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2015
Media Kit
Fresh ideas for retailing successIN PRINT | ONLINE | IN PERSON
Marci BrackenNational Account ExecutiveP 616.799.5003mbracken@ giftshopmag.com
Nancy BrooksNational Account ExecutiveP 616.799.5065nbrooks@ giftshopmag.com
2 2015 Media Kit // Gift Shop
Contents
Sarah SchwartzTrends Editor
P 616.887.9008, ext 155sarahs@
giftshopmag.com
With more than 50 years of experience in business-to-business communications and marketing, Great American Media
Services, publisher of Gift Shop, provides a direct connection between vendors and their customers. Gift Shop reaches specialty gift shop buyers throughout the United States and beyond through various means of digital and print communications.
Always on the leading edge of what retailers want and need, the company’s staff of industry experts is dedicated to creating quality information that its readers eagerly look forward to with each new issue of the print magazine, e-newsletter and digital edition. What’s more, Great American Media Services offers a number of other marketing solutions for its clients. From e-catalogs and webinars to in-person events and custom publications, marketers are able to engage their customers on any platform they choose.
Circulation 3
Advertising Contacts 4
Editorial Calendar 5
Print Advertising 6
Web Advertising 8
Wrap Up E-Newsletter 9
Social Media Sponsored Posts 9
Custom Emails 10
E-Catalogs 11
Product Showcase E-Blasts 11
Marketing Services 12
Mailing: P.O. Box 128 | Shipping: 75 Applewood Dr., Suite A | Sparta MI 49345
P 616.887.9008 | F 616.887.2666 | www.greatamericanmediaservices.com
pinterest.com/giftshopmagfacebook.com/giftshopmagazine twitter.com/giftshopmagwww.giftshopmag.com
Leigh JajugaAssistant Editor
P 616.887.9008, ext. 113ljajuga@
giftshopmag.com
Zeke JenningsAssistant Editor
P 616.887.9008, ext. 103zjennings@
giftshopmag.com
Julie McCallumEditor-in-Chief
P 616.887.9008, ext 125jmccallum@
giftshopmag.com
Gift Shop // 2015 Media Kit 3
Circulation
Emily MilliganMultimedia Designer
P 616.887.9008, ext. 106emilligan@
giftshopmag.com
Melissa GrayGroup Marketing Director
P 845.664.3092mgray@
giftshopmag.com
Kimberly BakerPublisher
P 616.887.9008, ext. 110kbaker@
giftshopmag.com
Matt McCallumCEO
P 616.887.9008, ext. 101mmccallum@
giftshopmag.com
Trade Show DistributionABC Kids ExpoACRE Las VegasACRE PhiladelphiaAmerican Craft CouncilAmericasMart AtlantaBoston Gift Show California Gift ShowCalifornia Market CenterChicago Gift MarketDallas Total Home & Gift MarketDenver Gift, Home, Jewelry & Resort ShowFancy Food Show New YorkFancy Food Show San FranciscoGrand Strand Resort & Merchandise ShowGulf Coast Show at Panama CityHalloween & Party Expo International Gift Exposition in the SmokiesInternational Home & Housewares ShowLA MartLas Vegas MarketLas Vegas Souvenir & Resort ShowMississippi MarketNational Stationery ShowNY NOWOFFPRICE ShowPhiladelphia Gift Show Portland Gift & Accessories Show San Francisco International Gift FairSeattle Gift ShowSmoky Mountain Gift ShowThe Norton ShowsToy FairTransWorld’s Jewelry, Fashion &
Accessories ShowWindy City Gift Show
Total Trade Show Distribution: 18,000+Facebook: 6,910 Twitter: 1,830 Pinterest: 5,969
As of Aug. 26, 2014
Total Print Circulation: 30,000 60% Specialty Gift Shops
10% Resort/Hotel/Airport/Hospital Gift Shops
6% Housewares/Home Décor Stores
5% Stationery/Card/Book Shops
5% Apparel/Jewelry Gift Shops
5% Museum/Zoo/Aquarium Gift Shops
5% Children's/Toy Stores
2% Craft/Floral Shops
2% Online Retailer
14,500+E-Newsletter Subscribers
As of July 28, 2014
503,878Website Pageviews
July 28, 2013 - July 27, 2014
All trade show distribution is subject to change.
