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MEDIA KIT 2020
Brand Reach
850K s o c i a l
n e t w o r k s
2.4 М
120KM a G a Z i n e
1.4Mtat l e r . r u
tat l e r 2 0 2 0 | 2
Print audience
25 - 34 Y e a r s
r e a D e r s w i t H H i G H i n c o M e *
c u s t o M e r s o F P r e M i u M s t o r e s r e a D tat l e r **
4 5 + Y e a r s 16 - 24 Y e a r s 35 - 4 4 Y e a r s
79 29
46 14 21 19
% %
% % % %
* ta t l e r r e a de r s s e r v e y , t o l u n a , 2 018* * s u r v e y o f t s u M , G u M , ts v e tn o y v i s i t o r s , m e d i a s c o p e , 2 017
w o M e n67 %
tat l e r 2 0 2 0 | 3
s a i n t P e t e r s b u r G
c e n t r a l r e G i o n
s i b e r i au r a l s F a r e a s t
M o s c o w
Circulation
11
75 25
557 6 7 2
%
% %
%
% % % %
s o u t H e r n r u s s i a
6 %
F o r e i G n ( c i s a n D n o n - c i s )
s u P e r M a r k e t s : « a Z b u k a V k u s a » , « G l o b u s G u r M e » , « a l Y i e Pa r u s a » , « P e r e k r e s t o k » , « t s V e t n o Y » , « s t o c k M a n n »
k i o s k s , a i r P o r t s , P e t r o l s tat i o n s , n e w s s ta n D s , b o o k s t o r e s
6%
tat l e r 2 0 2 0 | 4
new
Supplements
Мost invited
J a n u a r Y
beautyF e b r u a r Y, o c t o b e r
new
Wellness & travel
a P r i l
schoolguide
s e P t e M b e r
real estateD e c e M b e r
PartyD e c e M b e r
teensM aY
tat l e r 2 0 2 0 | 5
u n i q u e V i s i t o r s P e r M o n t H
1.4 М
9.1 МPa G e V i e w s P e r M o n t H
1.8 Мs i t e V i s i t s
P e r M o n t H
02:50aV e r a G e t i M e
o n Pa G e
5Pa G e s P e r V i s i t
1.5 %t H e o V e r l a P o F P r i n t
a n D D i G i ta l a u D i e n c e sG o o G l e a n a l Y t i c s , 2 019
ru
w o M e n72 %
tat l e r 2 0 2 0 | 6
* Ya n D e x r a D a r , 2 019
35-44 Years 16-24 Years 25-34 Years 45+ Years
72 21 24 37 18w o M e n
% %
sHoPaHolics
71 %
%
beautY MaVens
60 %luxurY traVelers
52 %
% %
rur e a D e r s w i t H
H i G H i n c o M e *
35%
tat l e r 2 0 2 0 | 7
Audience
* tat l e r . r u , Y t, F b , V k ( J a n – n o V 2 019 )
w o M e n72 %
tat l e r 2 0 2 0 | 8
Video
n e w V i D e o s D u r i n G t H e Y e a r
39K+
318
+18K
Y o u t u b e F o l l o w e r s
Y o u t u b e F o l l o w e r s D u r i n G t H e Y e a r
10.7M+V i D e o V i e w s *
TATleR DeBuTAnTeS BAll
SmART CluBTATleR x SAnI GAlA DInneR
Media Value over 45 000 000,Historical interiors of Pashkov House,Thirteen heiresses from famous families,Dancers from Bolshoi Theatre,More than 20 Haute Couture fashion houses,Vladimir Spivakov’s National Philharmonic of Russia
lectures by the magazine’s heroes and columnists on the most important issues.
the event is to support 1st tatler Wellness & travel supplement.
Brand experiences
TeenParty for teenagers who are opinion leaders among young audience. the event is to support tatler teen supplement.
KIDS new YeAR the main high society new year Party for celebrities and their kids.
tat l e r 2 0 2 0 | 9
tatler & la Prairie Public talk and cocktail
event dedicated to the first meeting of grand duke george Mikhailovich and high society
gala dinner with Ksenia solovieva at dlt
Kids new year party for sberbank Private banking viP clients
breakfast dedicated to omega and novikov group project presentation
white label event managment
Client’s events
tat l e r 2 0 2 0 | 10
PUBLISHER a n n a P c H e l k i n a a P c H e l k i n a @ c o n D e n a s t. r u
ADVERTISING DIRECTOR e l e n a r u n G e r u n G @ c o n D e n a s t. r u
BRAND DIRECTOR a n a s ta s i a G o n c H a r o Va a G o n c H a r o Va @ c o n D e n a s t. r u
SENIOR ADVERTISING SALES MANAGER k s e n i a c u G G i a kc u G G i a @ c o n D e n a s t. r u
ADVERTISING SALES MANAGERS n ata l i a l o G i n o Va n l o G i n o Va @ c o n D e n a s t. r u
D i a n a M a l u ko Va D M a l Y u ko Va @ c o n D e n a s t. r u
a l b i n a M i l l i b a e Va a M i l l i b a e Va @ c o n D e n a s t. r u
JUNIOR ACCOUNT MANAGER D a r i a r i a b c H i ko Va D r i a b c H i ko Va @ c o n D e n a s t. r u
ADVERTISING COORDINATOR V i c t o r i a k a s H c H e e Va V k a s H c H e e Va @ c o n D e n a s t. r u
Contacts
CONDÉ NAST RUSSIA125 0 0 9 , M o s c o w,
b l D . 7, 11 b o l s H aYa D M i t r o V k aТ. : ( 4 95 ) 74 5 5 5 6 5 / 7
w w w. c o n D e n a s t. r u
P R I C E L I S T ( R u S )
P R I C E L I S T ( E n )