MEDIA KIT

2017

THE NO-GIMMICKS, NO-HYPE HEALTH AND FITNESS MAGAZINE

No Gimmicks, No Hype Our revolutionary, award-winning magazine empowers readers to achieve their healthy-living goals by providing some of the most forward-thinking, well-researched coverage of health and wellness topics available anywhere today.

Depth, quality, and integrity are our hallmarks. Ads sit in a beautiful, thoughtful context of award-winning LOHAS editorial and design. This “halo effect” creates a reader bond unavailable in any other magazine in the category.

Experience Life helps its audience of over 3 million health-motivated individuals embrace and sustain a healthy way of life.

That’s why, since 2009, nearly 90 percent of Life Time members have opted to pay to receive the magazine, and why it has also been embraced by a growing audience of non-member subscribers.

I can’t remember the last time I was able to actually sit down and

read magazines, but of those I have read,

Experience Life is by far one of the most

interesting and useful.”

About

OUR BRAND

Partners Experience Life has forged healthy relationships with some of the nation’s most respected brands.

SuccessEXPERIENCE MORE

Experience Life isn’t just a great magazine: It’s an exceptional media buy.

We give you access to a field of influencers and opinion shapers — people who invest passionately in their healthy-living values and encourage others to do the same.

Your brand benefits from:

• A one-of-a-kind audience. Our educated, affluent readers are looking to do business with brands that share their high-quality standards and their passion for healthy living.

• A sane, uncluttered setting. Appealing adjacencies and a carefully curated editorial context give your message more impact and credibility.

• Unduplicated reach and engagement. You will not find these readers — or this level of engagement — in any other magazine brand in the category.

The choice is yours, and it’s simple.Why enjoy just a slice of an apple when you can have the whole thing?

 The same goes for car insurance. Why go with a company that offers just a low price when GEICO could

save you hundreds and give you so much more? You could enjoy satisfying professional service, 24/7, from a company that’s made it their business to help people since 1936. This winning combination has helped

GEICO to become the 2nd-largest private passenger auto insurer in the nation.

Make the smart choice. Get your free quote from GEICO today.

geico.com | 1-800-947-AUTO | Local Offi ce

Some discounts, coverages, payment plans and features are not available in all states or all GEICO companies. Customer satisfaction based on an independent study conducted by Alan Newman Research, 2015. GEICO is the second-largest private passenger auto insurer in the United States according to the 2014 A.M. Best market share report, published April 2015. GEICO is a registered service mark of Government

Employees Insurance Company, Washington, D.C. 20076; a Berkshire Hathaway Inc. subsidiary. © 2016 GEICO

2nd-largest auto insurer

97% customer satisfaction

24/7 licensed agents

Helping people since 1936

The other guy.

t

ChannelsMARKETING

Experience Life aligns your brand with our passionate and engaged audience of health-motivated consumers through

our various marketing channels. Together, these channels receive nearly 6 million monthly impressions.

Print

Mobile App ExperienceLife.com

RevolutionaryAct.com

•101 Ways (app)

E-Newsletters

SocialMedia

RevolutionaryAct.com

ExperienceLife.com

Print

•101 Ways (app)

E-Newsletters

RevolutionaryAct.com

Mobile App

SocialMedia

AudienceA HIGHLY COVETED

Reach more than 3 million discerning readers eager to engage with quality brands that can help power their healthy-living journey.

700,000

Median Household Income:

$125,000Median Age:

40Any College:

78%Married:

75%

women65%

men35%3.15 million

total readership

print rate base

ReadersMEET OUR

A hugely passionate reader relationship: “This is my favorite magazine/best magazine out there/it changed my life.”

82.6%

Our reader research suggests that our health-motivated, educated, and very affluent audience embraces LOHAS (Lifestyles of Health and Sustainability) values: The majority of our readers are dedicated to achieving their highest potential and see living in an environmentally conscious way as an important priority. They are discerning consumers — label-readers who prefer to do business with brands that share their values. They are early adopters, trend leaders, and influential members of their community whose opinions and preferences drive those of family and friends.

