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CECYLIA Media Kit 2013
page.1.
Media Kit 2013
CECYLIA Media Kit 2013
page.2.BIOGRAPHY
CECYLIA, MELBOURNE FASHION BLOGGER & STYLIST
CECYLIA Media Kit 2013
page.3.BIOGRAPHY
‘FASHION HAS ALWAYS BEEN MY FIRST LOVE.’ Cecylia developed an admiration for art and design at an early age and started collecting designer vintage since her teenage years. She attended Melbourne’s prestigious Melbourne Girls Grammar school under full music scholarship, and graduated from the University of Melbourne with a Bachelor of Veterinary Science. After working several years as a full time veterinary surgeon, Cecylia could not hold back her deep adoration for fashion and launched Cecylia.com, her style blog and also her eponymous boutique. Cecylia’s boutique on High St Armadale was the largest stockist in the country for a number of Australian designers and the sole stockist for many high end international labels (Roksanda Ilincic, Sophia Kokosalaki, Felder Felder, etc) that are the favourites of celebrities including Michelle Obama, Anna Wintour and Kate Middleton. Cecylia was responsible for the sourcing, buying, marketing, PR, events, staff training, selling, styling, visual merchandising and client communication for her boutique. Cecylia has garnered a reputation in the fashion industry for her talent and flair for styling, selling and creativity. Cecylia specialises in online media, blogging and fashion styling. Her own style philosophy is that ‘every day is worth dressing up for’ and loves to blend vintage, Australian and international designers in her own outfits and editorial styling. Cecylia loves promoting designers, products and events and would love to collaborate with you.
CECYLIA Media Kit 2013
page.4.FOLLOWERS & DEMOGRAPHIC
AAccording to Cecylia’s statistics monitoring plugin, Cecylia.com has up to 13,000
visitors per month and up to 26,000 page views per month.¹ Cecylia.com has Bloglovin, email and Feedburner subscribers who are able to read Cecylia.com via push-notified feeds.
Cecylia.com also receives traffic through many organic search hits originating from
Google and other search engines. Cecylia.com appears on the first page of results for many fashion related search terms such as “Melbourne fashion blogger” and “Australian fashion blog” (without search customisation) and is regularly crawled by all major search engines. Cecylia.com also receives organic ranked results for the designers that she has collaborated with and receives regular traffic for a number of them to both her historical blog posts and her designer static content pages called “Designers I’ve met and adored”.
Cecylia is also a highly ranked influencer across a wide range of social media
platforms. You can view her statistics page for more details. ¹Visitors are counted based on IP logs that are reset
daily. Month to month view figures can vary by a few thousand depending on a variety of factors.
CECYLIA Media Kit 2013
page.5.FOLLOWERS & DEMOGRAPHIC
Cecylia regularly uses her Social Media platforms to promote and support her
favourite designers, boutiques, products and events that she genuinely endorses. Because of her fashion boutique Cecylia was also able to attract a following from Melbourne’s inner south east suburbs who continued to follow Cecylia.com after she closed her store. Cecylia has been very successful in converting her readers to designer followers and buyers.
The average Cecylia.com follower is a fashion loving female between the ages
of 19-35. Many are in the fashion industry themselves as designers, media, stylists or bloggers. Cecylia has a community of active followers, who regularly comment and interact with Cecylia via her posts, Facebook page, Twitter, direct email contact and face-to-face catch-ups.
Cecylia.com is now bilingual, in both English and Chinese (Simplified). Cecylia
endeavours to reach a wider Chinese market with her styling tips and blog posts.
Subscribing to Cecylia’s Feedburner feed, which delivers each new post to their RSS reader, email or news aggregator;
“Liking” Cecylia.com on her new Facebook page, which will insert a link to each new post into their Facebook newsfeed;
Following @cecyliadotcom on Twitter to receive tweets about new blog posts and Cecylia’s favourite products and designers;
Following Cecylia.com on Google+; or
Following Cecylia.com on Bloglovin’, a specialised blog feed aggregator.
