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Media Kit2017
• Target the right audience • Reach key decision makers
• Get measurable results• Target geographically, by sector &/or by species
Our Mission
Undercurrent News provides forward-looking and actionable, seafood market intelligence for a global audience.
Our aim is to shed light on the complex supply, pricing, demand and consolidation dynamics of this internationally traded commodity, allowing our readers to run their businesses better.
As a media company founded by journalists, we take pride in our unrivaled coverage, our business focus and in being 100% independent. Alongside our daily coverage of markets, prices, and companies, we get exclusives,
provide insight and break news on acquisitions before anyone else does, and we strive to go in-depth and get the story behind the news.
This approach has seen Undercurrent continue to expand, having become the world’s most-read news site covering the global seafood trade.
The world’s most-read, on-line news provider for the seafood industry, drawing up to twice the monthly traffic as our competitors
For companies around the world interested in reaching the seafood sector, there is no better way to share your message than with Undercurrent News.
Testimonials
I read Undercurrent News daily as it brings me up to the minute global news on the fishing industry...sorting rumour and speculation from facts... It is a great aid in developing strategy and marketing initiatives.
Colin MacDonald, ChairmanClearwater
Undercurrent News provides a very useful insider approach to every subject, keeping an eye in the global seafood industry news. It has become a must read for every fish professional in very little time.
Fernando Lago, Sales DirectorIberconsa
I choose reading Undercurrent News for current, reliable and high-quality insightful information about the global seafood industry. Articles are relevant, timely, full of facts and focused on seafood accurate reporting.
Dimitri Valachis, CEOAndromeda Group
I find it (Undercurrent News) a very useful source of information and the website is very user friendly. I use it at least once a day, but usually 2 or 3 times.
John Angus, Sales Director Shetland Catch Ltd
When I evaluate reporting, I compare to the Economist. They are my favourite news and in-depth magazine. It seems to me, that only after a few days of reading, you can be too.
Martin NordaasRetired O&G Professional
Undercurrent News gives me a 360ª vision of the seafood sector, and specific products and companies, with in depth and updated information.Its price trend graphics crossed with production and demand news, can provide useful information to decide on purchase decisions. You get to know inside stories on the industry and follow up on them, in the best possible way.
Pablo Múgica, General ManagerKrustagroup
Undercurrent News is a very useful source of information with its in depth and updated approach. I can follow the industry in the comfort of my office anytime I want. It’s a must read publication for every professional in the industry.
M. Taner Ciger, CEOAgromey AS
I really enjoyed reading Undercurrent News. It is informative, well-designed, well-written and something I checked out every time I worked. For those in the industry, it is an invaluable source.
John Stephen KnodellMarusui Sapporo Chuo Suisan
I’m reading Undercurrent News on a daily basis - it provides news about the seafood industry in an easy to read form. For the last few months, we posted a banner to advertise our company. To my pleasant surprise we got a handful of real leads from participants in the fishing industry who showed interest in our services.
Thomas Leissl, CEO/COO/FounderBlu Arctic
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Growing traffic*
UCN is the world’s No.1 premier seafood site, consistently drawing over 150k visits and 100k unique users to our site monthly.
Industry breakdown***
Audience
How do we compare?**
*figures from Google Analytics (January 2017) **figures from SimilarWeb ***figures from Undercurrent News user data (January 2017)
Geographical reach*
North AmericaSouth AmericaEMEAAPAC
3%
47%
34%
16%
Job position
Owner/C-level/Exec Management 60%Analyst/Consultant 20%
Other 20%
IndustryFoodservice / Retail / Distribution 20%
Aquaculture 19%Processing 16%
Fishing / Wild catch 15%Science / NGO /Govt. 12%
Finance 10%Import / Export / Trading 4%
Other 4%
January2014
January2013
January2015
150,000
100,000
75,000
50,000
25,000
5,600+Average
dailyvisits*
3,600+Average
daily uniqueusers*
January2017
January2016
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January 2017 : Worldwide
Domain Monthly visits
undercurrentnews.com 144,912
seafoodsource.com 106,095
fis.com 71,852
intrafish.com 70,771
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Example of article/sector specific ads
Example of geographically specific ads
Example of home page specific ads
Web Ads
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Web Ads - prices
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Position Location£ CPM*
(Euro rates available on request)
Article Leaderboard on article pages only 42
Article Footer on article pages only 42
Targeted Sidebar section & article pages 42
Targeted Billboard #1 section & article pages 42
Targeted Billboard #2 section & article pages 42
Custom targeted campaigns, cost per 1,000 impressionsGlobal, geographical, sector, species & keyword targeted
Ad appears on various landing pages (article and/or section)
*cost per thousand. Minimum booking 30,000 impressions
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Position £ CPM*(Euro rates available on request)
Small Leaderboard 34 40
Triple Banner 34 40
Home page campaigns, cost per 1,000 impressionsGlobal or geographical target only:
Location: Ad appears on home page & other pages throughout, where available
Geographically targetedGlobal
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Position Rotation£ CPM*
(Euro rates available on request)
Large Leaderboard 50% 2,540
Large Leaderboard 25% 1,500
Medium Rectangle 50% 2,540
Medium Rectangle 25% 1,500
Mid-Page Banner 50% 2,540
Mid-Page Banner 25% 1,500
Homepage campaigns, Global audience only
Location: Ad appears on home page & other pages throughout, where available
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Speciality ad package on our two most visited pages coming soon!
