media Kit 2017 - MJSA...Bonus Distribution: Hong Kong Jewellery & Gem Fair Ad Order Deadline: July 25, 2017 Ad Materials Deadline: Aug. 1, 2017 MJSa Special reporT: STaTe oF The iNduSTrY

media Kit 2017Your Connection to Professional Jewelry Makers & Sellers

As the trade association dedicated to professional excellence in jewelry making and design, MJSA is the recognized authority on what it takes to create quality jewelry, profitably. That’s why jewelry makers and sellers worldwide turn to MJSA for trusted expertise. From manufacturers searching for new production capabilities, to designers seeking tools and materials for inspired creations, to retailers who want to offer repair and custom services, as well as the best in finished lines… all rely on the MJSA com-munity to fulfill their needs.

To better connect suppliers and service providers with their customers, MJSA offers targeted advertising opportunities through both print and digital publications. They include MJSA Journal, our monthly magazine targeted to professional jewelry makers and designers; the MJSA Retail Link, distributed to more than 20,000 retailers; and our award-winning MJSA.org website, renowned for its technical and business resources.

If you want to reach professional jewelry makers and sellers, then MJSA publications need to be in your media mix.

MJSA Journal

MJSA Custom Jeweler

mjsa tech sheets

MJSA Events Calendar

MJSA Retail Link

MJSA Buyer’s Guide

MJSA.org

mjsa e-newsletters

award-winning MJSA.org website, renowned for its technical and business resources.

If you want to reach professional jewelry makers and sellers, then MJSA publications need to be in your media mix.

MJSA Journal

MJSA Custom Jeweler

mjsa tech sheets


MJSA Retail Link

MJSA Buyer’s Guide

MJSA.org

mjsa e-newsletters

For more information about advertising, contact MJSA Sales Director Lucy Ferreira at 1-800-444-MJSA (6572), ext. 3020, or e-mail [email protected].

A Focused ReAdeRship

MJSA’s print and digital publications have a unique readership: A professional community specifically in search of jewelry-related supplies and services. It includes global jewelry manufacturers, studio artisans, trade shops, and retailers, many of whom are engaged in custom design and repair. All of them pore through MJSA’s publications for the latest tools, technologies, alloys, components, gems, contract services, design trends—in short, anything that will help them to succeed. And they rely on MJSA—and our advertisers—to provide them with what they need.

MJsA MeMbeR discounts

As the association dedicated to ensuring that professional jewelry making and design remains vital, MJSA strives to help its members open new markets and reach new customers. Our print and digital publications enable them to do just that, along with additional benefits:• Deep discounts on every print display ad.• Exclusive access to digital advertising opportunities.• Access to MJSA’s Custom Content member benefit, through which we can help with copywriting, design, and photography.

Respected expeRtise

When readers want authoritative insights into jewelry-making trends, techniques, and issues, they turn to MJSA publications. They value our unmatched access to renowned technical and business experts, and they trust our peer-reviewed articles to deliver the professional knowledge they need.

That expertise has also been honored with nearly three dozen awards for editorial excellence, including:

• National and Regional Awards for Editorial Excellence in Technical Articles, from the American Society of Business Publication Editors

• First-Place Gold Circle Awards for Technical Articles, from the American Society of Association Executives

• Technology Awards for “Excellence in Sharing Quality Technical Information with the Jewelry Industry,” from the internationally renowned Santa Fe Symposium

• Excel Awards for Technical Book Publishing, from Association Media and Publishing

When you advertise your products and services in an MJSA publication, you’re in good company.

FRoM ouR ReAdeRs

“I highly recommend MJSA’s publications to anyone who is passionate about excelling in the jewelry industry...The people writing for MJSA are the ones in the trenches, combining theory and practice...”

—Charlie HernerThe Rephinery

“People that read the Journal love it—nothing else in the industry helps them to run their businesses as efficiently. Its hands-on instruction is unmatched, as is the variety of topics it covers.”

—Teresa FryéTechForm Advanced Casting Technology

“MJSA’s magazines are chock-full of information, resources, and advice, and they have been [my] singular most important source for new and creative ideas.”

—Lee KrombholzKrombholz Jewelers/Just Like You Designs

the advantages


The association’s flagship monthly magazine, MJSA Journal is devoted to keeping professional jewelry designers and makers of all sizes informed, inspired, and profitable. It provides readers with the latest technical insights, bench tips, fashion trends, and business and marketing strategies, among other topics. The Journal also includes, on a quarterly basis, MJSA Custom Jeweler, which focuses specifically on custom design practices and trends.

• Every month, the Journal reaches a minimum of 5,000 targeted readers throughout the United States and around the world.

• The November MJSA Sourcebook, a special edition of the Journal, reachesnearly 25,000 jewelry manufacturers, designers, and retailers.

The Journal ’s audience includes jewelry manufacturers and designers (31%), custom jewelers (24%), and retailers (13%). They’re a hands-on group—more than a third do at least some work at the bench, and 9 out of 10 are interested in new products they can use in the shop.* They value in particular the Journal ’s technical and design articles: many readers have libraries of the magazine stretching back over several years—in some cases for decades.

“More than other publications, MJSA Journal is oriented toward people like me: those trying to earn a living by designing and making jewelry. I read at least half of the Journalevery month, and I hold on to my copies for a long time. It’s also one of the few places where I see products aimed at me.”

—Jim Binnion, James Binnion Metal Arts

The association’s flagship monthly magazine, to keeping professional jewelry designers and makers of all sizes informed, inspired, and profitable. It provides readers with the latesttechnical insights, bench tips, fashion trends, and business and marketing strategies, among other topics. The on a quarterly basis, on custom design practices and trends.

• Every month, the throughout the United States and around the world.

• The November

96%

79%

of readers rate MJSA Journal as good to excellent, and

rate it very good to excellent.42%

80%

spend over 40 minutes with it.

of readers spend over 20 minutes with the magazine, and 95%

of readers say they would recommend MJSA Journal

to their colleagues.

* All statistics on this page are based on 2016 reader survey conducted by Crescendo Consulting.


JANUARY FEBRUARY MARCH

APRIL MAY JUNE

Special FocuS: New TechNologieS—TreNdS & TechNiqueS

Featured Articles: Man-Made Stones: Where They’re Heading, Their Impact on the Industry, and How to

Work with and Sell Them • Repair CAD Files to Avoid Problems During Printing and Casting

• 2017 MJSA Journal Design Challenge

Special Advertising Sections: New Technology Showcase • Premier Products & Services

Bonus Distribution: AGTA GemFair Tucson

Ad Order Deadline: Nov. 25, 2016Ad Materials Deadline: Dec. 1, 2016

Special FocuS: greeN pracTiceS aNd reSpoNSible SourciNg

Featured Articles: Becoming Responsible: Getting Your Company on a Responsible Track

• A Look at Artisanal Mines • Properly Disposing of 3-D Printer Materials

Special Advertising Section: Guide to Suppliers of Responsibly Sourced

and Environmental Goods and Services • Premier Products and Services

Bonus Distribution: JCK Las Vegas

Ad Order Deadline: Feb. 22, 2017Ad Materials Deadline: March 1, 2017

MJSa expo New York preview iSSue

Featured Articles: Guide to MJSA Expo New York • MJSA Mystery Box Challenge: Design Inspiration from

Assorted Supplies • A Guide to Finishing Techniques • Establishing and E-commerce Website