Time with each issue: For most,

exceeds 40 minutes; mean time is 0.8 hours.

of readers read 3 or 4 out of 4 issues and say they read almost every page or cover to cover.

of readers don’t just read the magazine: They shift their thinking and behavior in response to our editorial, and they share the magazine with friends and family.76%

rate us as good, very good, or “one of my very favorites.”

83%

EngagementUNMATCHED, UNDUPLICATED

We’re Different, Not DuplicatedExperience Life is a unique healthy-living magazine with unmatched editorial authority. Close to half of our busy readers do not regularly read any other magazine in our competitive set. You can’t reliably reach them through any other print medium.

• 95% do not read Yoga Journal

• 90% do not read Runner’s World

• 85% do not read Shape

• 84% do not read Self

• 84% do not read Men’s Health

• 78% do not read Cooking LightSource: 2011 Ipsos Mendelsohn Subscriber Study

• Men’s Health and Men’s Fitness male readers duplicate each other by 35%

• Shape and Self women duplicate each other by 25%

• Shape and Fitness women duplicate each other by 20%

Source: 2013 GfK MRI

Experience Life’s authentic, service-oriented editorial approach creates powerful reader connections and loyalty. This translates into traction for advertisers. Experience Life readers make a point of reading every issue — prioritize your advertising where health and fitness enthusiasts prioritize their time.

Magazine % Read (four out of last four issues)

Experience Life 65%All You 53%Runner’s World 50%Prevention 48%Cooking Light 45%Self 43%Real Simple 43%Health 41%Shape 39%Fitness 39%Outside 35%Weight Watchers 35%Men’s Health 35%Bicycling 35%Yoga Journal 34%Muscle and Fitness 33%Women’s Health 33%Eating Well 32%Men’s Fitness 31%

Source: 2012 Fall Gfk MRI; *2011 IPSOS Mendelsohn Subscriber Study

EDITORIAL

Profile Experience Life offers its readers a well-rounded, no-nonsense approach to healthy living. We create a context of quality, credibility, and high engagement.

Health and Wellness Fitness

Nutrition

Life Balanceand Wisdom

ActiveAdventure

Sustainable Living

TheWhole-LifeHealth and

Fitness Way

Health and Wellness: In-depth articles on health conditions and trends that rely on cutting-edge research and expert sources.

Fitness: Workouts, expert answers on our readers’ top fi tness questions, life-changing success stories, and more.

Nutrition: Deep, carefully researched coverage of important nutrition and food-related topics.

Life Balance and Wisdom: Sage advice on managing time, priorities, choices, and stress — plus mindfulness and personal development.

Sustainable Living: Clean and green solutions and products that support our readers’ active lifestyles.

Active Adventure: Active getaways and relaxing retreats that encourage our readers to celebrate their healthy bodies.

AWARD-WINNING

Quality

Experience Life has been called “the best magazine in health and wellness today,” and that commitment to quality has earned us

more than 100 editorial and design awards.At the 2016 FOLIO: Awards, we received top honors in four categories:

• Consumer Magazine – Best Full Issue (Health and Fitness)

• Consumer Magazine – Best Website (Health and Fitness)

• Consumer Magazine – Best App (Native)

• Consumer Magazine – Best Use of Facebook

Additional Accolades:

• 9 FOLIO: Awards Wins from 2005–2015

• 25 FOLIO: Awards Honorable Mentions

• 2 MAGGIE Awards

• 4 Webbie Awards

• 2014 “Magazine of the Year” from the Minnesota Magazine and Publishing Association

2016 Winner of Four

National FOLIO: Awards

Experience Life’s robust digital platforms allow for multi-touchpoint advertising, connecting you with our growing digital audience. This empowers your brand to reach millions of health-motivated men and women where they are.

Experience Life’s digital audience is a different, but complementary, set to our print readers. They are part of a demographic target that’s committed to becoming their healthiest, happiest, most authentic selves — and they consider Experience Life their most trusted source of health and wellness information.

ExperienceLife.com is a responsive, interactive environment where users can find healthy recipes, videos, audio podcasts, e-newsletters, giveaways, engaging social networks, and more.