4 2015 Media Kit // Gift Shop
Advertising Contacts
Nancy BrooksNational Account Executive
Marci BrackenNational Account Executive
TEXAS
FLORIDA
GEORGIA
MICHIGAN
WISCONSIN
OHIO
SOUTH CAROLINA
ALABAMA
NORTH CAROLINA
NEW YORK
MAINE
NEW HAMPSHIRE
MISSISSIPPI
TENNESSEE
INDIANAILLINOIS
KENTUCKY
VIRGINIA
CONNECTICUT
MASSACHUSETTS
RHODE ISLAND
DELAWARE
DISTRICT OF COLOMBIA
NEW JERSEY
MARYLAND
PENNSYLVANIA
VERMONT
HAWAII
WEST VIRGINIA
ARKANSAS
MINNESOTA
IOWA
MISSOURI
OKLAHOMA
SOUTH DAKOTA
NEBRASKA
KANSAS
NORTH DAKOTA
NEVADA
OREGON
COLORADO
WASHINGTON
WYOMING
UTAH
MONTANA
IDAHO
ARIZONANEW
MEXICO
CALIFORNIA
LOUISIANA
ALASKA
CANADA OTHER INTERNATIONAL
Nancy
Marci
Gift Shop // 2015 Media Kit 5All bonus distribution is subject to change.
WinterFeaturesBath & BodyChildren & BabyFarm InspiredOutdoor EntertainingWedding & BridalFeatured Gift Shop: Floral
ShowcasesCollectiblesGifts for Teachers & CoachesGlobal AccentsHair AccessoriesLakeMother’s Day/Father’s Day
Green RetailerCosmeceuticals
Editorial Deadline: Oct. 20, 2014Advertising Deadline: Nov. 14, 2014
Bonus DistributionACRE PhiladelphiaAmerican Craft CouncilAmericasMart AtlantaBoston Gift Show California Gift ShowCalifornia Market CenterChicago Gift MarketDallas Total Home & Gift MarketDenver Gift, Home, Jewelry &
Resort ShowFancy Food Show San FranciscoHalloween & Party Expo International Home &
Housewares ShowLA MartLas Vegas MarketNY NOWOFFPRICE ShowPhiladelphia Gift Show Portland Gift &
Accessories Show San Francisco International
Gift FairSeattle Gift ShowToy FairWindy City Gift Show
In Every IssueProduct Showcase: Editor's PicksProduct Showcase: Showroom StandoutsFeatured Gift Shop ProfilesRegional Retailer SpotlightBusiness Management PracticesTrend Reports Display InspirationsGREENRetailerParting Shot
Trade Show Calendar
Editorial Calendar
Editorial Inquiries?Julie McCallumEditor-in-ChiefP 616.887.9008, ext. 125F [email protected]
FallFeaturesCandlesJewelryMade in AmericaResortFeatured Gift Shop: Resorts
Special Advertising Section:Buyers’ Guide
ShowcasesBeer & WineChocolate/Valentine’s DayMen’s Bath & BodyStocking StuffersTravel
Green RetailerCoverage of the Eco
Choice Awards New Parents
Editorial Deadline: July 27, 2015Advertising Deadline: Aug. 21, 2015
Bonus DistributionGrand Strand Resort &
Merchandise ShowGulf Coast Show at Panama CityInternational Gift Exposition
in the SmokiesSmoky Mountain Gift ShowThe Norton Shows
SpringFeaturesCollegiatePartiesSeasonal Home DécorStationeryFeatured Gift Shop: Stationery
Special Advertising Section:Buyers’ Guide
ShowcasesApparelCandlesHalloweenHealthy LivingMade in AmericaWit & Whimsy
Green RetailerCoverage of the Eco
Choice AwardsGourmet
Editorial Deadline: Feb. 4, 2015Advertising Deadline: March 3, 2015
Bonus DistributionACRE Las VegasDallas Total Home & Gift MarketFancy Food Show New YorkMississippi MarketNational Stationery ShowThe Norton ShowsTransWorld’s Jewelry, Fashion &
Accessories Show
SummerFeaturesFood & DrinkGiftwrap & PackagingHandcrafted/DIYHoliday (Christmas & Hanukkah)TextilesFeatured Gift Shop: Hospitals
ShowcasesArtisanalBabyGamesOrnamentsPetsTabletop
Green RetailerApparel
Editorial Deadline: April 23, 2015Advertising Deadline: May 20, 2015
Bonus DistributionABC Kids ExpoAmericasMart AtlantaCalifornia Gift ShowCalifornia Market CenterChicago Gift MarketDallas Total Home & Gift MarketDenver Gift, Home, Jewelry &
Resort ShowLA MartLas Vegas MarketLas Vegas Souvenir &
Resort ShowNY NOWOFFPRICE ShowSan Francisco International
Gift FairSeattle Gift ShowThe Norton ShowsWindy City Gift Show
6 2015 Media Kit // Gift Shop
Ad Type 1x 2x 4x
2-Page Spread $6,000 $5,800 $5,600
Full Page $3,300 $3,100 $2,900
2/3 Page $2,800 $2,600 $2,400
