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m e d i a k i t 2 0 1 9
“a c e l e b r a t i o n o f i n t e r i o r
s t y l e a n d s e a s o n a l b e a u t y ;
a n e m p o r i u m o f d e s i r a b l e
p r o d u c t ; a t r o v e o f d e s i g n e r
s o u r c e s a n d i n s i d e r i n s i g h t ”Sarah Spiteri, editorial director
&
3 6 0 ° O F i n F l u e n c e
a century OF style
Homes & Gardens launched in June 1919, the UK’s first home-interest magazine. today it is
a trusted and authoritative destination that combines outstanding interiors and beautiful gardens with expert-driven features to inspire
tastemakers to create a beautiful home.
a pOwerFul and lOyal audience
positioned at the premium end of the market, Homes & Gardens speaks to an established elite of men and women who
are affluent, brand aware and ready to spend. they are loyal and trust h&G to show them
the newest and the best.
a multi-platFOrm brand
the h&G brand engages and influences its stylish, design-conscious consumers on every platform, from the monthly print edition and brand-new website to lively consumer events
and exciting licensing partnerships.
■ hOuses
■ interiOr design
■ decOrating
■ shOpping
■ kitchens
■ bathrOOms
■ bedrOOms
■ gardens
e d i t O r i a l p i l l a r s
aFFluent Familiesestablished, intelligent homeowners with
impeccable taste and a personal passion for interiors, gardens and entertaining. influencers in their world.
cOsmOpOlitan eliteUpmarket urbanites, who are active and discerning
purchasers. they are brand aware and appreciate genuine luxury.
creatiVe tastemakersinterior designers and architects looking
for inspiration. design aficionados and leaders in their field, they look to h&G for products
with style and substance.
aVerage age 54abc prOFile 40% aB / 71% aBc1
print readership 373,000uk unique users 69,000 (projected)
a u d i e n c e p r O F i l e
b r a n d F O O t p r i n t
p r i n t m ag a z i n e & s u p p l e m e n t s 92,445 circulation
w e b s i t e 69,000 UK unique users and 154,000 UK pi by May 2020 (projected)
i n s tag r a m 231,000 followers
Fac e b O O k 128,000 followers
t w i t t e r 250,000 followers
l i c e n s i ng Strong product partnerships, including heal’s and Gp&J Baker
e V e n t s 12 events in 2019, including house tours and h&G100 Summer Series
withH o u s e t o u r s
Figu
res
accu
rate
Ap
ril 2
019
p r i n t p a r t n e r s h i p s
print advertising opportunities include display paging, advertorials and special sections. We can also create
bespoke solutions and sponsored commercial features.
in addition, we produce six category-specific supplements each year. these are open to display paging, advertorial content or full sponsorship.
Homes & Gardens has impact on the newsstand. it sells 10,000 more copies at newsstand than House & Garden.
a d V e r t i s i n g r a t e s 2 0 1 9
Double-page spread
First DPS
Second DPS
Editor’s letter
Masthead half page
Facing Contents
Facing Masthead
First-third page
First-half page
Whole page
Half page
Special positions
Advertorials
£26,595
£36,565
£34,900
£19,880
£9,045
£20,750
£12,145
£17,290
£15,285
£13,300
£7,415
Rates on request
Rates on request
S i m p l y t h e b e S t EnsurE a rEstful night’s slEEp with a mattrEss
craftEd by thE world’s finEst bEd makEr
To view all of Harrison Spinks beds and mattresses and
to find your local retailer, visit harrisonspinks.co.uk.