Our clean aesthetic means your brand will reach a wide range of niche consumers. Your ads will stand out, connecting and resonating with our highly motivated, health-conscious audience.

RevolutionaryAct.com

ExperienceLife.com

Mobile & E-Newsletter

Web1.4M + monthly page views

Average ages of digital users:

30–40

69% of digital users are female

83%

E-Newsletterunique visitors

Subscriber Opt-In

132K

subscribers

Options include:

• Weekly newsletters

• Monthly newsletters

• Revolutionary Act newsletters

4% average click-through rate

24% average open rate

DIGITAL

Reach

EDITORIAL

Calendar 2017JANFEB

Tap into your unique strengths and take an empowered approach to healthy living so you can reach your goals — no matter how big they may be.

Bring It On!

MAR

Face life’s inevitable challenges with grace and positivity, and reclaim your right to optimal health, happiness, vitality, and resilience.

Perseverance

APR

The health of our bodies and minds depends on the health of our planet. Discover how following nature’s lead can help you get (and stay) healthy.

The Green Issue

MAY

Connect with your bigger “whys” and embrace a more powerful sense of self — so you can grow in the direction of your dreams.

Stretch Yourself

JUN

Our bodies and our planet are largely composed of water, and its health is critical to our well-being. Here’s what you can do to take care of this essential resource.

The Blue Issue

JULYAUG

Discover the thrill of moving beyond default choices and habits and living more spontaneously in your daily life.

Everyday Adventures

SEPT

Learn how strengthening your personal relationships and connecting with a healthy tribe can improve your health, happiness, and success.

Get Healthy Together

OCT

Healthy lifestyle changes happen one step at a time. Get inspired to start small from wherever you are right now — so you can make shifts that stick for the long haul.

Go Small

NOV

Find out how slowing down and proceeding with intention can help you make real, sustainable progress toward your healthy-living ambitions.

Take Your Time

DEC

Every relationship — between loved ones and friends, body and mind — deserves to be nurtured. Discover how balancing the give and take can enhance your health and happiness.

Give and Receive

NATIONAL PRINT

Rates 2017• Published 10x per year

• All rates are gross

• All ads are 4-color

Full-Page Ad Spread Ad8.375" x 10.75" (bleed) 16.5" x 10.75" (bleed)8.125" x 10.5" (trim) 16.25" x 10.5" (trim)7.625" x 10" (live) 15.75" x 10" (live)

Spread ad should allow 0.5" total gutter space for crossover test.

1/3-Page Ad2.125" x 9.5" (non-bleed)

Please make sure document dimensions are correct. Build pages to trim size and extend bleed, if applicable, beyond page edge by a minimum of 1/8". Keep live matter 1/4" from trim area.

2017 Ad RatesRate Base 700,000Readership 3,150,000

2017 Display Rates 1x 3x 6x 10x4-colorFull Page $50,100 $48,000 $46,080 $44,2381/3-Page $21,300 $20,448 $19,630 $18,845

CoversCover 2 $59,980 $57,600 $55,296 $53,084Cover 3 $55,000 $52,800 $50,688 $48,660Cover 4 $65,000 $62,400 $59,904 $57,508Full Spread $99,980 $96,000 $92,160 $88,474

Regional editions available. Ad rates are commissionable to recognized advertising agencies at 15% of the earned rate.

Ad Specs 2017PRINT EDITION

Mechanical Specifications

Acceptable file formats: High-resolution, PDF/X-1a compliant PDF is preferred. We are not responsible for the print quality of files lower than 300 dpi. Once submitted, changes or corrections are not permitted.

Native files also accepted (with prior approval from Experience Life production department): InDesign (all links and fonts must be included); Adobe Illustrator (remove spot colors and layers); Adobe Photoshop (remove ICC profiles and LZW compression); files must be sent in Macintosh format only.

Fonts: Only use Postscript or OpenType fonts. Avoid using TrueType fonts. Do not use menu-stylized fonts for italic or bold type. All fonts used in art files must be converted to outlines.