Special Advertising Section: Finishing Equipment & Supplies

• Expo New York Premier Products & Services

Special Supplement: MJSA Custom Jeweler

Bonus Distribution: MJSA Expo New York • AGTA GemFair Tucson • GJX Gem & Jewelry Show

• JCK Tucson

Ad Order Deadline: Dec. 22, 2016Ad Materials Deadline: Jan. 3, 2017

The “Tool JuNkie” iSSue& preview To Jck laS vegaS

Featured Articles: A Guide to Modifying Bench Tools • Case Studies of Jewelers Who Became Tool Developers

• Jewelers’ Favorites: List of Top-Selling Tools

Special Supplement: MJSA Custom Jeweler • Guide to MJSA Members Exhibiting at JCK Las Vegas

Special Advertising Section: Guide to Tool & Equipment Suppliers • Premier Products & Services

Bonus Distribution: JCK Las Vegas • Santa Fe Symposium • Society of North American Goldsmiths’ Conference

Ad Order Deadline: March 27, 2017Ad Materials Deadline: April 3, 2017

MJSa expo New York Show iSSue

Featured Articles: CAD/CAM Comparison Charts • The Art of Handcraft: Cold Joining

• A Guide to Safe Consigning

Special Advertising Section: Expo New York Premier Products & Services

Bonus Distribution: MJSA Expo New York • Atlanta Jewelry Show • BaselWorld

Ad Order Deadline: Jan. 25, 2017Ad Materials Deadline: Feb. 1, 2017

Special FocuS: Made iN The uSa

Featured Articles: Promoting “Made in the USA”: Getting the Homegrown Advantage

• Designing & Selling to the Next Generations • Becoming More Agile in the Digital Age: Taking

Advantage of New and Existing Technologies

Special Advertising Sections: “Made in USA” Showcase • Premier Products & Services

Bonus Distribution: JCK Las Vegas

Ad Order Deadline: April 25, 2017Ad Materials Deadline: May 1, 2017

editorial calendar 2017


JULY AUGUST SEPTEMBER

OCTOBER NOVEMBER DECEMBER

Special FocuS: MeTalS & MaTerialS

Featured Articles: Working with Deoxidized Silvers • Trends in Precious & Non-precious Metals

• Metal Market Updates

Special Advertising Sections: Guide to Metal Suppliers & Refiners • Premier Products & Services

Bonus Distribution: JA New York

Ad Order Deadline: May 25, 2017Ad Materials Deadline: June 1, 2017

Special FocuS: reFiNiNg

Featured Articles: How Refiners Determine the Value of a Lot: A Primer on Assaying Methods

• Working with Alternative Materials • How to Recover from Marketing Campaign Flops

Special Advertising Sections: Guide to Refiners & Assay Systems • Premier Products & Services

Bonus Distribution: Jewelers International Showcase • MJSA ConFab • Portland Jewelry Symposium

Ad Order Deadline: Aug. 25, 2017Ad Materials Deadline: Sept. 1, 2017

MJSa awardS iSSue &Special FocuS oN caSTiNg

Featured Articles: Profiles in Design Excellence: Winners of the MJSA Vision Awards • Photopolymer

Resins: Comparison Chart and User Insights

Special Advertising Sections: Guide to Casting Suppliers and Service Providers • Premier Products & Services


Bonus Distribution: Atlanta Jewelry Show • JA New York

Ad Order Deadline: June 23, 2017Ad Materials Deadline: June 30, 2017

MJSa Sourcebook: ToolS, equipMeNT, & SupplieS

A guide to the latest tools, equipment, and supplies offered by MJSA members, including Alloys, Bench

Tools, Business Software and Tools, CAD/CAM, Casting Equipment and Supplies, Chain, Engraving Tools and Equipment, Findings, Laser Technologies, Metals and

Plating Supplies, and Metals Analysis Equipment.

Special Advertising Section: Premier Products & Services


Bonus Distribution: AGTA GemFair Tucson 2018 • JA New York 2018 • MJSA Expo 2018

• JCK Las Vegas 2018 • Jewelers International Showcase 2018

• Special Mailing to 25,000 Manufacturers & Retailers

Ad Order Deadline: Sept. 25, 2017Ad Materials Deadline: Oct. 2, 2017

Special FocuS: chaiN, FiNdiNgS, & beadS

Featured Articles: Tips and Techniques for the Repair of Chain and Findings

• Using Heat to Harden 3-D Photopolymer Models • The Art of Handcraft: Enameling

Special Advertising Sections: Guide to Chain, Findings, & Bead Suppliers • Premier Products & Services

Bonus Distribution: Hong Kong Jewellery & Gem Fair

Ad Order Deadline: July 25, 2017Ad Materials Deadline: Aug. 1, 2017

MJSa Special reporT: STaTe oF The iNduSTrY

This special report looks at industry, technological, and market trends that will

impact how jewelry is made and sold in 2018.

Special Advertising Section: Premier Products & Services

Special Supplement: MJSA Events Calendar 2018

Bonus Distribution: AGTA GemFair Tucson 2018 • JA New York 2018 • MJSA Expo 2018

• JCK Las Vegas 2018

Ad Order Deadline: Oct. 25, 2017Ad Materials Deadline: Nov. 1, 2017

editorial calendar 2017


T he National Chain Group’s premier manufacturing capabilities don’t just help the company keep costs competitive, quality high, and deliveries on time.

Those same services are used to help the company’s customers achieve their envisioned designs and finished creations, as well as control their manufacturing costs.

The National Design Studio uses the latest CAD/CAM design and manufacturing technologies to create everything from new metal molds, dies, and tooling to personalized jewelry designs. The studio has the capabilities to produce any type of design and ensure success.

National Chain’s Colorado Casting division can then take that model (or a model you supply yourself ) and create clean, smooth castings. Finishing and stone setting services are also available.

In all cases, the National Chain Group applies the same rigorous quality control as it does to the production of its chain, beads, findings, and mill products. As always, its intent is to prove to its customers that the best just keeps getting better, and the possibilities are endless.

55 Access Road, Warwick, Rhode Island 02886 • 401.732.6200 • www.natchain.com

What Separates National Chain Group from Its Competitors

National Chain controls all aspects of its manu-facturing process, from grain to wire to finished product. And that vertical integration offers an

immense advantage, says Vincent Ferrante, National’s VP of marketing. “It enables us to better control costs and offer the most competitive pricing,” he explains. “Our technology and engineering expertise also ensures we can maintain the highest quality. But one of our biggest advantages is

our ability to meet delivery times: We don’t have to worry about outside vendors holding us up, and our capacity allows us to shift resources as needed to meet deadlines.”

In short, the National Chain Group can handle any size or type of order, at any time. Contact us to learn more about how we’re helping companies compete and thrive.

In Service: Contract Manufacturing for All Your Needs

Casting • Tooling • Jewelry Design • CAD/CAM Services

Lost Wax Casting CAD/CAM DesignMetal Mold Design & Fabrication

NatChain_Insert_Final.indd 4 5/7/16 1:29 PM

Colorado Casting division can then take that model (or a model you supply yourself ) and create clean, smooth castings. Finishing and stone setting services

In all cases, the National Chain Group applies the same rigorous quality control as it does to the production of its chain, beads, findings, and mill products. As always, its intent is to prove to its customers that the best just keeps getting better, and the possibilities are endless.

www.natchain.com

What Separates National Chain Group from Its Competitors

our ability to meet delivery times: We don’t have to worry about outside vendors holding us up, and our capacity allows us to shift resources as needed to meet deadlines.”