1/2 Page $2,400 $2,200 $2,000
1/3 Page $2,000 $1,800 $1,600
1/4 Page $1,275 $1,175 $1,075
Cover 2 $4,800 $4,600 $4,400
Cover 3 $4,000 $3,800 $3,600
Cover 4 $6,000 $5,500 $5,000
Issue Ad Space Closes Materials Due
Winter 2015 Nov. 14, 2014 Nov. 21, 2014
Spring 2015 March 3, 2015 March 10, 2015
Summer 2015 May 20, 2015 May 27, 2015
Fall 2015 Aug. 21, 2015 Aug. 28, 2015
Winter 2016 Nov. 13, 2015 Nov. 20, 2015
ADVERTISING RATES
PRINT DEADLINES
SPECIAL PRINT OPPORTUNITIES
Rates are per insertion based on camera-ready, electronically submitted artwork. Ad insertions are non-cancelable after space deadline.
Gift Shop Magazine is an industry-leading publication for the
specialty gift shop business. The magazine guides retailers in their search for the latest products and trends to offer their customers. Gift Shop provides high-quality editorial as its team reports on upcoming trends before they hit the mainstream. Each issue also includes GREENRetailer, the only quarterly guide to eco-friendly resources. With editorial features and new product showcases, GREENRetailer gives eco-friendly retailers the information they need to incorporate green practices throughout their stores.
Gift Shop is proud to offer digital editions of every print issue. Available online and emailed to all registered subscribers, each interactive issue provides an added opportunity to advertisers to reach buyers as they make their purchasing decisions. Plus, detailed analytics reveal what retailers are viewing.
Belly Band Cover Corner* False Cover
Gatefold Insert Post-It Note
Print Advertising
Special Print Opportunities:· Belly bands· Cover corner*· False cover, gatefold or barndoor· Brochure Inserts, Catalog
Inserts, Postcard Inserts — tipped, bound or polybagged
· Post-It Note· Mailing list rental· Geo-targeting
Call your dedicated sales representative for custom quotes on these special print opportunities.
*Only available with the purchase of a full-page ad.
Print Ad Submission:
http://upload.greatamericanmediaservices.com
Complete the submission details, select file(s) for upload and click submit. Files less than 10 MB can be emailed to [email protected].
Free Lead Generation· Receive measurable sales
leads, encourage interest and drive traffic to your website through this free program available with any ad placement.
· Readers can complete the “Reader Service Card” in the print publication or online. Each week, leads will be delivered to you via the email address you provide to Gift Shop so you can follow up with the interested party.
· Both clicks to your website and reader requests are stored in the Gift Shop database, and reports of these are available.
Gift Shop // 2015 Media Kit 7
PRINT ADVERTISING SPECS
1/3 Page Vertical2.2" w x 9.7" h
1/2 Page Horizontal6.875" w x 4.75" h
1/ 3 Page Square4.5" w x 4.65" h
1/4 Page3.35" w x 4.75" h
2/3 Page4.5" w x 9.7" h
Full Page (Full Bleed)8.375" w x 11.125" h
2-Page Spread (Full Bleed)16.5" w x 11.125" h
Final Trim Size Full Page
8.125" w x 10.875" h
Live Area7.375" w x 10.125" h
1/2 Page Vertical3.35" w x 9.7" h
Live Area15.5" w x 10.125" h
Final Trim Size 2-Page Spread
16.25" w x 10.875" h
Additional Specs· For full-page ads the live area (area that all text
and logos must fall inside) must be at least 3/8” from the trim, and all bleeds must extend at least 1/8” beyond trim.
· Ads and embedded artwork must be CMYK and at least 300 dpi.
· Only PDF or TIFF files will be accepted.
· We are not responsible for the readability of ad copy below 10-point in size.
GIFT SHOP
Free ProductINFORMATIO
N
8 2015 Media Kit // Gift Shop
Rates are per insertion based on Web-ready, electronically submitted artwork. Ad placements are non-cancelable.