More details to follow.
Event Blogs 2017
During these events our journalists will publish a live blog from the event floor. With featured ad spaces, put your company in front of professionals interested in the news from these events.
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Position
Targeted Sidebar
Targeted Billboard 1
Targeted Billboard 2
Small Leaderboard
Liveblog Banner
Large Leaderboard
Medium Rectangle
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January
• Global Seafood Market Conference San Francisco, January 17-19
February• Aquaculture America
San Antonio, February 19-22
March• Offshore Mariculture
Baja California, March 6-10• NASF
Bergen, March 7-9• Seafood Expo North America
Boston, March 19-21
April• Surimi School
Astoria, April 12• European Tuna Conference
Brussels, April 24• Seafood Expo Global
Brussels, April 25-27
May• IFFO Annual Conference
Barcelona, May 1-3• NRA
Chicago, May 20-23
• Thaifex Bangkok, May 31-June 4
June• Fuzhou International Fisheries Expo (FIFE)
Fuzhou, June 2-4• SeaWeb
Seattle, June 5-7• Congreso AECOC de Productos del Mar
Baiona, June 6-8
August• Aquanor
Trondheim, August 15-18• TARS
Bali, August 16-17 • China International (Guangzhou) Fishery &
Seafood Expo Guangzhou, August 25-27
• Vietfish Ho Chi Minh City, August 29-31
September• World Seafood Congress
Reykjavik, September 10-14
• Icelandic Fisheries Expo Reykjavik, September 13-15
• World Food Moscow Moscow, September 11-14
October
• Conxemar Vigo, October 2-5
• GOAL Dublin, October 3-6
• Anuga Cologne, October 7-11
• Groundfish Forum* Hamburg, October
• Ecuador Aqua 2017 Guayaquil, October 24-27
• Aquaculture Europe Dubrovnik, October 17-20
November• Pacific Marine Expo*
Seattle, November
• ICWPF Reykjavik, November 9
• China Seafood & Fisheries Expo Quingdao, November 1-3
• Fish 2.0* November
• ASMI annual meeting* November
*dates to be confirmed.List subject to change.
For Boston, Brussels, Conxemar and China Seafood & Fisheries we also have dedicated show pages in the lead up to the event.Please contact us for further information and prices for both show pages and blogs.
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e-Newsletters
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Newsletter Registered subscribers* Time published
Breaking News 9,415 Varies
Americas 10,561 PM (GMT)
Europe 10,374 AM (GMT)
Daily editions
Weekly editions
*figures as of February 2017New subscribers sign up daily - please enquire for up-to-date figures
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Subscribers register for our e-newsletters to receive daily and weekly region, sector or species specific news. Registered subscribers include professionals from all parts of the seafood industry.