In short, the National Chain Group can handle any size or type of order, at any time. Contact us to learn more about how we’re helping companies compete and thrive.

In Service: Contract Manufacturing

CAD/CAM Services

National Chain produces up to 1.5 million feet of chain per

week—on any day, the company can have 600 machines

running at maximum capacity—and it can provide a wide

range of styles, weights, and finishes. From Bar and Bead chain to Venetian Box and Wheat and everything in

between (including exclusive Byzantine styles) National

supplies it all, with a consistent level of quality in every

step of the chain-making operation. It can even provide

custom styles for special orders.

James A. Murphy & Son specializes in premium-quality

beads, findings, and tubing in a variety of metals: 10k

and 14k gold in yellow, white, rose, and pink; sterling silver;

gold-filled; and, by special request, aluminum. It features

an extensive line of both plain and fancy shapes, with

patterns and textures of every type—the best selection in

the industry. The division also prides itself on its creative

flexibility and ability to create special items. When it comes

to beads, findings, or anything made from tubing, James A.

Murphy & Son is your most valuable partner.

Thanks to its National Mill division, National Chain Group

can also offer the finest in milled materials. National Mill can

create wire no bigger than a hair, flat sheet and tubing cut

to order, casting grain and solder in a variety of alloys and

colors, all manufactured to your exact specifications.

Standard Chain adds to the National Chain Group one more

dimension: Uniquely crafted knit, interwoven, and flexible

finished product, from mesh bows, bangles, and circles to

Cobra tapered neckpieces. Standard’s proprietary methods

ensure maximum flexibility and comfort in every piece.

All proudly made in the USA.

National Research & Development

National Fabricated Products

Standard Chain Factory

Beading

Standard Chain Mesh Products


flexibility and ability to create special items. When it comes

to beads, findings, or anything made from tubing, James A.

Murphy & Son is your most valuable partner.

division, National Chain Group

can also offer the finest in milled materials. National Mill can

no bigger than a hair, flat sheet solder in a variety of alloys and

colors, all manufactured to your exact specifications.

adds to the National Chain Group one more

dimension: Uniquely crafted knit, interwoven, and flexible

finished product, from mesh bows, bangles, and circles to

Cobra tapered neckpieces. Standard’s proprietary methods

ensure maximum flexibility and comfort in every piece.

All proudly made in the USA.

W hen the Discovery Channel decided to explore

chain manufacturing in its “How It’s Made”

series, it combed through dozens of possible

chain companies worldwide—and chose the National Chain

Group. And when the History Channel looked for manu-

facturers to profile in its “Modern Marvels” documentary,

it too chose National Chain.

Little wonder: The company is one of the most progressive,

innovative, and respected manufacturers in the industry,

and not just for its chain. National Chain Group offers an

extensive range of chain, components, and mill stock that

exemplifies the best of “Made in the USA” quality and

workmanship.

Your One-Stop SourceChain • Beads • Findings • Mill Stock • Wire

Castings • Tubing • Finished Jewelry

James A. Murphy and Colorado Casting


WireTubingFlat Stock


MJSA Journal Issue SponsorshipsThe perfect way to put your company directly in front of MJSA Journal readers! By sponsoring specific articles or themes in any issue of the Journal, you receive the following premier placements:

• Recognition of sponsorship on cover overlay—the first thing readers see when they pick up the issue!

• Full-page, full-color ad on back of cover overlay.

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Sponsorships for each issue are available on a first-come, first-served basis. Please check with your account executive to determine availability.

special sections & supplements

W hen the Discovery Channel decided to explore

chain manufacturing in its “How It’s Made”

series, it combed through dozens of possible

chain companies worldwide—and chose the National Chain

Group. And when the History Channel looked for manu-

facturers to profile in its “Modern Marvels” documentary,

it too chose National Chain.

Little wonder: The company is one of the most progressive,

innovative, and respected manufacturers in the industry,

and not just for its chain. National Chain Group offers an

extensive range of chain, components, and mill stock that

exemplifies the best of “Made in the USA” quality and

workmanship.

Your One-Stop SourceChain • Beads • Findings • Mill Stock • Wire

Castings • Tubing • Finished Jewelry

James A. Murphy and Colorado Casting


WireTubingFlat StockT he National Chain Group has long had a reputation for providing top-quality precious and semi-precious pendant and fashion chain. But the new National

Chain Group offers more than just chain—much more.

Jewelry manufacturers, wholesalers, and high-volume retailers—especially those U.S. companies committed to making “homegrown” jewelry—can rely on National Chain to provide everything they need to ensure success.

“We are now a full-service, vertically integrated contract manufacturer,” says company president Steven A. Cipolla. “Thanks to recent acquisitions and expansions, we can meet all of the needs of our customers, from mill stock to findings and beads, casting to CAD/CAM design.”

Based in Warwick, Rhode Island, the company has multiple locations around the state and a combined total of 200,000 square feet of manufacturing space. And thanks to its regular investments in state-of-the-art technology, as well as a workforce of 750 experienced professionals, the National Chain Group can ensure top-quality craftsmanship in all of its products and services, across all of its brand divisions:

National Chain: The prime source for chain of all types, from extremely lightweight pendant chains to box, byzantine, and more.

Standard Chain: The leader in finished product with unique knit, interwoven, and flexible metal patterns, achieved through proprietary methods.

James A. Murphy & Son: The specialist in beads, findings, and tubing of all shapes and sizes, in a variety of precious and base metals.

National Fabricated Products: Your source for everything from casting grain to sheet, wire, and solder, created to the most exacting specifications.

Colorado Casting: Through its state-of-the-art technology, Colorado Casting can take a design from model to finished casting, on time and on budget.

National Research & Development: From custom metal molds to requests for personalized chain, findings, and jewelry, our CAD/CAM design studio can handle it all.

Thanks to its breadth, National Chain Group can offer the most competitive pricing, the highest quality craftsmanship, and exceptional customer service, ensuring that jewelry manufacturing continues to thrive in the USA.

The Full-Service Contract Manufacturer and Supplier You Can Rely On

S U P P O R T I N G M A N U FA C T U R I N G I N T H E U S A

National Chain Group World Headquarters


Cover Overlay

full-Page Adon Back of Overlay

4-Page Advertorial

Insert


MJSA Custom JewelerThis publication, published in both print and digital editions, offers readers the insights needed to take advantage of the consumer trend toward personalized designs. It covers everything from developments in CAD/CAM technologies to information about subcontracting, inventory management, and marketing. Published as a supplement in the November, February, May, and August issues of MJSA Journal, each issue of MJSA Custom Jeweler is also available in a digital edition on the MJSA.org site. Ads in MJSA Custom Jeweler appear in both the print supplement and the online edition. Space is limited; please see your account executive for availability.

MJSA Tech SheetsThese sponsored sheets, printed on heavy stock and bound into selected issues of MJSA Journal, feature tips from industry experts on all aspects of making and selling jewelry. Editorial is developed to complement the sponsor’s product line or services, and sponsors receive a full-page ad on the back of the sheet and recognition on the front. The sheets are also distributed at leading industry trade shows and posted online, where sponsors receive a Billboard Ad on the pages with their sheets.

