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Media Kit
2020
INDIANA BANKERS
ASSOCIATION
Hoosier Banker
magazine is the
flagship publication of the Indiana
Bankers
Association.
Its subscriber base
includes all banks
and thrifts headquartered in
Indiana, along with
non-Indiana banks
that have an in-state
presence in Indiana.
Readers include
bankers and
professionals on all corporate levels,
including directors
and stockholders;
CEOs and executive
management team
members; and leadership within
various bank
functional areas.
Hoosier Banker magazine won the
statewide Outstanding
Magazine award in
2016 from the
Indiana Society of
Association
Executives.
Digital File Submission Procedures: Files must be submitted digitally.
Acceptable Applications/File Formats: Macintosh, InDesign CS4* with fonts included, Adobe Photoshop CS4, Adobe Illustrator CS4 or earlier, EPS files with all type converted to paths, high-resolution TIFF files, JPG images or high-resolution PDF files (300 dpi or better, the equivalent of 133-150 lpi).
All fonts, illustrations and scans must accompany the ad layout, Macintosh format files are preferred. Save all PC files as PDF, EPS or TIFF files. All embedded images must be 300 dpi, and color images must be converted to CMYK.
Classified Ads: To post job openings, go to BankTalentHQ.com
HB Digital is emailed to
subscribers, promoted through IBA E-News,
displayed on the IBA homepage, and shared
through social media and
the IBA app.
The interactive
digital magazine
showcases IBA
videos, links
to online
supplements,
and hyperlinks
all URL and
addresses.
HB Digital
allows
readers
to connect
from
anywhere. ACCEPTABLE FILE FORMATS
High Resolution PDF for press (w/fonts
embedded) ***Preferred Format***
EPS, TIFF, JPG with fonts
converted to outlines
ACCEPTABLE APPLICATIONS (Mac or PC)
InDesign, Illustrator, Photoshop
All graphics and fonts must accompany
open files.
GRAPHICS
Photographic and raster images: 300 dpi
Line art: 1200 dpi
All embedded images must be 300 dpi,
and color images must be CMYK.
As the only banking magazine in Indiana, Hoosier Banker is the most efficient, effective advertising route to the
Indiana banking community. Now exceeding 100 years of continuous publication, Hoosier Banker is Indiana’s trusted
source of banking information.
Bimonthly publication
4,600+ Subscribers
Digital Format
7,600+ Subscribers
Distributed six times annually
Hard Copy Format
Circulation
The only magazine published specifically for the Indiana banking community, Hoosier Banker provides topical articles addressing current banking issues, information about IBA signature events, and insightful profiles about top banking leaders.
Additionally the publication covers state and federal legislative and regulatory issues, product and service awareness, IBA educational opportunities, and personnel news within the industry.
Artwork Requirements
Advertising Rates Hoosier Banker, as the only magazine in Indiana geared toward banking community, serves as the ideal vehicle for connecting with Indiana bankers. Hoosier Banker advertising rates are competitive and provide ideal opportunities for any sized business looking to reach decision-makers in Indiana banks. All ads are available in color at no additional charge and appear in both the
hard copy and digital editions of the publication, with HB Digital hyperlinking to websites and emails. Advertising is reserved exclusively for IBA members and associate members.
Size 1x 3x 6x
Full Page $1,100 $1,075 $1,050
1/2 Page $825 $800 $775
1/3 Page $550 $525 $500
1/4 Page $450 $425 $400
Inside Front Cover $1,265 $1,230 $1,200
Inside Back Cover $1,265 $1,230 $1,200
Note: All advertisement copy and illustrations are subject to the approval
of the editor. Publisher reserves the right to revise rates at any time. Rates
are effective 11/1/19.
Deadlines
Issue 2020 Space
reservation
Artwork
submission
Publication
in hand*
January/February Dec. 1, 2019 Dec. 5 Jan. 25, 2020
March/April Feb. 1 Feb. 5 March 25
May/June April 1 April 5 May 25
July/August June 1 June 5 July 25
September/October Aug. 1 Aug. 5 Sept. 25
November/December Oct. 1 Oct. 5 Nov. 25
Full Page
7.5” x 9.5”
Full Bleed*
8.625” x 11.125”
1/2 Horizontal
7.375” x 4.375”
1/2 Vertical
4.8125” x 6.75”
1/3 Vertical
2.25” x 8.6875”
1/3 Square
4.8125” x 4.5”
1/4 Vertical
2.25” x 6.75”
1/4 Horizontal
4.8125” x 3.625”
*Allow 1/8” trim on outside edges.
