s · 2020. 12. 19. · MEDIA KIT 2021 TANNER YOUNG PUBLISHING Since 1987 our vision has remained steadfast—to be Edmonton’s most respected