“The MJSA Tech Sheets are a great way to put your products and

services in front of your customers. As they are attached to practical technical solutions, they are more likely to be saved and seen over and over again.”

—Marti Hunyor, Ransom & Randolph

#44

Crystal ClearWhere the water goes in gypsum-bonded investments, and why it matters

by J. tyler teague

For the Latest in Casting Investments, Please See Our Sponsor, Ransom & Randolph (over)

In this Tech Sheet, J. Tyler Teague delves into the material science behind how gypsum-bonded investment sets, and how that chem-istry can affect your casting success. You’ll find an expanded version of this article at MJSA.org.

Gloss Off and Green Strength Explained Gypsum-bonded investments usually contain about 25 to 30 per-cent gypsum (CaSO4) with the remainder comprising some form of silica (cristobalite or quartz) and a small percentage of additives that control the setting time, fluidity, wetting, vacuum rise, and in some cases, the release of respirable silica. When mixed with water, the gypsum dissolves to form a hemihydrate in which each molec-ular compound contains at least 0.5 but fewer than 2 molecules of H2O. As you pour this mix into the flask and vacuum it, the increas-ingly soluble hemihydrate continues to suck up the mixture’s water and morph into the dihydrate form (1 molecule of CaSO4 • 2 mol-ecules of H2O). It keeps on doing so for as long as 1 to 1.5 hours until no free water remains.

During this absorption process, the gypsum dihydrate begins to form crystals in the spaces between the silica particles. (Go figure: more liquid = solid formation.) This process of taking water out of the slurry to form crystals creates the effect we call “gloss off,” which makes it appear as if the investment is drying. The formation of these gypsum crystals locks all the crystal structures into place. In addition, their growth causes the investment to expand (between 0.10 and 0.45 percent) and leads to a compressive force as the mold material is contained by both the metal flask on the outside and the parts on the inside. The combination of lockup and compression creates what is known as “green strength.”

How to Use Water to Your AdvantageI’m telling you about “gloss off” and “green strength” to explain why the mold isn’t dry—all the water remains in the investment. Here’s how you can take advantage of this chemistry to improve mold strength.

• Use a lower water-to-powder ratio; this makes the silica crys-tals settle closer together, so the gypsum crystals don’t need to fill as much space. Typically, I use a 40:100 water-to-powder ratio, but

to increase green strength I might go down to 38 percent water. On the downside, using less water also makes the investment mold less porous, and any gases generated by the metal-mold reaction won’t pass as easily through the mold material. If you’re casting metals with a reactive copper content, such as brass, copper, ster-ling, or rose gold, I would opt for more water (40:100) for greater gas dispersal (particularly if you’re casting heavy pieces).

• Apply hygroscopic expansion, which is more commonly used in the dental industry, although some jewelers apply it as well. I recently saw this used in a small mass-customization factory north-west of Chicago and was given permission to tell others (so I am).

As I said earlier, the dihyrate crys-tal formation uses the water avail-able in the investment; when all the water has been used, the formation stops. But if you gently immerse a just-invested flask under warm water before it has set, hygroscopic expan-sion takes over: The water surround-ing the flask will replace what’s being absorbed by the gypsum transforma-

tion, enabling you to increase the size and number of the gypsum crystals and thus create greatly enhanced green strength. Using warm water (boiling water is way too hot) and keeping the flask in for an hour or so will give you the maximum expansion—up to 4 percent.

Since the water will make contact with the exposed investment only at either end of the flask, this trick works well primarily for small flasks. I imagine that a jeweler using large 4 x 8 perforated flasks might get some benefit, but the water has a long way to travel. However, if there were a permeable wrap that allowed some water to also pass through the perforated sides, without the CaSO4

hemihydrate leaking out—that would be perfect. So to all you read-ers out there: Anyone up for inventing a microporous shrinkwrap that can cover perforated flasks?

J. Tyler Teague is the owner of JETT Research, a global jewelry manu-facturing consultancy (jettresearch.com).

tipS, triCkS, And teChniqueS for Jewelry MAkerS & deSignerS

Pho

to b

y G

reG

Gil

ma

n.

TechSheet #44.indd 1 7/12/16 10:31 AM

For the Latest in Casting Investments, Please See Our Sponsor, Ransom & Randolph (over)

behind how gypsum-bonded investment sets, and how that chemistry can affect your casting success. You’ll find an expanded version

Gloss Off and Green Strength Explained Gypsum-bonded investments usually contain about

) with the remainder comprising some form of silica (cristobalite or quartz) and a small percentage of additives that control the setting time, fluidity, wetting, vacuum rise, and in some cases, the release of respirable silica. When mixed with water, the gypsum dissolves to form a hemihydrate in which each molec

but fewer than O. As you pour this mix into the flask and vacuum it, the increas

ingly soluble hemihydrate continues to suck up the mixture’s water molecule of CaSO

O). It keeps on doing so for as long as 1 to

During this absorption process, the gypsum dihydrate begins to form crystals in the spaces between the silica particles. (Go figure: more liquid = solid formation.) This process of taking water out of the slurry to form crystals creates the effect we call which makes it appear as if the investment is drying. The formation of these gypsum crystals locks all the crystal structures into place. In addition, their growth causes the investment to expand (between

percent) and leads to a compressive force as the mold material is contained by both the metal flask on the outside and the parts on the inside. The combination of lockup and compression

“green strength.”

How to Use Water to Your AdvantageI’m telling you about “gloss off” and “green strength” to explain why

—all the water remains in the investment. Here’s how you can take advantage of this chemistry to improve mold

• Use a lower water-to-powder ratio; this makes the silica crystals settle closer together, so the gypsum crystals don’t need to fill

water-to-powder ratio, but

On the downside, using less water also makes the investment mold less porous, and any gases generated by the metal-mold reaction won’t pass as easily through the mold material. If you’re casting

Phone: 419.865.9497 Toll Free: 800.800.7496

www.ransom-randolph.com

Investing with Innovation™

Ransom & Randolph 3535 Briarfield Blvd. Maumee, OH 43537

Introducing

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Prototype Pattern Materials & High Temperature Alloys

High expanding, extra high strength investment Ideally suited for investing & burnout of commonly used plastic or wax/plastic

pattern materials Compatible with standard wax patterns for high temperature metal casting Maintains mold surface & dimensional integrity for high temperature metal

casting Eliminates acid-based binder hazard associated with common two-part

platinum investments Eliminates special investing flask preparation requirements

Contact Ransom & Randolph or your local R&R distributor* for a FREE sample!

*Preferred distributor must be identified when direct samples are requested, distributor will be notified of all requests coming to R&R.

TechSheet #44.indd 2 7/12/16 10:31 AM

Phone: 419.865.9497Toll Free: 800.800.7496

www.ransom-randolph.com

insights into designing and marketing customized jewelry • vol. 7, no. 3

continued on page 3

Ahead of the CurveThree pieces, two sets of hands, one award-winning design

By Ettagale Blauer

W hen a piece of jewelry is designed, its function is pretty straightfor-

ward. Pendants will hang. Earrings might dangle. Bracelets can spin

around a wrist. But what happens when a client wants a piece that

will do multiple things: a gem-encrusted bauble that can hang from her neck

as well as take a spin around her wrist?

