MEDIA KIT 2018-19 V1 - Sass Magazine...directly to our Art Department by the ISSUE AD DEADLINE Email: [email protected] Mail: 125 E. Patrick St, Ste 3 Frederick, MD 21701

MEDIA KIT 2018-19 V1

ABOUT REAL WOMEN, FOR REAL WOMEN, BY REAL WOMEN

PUBLISHED BY

STUDIOS

WHO WE ARE:

Founded in 2015, Sass Magazine is a local, printed women’s lifestyle publication, and SassMagazine.com is a digital resource for women nationwide. We offer a wide range of advertising opportunities to reach our niche readership of women decision makers on a local, regional and national scale.

Sass is an award-winning publication, recognized for outstanding design, editorial content, website, social media content and entrepreneurial spirit!

Contact Us: [email protected]

READER STATS: Professional Women Local Entrepreneurs Movers and Shakers Moms of Growing Families

Full Age Range: 25-65

Core Target Age: 30-50

Education: 89% College Grads

Marriage: 73% Married

Mom Status: 54% w/ Kids

Retail Therapy: 80% Local(Frequent vis itors (1X/week) of local gif t shops, specialt y shops, restaurants, fashion boutiques, beaut y salons/spas, grocer y stores and ser vice -based businesses)

A TOUCH OF SASS:

W I N N E R !

SASS MAGAZINE MEDIA KIT | SASSMAGAZINE.COM2


NUMBERS BREAKDOWN:

80,000+: Annual Readership (20,000/issue)

18,000: Hand-Delivered (delivered to high traffic public locations)

12,000: Local Business (including restaurants, retail locations, hotels & more)

6,000: Local Events (including charitable fundraisers and social functions)

2,000: Email List

7,500+: Social Media Followers

12,000+: Page Views / Month

10: Annual Sponsored Events (including Sass Girls Night Out, Sass Classes and more)

* As of September 2018

DISTRIBUTION:Quarterly Distribution

Frederick City & Frederick County Hagerstown City & Washington County Montgomery County (select locations) Carroll County (select locations) Gettysburg, PA (select locations) Shepherdstown, WV

Event Distribution

Distributed at many local events such as Frederick Greek Festival, Clutch The Future, Frederick Distance Festival, Frederick Weddings Expo, Wholistic Woman Retreats, and our Sass quarterly Girls Night Out gatherings, Sass Classes and Boss Roundtables.

THE SASS STATS:


PRINT PUBLICATION:

Departments:

• Career

• Fashion

• Beauty

• Food

• Travel

• Wellness

• Girls Guide

FEATURES & SPOTLIGHTS:

In every issue of Sass we feature spotlight stories on women in the following genres:

Inspire/Empower: A spotl ight on a woman in the communit y who has overcome chal lenging obstacles

Woman To Watch: A spotl ight on an up -and- coming woman in our communit y

Editorial Features: 2-3 feature stories in each issue, covering a wide range of informative and unexpec ted topics.

THE HEART OF SASS:

2018-19 Editorial Calendar: Winter 2018/19: The Animal Issue

Spring 2019: The Healthy Issue

Summer 2019: The Global Issue

Fall 2019: The Money Issue

*subject to change


PRINT, DIGITAL, SOCIAL, OH MY:

We’re much more than just a print magazine! With a nationally active website; robust and engaged following on social media channels; and in-person interactions at our hosted events, advertising with Sass can give you a unique way to get in front of our women-based readership.

Our advertiser track gives you access to all our marketing channels. Choose our new monthly payment option or pay in one payment.

Perfect For: Local Business, Brick & Mortar Locations, Events and More!***All advertiser options are 12 month commitment.

ADVERTISER TRACK:AD COMMITMENT INCLUDES*:

• Print Ad in Sass Magazine

• Web Banner Ad on SassMagazine.com

• Social Media Post on Facebook and Instagram

• Promotional Item for Sass Event Goodie bags

*(web banner on subpage (2 categories); 1 social media post per quarter, up to 2 Sass events per year).

Pricing Options: Eighth Page: $105/month$1,100 in full

Quarter Page: $135/month$1,500 in full

Half Page: $175/month$2,000 in full (+ homepage web banner)

Full Page: $235/month $2,750 in full(+ homepage web banner)

ADVERTISER OPTION 1


SPOTLIGHT YOUR BIZ:

Give readers an in-depth look at your business services and story with a business spotlight. This spotlight gives you exclusive exposure with a write up of your business based on our tried and true Q/A system.

Perfect For: Service-Based Business, Online Business, NonProfits

BUSINESS SPOTLIGHT TRACK:

Pricing Options: In-Print Spotlight*: $1,500

• 2-page Business Spotlight in Print Magazine

• Placement in First 10 pages of Magazine

• Quarter Page Print Ad

• Web Banner Ad (homepage, 1 month)

• eNewsletter Ad (4 ads)

• Conversion to Digital Spotlight

Digital Spotlight: $500• Digital Business Spotlight on SassMagazine.com

• Web Banner Ad (homepage, 1 month)

• eNewsletter Ad (4 ads)

• Spotlight shared on Social Media Channels

• Improved SEO for your Business Page

• Links to Your Homepage

*only 2 print spotlights available per issue

ADVERTISER OPTION 2


CONTENT IS KING (OR QUEEN!):

Engage with our online community in a unique way! Sponsor a web article that includes links to your business throughout the article, with a small company bio included. Have an article suggestion that pairs nicely with your business model? Pitch us your idea—or we can create an article specifically for you!