FiFth-generation Yorkshire-based
business harrison Spinks is no ordinary bed makers.
innovative and forward thinking, today it is the only
manufacturer in the world to produce almost every
element of its mattresses from scratch.
taking quality control to a whole new level
results in success – once you’ve slept on a harrison
Spinks mattress, nothing else will do. and in fact,
you may already be. harrison Spinks has been
supplying well-known retailers for years with luxury
own-brand mattresses and bed frames as well as its
own harrison and Somnus ranges, but few people
know the story behind this amazing family business.
its mattresses don’t start life in a factory, but on
a farm. Bought in 2009, hornington Manor Farm in
north Yorkshire is situated just 18 miles away from
the Leeds-based factory. here, farmers rear flocks
of sheep on rich, untreated pasture, as well as tend
fields of hemp and flax. the fleeces are shorn and
the crops harvested before being prepared to create
100% natural, super-soft fillings in place of man-
made materials such as foam and polyester.
given the huge impact a good night’s sleep has
on wellbeing, comfort is a big plus, but there are
many other benefits to bedding down on an all-
natural mattress. as well as being fire-retardant and
anti-bacterial, they’re also great at regulating body
temperature for a comfortable night’s sleep year round.
harrison Spinks is also the inventor of world-
leading pocket-spring technology, used in all of its
mattresses to deliver unrivalled comfort and support.
But although the machines that enable this technology
have their place, it’s the talented team of craftspeople
that create and perfect the finished product by hand
– from stitching the sides of the mattresses to weaving
ticking on state-of-the-art looms.
So if sleep is proving elusive and you suspect your
mattress isn't helping, it could be time to invest. With
a range to suit all needs and budgets, one thing you
can be sure of is these high-quality mattresses have
what it takes to provide year upon year of restful sleep.
wo
rd
s T
ar
a K
ing
From rearing sheep and growing crops to hand-stitching mattresses and stringent quality control, Harrison spinks takes care of every stage of the production process.
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Sou
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2019
F a c t s & F i g u r e s
Number of issues per year
Circulation
Print adult readership
Male/Female ratio
Median age
Age profile
25-34 years
35-44 years
45-54 years
55-64 years
65+
Social class profile
AB
ABC1
12
92,445
373,000
24/76
54
8%
18%
24%
22%
27%
40%
71%
B a t h r o o md i r e c t i o n s
In partnership with
d i g i t a l c O l l a b O r a t i O n
■ homesandgardens.com launched in May 2019 to bring inspiring interiors, gorgeous gardens and fascinating stories to a discerning
audience of design and decoration lovers.
■ the website offers a premium and trusted environment for advertisers.
opportunities include native articles, triptych takeovers and billboard/dMpU.
Bespoke packages can be created for your brand.
d i g i t a l r a t e s 2 0 1 9
£8k (guaranteed 12,000 views)
£5k
£5k
Native article/advertorial
Triptych takeover 2 weeks
High impact takeover
(DMPU and billboard) 2 weeks
s O c i a l p a c k a g e s
■ Homes & Gardens has a powerful presence on social media. our instagram audience is concentrated in the UK, with a majority in the 35-44 age bracket.
■ instagram packages, instazines and pinterest boards reach a highly engaged audience with a minimum
guaranteed reach.
■ Bespoke solutions can be created to complement print and digital campaigns for a truly compelling
cross-platform partnership.
Fac e b O O k128,000 fol lowers
i n s tag r a m 231,000 fol lowers
t w i t t e r 250,000 fol lowers
p i n t e r e s t122,000 monthly viewers
s O c i a l r a t e s 2 0 1 9
Pin Code Package (bespoke price applies when
alongside a DPS in print)
Instazine
Instagram Package (2 posts with 3 images in
each post, 100,000 reach)
£10k
£5k
£5k
b r a n d l i c e n s i n g
■ Homes & Gardens is open to partner with upmarket brands. a range of licence options
is available, from simple trademarking to collaborative product development.
■ it has a strong record of branded product sales.For instance, its fabric and wallpaper partnership with Gp&J Baker has been in place for more than
seven years, delivering a significant turnover.
hOmes & gardens hOuse tOurs
■ homes & Gardens house tours will take place on 6 and 7 october 2019.