This was the challenge posed to Cynthia Reneé Marcusson of Cynthia

Reneé Inc. in Chapel Hill, North Carolina. And considering that her

attempt satisfied her client and claimed victory in the Custom Design

Distinction category of the 2016 MJSA Vision Awards, all would

agree that she more than met that challenge with her versatile,

dual-purpose jewel centered on the combined concept

of a family crest, a mandala, and the traditional

Maltese cross design.

Despite the challenges posed, it was just

another day at the office for Reneé, so to

speak. The client, who lives in southern

California, has been working with Reneé

to create jewelry heirlooms since 2004.

Stay Ahead of the Curve: Attend the 9th Annual Portland Jewelry Symposium, Oct. 2-3Please see the Portland Jewelry Symposium ad on page CJ8.

CJ_7.3 v2.indd 1 7/12/16 8:43 AM

insights into designing and marketing customized jewelry

continued on page 3

Despite the challenges posed, it was just

another day at the office for Reneé, so to

speak. The client, who lives in southern

California, has been working with Reneé

to create jewelry heirlooms since 2004.

Stay Ahead of the Curve: 9th Annual Portland Jewelry Symposium, Oct. 2-3

Please see the Portland Jewelry Symposium ad on page CJ8.



MJSA Events CalendarDistributed with the December issue of MJSA Journal and at industry trade shows, the MJSA Events Calendar offers a month-by-month overview of jewelry trade shows worldwide—and an opportunity for advertisers to ensure they remain front and center in customers’ minds. In addition to a print ad in the month of their choice, advertisers also receive, during that same month, a Billboard Ad in the MJSA Online Events Calendar and the Events Sponsor ad on the MJSA.org homepage.

MJSA Journal Marketplace AdvertisingEvery month, the MJSA Journal Marketplace offers advertisers a convenient, cost-effective way to advertise products and services in the following categories: • Educational Opportunities• Positions Available• Products For Sale• Services to the Trade Three ad options are available: Standard (2.125” x 2.04”)Display V (2.125” x 4.4”)Display H (4.5” x 2.04”)

MJSA Journal Inserts and OnsertsYour newsletters, brochures, and other marketing materials can ride along with MJSA Journal. Whether they’re inserts bound into the magazine or onserts polybagged with specific issues, you can be sure your message will reach the right audience. Special rates apply. Contact your account executive for details.

MJS

A Jo

urna

l

56

FOR SALE

B & D Sales Corporation

19 Fifth Avenue, Cranston, RI 02910(401) 781-4810 / fax (401) 781-5580

[email protected] / www.bdsales.com

SALES & SERVICE

L A S E R W E L D E R S

EVO SeriesComplete LaserWelding SystemsFrom $15,000.00

SERVICES TO THE TRADE

PROMOTE YOUR PRODUCTS & SERVICES IN THE MJSA JOURNAL MARKETPLACEMJSA members receive a 10% discount. Frequency discounts available.

Contact Director of Sales Corrie Silvia Berry at 1-800-444-6572, ext. 3041 [email protected]

STAINLESS STEEL 316LCASTING SERVICE

Also castings in silver, gold, brass, nickelsilver with stone setting and epoxy enameling. Chiangmai Gemstones and Jewelry Co. Ltd. Chiangmai Thailand.

Contact Gary Glazer Tel: 66-53-414048 (Thailand)

Tel: 206-388-3575 (U.S.A.)Email: [email protected]

www.cmgemstones.com

INVISIBLE EXPERTS!SPECIALIZING IN

INVISIBLE SET DIAMOND JEWELRYREPAIR * SIZING * REPLACE MISSING STONES

RESTORATION * TIGHTEN LOOSE STONESLASER WELDING

We Have The Answer To Your Problems!www.invisibleexperts.com

SIGNATURE JEWELRY1-877-8-EXPERT

213-624-6026

617 S. Olive St. Ste.201 Los Angeles, CA 90014

Web Based Inventory Managementfor Diamonds, Jewelry

and Gemstones

Call For Free Demo212-398-3087

www.idiamondcloud.com

Marketplace

DIFFICULT REPAIR WORK

CONTACT INFO TEL (253) 537 - 5572 FAX (253) 531 - 8237 EMAIL ST [email protected]

WE ARE A 25 YEAR INTERNATIONALLY RECOGNIZED TRADE SHOP WHICH HAS A REPUTATION FOR SPECIALIZING IN DIFFICULT REPAIRS SUCH AS: INVISIBLE SETTINGS, PAVE SETTING AND MUCH MORE.

OUR CUSTOM AND MANUFACTURING PROCESS UTILIZES THE LATEST TECHNOLOGY, LASERS, CAD/CAM AND 3D PRINTING.

OUR HIGHLY SKILLED CRAFTSMEN, THEIR ATTENTION TO DETAIL AND OUR QUALITY WORK HAS CONTRIBUTED GREATLY TO OUR INTERNATIONAL REPUTATION FOR EXCELLENCE IN THE REPAIR SERVICE INDUSTRY.

YOUR JEWELRY IS OUR BUSINESS…….WE HANDLE IT WITH CARE.

Marketplace_mediakit.indd 56 1/15/15 1:16 PM



Events Calendar

Sizes are in inches. Bleed sizes allow for 1/8" trim. Keep critical content 3/8" from trim on all sides.PREFERRED FILE FORMATHigh-resolution, press-ready PDF is preferred (embed fonts and images).

IMAGES• High resolution—300 DPI.• We recommend .tif or .eps format. .jpg format is not recommended.

COLORS• Use only CMYK colors; convert spot colors to process.

BLEEDS & CROPMARKS• Keep critical content 3/8" (.375) from trim on all sides. • When bleed is required, provide 1/8" (.125) beyond the trim area.

• Trim marks should be located outside the bleed area.

FILE SUBMISSIONSubmit files to: Meg Castillo, Art [email protected]

2-Page Spread

Trim Size: 8.375 x 10.875With Bleed:8.625 x 11.125

Front AdTrim Size: 8.125 x 4.25

With Bleed:8.375 x 4.25

6.875 x 4.5

4.5 x 4.5

2.125 x 9.125

Trim Size:8.375 x 5.312With Bleed:8.625 x 5.437

Full PageFront Cover Overlay (Cover ad space with full page ad on back)

1/2 Page 1/2 Page Bleed

Premier Product:75 words of text and4 x 4 image (300 dpi)

Classifi eds:Standard Square 2.125 x 2.04

Display Vertical 2.125 x 4.4Display Horizontal 4.5 x 2.04

9.375 x 6.875

1/2 Page Spread

2.125 x 4.5

1/3 Square

1/6 Vertical

1/3 Vertical

Trim Size: 16.75 x 10.875With Bleed: 17 x 11.125

Back AdTrim Size:

8.125 x 10.625With Bleed: 8.375 x 10.875

Trim Size: 16.75 x 5.312With Bleed: 17 x 5.437

ADVERTISING SPECS


PRINTER ADVERTISING DEADLINES2017 ISSUES AD CLOSE MATERIAL DUEJanuary 11/25/2016 12/1/2016February 12/23/2016 1/4/2017March 1/25/2017 2/1/2017April 2/23/2017 3/1/2017May 3/24/2017 4/3/2017June 4/25/2017 5/1/2017July 5/25/2017 6/1/2017August 6/23/2017 7/3/2017September 7/25/2017 8/1/2017October 8/25/2017 9/1/2017November 9/26/2017 10/2/2017December 10/24/2017 11/1/2017

GENERAL INfORMATIONA contract period consists of 12 consecutive months, not a calendar year. The publishing company reserves the right to limit the amount of advertising and to reject any advertising that, in its opinion, does not conform to the standards of the publication. All advertisements are published upon the representa-tion that the agency and/or advertiser are autho-rized to publish the entire contents and subject matter thereof. In consideration of the publisher’s acceptance of such advertisements, the agency and/or advertiser will indemnify and hold the pub-lisher harmless from and against any loss or expense resulting from claims or suits based on the contents or subject matter of such advertisements, including, without limitations, claims or suits for

libel, violation of right of privacy, plagiarism, and copyright infringement. Extra charge for mechani-cal work is not subject to agency commission. Pub-lisher does not assume any liability for error in key numbers. When a contract for advertising at fre-quency rate is cancelled, the advertiser will be billed at the open rate or frequency rate applicable to the quantity of space used.

