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T H E I N D U S T R Y S TA N D A R D F O R M O R E T H A N 3 5 Y E A R S
MEDIA KIT 2017
WHO WE ARELook on any desktop or any bookshelf of anyone who works
in baseball, and you’ll find Baseball America. During a spring training game in 2015, Braves staff members were even spotted reading the Baseball America Prospect Handbook in the dugout as they watched the game.
That’s how close Baseball America brings its readers to what’s happening on the field. That’s how engaged our readers are in everything we produce, whether it’s online or in print. And that’s how easy we make it for you to tap into that audience.
We know baseball. And our readers know that we are the best place on earth to find the most credible, most engaging baseball content. Baseball season is every day at Baseball America, for our writers and editors as well as our readers.
We cover baseball at every level, around the world, with a focus on finding the stars of tomorrow before anyone else has heard of them. We’ve been doing it since 1981, growing from a tiny independent publication to one of the most respected voices in the game.
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OUR COMMUNITYDemographics• Baseball America speaks to players, coaches, parents, fans
and industry insiders
• Our readers love our content and are willing to pay for it, creating a uniquely engaged audience
• Monthly audience of more than 1 million between print, digital and social channels
• Educated males who are passionate about baseball
• Continually strong renewal rate, with readers who take pride in being longtime subscribers
• More than 14,000 online subscribers—one of the few media outlets with a proven digital subscription model
• Average Age: 44.5
• Male: 93%
• Annual Household Income: $93,000
• Education: 65% have college or graduate degrees
Magazine • 24 issues a year
• National newsstand distribution
• In every professional clubhouse throughout the season
• Readers spend more than an hour with each issue
• Total Distribution: 30,000 per issue
• Targeted Bonus Distribution: Up to 20,000 copies
• Total Print Audience: 150,000
• Digital Editions: More than 1 million pageviews
Social Media Community• Writers and editors have strong individual followings
• Average weekly reach of 1 million+
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Where the print edition reaches the passionate baseball audience every two weeks, BaseballAmerica.com is a must-visit destination every day. Our website complements our other offerings, with breaking news and daily information as well as stats and scores for every level of baseball that keep people coming back.
BaseballAmerica.com expands on our signature features like the Top 100 Prospects or our draft coverage, as well as digital-only destination features like the weekly Prospect Hot Sheet and our weekly chats.
What’s more, BaseballAmerica.com was one of the first websites to build in subscriber-only digital content, and we’ve been going strong for more than a decade, a testament to our incredibly engaged audience.
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Digital Audience• Strong audience growth, and a willingness to pay
for quality content
• Robust traffic even with a paywall for our best stories
• A voice of credibility in the midst of digital noise, which we extend to your brand
• Average Monthly Visits: Over 1 million
• Average Monthly Page Views: 2.5 million
• Average Time on Site: More than 2 minutes per visit
Baseball America reaches beyond pages and screens to engage with its readers wherever they are. We’re at baseball events throughout the year, from the Winter Meetings to coaches’ conventions to high school tournaments and showcas-es to the College World Series. Take advantage of our reach and credibility to put yourself in front of potential customers. Integrate yourself as an event sponsor, do product sampling or gather information about attendees. Ask your sales representa-tive for details and sponsorship opportunities.
BA Awards GalaThe culmination of the baseball year, with all of our annual
award winners and key personnel from every level of baseball in attendance.
BA Prospect PadBaseball America is synonymous with prospects, and we’ll
bring you closer to them than ever during baseball’s midseason celebration in Miami.