Linked images: No Pantone/PMS or RGB colors. All images must be in CMYK format and color-corrected. We are not responsible for color on RGB or PMS files that must be converted to CMYK; minimum recommended resolution is 300 dpi. Lower resolutions will result in poor quality. Artwork enlarged over 100% may result in an effective resolution of less than 300 dpi; all images should be in EPS or TIFF format. Usage of JPG, GIF, BMP, and PICT images is strongly discouraged as they will result in lower image quality.

Additional Charges: Any advertiser-submitted file that is not output-ready or does not meet specifications could incur an additional preparation charge of $45 per hour, billable in quarter-hour increments.

Delivery of Print Ad Materials

Email Abby Phillips at aphillips@lifetimefitness.com

FTP Transfers*Host: https://ftp.life timefitness.comUser name: mdPassword: ilandens

MailAttn: Abby Phillips Life Time Fitness Media2902 Corporate PlaceChanhassen, MN 55317

*Notify Life Time of any files that have been posted to the FTP site by sending an email to ltfmedia@lifetimefitness.com.

Full-page ad example(8.125" x 10.5" trim)

Spread ad example(16.25" x 10.5")

Flex so freely.C9 Enthusiast Sports Bra

Target.com/C9Find the exclusive C9 Challenge classon the Life Time Group Fitness App.

C9_lifetime_print_01 copy.pdf 1 4/7/15 1:45 PM

47 years later -

We still do just what we set out to do: Get the best food possible, and make it available to as many people as we can.

400+ Pure & Purifying Foods

1999BPA free linedcans introduced

1988Eden bans any irradiated foods

1968Eden Co-op began inAnn Arbor, Michigan

1975100% of EDEN grain

and beans certifi ed organically grown

1993Eden bans all

genetically engineered food and GMO

derived substances

edenfoods.com

Experience Life March 2015Eden Foods PO# 35575

©20

15 E

den

Food

s 0

7866

P.R.O. SOFTSHELL JACKET

p e a r l i z u m i . c o m

By engineering apparel to counter virtually any harsh

weather condition Mother Nature can conjure up, we empower

people to ride at their full potential 365 days a year.

CHAMPIONS OFTHE HUMAN MACHINE

PI Third Page Ad 0913.indd 1 9/11/13 4:02 PM

1/3-page ad example(2.125" x 9.5")

Ad Specs 2017E-NEWSLETTER

Newsletter Advertisements

•The Experience Life monthly newsletter is published on the 1st of the month. All ads must be delivered no later than the 20th of the preceding month.

•The weekly newsletter, Pause, is published every Saturday. All ads must be delivered no later than the preceding Tuesday.

•Digital ad contact for delivery: Laura Fogelberg, Experience Life’s marketing specialist (lfogelberg@experiencelife.com).

Monthly Weekly

Weekly and Monthly Newsletter

Size 566 x 125 pixels

Resolution 72

Background Non-white preferred

Border Yes

Digital Rates 1x 3x 6x 10xWeekly Newsletter $650 $625 $600 $575Monthly Newsletter $550 $525 $500 $475

Ad Specs 2017WEBSITE

Website Advertisements

• All advertisements must have a start and end date.

• All advertisements are due to Laura Fogelberg, Experience Life’s Marketing Specialist (lfogelberg @experiencelife.com), at least a week prior to the start of the ad campaign.

• Mobile-only placement is not available.

• Creative for both desktop and mobile sizes required for all leaderboard ad placements.

• Leaderboard and medium rectangle creative must differ for mobile ads.

• Geotargeting is available, at an additional fee.

• Prices subject to change depending upon channel traffic.

Medium Rectangle Leaderboard

Size 300 x 250 pixels Desktop: 728 x 90 pixels Mobile: 300 x 250 pixels

Net Price (CPM) $15 $17

Resolution 72 72

Background Non-white preferred Non-white preferred

Border Yes Yes

Medium Rectangle

Leaderboard

Digital Rates 1mo 3mo 6mo 12moLeaderboard $6,750 $6,400 $6,100 $5,750Medium Rectangle $5,950 $5,650 $5,375 $5,100