CANCELLATIONSCancellations and changes in orders must be sub-mitted to publisher in writing. The publisher accepts no liability for verbal cancellations. Orders for all advertising space are non-cancelable 15 days prior to space closing date. Orders for cover pages and guar-anteed positioning pages are non-cancelable. Sup-

plied inserts are non-cancelable the first day of the second month preceding date of issue.

MULTIPLE -PAGE DISCOUNTSEach page of a multiple-page unit or spread will be considered a separate insertion toward earning fre-quency discounts.

COVERS & GUARANTEED POSITIONINGSubject to availability; rates upon request.

fREqUENCy DISCOUNTS, COMMISSIONS, PAyMENTSAll contracts, insertion orders, and copy are subject to publisher approval. Advertising will be billed at one-time (1x) rate unless a contract has been sub-mitted for a specific frequency rate and time period.

Frequency discounts are determined by the num-ber of insertions over a 12-month period. Contracts canceled before completion will be short-rated at the earned rate. Copy and contract regulations listed in Standard Rate & Data Service apply. Recognized advertising agencies will be given a 15% commission, if paid within 30 days of invoice date.

Payment is due upon receipt of invoice. A finance charge will be added if invoice is not paid in 30 days. First-time advertisers must pay at the time of sub-mission of the insertion order and submit a credit application if they desire credit for future insertions (AAA agencies excluded). The publisher reserves the right to cancel any contract at any time upon default in payment of bills. Advertising material is retained up to one year following use.

Does not include $700 member discount or 15% agency discount MARKETPLACEfULL COLOR BLACK & WHITEStandard $952 Standard $813Display $1,283 Display $995

Does not include $700 member discount or 15% agency discount 4 COLOR DISPLAyfrequency 1x 3x 6x 12x 18xFull Page $4,862 $4,552 $3,948 $3,644 $3,4991/2 Page (H) $3,104 $2,918 $2,529 $2,386 $2,2781/3 Page $2,711 $2,554 $2,227 $2,198 $2,0191/6 Page $1,821 $1,733 $1,552 $1,484 $1,4362-Page Spread $8,268 $7,719 $6,492 $5,948 $5,7261/2-Page Spread $4,862 $4,552 $3,948 $3,644 $3,499Issue Sponsorship (Jan-Oct, Dec) $10,700 n/a n/a n/a n/aIssue Sponsorship (Nov) $14,900 n/a n/a n/a n/aPremier Product (PP) $1,465 n/a n/a n/a n/aPP/Showcase Bundle $1,850 n/a n/a n/a n/aEvents Calendar $3,230 n/a n/a n/a n/aTech Sheet $4,112 n/a n/a n/a n/a

BLACK & WHITE DISPLAyfrequency 1x 3x 6x 12x 18xFull Page $3,197 $3,011 $2,649 $2,466 $2,4141/2 Page $2,143 $2,030 $1,798 $1,711 $1,6811/3 Page $1,906 $1,812 $1,616 $1,544 $1,5181/6 Page $1,372 $1,320 $1,212 $1,170 $1,1572-Page Spread $5,241 $5,037 $4,279 $3,943 $3,806

advertising rates & deadlines


Created specifically to connect jewelry manufacturers and designers with retail customers, this publication promotes the latest finished-jewelry lines and designs from MJSA members.

• Bracelets • Bridal • Children’s Jewelry • Earrings • Men’s Jewelry • Neckwear • Rings • Watches

• Every MJSA Standard member can take advantage of a free placement to promote their finished jewelry.

• Sent to more than 20,000 sellers, from small independents to major chains, including Kohl’s, Macy’s, Wal-Mart, and Nordstrom.

• Additional placements as well as display ads can be purchased at cost-effective rates.

• Published bi-annually (spring and fall).

• Available to MJSA Standard members only.


With your free Placement, you Can Provide your Customers With Key Selling Points:

• Product description (up to 50 words)

• Customization options

• Information about delivery times and terms

• Suggested retail price

• Contact information

• Members can also take advantage of MJSA’s Custom Content benefit, in which association staff will help with copywriting and coordinate discounted product shots through Van Rossen jewelry photography.

• To maximize visibility, additional placements as well as display ads can be purchased at cost-effective rates.

PRODUCT PLACEMENT:Send text as

a Word document. 5 x 5 .jpg or .tif

image (300 dpi).

advertising rates & specsAll rates are gross amounts.

Additional Product Placement: $530 per placement. Each placement consists of 50 words of descriptive text; information about customization options, delivery time and terms; suggested retail price; contact information; and 300 dpi image.

full-Page Display Ad: $2,230Half-Page Display Ad: $1,235

CONTACT: Betty Costa Manager of Customer Service1-800-444-MJSA, ext. 3050; [email protected]

Trim Size: 9 x 10.875

With Bleed:9.25 x 11.125 7.25 x 4.4375


full Page 1/2 Page 1/2 Page Bleed

*Sizes are in inches. Bleed sizes allow for 1/8" trim. Keep critical content 3/8" from trim on all sides.

MJSA Retail Link • Fall 2016 21

FINISHED JEWELRY

The Charm OpenerThis patented charm opener’s simple and user-friendly design allows the wearer to unclasp any brand of charm bracelets by separating the edges of the clasp with one click. It’s the only tool that opens charm bracelets still on the wrist.

Customization options: Any company that orders 300 or more openers will have the option of placing its name on the charm opener. Delivery time and terms: Stock items delivered within one week, and custom-ized orders within a month from time of order. Payment is due before shipping. We accept all forms of payment: checks, money orders, and all major credit cards. No returns. Suggested retail price: $20-$25. Mini-mum order requirements: Minimum order of 25 pieces for standard product; minimum of 300 for customized product.

Caterina JewelryBeverly Hills, CA • [email protected] • caterinajewelry.com • charmopener.com

The only opener that unclasps bracelets still on the wrist.

RL_FALL16_Placements/Profiles.indd 21 11/2/16 6:04 PM

The Charm OpenerThis patented charm opener’s simple and user-friendly design allows the wearer to unclasp any brand of charm bracelets by separating the edges of the clasp with one click. It’s the only tool that opens charm bracelets still on the wrist.