EVENTS
ISSUE AD MATERIALS MAIL ON EDITORIAL SPECIAL NUMBER CLOSE DUE DATE SALE HIGHLIGHTS DISTRIBUTION
* 161201 (1626/1701) 11/7/16 11/11/16 11/29/16 12/09/16 AL WEST TOP 10S/END OF SEASON AWARDS WINTER MEETINGS
161202 (1702) 11/28/16 12/2/16 12/16/16 12/30/16 NL EAST TOP 10S/WINTER MEETINGS WRAP ABCA
170101 (1703) 12/12/16 12/16/16 12/30/16 1/13/17 NL CENTRAL TOP 10 PROSPECTS
170102 (1704) 12/26/16 12/30/16 1/13/17 1/27/17 NL WEST TOP 10S/SPRING TRAINING GUIDE
170201 (1705) 1/9/17 1/13/17 1/27/17 2/10/17 COLLEGE PREVIEW COLLEGE COACHES
170202 (1706) 1/23/17 1/27/17 2/10/17 2/24/17 TOP 100 PROSPECTS/HIGH SCHOOL PREVIEW SPRING TRAINING/EQUIPMENT
170301 (1707) 2/6/17 2/10/17 2/24/17 3/10/17 MAJOR LEAGUE/FANTASY PREVIEW
170302 (1708) 2/20/17 2/24/17 3/10/17 3/24/17 MAJOR LEAGUE/ROOKIES PREVIEW NATL. HIGH SCHOOL INVITATIONAL
170401 (1709) 3/6/17 3/10/17 3/24/17 4/7/17 MINOR LEAGUE PREVIEW/TALENT RANKINGS MAJOR LEAGUE CLUBHOUSES
170402 (1710) 3/20/17 3/24/17 4/7/17 4/21/17 OPENING DAY ROSTERS MINOR LEAGUE CLUBHOUSES
170501 (1711) 4/10/17 4/14/17 4/28/17 5/12/17 TECHNOLOGY IN BASEBALL
170502 (1712) 4/24/17 4/28/17 5/12/17 5/26/17 BALLPARK EXTRAVAGANZA
170601 (1713) 5/8/17 5/12/17 5/26/17 6/9/17 DRAFT PREVIEW MLB DRAFT
170602 (1714) 5/22/17 5/26/17 6/9/17 6/23/17 COLLEGE AWARDS/DRAFT COVERAGE COLLEGE WORLD SERIES/OMAHA
170701 (1715) 6/5/17 6/9/17 6/23/17 7/7/17 DRAFT RECAP/HIGH SCHOOL AWARDS ALL-STAR GAMES/SUMMER LEAGUES
170702 (1716) 6/19/17 6/23/17 7/7/17 7/21/17 MIDSEASON PROSPECT UPDATE HALL OF FAME
170801 (1717) 7/3/17 7/7/17 7/21/17 8/4/17 DRAFT SIGNING WRAP/ALL-STAR COVERAGE AREA CODE GAMES
* 170802 (1718/1719) 7/17/17 7/21/17 8/4/17 8/18/17 BEST TOOLS HS ALL-AMERICA GAMES
170901 (1720) 7/31/17 8/4/17 8/18/17 9/1/17 SUMMER AMATEUR BLOWOUT
170902 (1721) 8/21/17 8/25/17 9/8/17 9/22/17 MINOR LEAGUE POY/FINAL STATISTICS MILB PROMO SEMINAR
171001 (1722) 9/5/17 9/8/17 9/22/17 10/6/17 MINOR LEAGUE TOP 10 PROSPECTS
171002 (1723) 9/18/17 9/22/17 10/6/17 10/20/17 MAJOR LEAGUE PLAYER/ROOKIE OF THE YEAR
171101 (1724) 10/2/17 10/6/17 10/20/17 11/3/17 NL EAST TOP 10S/TRAINING AND NUTRITION
171102 (1725) 10/16/17 10/20/17 11/3/17 11/17/17 NL CENTRAL TOP 10 PROSPECTS
* 171201 (1726/1801) 11/6/17 11/10/17 11/28/17 12/8/17 NL WEST TOP 10S/BA AWARDS WINTER MEETINGS
*Double issue
EDITORIAL CALENDAR
SPECIAL PUBLICATIONS PROJECT AD MATERIALS MAIL ON DISTRIBUTION TITLE CLOSE DUE DATE SALE DETAILS
2017 OMAHA PREVIEW 06/02/17 06/09/17 06/14/17 06/23/17 THROUGHOUT OMAHA DURING CWS
2017 FUTURES GAME PROGRAM 06/09/17 06/16/17 06/21/17 07/07/17 DISTRIBUTION AT EVENT
2017 HALL OF FAME COMMEMORATIVE 06/16/17 06/23/17 06/28/17 07/07/17 NATIONAL NEWSSTAND
2017 UNDER ARMOUR PROGRAM 06/23/17 06/30/17 07/05/17 07/21/17 DISTRIBUTION AT EVENT
2018 GEAR GUIDE 09/15/17 09/22/17 09/27/17 10/20/17 CONTROLLED DISTRIBUTION
2018 GREAT PARKS CALENDAR 10/06/17 10/13/17 10/18/17 12/01/17 DIRECT SALES
2018 FANTASY BASEBALL GUIDE 11/03/17 11/10/17 11/15/17 01/19/18 NATIONAL NEWSSTAND