Please note that all ads on the newsletters are static & do not rotate.The screenshot on the right shows approximate banner positions, these can vary
depending on the number of stories per newsletter.
average open rate for our newsletters
(above industry average of 18%)
26%
Daily regional newsletter Weekly species & sector newsletter
Advertisement £ per month(Euro rates available on request)
Banner 1 880 440
Banner 2 800 400
Banner 3 600 300
Banner 4 480 240
Side Square 780 390
Side Vertical 600 300
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Breaking News 815 Min. 3 months
Newsletter Registered subscribers*
Daypublished
Aquaculture 4,864 Monday
Fisheries 4,494 Monday
Tuna 3,575 Tuesday
People Moves 1,319Every 2nd Tuesday
Retail & Foodservice 3,912 Wednesday
Whitefish 3,432 Wednesday
Shrimp 4,359 Thursday
Prices & Supply NEW Thursday
Salmon 4,930 Friday
Pelagics 1,693 Friday
Web
Position Dimensions (pixels : width x height)
Max file size
Large Leaderboard 650 x 90 40 kb
Small Leaderboard 320 x 90 40 kb
Medium Rectangle 390 x 250 60 kb
Article Leaderboard 650 x 90 40 kb
Mid Page Banner 650 x 160 40 kb
Triple Banner 650 x 160 40kb
Targeted Sidebar 390 x 150 40 kb
Targeted Billboard#1 390 x 450 60 kb
Targeted Billboard #2 390 x 750 60 kb
Liveblog Banner 650 x 160 40 kb
Article Footer 650 x 90 40 kb
Newsletter
Position Dimensions (pixels : width x height)
Max file size
Banner 1 480 x 184 40 kb
Banner 2 480 x 184 40 kb
Banner 3 480 x 184 40 kb
Banner 4 1000 x 210 40 kb
Side Square 500 x 700 40 kb
Side Vertical 605 x 1323 40 kb
Breaking News 565 x 120 40kb
PLEASE NOTE, if you are sending copy for a web advertisement booking, we will be launching a re-designed site in the next few months and therefore request that all advertisers send the dimensions as listed below for the current version of the site plus, the dimensions on
page 9 for the new design. This will enable us to switch your banner over to the new design when we go live. If you are unable to send the additional size(s) at the beginning of your campaign, please let us know as soon as possible so that we can provide a later deadline or
offer help to resize your banner in house (if possible).
Copy instructions : Current dimensions
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Copy instructions : New dimensions
Artwork Guidelines
• Due to web browsers no longer allowing Flash files to autoplay, we don’t accept this file type.
• We can only accept animated .GIF files no larger than 1Mb in size.
• HTML5 files - if you are planning on creating artwork using this file type, please contact us first.
Sending ad copy?
• We accept the following file formats: Web: .JPG .GIF HTML5 (animated or static)
• Newsletter: .PNG (static only)• Copy deadline: 1 week prior to start date• Please ensure you provide the URL for clicks
Cancellation policy
Please note that we require a signed order to confirm the booking.
Cancellations made before campaigns start must bemade in writing 45 days prior to the start date of any campaign.
Cancellations made within the 45 days will be invoiced for the first month of the booking only.
Cancellations requested during any campaign which is live are subject to a 90 day notice period and payment for any invoices sent within the 90 day period are required.
Please send all copy to:
Miriam [email protected]
London, UK office: +44 (0)20 7652 5264
Web
Position Dimensions (pixels : width x height)
Max file size
Large Leaderboard 690 x 110 40 kb
Small Leaderboard 330 x 110 40 kb
Medium Rectangle 330 x 250 60 kb
Article Leaderboard 690 x 90 40 kb
Mid Page Banner 1050 x 130 40 kb
Triple Banner 1050 x 130 40kb
Targeted Sidebar 330 x 150 40 kb
Targeted Billboard#1 330 x 450 60 kb
Targeted Billboard #2 330 x 750 60 kb
Liveblog Banner 690 x 160 40 kb
Article Footer 690 x 90 40 kb
Newsletter
Position Dimensions(pixels : width x height)
Max file size
Banner 1 480 x 184 40 kb
Banner 2 480 x 184 40 kb
Banner 3 480 x 184 40 kb
Banner 4 1000 x 210 40 kb
Side Square 500 x 700 40 kb
Side Vertical 605 x 1323 40 kb
Breaking News 565 x 120 40kb
Copy instructions : Current dimensions
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Contact us
+44 (0)20 7652 5390
undercurrentnews.com
@undercur
linkedin.com/company/undercurrent-news
facebook.com/UndercurrentNews
E1 Studios, Unit 1077 Whitechapel RoadLondonE1 1DUUK
General [email protected]
Advertising [email protected]
Subscription [email protected]
Editorial [email protected]
Florida, US office
Karen [email protected]+1 813 482 4933
London, UK office
Emma [email protected]+44 (0)20 7652 5390 / +44 (0)79 7166 1839
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