Customization options:will have the option of placing its name on the charm opener. time and terms:ized orders within a month from time of order. Payment is due before shipping. We accept all forms of payment: checks, money orders, and all

MJSA Retail Link • Fall 2016MJSA Retail Link • Fall 2016MJSA Retail Link 21


30 Fall 2016 • MJSA Retail Link

FINISHED JEWELRY

B-Loved Bands from the Phyllis Bergman CollectionFive of this season’s hottest B-Loved Bands from the Phyllis Bergman Col-lection (R1545, R1728, R1729, R1550, and R1542) capture the magic of romance. These pink and yellow gold rings feature diamonds ranging from 0.17 to 0.60 ctw. Since 1944, Mercury Ring has been synonymous with quality, style, elegance, and timelessness.

Customization options: Available in a variety of metals (white, pink, yellow). Delivery time and terms: Delivery in two weeks from time of order. Flexible payment terms based on customer, order, and time of year. We offer stock balancing on returns. Products must be unaltered in any way. We will repair or replace products with manufacturing defects, as long as we still manufacture those products and no outside work has been done to the merchandise. Suggested retail price: $1,050 to $3,799. Minimum order requirements: No minimum.

Mercury RingNew York City • [email protected] • mercuryring.com Exciting new bands that look

impressive despite the low ctw.

Join the Custom Revolution with Metal Pressions, Your Artisan JewelersToday’s customers are more interested in custom handmade jewelry than ever. Each of Metal Pressions pieces can be designed in a collaborative process using our online design software. In just a few minutes, you can create a design preview. The only limit is your imagination!

Customization options: Jewelry comes standard in either sterling silver or 14k (all colors); other karats on request. All aspects of the charms and design can be customized through our online jewelry design soft-ware: shape, material, text, font, layout, stone type/color, accents, and embellishments. Delivery time and terms: All items are made to order and delivered within one to two weeks. Payment required prior to ship-ping. No returns. All items guaranteed from manufacturing defects. Suggested retail price: Charm shown, $950; Chain, $525. Minimum order requirements: No minimum.

Metal PressionsSavannah, GA • [email protected] • metalpressions.com

Our online jewelry design software creates

an unprecedented shopping experience.


FINISHED JEWELRY

B-Loved Bands from the Phyllis Bergman CollectionFive of this season’s hottest B-Loved Bands from the Phyllis Bergman Col-lection (R1545, R1728, R1729, R1550, and R1542) capture the magic of romance. These pink and yellow gold rings feature diamonds ranging from 0.17 to 0.60 ctw. Since 1944, Mercury Ring has been synonymous with quality, style, elegance, and timelessness.

Available in a variety of metals (white, pink, Delivery in two weeks from time of

order. Flexible payment terms based on customer, order, and time of year. We offer stock balancing on returns. Products must be unaltered inany way. We will repair or replace products with manufacturing defects, as long as we still manufacture those products and no outside work has

Suggested retail price: $1,050 to $3,799. No minimum.

mercuryring.com

Join the Custom Revolution with Metal Pressions, Your Artisan JewelersToday’s customers are more interested in custom handmade jewelry than ever. Each of Metal Pressions pieces can be designed in a collaborative process using our online design software. In just a few minutes, you can create a design preview. The only limit is your imagination!

Jewelry comes standard in either sterling silver or 14k (all colors); other karats on request. All aspects of the charms and design can be customized through our online jewelry design soft-ware: shape, material, text, font, layout, stone type/color, accents, and

Delivery time and terms: All items are made to order and delivered within one to two weeks. Payment required prior to ship-ping. No returns. All items guaranteed from manufacturing defects.

Charm shown, $950; Chain, $525. Minimum

metalpressions.com


RATES 4 COLOR B&Wfull Page $2,500 $1,500Half Page $1,750 $1,100Third Page $1,650 $1,050 Sixth Page $575 $575Premier Product $500 $500

Published annually, the print MJSA Buyer’s Guide is the most trusted resource for suppliers of jewelry-making tools, supplies, and services. It sorts and lists all MJSA member suppliers (with full contact information) in the following categories:

• Tools and equipment.• Findings and chain.• Gemstones and beads.• Precious and non-precious metals.• Packaging and displays.• Contract and business services.

The Guide also includes in-depth articles on how to make the best purchasing decisions, and each article contains lists of related advertisers.

• Mailed to all MJSA member companies.• Bonus mailing to MJSA Expo attendees.• Distributed at leading industry shows, including JCK Las Vegas, MJSA Expo, AGTA GemFair Tucson, Atlanta Jewelry Show, JA New York, and JIS Show.• Initial print run: 4,000 copies.• Kept and referenced year round!

advertising rates & specs Please note: MJSA Buyer’s Guide print advertising opportunities are available only to MJSA members. Rates listed do not include 15% agency discount. Contact your sales representative for date when ad materials need to be supplied.

*Sizes are in inches. Bleed sizes allow for 1/8" trim. Keep critical content 3/8" from trim on all sides.

Trim Size: 8.375 x 10.875With Bleed:8.625 x 11.125 6.875 x 4.5

4.5 x 4.52.125

x 9.125


full Page 1/2 Page 1/2 Page Bleed

1/3 Square 1/6 Vertical1/3 Vertical Premier Product:75 words of text and4 x 4 image (300 dpi)

2.125 x 4.5


MJSA.org MJSA’s website offers articles, videos, and other resources that can assist jewelry manufacturers and designers in all aspects of their businesses—from sourcing supplies and services to learning new techniques and identifying trends.

Based on 2016 Google Analytics

NEW! MJSA Product Connection E-blast This dedicated e-blast can be targeted to a specific demographic and sent out on the date of your choice. Supply your own graphic file or let MJSA’s design and editorial team craft the blast for you. Only one e-blast available per month; check with your account executive for availability.

Connect with up to 13,000prospective customers

MJSA Up to DateThis monthly e-newsletter connects readers to information about design and fashion trends, technical insights, and sales and marketing solutions, as well as updates on the initiatives of MJSA and our members.

MJSA ShowcaseThis monthly e-newsletter consists of product and service promotions from MJSA member companies—the perfect way to help launch a new offering or remind customers of all the premier products and services you provide.

360,000page views annually

throughout site

45,000homepage views

annually71,000

users annually

19,000monthly distribution

20%open rate

19,000monthly distribution

20%open rate

MJSA’s website and digital publications attract the same targeted audience as our print publications: jewelry manufacturers and designers, custom jewelers and retailers, and bench jewelers, all of them eager to find new sources for tools, technologies, supplies, and services.

“We have had great success with our digital banners on MJSA.org—we receive click-throughs

to our site on a continuing basis!”—Gail Farias, LaserStar Technologies Corp.

digital advertising opportunities


Homepage Ad OptionsPlease note: MJSA.org advertising opportunities are available only to MJSA members. Rates do not include 15% agency discount.

HOMEPAGE LEADERBOARD AD. Appearing at the top of the homepage, this ad offers exceptional visibility.

HOMEPAGE AUTO-ExPAND JUMBO AD. This banner ad automatically opens and expands to present your message with maximum impact, then collapses after seven seconds into a banner ad in a prime, can’t-miss location.

HOMEPAGE SIDEBAR ADS. These ads appear next to “Top News” articles and other premier editorial, ensuring your products and services get the recognition they deserve.

EVENTS SPONSORSHIP AD. Appearing on the MJSA.org homepage listing of industry events, as well as in our online Industry Events Calendar, this ad offers a great way for you to promote your appearances at trade shows.

Homepage LeaderboardSize: 608 x 89 px.Rate, 1x: $490 monthly.Rate, 12x: $390 monthly.