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INSIDE: CLASS OF 2016 MEMBERS TAKE DIVERSE ROADS TO COOPERSTOWN
PLUS: SHAUGHNESSY, McNAMEE TO BE HONORED AT INDUCTION WEEKEND
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BASEBALL HALL of FAME®
2016 INDUCTIONCOMMEMORATIVE
TEN SPORTS SERIES
2016 ANNUAL DISPLAY UNTIL
09/16/2016
$9.99
HOF Cover.indd 1
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GUIDEEXCLUSIVE500
player reports
more than
fantasythe 2017 preview for the serious fan
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Kris Bryant went from Minor League Player of the Year to Rookie of the Year to MVP in three seasons, illustrating again why grabbing a player on the rise can be a key to fantasy success
kris bryantwhy wait?
grab this year’s
basebal america fantasy 100
scouting reportsposition by position rankings
individual stat projections
FG17_Cover.indd 1
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READ
GEGU
MAKE 2017 YOUR BEST YEAR YET
PRODUCT GALLERY:ALL THE TOP GEAR,
ALL THE BEST BRANDS
FEATURED BRAND:
17 Gear Guide.indd 110/18/16 4:51 PM
BLEED AD CONFIGURATIONS
NO-BLEED AD CONFIGURATIONS
SPREAD FULL PAGE 1/4 PAGE
BLEED 22.25” x 14.25” 11.375” x 14.25” 3.2708” x 14.25”
TRIM 21.75” x 13.75” 10.875” x 13.75” 2.7708” x 13.75”
NO-BLEED 20.875” x 13” 10” x 13” 2.3958” x 13”
SAFETY 21.25” x 13.25” 10.375” x 13.25” 2.2708” x 13.25”
Bleed margin adds .125” to all outside edges, and should not contain critical elements.
1/2 HORIZ 1/3 SQUARE 1/4 HORIZ 1/4 SQUARE 1/8 VERT 1/8 HORIZ
SIZE 10” x 6.5” 7.444” x 8” 10” x 3.5” 4.875” x 6.5” 4.875” x 3.5” 4.5” x 2.25”
Non-Bleed ads float within full-page safety area, .25” from trim.
PRINT SPECIFICATIONSBASEBALL AMERICA - PROFILE DC
BLEED An additional .125” amount on artwork to make the image extend all the way to the outside edges of the page.
TRIM The size of the page; useful for gauging size and placement of live elements.
NO-BLEED A term indicating that the ad fits in an inset box, fully contained on the page and surrounded by space.
SAFETY The .25” guideline inside trim measurement to used to position live elements.
UNDERTSTANDING MEASUREMENTS (Largest to smallest)
21.75” x 13.75”
20.875” x 13”
21.25” x 13.25”
10.875” x 13.75”
10” x 13”
10.375” x 13.25”
SPREAD FULL PAGE 1/4 PAGE
22.25” x 14.25” 11.375” x 14.25” 3.2708” x 14.25”
2.7708” x 13.75”
2.3958” x 13”
2.2708” x 13.25”
BLEED
TRIM
NO-BLEED
SAFETY
Bleed Ad Configurartions Bleed margin adds .125” to all outside edges, and should not contain critical elements.BLEED AD CONFIGURATIONS
NO-BLEED AD CONFIGURATIONS
SPREAD FULL PAGE 1/4 PAGE
BLEED 22.25” x 14.25” 11.375” x 14.25” 3.2708” x 14.25”
TRIM 21.75” x 13.75” 10.875” x 13.75” 2.7708” x 13.75”
NO-BLEED 20.875” x 13” 10” x 13” 2.3958” x 13”
SAFETY 21.25” x 13.25” 10.375” x 13.25” 2.2708” x 13.25”
Bleed margin adds .125” to all outside edges, and should not contain critical elements.
