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MEDIA KIT 2016
Saint Vincent and The Grenadines 2013
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Global Grasshopper.com
is a global magazine and
resource for independent
travellers run by Becky and
Gray, the UK-based travel
obsessed duo.
We’re also joined by a team
of intrepid travellers and
together we’re on a mission
to discover the world’s most
underrated and beautiful
places.
We feature inspiring
photography, guides,
experiences and travel
advice.
What people say about us
“Becky and Gray are both extremely pleasant and professional to
work with and the quality of the writing and photography they
produce show they are at their top of the game. They are easily one
of the best blogs in travel”
Lynsey Devon – Heaven Publicity
GLOBALGRASSHOPPER MEDIA KIT 2016
About Us
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GLOBALGRASSHOPPER MEDIA KIT 2016
Stats & Figures
ANALYTICS SNAPSHOT 2015–2016
SOCIAL MEDIA
An average of 2,500 page views a day
Google PageRank 5
An average of 75,200 page views and 47,300
unique visitors per month
Alexa Traffic Rank under 120,000
Compete Rank under 200,000
Moz Page Authority of 59, a Mozrank of 5.23 and
a Moztrust of 5.69
We are currently ranked 7th of all travel blogs in
the world on the industry respected Invesp list
Ranked as one of the Top 10 Travel Blogs in the
UK on the industry respected Vuelio list. Vuelio’s
blog ranking methodology takes into consideration
social sharing, topic-related content and post
frequency
We’re members of the digital marketing group
Captivate – an elite group of award winning UK
based digital storytellers and have completed
several successful high profile campaigns for the
group
We were part of the team who produced the
Love Sabah campaign that won the award for the
“Travel Media Innovative Campaign and Content of
the Year” at the Travel Media Awards 2015
We have worked with many large travel brands
and on prestigious high-profile campaigns which
have a proven excellent ROI
We have worked several times with the
international highly respected international digital
marketing group iAmbassador on successful
high profile campaigns. On one of the campaigns
we were part of a small team who worked with
both Sabah Tourist Board and Royal Brunei
Airlines. As a direct result of the campaign we
collectively increased Royal Brunei’s profits by
10% and dramatically increased (compared to the
year before) honeymoon package sales in Sabah,
Borneo
We are masters of affiliate marketing and have a
proven track record of high earnings and above
average conversions
We have global traffic mainly from the UK, USA,
Canada, Australia, Europe and Asia
We rank at the top of Google for hundreds of
important travel related keywords
We gain huge amounts of traffic from
StumbleUpon and several of our posts have been
viewed over a million times
Over 12,200 Twitter followers
Over 7,200 Facebook likes
Over 3,000 regular RSS feed readers
Over 1,400 Instagram followers
In over 2,000 Google+ circles
Nearly 3,000 Pinterest followers
Klout Score of 62
GOOGLE ANALYTICS FOR 12 MONTHS: 1ST JANUARY 2015 – 1ST JANUARY
2016
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GLOBALGRASSHOPPER MEDIA KIT 2016
Press
AWARDS & MENTIONS 2009–2016 Listed on 121 Travel Blogs worth
reading on Yahoo voices
Named as one of the Top 15 UK travel blogs to watch
out for in 2015 by Yahoo Style
Ranked as one of the Top 18 travel blogs you must
read by Wanderlust magazine
Won the travel blog category in the Achica Living Blog
Awards 2012
Nominated for Travel Blogger of the Year Award 2015
Nominated for the LowCostHolidays Blog Awards 2014
Nominated for best photo blog in SkyScanner’s travel
blogscars 2013
Nominated for best piece of photojournalism in the
Caribbean Travel Journalism Awards 2013
TripAdvisor’s Top 25 Adventure Travel Bloggers to
follow in 2015
TripAdvisor Home Rentals Top Outdoor Travel
Bloggers to follow in 2015
Queensland Tourist Board’s Travel Blogs to follow in 2016
Wanderu’s Summer Bookmarks Travel Blog Award
Winner 2015
One of the Flight Case Company’s Top 20 Hottest
Travel Blogs of 2015
Asked to speak at Traverse Blogger’s Event 2014
Mentioned as one of the 10 must-read travel bloggers
of 2013 by HomeAway
Listed as Trip Advisor’s Holiday Lettings Top 20 Urban
Travel Bloggers 2014
Asked to judge a successful and high profile
LowCostHolidays travel blogging competition
Nominated for Photography in the HostelBookers
Travel Blogger Awards Ceremony 2012
Featured in the British Airways HighLife magazine in
their Ultimate year-round travel guide
Published in the Exodus 40th Anniversary Magazine.