Page trim size: 8.375” x 10.875”
Bleeds are available for full-page ads only.
This weekly electronic newsletter provides information about the latest banking legislative news, industry news, IBA events and educational opportunities.
Associate members are
invited to advertise in
the Special Features
section of the IBA
E-News right rail.
Single ad size is 275
pixels wide by 275
pixels high and may be
purchased for $300.
Title Sponsor includes
name recognition in the
subject line and an ad
measuring 275 pixels
wide by 275 pixels
high for $500.
*Digital version available two weeks earlier.
Cancellation: Full refund will be made on orders cancelled prior to space reservation deadline.
No refunds will be made on cancellations following space reservation date.
IBA
E-Newsreaches
more than
5,500 subscribers each week!
Ad insertion orders: Rod Lasley, EVP-Operations & Member Services [email protected] Phone/Fax 317-333-7145
Ad spec questions: Laura Wilson, Vice President-Communications [email protected] Phone/Fax 317-333-7146
8425 Woodfield Crossing Blvd., Suite 155E • Indianapolis IN 46240-7321 • indiana.bank
Ad size: __________________________ Frequency: _____________________________ Cost: _____________________
Company name: ______________________________________________________________________________________
Client name (for advertising agencies): ________________________________________________________________
Company billing address: _____________________________________________________________________________
City: ________________________________________ State: ___________________ Zip Code: _____________________
Contact name: _____________________________________________ Phone: ________________________________
Contact email: ________________________________________________________________________________________
Contact Signature: _________________________________________________________ Date: ____________________
❑ January/February 20___ ❑ May/June 20___ ❑ September/October 20___
❑ March/April 20___ ❑ July/August 20___ ❑ November/December 20___
1. Space reservations must be made in writing. Contracts are due by the first of the month preceding
publication and must include insertion information/instructions.
2. For multiple insertions, if new artwork is not submitted by the deadline, the publisher will repeat materialsrun in a previous issue.
3. All advertising orders accepted by the Indiana Bankers Association for Hoosier Banker are subject to the
terms and provisions of the current media kit.
4. Full refund will be made on orders canceled prior to space reservation deadline. No refunds will be made on
cancellations following space reservation date.
5. Editor and/or publisher reserve the right to reject any advertising on the basis of form, content orunavailability of space.
6. Any document authorizing advertising insertion in the Hoosier Banker indicates advertiser’s agreement with
and understanding of stated terms of the standard contract for this publication.
7. Advertising artwork is due by the fifth of the month preceding publication. Terms: net 30. Make checks
payable to: IBA Service Corporation.
8. Any invoice greater than 60 days past due will be subject to a suspension of the remaining insertions on thecontract.
9. If any error in, or omission of, an advertisement occurs due to the fault or neglect of publisher, publisher
shall, without cost to advertiser, make additional insertions of the advertisement equal in number to the
number of advertisements omitted or in which an error occurred.
10. Hoosier Banker’s liability for any such error or omission is limited to the foregoing agreement to insert the
advertisement.
Terms of Advertising Agreement
Contract
Editorial Guidelines / Calendar 2020
About Hoosier Banker: The flagship publication of the Indiana Bankers Association, Hoosier Banker reaches all banks and thrifts headquartered in Indiana, plus non-Indiana banks that have a presence in the state. Readership represents bankers and professionals on all corporate levels, including directors, stockholders, CEOs and executive management, plus various department leaders. Additionally, the magazine is distributed to elected Indiana officeholders, both state and federal.
Deadlines: Editorial deadlines are the first business day of the month preceding month of publication:
Issue Deadline
January/February Dec. 1, 2019
March/April Feb. 1, 2020
May/June April, 1, 2020
July/August June 1, 2020
September/October Aug. 1, 2020
November/December Oct. 1, 2020
Content: Hoosier Banker articles cover statewide and national topics affecting Indiana banks and bankers. Articles are contributed, without compensation to the authors.
Promotional material: Articles must be informative in nature, not promotional.
Author: Send name, title, email address and headshot to: [email protected]
Format and length: Hoosier Banker articles generally range from 500 to 750 words in length. Email articles in Word format to: [email protected]
Copyright: The Indiana Bankers Association holds copyright to all articles published in Hoosier Banker.
For more information: Laura Wilson, Vice President-Communications Indiana Bankers Association 317-333-7146, [email protected]