1/2 HORIZ 1/3 SQUARE 1/4 HORIZ 1/4 SQUARE 1/8 VERT 1/8 HORIZ
SIZE 10” x 6.5” 7.444” x 8” 10” x 3.5” 4.875” x 6.5” 4.875” x 3.5” 4.5” x 2.25”
Non-Bleed ads float within full-page safety area, .25” from trim.
PRINT SPECIFICATIONSBASEBALL AMERICA - PROFILE DC
BLEED An additional .125” amount on artwork to make the image extend all the way to the outside edges of the page.
TRIM The size of the page; useful for gauging size and placement of live elements.
NO-BLEED A term indicating that the ad fits in an inset box, fully contained on the page and surrounded by space.
SAFETY The .25” guideline inside trim measurement to used to position live elements.
UNDERTSTANDING MEASUREMENTS (Largest to smallest)
No-Bleed Ad Configurartions Non-Bleed ads float within full-page safety area, .25” from trim.
1/2 HORIZ 1/3 SQUARE 1/4 HORIZ
10” x 6.5” 7.444” x 8” 10” x 3.5”
1/4 SQUARE 1/8 VERT 1/8 HORIZ
4.875” x 6.5 4.875” x 3.5” 4.5” x 2.25”
PRINT OPTIONS
Marketplace ratesFrequency Open 2-5x 6-11x 12-17x 18-24x 25x
Price/column inch $200 $175 $135 $115 $100 $80
Column inch size: 25⁄16 x 1 (2.3125 x 1)
Display advertising rates Black & White Open 2x5x 6-11x 12-17x 18-24x 25+x
Full Page $5,600 $4,300 $3,800 $3,200 $2,900 $2,500
1/2 Page $4,600 $3,200 $2,400 $1,900 $1,600 $1,400
1/3 Page $4,600 $3,200 $2,400 $1,900 $1,600 $1,400
1/4 Page $2,550 $1,750 $1,200 $1,050 $800 $675
1/8 Page $1,450 $1,050 $750 $675 $500 $450
Four Color: Add $600. Spot color: Add $400.
Covers 2, 3, or 4: Add 10%. For guaranteed placement, contact your Baseball America representative. Inserts, cover wraps, polybagging, premiums, etc. are available—please contact us for information.
DIGITAL OPTIONSDigital Ad Rates
Size CPM
728x90 $10 CPM
300x250 $10 CPM
300x600 $12 CPM
970x250 $20 CPM
:15 Pre-roll $35 CPM
Targeting• Run of site• Category targeting• Geotargeting• Share of voice
Custom Opportunities• Page and site takeovers• Fixed placement• Custom content packages• Podcasts• Video• Social
Ask your sales representatives for details
SITE TAKEOVER
728 X 90
300 X 250
630 X 150
300 X 600
Our unique relationship with our readers extends to email, as Baseball Americans are happy to wel-come messages from us into their inboxes. You can capitalize on this engagement with our editorial newsletters, or through a custom partner email that features your message alone.
EMAIL OPTIONS
Custom Email• Exclusive sponsor message
with custom subject line• Target recipients• 600 x 800 image• Frequency: Weekly• Reach: 35k• Rate: $1,500
E-Newsletters• Frequency: Bi-weekly• Reach: 80k
Size Rate
728x90 $1,000
300x250 $1,000
Sponsored post $1,500
CONTACT USTO
MASS
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ROSA
PRESIDENTDavid Geaslen | [email protected]
PUBLISHERWill Lingo | [email protected]
EDITORIALEDITORIAL DIRECTORB.J. Schecter | [email protected]
EDITOR IN CHIEFJohn Manuel | [email protected]
PRODUCTIONDESIGN & PRODUCTION DIRECTORSara Hiatt McDaniel | [email protected]
ADVERTISINGADVERTISING DIRECTORGeorge Shelton | [email protected]
DIGITAL SALES MANAGERLarry Sarzyniak | [email protected]
ACCOUNT EXECUTIVEEdward Richards | [email protected]