Published in the Epoch Times
Asked to write hotel reviews for the Laterooms.com
successful 52 Sleeps book which was also published
by Lonely Planet and distributed to all their readers
Approached to feature in Zalando’s Travel section
Approached to work with prestigious production
company Media Ark to develop a video campaign for a
US Tourist Board
Asked to judge a popular Netflights travel photographic
competition
Interviewed in the ‘Big Blogger Interview’ section on
My Destination
Chosen as one of the Top 10 Travel Bloggers by
Hotels4u.com
Voted by readers of GotSaga.com as Europe’s 3rd best
travel blog
Ranked 5th best blog with travel tips also by GotSaga
Invited to interview BBC travel presenter and best
selling author Simon Reeve
One of WebUpon’s 15 Useful and Awesome websites
that will improve your life
Were LowCostHolidays Travel Bloggers of the Month
Mentioned by Travelsupermarket.com as a Useful and
Informative Travel Resource
Selected by TravelInsurance.org as one of the 51
Fantastic European Travel Blogs
Named as TVtrip’s favourite Travel Bloggers
Listed as one of the 6 best travel blogs by Classic
Collection Holidays
Made Tourism Link’s Top 10 Travel Blogs
Interviewed by Income Society
Interviewed by Hotelscheap.org
Featured on HostelBookers 69 Travel Blogging Tips
from the Top Travel Bloggers
Chosen by Alamo for the Top USA blog post
Chosen by CollegeScholarships.org as one of the 150
travel blogs for Students
Won Iglu travel awards 2011 for the best travel stories
Mentions by: National Geographic, The Travel Channel, Yahoo
Travel, Lonely
Planet, The Huffington Post, Telegraph Travel, TripAdvisor,
Epoch Times, Gadling,
RightMove Overseas, Glamour Magazine, La Stampa (Italy’s most
popular daily
newspaper), Ekstrabladet.dk (National Danish Newspaper),
Standaard.be,
Nieuwsblad.be (Belgium’s national newspaper sites) Vecernji.hr
(Croatia’s leading
news site), Visir.is (Iceland’s most popular news and
entertainment website),Wort.lu
(Luxembourg’s largest newspaper) and had articles referenced by
Wikipedia
Brands we’ve worked with: Google, Pinterest, Lonely Planet,
British Airways, Queensland
Tourist Board, Ferrari, Three Mobile, Singapore Air, Royal
Brunei, KLM, Expedia, St
Vincent and the Grenadines Tourist Board, London City Airport,
Discover Hong Kong,
SkyScanner, LateRooms.com, Your Singapore, Metropolitan Touring
South America, Sabah
Tourist Board, Rickshaw Travel, AirBnB, Swiss Air, Hotel.info,
Germany Tourist Board,
Switzerland Tourist Board, Catalonia Tourist Board, Visit
Sweden, Visit Jersey, Exodus
Activity and Adventure Holidays, Swedish Lapland Tourist Board,
The Gambia Experience,
Israel Tourist Board, Sultanate of Oman, Nikon, Leica, Naked Bus
New Zealand, Zalando,
LowCostHolidays, Discover Ireland, Atout France, Discover
Greece, Vibe Israel, Railbookers,
Media Ark, Latvia Tourist Board, Live Riga, Visit Zurich,
Premier Cottages, Autographer,
Stena line, Jet2 holidays, Mark Warner Holidays, Barcelo hotels,
Travel Supermarket, Visit
Oostende, Faville Tours, FPP Travel, Turismo Torino, Eating
Italy, MyFerryLink, Eurail,
Stenaline, Paddywagon tours, Walks of Italy and Eating
London.
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Case study for Rickshaw Travel promotional campaign
In March 2014 we were approached to help
promote a respected independent travel
company to the UK and global online market.
In May we flew out to Morocco for seven nights to experience the
trip as a traveller
booking through the company would.
We promoted the travel company both
during the trip and in an ongoing campaign
afterwards (via a series of editorials and our
social media channels). The campaign was
very successful and both the PR company
and the travel company were very pleased
with the results, giving us the following
feedback:
“I was extremely pleased with the results
of the campaign we were working on with
the Global Grasshopper team. Not only did
they generate a fantastic reach but the level
of engagement and publicity in the social
sphere that they generated for the client was
very high. Becky and Gray are also extremely
pleasant and professional to work with and
the quality of the writing and photography
they produced showed they are at their top of
the game.” Lynsey Devon – Heaven Publicity.
The following statistics were achieved
during that one campaign:
Twitter stats for the hashtag
#RealSpiritMorocco
http://tweetreach.com/reports/11132307?v=2
Twitter reach and exposure
174,517 Accounts reached
243,909 Exposure (number of times a Tweet with
this hashtag was delivered to a timeline)
Stats from Twitter for the week of the trip
Twitter stats between 19–25 May 2014
100 Tweets
122 Retweets
267.7K Retweet Reach
185 Mentions
1.48M Mention Reach
33 Replies
83 Favorited
39 Followers
Facebook
The FB post sharing the link to the In Pictures
post reached 2700 people, with 43 Likes,
Comments & Shares
Instagram
15 pictures uploaded to Instagram tagged
with #RealSpiritMorocco gained a total of
570 Likes
Blog Posts
A journey though Morocco
3,623 viewswww.globalgrasshopper.com/travel/pictures-
journey-morocco/
A Marrakech kitchen
1,193 viewswww.globalgrasshopper.com/destinations/africa/
marrakech-kitchen-cooking-lalla-fatima/
A journey into the Sahara with the Berbers
1,328 views www.globalgrasshopper.com/travel/journey-
sahara-berbers/
GLOBALGRASSHOPPER MEDIA KIT 2016
Case Study
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HIGHLIGHTS FROM OUR TRAVELS
© 2016 GlobalGrasshopper Limited
