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1N A I L S M A G . C O M
2019 MEDIA KIT
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N A I L S M A G . C O M
NAIL ART CRAZE Nail Art Gallery social media site is created.
2010
VIDEO STRENGTH NAILS debuts NAILSTV.
20112013
NAILS MAGAZINEDEBUTS
1983
VIETSALON NAILS’ first Vietnamese edition, which is relaunched in 2006.
1995
BIG BOOKFact Book rebrands to NAILS Big Book.
2003
BOBIT PUBLISHING(now Bobit Business Media) purchases NAILS Magazine
1988
READERS’ CHOICE AWARDS Readers get a voice on their favorite products.
20042015
STRONGER TOGETHER Modern Salon Media acquired by Bobit Business Media, joins NAILS.
2018
JOINING FORCES NTNA and Beauty Tech combine.
2018
FOOT FOCUSED NAILS’ launches its first foot care event, Foot Forward Summit.
REAL EXPERIENCENail professionals trust NAILS Magazine because we’ve always been there to help them navigate change, understand new opportunities, celebrate their success, and lead the way.
WHY NAILS CAREER HANDBOOKlaunches for nail care students and new nail techs.
1992
NEXT TOP NAIL ARTIST Competition to find the best up-and-coming nail artists launches. NTNA event is created the following year.
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TABLET
MOBILE
SPECIAL EDITIONS
LIVE EVENTS
INTEGRATED INITIATIVES
SOCIAL
CUSTOM MEDIA
DESKTOP
REAL ENGAGEMENT, ON EVERY PLATFORM
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OUR NUMBERS
34,659EMAIL
ADRESSES
1.5 millionFOLLOWERSON SOCIAL
414,017MONTHLY
WEB USERS
60,141PRINT REACH
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60,141 13,000 170,300 48,600
15,000 60,141 131,023 170,300
BOBIT BEAUTY GROUP’S MAGAZINE REACH
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SEO RANKINGS# of ranking keywords (in top 100)
18,181Nailpro
98,628NAILS
Magazine
*As of 7/24/2018
0 10K 20K 30K 40K 50K 60K 70K 80K 90K 100K
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NAILS Magazine reaches and helps nail technicians and salons succeed through every stage and role of their careers.
PRINT OPTIONS ALL RATES ARE NET
2-page spread $7,200
full page $3,600
half page $2,000
one-third page $1,450
M O N T H LY C I RC U L AT I O N :
60,141 recipients
REAL PROFESSIONALS
DIGITAL EDITION OPTIONS ALL RATES MATERIALS ARE NET
Automatically hyperlink URL in your ad no charge No charge No charge
Create custom URL for your ad $40 Provide text $40 $40
Host and play video and audio $300 per file $300 per file Provide file (up to 50MB)
Extra pages in the digital edition only $500 for first, Same as print $100 for each additional Digitize your catalog or brochure (live link on) $500 setup +our site for 12 months $10 per page
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Inserts provide a high-impact way for you to convey your message.NAILS Magazine can accept supplied printed inserts or outserts, product samples, or we can help you create a customized insert. We can include your insert in all copies or we can help you target your reach.
FORMAT
Supplied insert - brochure, content, technical content
Product samples
Let NAILS customize and print an insert for you.
Rates vary. Call for quote.
M O N T H LY C I RC U L AT I O N :
60,141 recipients
REAL IMPACT
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Whether needing to recruit new nail techs to work for your company or to influence and gain their brand loyalty to your products, tools or education, NAILS Magazine’s annual Career Handbook provides a dedicated, exclusive resource to connect with students at the perfect time. Content is focused on how to get started and succeed in the real salon world.
FORMAT ALL RATES ARE NET
Recruitment Package includes: 2-page spread, $5,000 company profile in the “Careers” section
Brand Package includes: Full-page ad, advertorialand Product Spotight $3,200
Full page ad $2,850
1/2 page ad $1,500
1/3 page ad $1,000
C I RC U L AT I O N / R EAC H :
15,000 print recipients
34,000 digital copies
REAL FUTURE OF BEAUTY
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REAL SOLUTIONS: CUSTOM CONTENT DEVELOPMENTWhether you need qualified leads, research, to boost sales or simply to improve digital presence, NAILS Magazine can provide unique, turnkey solutions for your marketing needs.
“NAILS Magazine is more than just a traditional publication to us. We consider them a partner in our industry. For over three decades they have been by our side inspiring us, guiding us, and supporting our sales and marketing efforts as we grew into a global brand.
Their knowledge and expertise in the digital space has allowed us to expand in ways we never thought possible. A brand could not ask for a better team to grow with!