Homepage Auto-Expand JumboSize: 1070 x 200 px expanded;collapses to 1070 x 65 px.Rate, 1x: $630 monthly. Rate, 12x: $485 monthly.

Homepage SidebarSize: 230 x 105 px.Rate, 1x: $475 monthly. Rate, 12x: $375 monthly.

Events SponsorSize: 219 x 219 px.Rate, 1x: $295 monthly. Rate, 12x: $195 monthly.

SPECS & DEADLINES. All ads should be submitted as .jpg, .tif, or .gif files, 72 dpi, RGB color mode. Please submit ads to your sales representative, along with the clickthrough URL (i.e., the destination site to which viewer will be taken).

All ads are due five business days before the first day of a contracted month.

mjsa.org ad rates, specs & deadlines


Global AdSize: 238 x 400 px.Rate, 1x: $360 monthly. Rate, 12x: $250 monthly.

BillboardSize: 1100 x 250 px.Rate, 1x: $360 monthly. Rate, 12x: $250 monthly.

LeaderboardSize: 608 x 89 px.Rate, 1x: $490 monthly.Rate, 12x: $390 monthly.

MJSA Journal Online Article SponsorshipSize: 1100 x 250 px for Interior Billboard Ad. 760 x 123 px for In-Text Banner Ad.Rate, 1x: $475 monthly. Rate, 12x: $375 monthly.

Interior Page Ad OptionsPlease note: MJSA.org advertising opportunities are available only to MJSA members. Rates do not include 15% agency discount.

BILLBOARD ADS. These ads command attention when they appear at the top of a page. Check with your sales repre-sentative about availability of pages that specifically relate to your target audience.

GLOBAL ADS. These ads appear next to editorial copy on every page throughout the site.

MJSA JOURNAL ONLINE ARTICLE SPONSORSHIP. By sponsoring an MJSA Journal online article, you guarantee your message reaches a very targeted audience. Sponsors receive both a Billboard Ad and an in-text banner ad on every page of the article—and the ads remain with the article when it moves to the MJSA Article & Video Library. (Ads on library articles can be updated on a periodic basis.)

mjsa.org ad rates, specs & deadlines

SPECS & DEADLINES. All ads should be submitted as .jpg, .tif, or .gif files, 72 dpi, RGB color mode. Please submit ads to your sales representative, along with the clickthrough URL (i.e., the destination site to which viewer will be taken).

All ads are due five business days before the first day of a contracted month.


Ad OptionsPlease note: MJSA.org advertising opportunities are available only to MJSA members. Rates do not include 15% agency discount.

LEADERBOARD AD. This banner ad, positioned at the top of the page, is the first thing viewers see when they open an e-newsletter. Leaderboard positions are available in both MJSA Up to Date and MJSA Showcase.

UP To DATE BANNER ADS. These ads appear between e-newsletter articles, guaranteeing they get noticed.

All leaderboard and banner ads should be submitted as .jpg, .tif, or .gif files, 72 dpi, RGB color mode. Please submit ads to your sales representative, along with the clickthrough URL (i.e., the destination site to which viewer will be taken).

ShoWCASE PLACEMENTS. These mini-advertorials are the perfect format to introduce new offerings, alert customers of product updates and improvements, or simply remind them of all the premier products and services you provide.

For all Showcase placements, please submit a Word file with text and contact information, and a 72 dpi .jpg, .tif, or .gif with image (RGB color mode). Please submit materials to your sales representative, along with the clickthrough URL (i.e., destination site to which viewer will be taken).

All Up to Date and Showcase ads are due five business days before the first day of a contracted month.

LeaderboardSize: 600 x 98 px.Rate, 1x: $920 monthly.Rate, 6x: $760 monthly.Rate, 12x: $690 monthly.

BannerSize: 600 x 98 px.Rate, 1x: $605 monthly.Rate, 12x: $550 monthly.

Showcase Placement75 words of text, contact information, and 4”x 4” image.Rate, 1x: $605 monthly. Rate, 12x: $550 monthly.

e-newsletter ad options


e-newsletter ad options

MJSA Product Connection E-blastWhether you’re launching a new product or service, announcing a special offer, or simply highlighting your company’s capabilities, this customizable, stand-alone blast delivers your message when you want it, where you want it, and with authority.

Tailor your BlastEach e-blast can reach up to 13,000 prospective customers, and you can tailor the reach and timing to your needs:

SELECT yOUR AUDIENCE: Choose a specific demographic—independent retailers, chain stores, designers, manufacturers, or all of the above.

CRAfT yOUR MESSAGE: Work with MJSA’s Custom Content team of designers and writers to create an e-mail that reflects your brand, engages readers, and compels them to take action.

CHOOSE yOUR TIMING: Select the day of the month when you would like the blast to be sent. (Note: Only one e-blast is available per month. Please check with your account executive for availability.)

Pricing OptionsBase rate is $1,200 for up to 5,000 readers.Add $300 for every additional 1,000 readers.

Material Specifications and Due DatesPlease supply images (including logo) as .jpg, .tif, or .gif files, 72 dpi, RGB color mode. All text should be sent as .doc or .docx files. All materials due at least one month prior to distribution date.


The worksheet below can help you to ensure your message resonates with buyers throughout 2016.

MJSA TITLE Jan feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

MJSA Journal

MJSA Journal Sponsorship

MJSA Custom Jeweler

MJSA Retail Link

MJSA Tech Sheets


MJSA.org Leaderboard

MJSA.org Auto-Expand Ad

MJSA.org Sidebar Ad

MJSA.org Events Sponsorship

MJSA.org Billboard Ad

MJSA.org Global Ad

MJSA Journal online Article

MJSA Up to Date

MJSA Showcase

MJSA Product Connection

media schedule


Since its incorporation as a trade association in 1903, MJSA has followed the same essential mission: to provide the information and support needed by jewelry makers, designers, and related suppliers to achieve professional excellence and maintain a competitive edge. Our 1,500+ member companies, which employ more than 50,000 skilled

workers, range from high-volume manufacturers to artisans and custom jewelers; from single-person trade shops to global suppliers of tools and equipment. All, however, share a common goal:

To run thriving businesses and to participate in a community dedicated to premier jewelry making and design.

By joining and supporting MJSA, they ensure they do just that.

MJSA provides access to technical, sales, and business expertise unavailable elsewhere. We also offer practical compliance guides so our members can more easily meet federal, state, and industry standards.

In addition, MJSA connects members with their customers. Through our publications, trade shows, and thousands of individual referrals, we connect jewelry makers with providers of tools supplies, and services, as well as with retail customers seeking new finished-jewelry designs and lines.

MJSA also works to ensure a healthy environment for the continued vitality of jewelry making and design. Through our non-profit MJSA Education Foundation, we offer scholarships, seminars, and guides to training and degree programs, to enhance the skills of current workers and develop the next generation of jewelry makers and designers.

For more about the benefits of MJSA membership, please contact us at 1-800-444-MJSA (6572), e-mail [email protected], or visit us at MJSA.org.

Professional Excellence in Jewelry Making & Design

Documents

media Kit 2017 - MJSA...Bonus Distribution: Hong Kong Jewellery & Gem Fair Ad Order Deadline: July 25, 2017 Ad Materials Deadline: Aug. 1, 2017 MJSa Special reporT: STaTe oF The iNduSTrY