WEBSITE ADVERTISING RATES
Ad Type 1x 3x 6x 12x
a. Leaderboard $750 $725 $700 $675
b. Premium $500 $475 $450 $425
c. Skyscraper $650 $625 $600 $575
Web Wrap $750 per week
WEBSITE AD SPECS WEBSITE ADVERTISING DEADLINES
Feature your company on GiftShopMag.com and create a truly integrated marketing campaign. Gift Shop’s website is a leading go-to information
source for retailers looking for the hottest trends in the industry. Online article archives, exclusive articles, photo galleries and product news keep retailers coming back day after day.
More than 166,000 people visited GiftShopMag.com in the last year, bringing in more than 503,000 pageviews. Advertise on GiftShopMag.com and ensure your message is in front of retailers when they need it.
Ad Type Specs Max Size
a. Leaderboard 450 px x 75 px 50 kb
b. Premium 175 px x 300 px 50 kb
c. Skyscraper 160 px x 600 px 75 kb
Web Wrap Call for more information.
Month Deadline
January Dec. 19, 2014
February Jan. 21, 2015
March Feb. 20, 2015
April March 20, 3015
May April 22, 2015
June May 21, 2015
Month Deadline
July June 19, 2015
August July 20, 2015
September Aug. 21, 2015
October Sept. 21, 2015
November Oct. 21, 2015
December Nov. 20, 2015
If artwork is submitted past the ad deadlines noted, there is no guarantee that the ad will be live on the first day of the scheduled month.
Website Advertising
• Upon refresh, placements rotate within the set position area. Each ad will rotate with up to two other ads.
• All website ads must be RGB and 72 dpi to the specs above. Only Web-ready files formatted as .gif, .jpg, .swf will be accepted.
Digital Ad Submission:
http://upload.greatamericanmediaservices.com
Complete the submission details, select file(s) for upload and click submit. Files less than 10 MB can be emailed to [email protected].
A A
BB
B
C
Gift Shop // 2015 Media Kit 9
Social Media Sponsored Posts
Ad Type 1x 3x 6x 12x
a. Banner $750 $725 $700 $675
b. Premium $500 $475 $450 $425
Ad Type Specs Max Size
a. Banner 450 px x 75 px 50 kb
b. Premium 175 px x 300 px 50 kb
Issue Month Deadline
January Dec. 19, 2014
February Jan. 21, 2015
March Feb. 20, 2015
April March 20, 3015
May April 22, 2015
June May 21, 2015
Issue Month Deadline
July June 19, 2015
August July 20, 2015
September Aug. 21, 2015
October Sept. 21, 2015
November Oct. 21, 2015
December Nov. 20, 2015
Wrap Up E-Newsletter
Rates are per insertion based on Web-ready, electronically submitted artwork. Ad placements are non-cancelable.
WRAP UP ADVERTISING RATES
WRAP UP AD SPECS
WRAP UP DEADLINES
R each retailers via email through sponsorship of Wrap Up, Gift Shop’s weekly e-newsletter featuring important industry information.
As part of the sponsorship, your ad will be paired with product news, industry information and other exclusive content. Thousands of retailers read each edition of Wrap Up.
Only a limited number of advertising spaces are available in each issue of Wrap Up, so sign up today to guarantee placement.
All e-newsletter ads must be RGB and 72 dpi to the specs above. Only Web-ready files formatted as .gif, .jpg will be accepted.
If artwork is submitted past the art deadlines noted, there is no guarantee that it will be included in the scheduled issue of Wrap Up. If the ad misses its scheduled issue, it will be placed in the next available issue.
Reach an engaged audience of gift retailers through a sponsored post across Gift Shop's various social media communities. Your content will be shared on the Gift Shop Facebook page as a sponsored post and then will be Tweeted to thousands of followers, multiplying its reach even further. Pinterest and Instagram sponsorships also are available.
There are only limited opportunities available throughout the year, so be sure to secure your spot early.
WRAP UP AD SIZES & SPECS
A
A
A
B
10 2015 Media Kit // Gift Shop
R each retailers right in their inboxes. Gift Shop can send your message to
more than 26,000 gift retailers — just as you want them to see it — through its custom email blast service. Designed by you or by our team of graphic designers, custom emails allow you to put your products at retailers’ fingertips as they’re making their purchasing decisions. Tell your company’s story how you want it told with a custom email blast to interested gift buyers around the world.