■ this is a unique event that brings the pages of the magazine to life. readers have the chance to explore design-led homes, meet design experts
and engage with the editorial team.
■ the audience is affluent, upmarket and actively seeking inspiring ideas and stylish products for
interior projects.
■ Unique sponsorship opportunities include print, digital, video and social partnerships, plus the
potential to showcase product in a home.
c O n s u m e r e V e n t s
We regularly collaborate with brands to create bespoke reader events. these can work in conjunction with a print
or digital campaign, or as a stand-alone product.
e d i t O r i a l c a l e n d a r
EDITORIAL OVERVIEW Dream bedroom, kitchen and bathroom inspiration and shopping.
Summer buys for indoor-outdoor living. Natural swimming pools for your garden.
DESIgN IDEAS Alfresco entertaining, from seating and dining to outdoor kitchens.
DECORATINg FOCUS A beautiful British garden party.
PLANNED ONLINE CONTENT Bathroom looks. New boutique hotels round-up.
nO V e m b e r 2 01 9ON SAle 3 OCTOBeR
ja n ua ry 2 0 2 0ON SAle 5 DeCeMBeR
EDITORIAL OVERVIEW Dream room, kitchen and bathroom inspiration and shopping.
New-season sofas and furniture. london Design Festival round-up.
DESIgN IDEAS Hallways, creating the perfect entrance, from lighting to staircases.
DECORATINg FOCUS New fabric and wallpaper collections and trends.
SUPPLEMENT Dream Kitchens and Bathrooms.
PLANNED ONLINE CONTENT New-season fabrics, wallpaper and furniture.
EDITORIAL OVERVIEW Dream room, kitchen and bathroom inspiration and shopping.
Seasonal shopping, including rugs, lighting and furniture. Ideas for autumn gardens.
DESIgN IDEAS Stylish ways to light your home, from inspiration to product.
DECORATINg FOCUS Key looks for autumn.
SUPPLEMENT The Colour Bible.
PLANNED ONLINE CONTENT Festive decorating and gift guides.
EDITORIAL OVERVIEW Dream room, kitchen and bathroom inspiration and shopping.
Christmas finishing touches. Maison & Objet and Deco Off report.
DESIgN IDEAS Fireplaces and mantelpieces.
DECORATINg FOCUS entertaining at home.
PLANNED ONLINE CONTENT Stylish kitchen looks.
aug us t 2 01 9ON SAle 4 JUlY
ON SAle 5 SePTeMBeR
O c t O b e r 2 01 9
s e p t e m b e r 2 01 9ON SAle 1 AUGUST
EDITORIAL OVERVIEW Dream bedroom, kitchen and bathroom inspiration and shopping.
Seasonal design investments and accessories. Ideas for wildlife gardens. Provençal-style recipes.
DESIgN IDEAS The pantry/prep kitchen trend.
DECORATINg FOCUS Indian summer.
PLANNED ONLINE CONTENT Focus on storage, home offices and hallways.
EDITORIAL OVERVIEW Dream room, kitchen and bathroom inspiration and shopping.
Christmas-focused shopping edits. Seasonal flower arrangements and winter gardens.
DESIgN IDEAS Bedroom inspiration, from decorating to design-led beds and buys.
DECORATINg FOCUS Create the perfect Christmas at home.
SUPPLEMENT Christmas inspiration, from decorating to gifting.
PLANNED ONLINE CONTENT Christmas and New Year entertaining.
d e c e m b e r 2 01 9ON SAle 31 OCTOBeR
k e y c O n t a c t s
bRAND MANAgER Kate Bragazzi [email protected]
INTERNATIONAL & LUXURY Carole Bunce [email protected]
DIgITAL & SOCIAL Ellie Naber [email protected]
LICENSINg David Abbott [email protected]
EVENTS Ruth Roscorla [email protected]
REgIONAL Kim Milroy [email protected]
PUbLISHER & HEAD OF HOMES Joanne O’Hara joanne.o’[email protected]