—Source: Robert Novak, Star Nail/Cuccio
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REAL FOCUS: TARGETINGSometimes you don’t want to cast a wide net; you want to pinpoint your potential customer by region or behavior. Targeting can be done a variety of ways when you work with the team at NAILS Magazine and Bobit Beauty Group.
EMAILTarget by state, city, or zipcode. You can personalize messaging – with name and region – for higher impact.
FACEBOOK COMMUNITIESUse both our Facebook community and your own to hyper-target nail professionals by geo, interest, or other high-level demographics.
BEHAVIORAL TARGETINGFocus ad delivery on region, on site behavior, or on other criteria using our Customer Data Platform.
RETARGETINGRetarget our site users who visit content developed specifically for the audience using the Google Display Network.
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REAL RESEARCH NAILS Magazine can conduct research projects ranging in scope from simple brand awareness to buying habits, behavior and brand preference. We can dive even deeper by targeting based on geographic location, job title and salon type.
The Bobit Business Media Research Department has done industry research for hundreds of companies, including Ford, GM, Volvo, OPI Products, CND, Goldwell and more. We develop market research to help you improve your business performance by providing DATA that can identify new product needs, untapped channels for distribution, and ideas to increase sales.
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REAL SOCIAL: SPONSORED FACEBOOK POSTSAs of the fourth quarter of 2017, Facebook had more than 2.2 billion monthly active users. It’s no wonder this platform is an integral part of so many marketing strategies! NAILS’ sponsored Facebook posts will promote your message on our intently-followed and heavily-trafficked Facebook page. You supply the image or video and we’ll craft an engaging post!
995,000FACEBOOK
FOLLOWERS
RATE:
$1,500 LET NAILS CREATE
CONTENT FOR YOU -
CALL FOR QUOTE
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REAL SOCIAL: FACEBOOK LIVEBring an educational how-to, technique or product demo to NAILS Magazinze’s Facebook platform with an editor-hosted Facebook Live event.
RATE:
$4,000
Integrated Facebook Live program includes pre-show promotion, live broadcast, the recording uploaded
to NAILS’ YouTube channel and archived on NAILS’ Facebook page, dedicated epromo sent out linking
to your Facebook Live and post-show Facebook callout and link.
995,000FACEBOOK
FOLLOWERS
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REAL SOCIAL: INSTAGRAMWithout a doubt, Instagram has emerged as the key social media platform for the professional beauty tribe. Because of its visual nature, it’s the preferred platform for showcasing nail art and creating an online brand. With one of the industry’s largest Instagram audiences, NAILS Magazine can magnify your exposure exponentially on our platform.
STARTING RATE:
$1,000PER POST
321,000INSTAGRAMFOLLOWERS
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REAL SOCIAL: INSTAGRAM STORY TAKEOVERHere’s your opportunity to present your expanded message to NAILS Magazine’s loyal and engaged Instagram audience. For a full day, your brand “owns” our Instagram Story, and you’re invited to demonstrate the products and techniques that professionals want and need to know and grow.
RATE:
$3,600
Full-day Instagram Story takeover with additional Instagram post to
support takeover.
321,000INSTAGRAMFOLLOWERS
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REAL EDUCATION: WEBINARS A webinar is an interactive presentation, lecture, workshop, or seminar that is hosted online and allows people from all over the world to listen and participate in the same conference. Webinars are an excellent way to generate leads of highly qualified, highly engaged users.
We have dedicated staff to help guide you every step of the way, from content development, technical support, promotional efforts, and even moderating. Webinar host receives all the names and information of the live attendees and future downloads (the webinar is live for download or replay for one year on the NAILS Magazine website). You will also get a list of all the questions that attendees posed so you can use them for your own purposes. A customized certificate can be presented to all viewers at the conclusion of an event as a reward for their participation.
We have four program levels, depending on the support you need. Pricing ranges from $7,000 for our Bronze Package to $15,000 for our Platinum package.
RATE:
Varies
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REAL IMPACT: CUSTOM E-PROMOTION You have something to say. We have a large, professional, engaged audience eager to hear you. Our custom e-promos allow recipients to focus 100% on your message, without distraction. We’ll help you craft your message in the most compelling way possible, based on our deep knowledge of NAILS readers.
STARTING RATE:
$40 PER M34,659
EMAILS
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REAL EXPOSURE: BANNER ADSPacked with a robust and comprehensive selection of the features nail technicians need for success, nailmag.com delivers results! Our active and engaging site is the go-to site for busy nail professionals, due in large part to its high rankings on Google search. No other professional website offers brands the ability to be so readily sought and found! Thousands of professional products, techniques and inspirational images, plus the latest articles and industry coverage? It’s all found within the nail industry’s favorite online destination.