Perfect For: Just About Everyone! (… and you, and you, and you!)

CONTENT MARKETING TRACK:

Pricing Options: One-Time Rate: $100

• Sponsor byline with link at end of article

• Mention of Company, with Link, throughout article

• 2-3 Sentence Company Blurb at end of Article

• Article Shared on Social Media w/ Business Tag

Five Time Rate: $350• Up to 5 Different Articles within 12-month Duration

• Sponsor byline with link at end of article

• Mention of Company, with Link, throughout article

• 2-3 Sentence Company Blurb at end of Article

• Article Shared on Social Media w/ Business Tag

ADVERTISER OPTION 3


SASSY IN-PERSON EVENTS:

Sass hosts several dynamic events throughout the year includ-ing quarterly Girls Night Out (GNO) events, Sass Classes and Boss Roundtables. Each event attracts an intimate and super engaged audience of 50-100 local women.

Perfect For: Local Business, Service Providers, Product-Based Biz

SASS EVENT TRACK:

Pricing Options: Pop Up Shop: $100

• Pop Up Shop at one Girls Night Out Event

• 1 Table Provided

• Limit of 3 Vendors per Event (no competing businesses)

• Mentioned on Event Page and Social Media Posts

Event Sponsor*: $500• Limit of One Sponsor Per Event

• Recognition on all Event Marketing Collateral

• Option for Table Set-Up At Event

• Up to 4 Social Media Posts

• Promotional Item in Event Goodie Bag

• Event Attendee List

*excludes GNO events

ADVERTISER OPTION 4


LET’S DO THIS THING!

Don’t want to limit yourself to just one of our advertiser tracks? Get the whole shebang with a premium full service package that includes premium inside front or inside back cover print advertising, plus a wide variety of other marketing options and ways to engage with our audience!

PREMIUM PACKAGE:

Pricing Option: $525/month or $6,000 in full• Full Page Premium Print Ad Placement

(inside front or inside back cover)

• Web Banner Ad (2 subpages)

• Web Leaderboard Ad (homepage)

• In-Print Business Spotlight (converts to digital spotlight)

• 2 Months eNewsletter Ad (up to 8 ads)

• 8 Tickets to Girls Night Out Event

• Up to 5 Sponsored Content Posts

• 1-Year Mailed Subscription

• 2 Social Media Posts Per Quarter (FB or IG)

• Free Creative Ad Design

• Promotional Item in Sass Event Goodie Bag

ADVERTISER OPTION 5


CUSTOM DESIGN:

Our award-winning creative team is here to help you build your brand recognition!

Sass Studios is a boutique branding and creative design studio…with a twist. We’re a group of creative, independent-thinking ladies who love supporting and empowering other women-oriented busi-nesses and organizations by helping them cultivate a visual “voice”. We have first-hand knowledge and experience with small business entrepreneurship, magazine publishing and event coordination, which means we have what it takes to help you with all your creative design needs—from branding to event collateral to publication layout and everything in between.

DID SOMEONE SAY DISCOUNT?

As a Sass advertiser, you can save up to 10% on all branding, web and graphic design services

CONTACT US! [email protected]

BRANDING & DESIGN SERVICES:

Please send all advertising files directly to our Art Department by the ISSUE AD DEADLINE

Email: [email protected]

Mail: 125 E. Patrick St, Ste 3 Frederick, MD 21701

AD SUBMISSIONDEADLINES

Digital Ad Digital SpecsLeaderboard 728x90pxWeb Banner 300x250pxE-Newsletter 670x86px

DIGITAL ADVERTISING SPECS

Ad Design Fee: $50/ad (Ad to be used in Sass Studios publications only and may not be used anywhere else.)

Artwork Requirements: Sass Magazines prefers that ad artwork be sent to us as a press-ready pdf file (300 dpi, CMYK with fonts embed-ded). However, we also will accept artwork as a high resolution jpg or eps file. Please do NOT put a border or thin stroke around your ad file.

Covers (Inside Cover, Inside

Back and Back Cover)

8.625” x 11.125”

Full Page7.5" x 10.25"

Half Page7.5" x 5"

Qtr Page3.625" x 5"

1/8 Page3.625" x 2.375"

PRINT ADVERTISING SPECSWinter 2018/19Ad Close: October 29, 2018Materials Due: November 5, 2018Available: December - February

Spring 2019Ad Close: January 28, 2019Materials Due: February 4, 2019Distribution: March - May

Summer 2019Ad Close: April 29, 2019Materials Due: May 6, 2019Distribution: June - August

Fall 2019Ad Close: July 29, 2019Materials Due: August 5, 2019Distribution: September - November

Bundled Advertising Discounts:Get more bang for your buck by advertising in both Sass Studios Publications! Get 20% off when you commit to an ad contract for both Sass Magazine and our sister publication Everyday Dog Magazine! Contact your ad sales rep for details and pricing.



ADVERTISING SPECS:


Leaderboard

eNews

Web Banner

Web Banner

125 East Patrick St. , Ste 3Frederick, MD 21701

301.360.5417 x1

[email protected]

www.sassmagazine.com

/sassfrederick /sassmagazine /sassmagazine

Documents

MEDIA KIT 2018-19 V1 - Sass Magazine...directly to our Art Department by the ISSUE AD DEADLINE Email: [email protected] Mail: 125 E. Patrick St, Ste 3 Frederick, MD 21701