CUSTOM EMAIL RATES
One Version Two Versions A Two Versions B Two Versions C
$250 (+$100/m list rental*)
$399 (+$100/m list rental*)
$499 (+$100/m list rental*)
$750 (+$100/m list rental*)
1 subject line
1 version of email content
2 subject lines
1 version of email content
1 subject line
2 versions of email content
2 subject lines (A/B testing)
1 version of email content
Review analytic reports
Resent most successful version to remaining audience
To receive above pricing, email blast materials must meet Great American Media Services’ specifications. If it does not meet specifications, design fee will apply. Please note: Email blasts will be labeled as an advertisement at the bottom.
Custom Email Specs· All clients must sign an Email Distribution Agreement and provide an
opt-out list before email can be sent.
· Clients submitting HTML code must provide files at least five working days prior to the scheduled send date.
· Email blasts should not be wider than 600 pixels and images can not be saved locally.
· Emails must be designed using tables. DIV tags are not accepted.
· If there are issues with the HTML code, feedback will be provided to the client to fix the code. If the client chooses to have Great American Media Services change the code there will be a minimum design charge of $499.
· Clients must submit new HTML code for any eblast sent within 30 days of their most recent custom email.
Custom Emails
Need Help with Your Design?We offer build/design services.
$499per version, +$350/m list rental
Gift Shop // 2015 Media Kit 11
T arget thousands of potential new retail buyers by posting a digital version of your
catalog on our website. In addition, the e-catalog gallery is promoted in print issues of Gift Shop Magazine, in the Wrap Up E-Newsletter and Gift Shop's social media accounts. Periodic email blasts will further promote the e-catalog gallery to Gift Shop's audience. Save thousands of dollars in printing and mailing expenses by giving retailers the information they need to make immediate buying decisions.
Call for a custom quote.
Gift Shop also offers a co-op eblast program, giving you the ability to market one of your products to our exclusive email list of over
26,000 retailers. With this email program, you have the opportunity to include a product shot with description, your website and contact information — with click-through capability. Only five companies' products are featured in each email.
Each Listing Includes:· One Image· Product Title· Up to 40-word description· Company Name· Phone Number· Website
E-Catalogs
Product Showcase E-Blasts
Price Image Specs
$499 per email 300 px wide x no more than 400 px tall
PRODUCT SHOWCASE E-BLASTS RATES & SPECS
12 2015 Media Kit // Gift Shop
Marketing Services
Great American Media Services’ marketing solutions provide unique
and innovative opportunities for companies to engage customers at various points in their decision-making process. We can help you leverage your brand recognition as well as our industry expertise to reach across channels to strengthen existing relationships as well as establish new ones.
Art ProductionOur talented team of graphic designers will work hand-in-hand with your team to create eye-catching, effective artwork that promotes your company’s products and services across all integrated marketing channels, including custom emails, direct mail campaigns, email newsletter banner ads, print advertisements and much more.
Custom Content CreationOur skilled and knowledgeable editorial team can provide you with custom multimedia content for a number of platforms:
· Blogs· Custom Publications —
Digital and Print· E-Newsletters· Press Releases and Media Kits· Social Media· Websites· White Papers
WebinarsOnline seminars are a great way to educate the industry about your products and services while providing attendees with valuable information. Speakers present information to an engaged audience on topics important to them. Each webinar can host up to 100 people.
Other Services· Website Audits· Marketing Consultation· Custom Marketing Campaigns
Social Media Development and ManagementWe will serve as your social media manager, to work with you on all steps of creating a social media marketing plan. We’ll handle all of the details, from setting up your accounts to daily management, including making timely and appropriate posts of your information to the social media sites of your choosing. This includes managing your brand’s reputation online by responding to inquiries, posts and comments on the various social media platforms.
Email Marketing and List ManagementTake the guesswork out of email marketing. We can help you develop an effective, targeted email campaign, from conception to design. Let our team of qualified database specialists even take care of storage and management of your valuable email address database — including managing sign-ups, unsubscribes and all of the details associated with maintaining a clean database.
Custom EventsOur dedicated events and marketing staff can help you create activities to specifically meet your engagement and outreach needs. We offer a number of online and live events, including:
· Awards Programs· Executive Buyer Dinners· Industry Gatherings and Parties· Meetings· Presentations· Tours · Trade Shows· Training and Education· Virtual Trade Shows
Marketing Inquiries?Kimberly Baker
PublisherP 616.887.9008, ext. 110