THE NUMBERSMore than 490,000 monthly visitors log on to nailsmag.com, 82% of those are unique. And our SEO leads the competitors with page one Google search results for more than 4,727 nail-related keywords.
DIMENSION RATES
728x90 or 970x90 $10-$15 CPM 300x250 $10-$15 CPM 300x600 $10-$15 CPM
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REAL STAYING POWER: REMARKETING
USER VISITS OTHER SITES
COOKIE ADDED YOUR AD
Other website Other website
USER VISITS OUR SITE
NAILS MAG
With a remarketing campaign, you can serve ads to people who’ve visited specific sections of our website after they leave our website. This allows you to follow users who’ve shown an interest in a specific kind of content as they browse the wider web. Knowing what a user is interested in lets you customize your ad message as well. Let’s say you’re promoting a new nail art kit you want to target site visitors who’ve engaged in content nail art how-to’s. Now you can pinpoint the message to those users as they browse other websites.
THE NUMBERS92% of online consumers do not intend to buy during a first visit. That’s why it’s essential to repeat your message. We use the Google Display Network (GDN) which reaches 90% of all internet useres worldwide.
RATE:
$12.50PER M
NAILS MAG
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REAL PLANNING: 2019 EDITORIAL CALENDARISSUE
PRODUCT CATEGORY
BONUS DISTRIBUTION
EDITORIAL DEADLINE
AD RESERVATION DEADLINE
AD MATERIAL DUE
MAIL OUT DATE
January ’19 Add-ons, Nail Art Trends 10/30/18 11/1/18 11/7/18 12/7/18
February Skin & Cuticle Care 11/28/18 11/29/18 12/5/18 1/8/19
MarchSpring Polish Preview Cleaning/Sanitation
12/27/18 1/4/19 1/10/19 2/8/19
AprilNatural Nail Care/
Spa Care & Products1/30/19 2/1/19 2/7/19 3/8/19
MayPedicure Issue/Foot Care + Salon
Decor/FurnitureAmerica’s Beauty
Show-Chicago2/27/19 3/5/19 3/11/19 4/8/19
June Acrylics Premiere Orlando 3/28/19 4/4/19 4/10/19 5/8/19
Career Handbook Starter Kits, Continuing Education 4/9/19 4/18/19 4/24/19 5/22/19
July Dip Systems 4/29/19 5/2/19 5/8/19 6/6/19
August GelsCosmoprof North
America5/29/19 5/30/19 6/5/19 7/3/19
SeptemberFall Polish Preview/Salon
Equipment6/25/19 7/2/19 7/10/19 8/7/19
October E-Files 7/29/19 8/5/19 8/9/19 9/9/19
November Holiday Gift Guide 8/28/19 9/4/19 9/10/19 10/8/19
DecemberNail Repair/Readers’ Choice
Awards9/27/19 10/7/19 10/11/19 11/21/19
The Big BookSalon Startup Guide +
Manufacturer How-Tos10/10/19 10/18/19 10/24/19 11/21/19
January ’20 10/30/19 11/1/19 11/7/19 12/9/19
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REAL TEAMWORK: CONTACT US
EDITORIAL TEAMSALES & MARKETING TEAM
CYNDY DRUMMEYGroup [email protected]
HEIDI DIMAYASales and Marketing Coordinator [email protected]
SHANNON RAHNSales [email protected]
MICHELLE [email protected]
ERIC TEEPLESProject [email protected]
BECKY MAYMarketing Solutions [email protected]
KIM PHAMVideo [email protected]
BETH LIVESAYPolish Previews, NAILS Readers’ Choice Awards, Next Top Nail ArtistExecutive [email protected]
JUDY LESSIN Freebie of the Month, Cover Tech Contest, Nails FileSenior Managing [email protected]
KATHERINE FLEMINGProduct Spotlight, DemosAssociate [email protected]
YUIKO SUGINOAssociate Art [email protected]
CARLA BENAVIDEZMedia Operation [email protected]
OLIVER CALONZOProduction [email protected]
KANDACE KUWAHARA Graphic Artist [email protected] 310-533-2590
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REAL APPRECIATIONTHANK YOU FOR BEING NAILS MAGAZINE’S
PARTNER. WE CAN’T WAIT TO WORK WITH YOU IN 2019 TO
CRAFT CUSTOM CONTENT AND CAMPAIGNS THAT HELP YOU
AND YOUR BUSINESS SUCCEED.