Different users of Cecylia.com connect with the blog in different ways. Cecylia offers
users the options of:
12345
CECYLIA Media Kit 2013
page.6.PRESS
With her elegant style & artistic flair, Cecylia is renowned for her ‘quirky elegance’ both in Australia and internationally. Readily snapped by street style photographers, fashion bloggers, and journalists, Cecylia has been featured on Vogue.com, in the Age, Famous Magazine, the Herald Sun, and Melbourne Weekly as well as many online fashion publications. Her transformation from a veterinarian to a boutique owner to a fashion blogger have also garnered an abundance of attention for her to be interviewed and featured on The Age, the Herald Sun and a myriad of online publications. Last year, Cecylia won the Guineas Day Fashion Stakes and came 2nd Runner Up in the Caulfield Cup Fashion Stakes. Her style has been admired by fellow stylists, fashion bloggers and designers, many of whom have sought Cecylia’s styling tips. The following are a few examples of Cecylia’s personal style, captured by press. The full list of media industry collaborations is available for viewing here: HTTP://CECYLIA.COM/PRESS/
Cecylia.com was featured on the M MAGAZINE
STYLE BLOGGERS: The Weekly Review
CECYLIA Media Kit 2013
page.7.PRESS
THE AGE M Magazine: Cover story on 13 May 2013
Online version: http://www.theage.com.au/entertainment/my-life-as-a-blog-20120512-1yjbc.html
FAMOUS MAGAZINE June 2011
CECYLIA Media Kit 2013
page.8.PRESS
HARPERSBAZAAR.COM.AU Mercedes-Benz Fashion Week Australia 2013
VOGUE.COM.AU What they wore: Melbourne Cup Fashion Nov 2012 *Link for Online Version
CECYLIA Media Kit 2013
page.9.PRESS
HERALD SUN: Street Fashion at LMFF
Online version: http://www.theage.com.au/entertainment/my-life-as-a-blog-20120512-1yjbc.html
ORIENTAL BQ ISSN 1838-5249 (21/9/12)
CECYLIA Media Kit 2013
page.10.TESTIMONIALS
“Fashion Exposed aligned with Cecylia.com for the recent 2012 Melbourne event. As a
key media partner, Cecylia was brought on to provide further online support outside of our internal channels and promote FE exhibitors and the various business seminars held on site before, during and post event. We were very impressed with all of her coverage, tweeting numerous images of the brands/trends on show, including newsworthy snippets from the seminars, and even shooting a video interview with the winners of the Debut fashion competition which she promptly posted to her site. We will definitely consider Cecylia.com for future fashion events in Melbourne.”
Sacha Strebe Online Editor
“We were very impressed with all of her coverage...”
CECYLIA Media Kit 2013
page.11.TESTIMONIALS
“Cecylia’s professionalism and the amount of work she put in were evident in everything
she did and she delivered a lot more than she promised and much more than I expected. I have worked with a few bloggers over the last couple of years in both my jobs and have always been left feeling a bit disappointed in the quality of the work they put forward.
Sarah Conners Hand bag Designer
“The response on Facebook was absolutely
great; my reach went through the roof! ”
Cecylia’s work is outstanding and the images she shot were absolutely perfect, they were
right on target for my look and customer. The response on Facebook was absolutely great; my reach went through the roof!”
CECYLIA Media Kit 2013
page.12.TESTIMONIALS
Mica of: AWAYFROMTHEBLUE.BLOGSPOT.COM.AU Fashion Blogger
on The Golden Pyramid
“You know yours is the only blog that makes me frequently
want to buy things!”
CECYLIA Media Kit 2013
page.13.RATES
» Cecylia must be provided with samples, products, accessories or garments for her to style either on herself or on a model at Cecylia’s discretion
» Photographs of the items as styled by Cecylia will be posted on Cecylia.com with her own review of the label, backlinks to any relevant websites and editorial commentary
» Includes related promotion of designer/label/boutique/product/event via social media channels
» http://cecylia.com/2013/06/how-to-stay-stylish-on-the-slopes/
» http://cecylia.com/2013/05/when-i-grow-up-vassarvanitis/
» http://cecylia.com/2013/05/do-you-believe-in-love-at-first-sight/
» http://cecylia.com/2013/05/hail-the-sale/
» http://cecylia.com/2013/05/styled-by-cecylia-what-is-vegas-style/
» http://cecylia.com/2012/11/eating-and-reading-are-two-pleasures-that-combine-admirably-sponsored-by-nuffnang/
» http://cecylia.com/2012/09/on-a-roll-sponsored-post/
» http://cecylia.com/2012/01/sponsored-video-no-finer-feeling/
» http://cecylia.com/2012/02/sole-mates/
» http://cecylia.com/2012/04/my-daily-cup/
» http://cecylia.com/2012/04/out-of-the-blue/
» http://cecylia.com/2012/05/river-island-vogue-off-sponsored-video/
SPONSORED BLOG POST$495 Previous Examples:
CECYLIA Media Kit 2013
page.14.RATES
» Cecylia will use and keep one of the products / vouchers provided.
» Photographs of the items as styled by Cecylia will be posted on Cecylia.com with her own review of the label, backlinks to any relevant websites and editorial commentary
» Give-away/Gift opportunities for readers: aimed to draw readers back to the designer/label/boutique/product’s site and promote further brand awareness and sales
» Includes related promotion of label via all social media channels
» http://cecylia.com/2013/06/plumage/
» http://cecylia.com/2013/01/i-want-to-look-like-love/
» http://cecylia.com/2012/12/tie-me-u/
» http://cecylia.com/2012/07/would-you-like-chanel/
» http://cecylia.com/2012/06/the-sarah-conners-gift/
» http://cecylia.com/2012/03/5-ways-to-love-atropa/
» http://cecylia.com/2012/02/get-your-arts-over-here/
» http://cecylia.com/2012/01/white-lights-in-the-night-and-a-give-away/
» http://cecylia.com/2012/01/lace-is-more/
SPONSORED GIVE-AWAY$195 + products and/ or vouchers Previous Examples:
CECYLIA Media Kit 2013
page.15.RATES
» Product images are to be provided for Cecylia, each image/description will be linked to the same product on the online store
» Includes related promotion of online store and featured products via all social media channels
» http://cecylia.com/2012/06/the-dark-horse/
» http://cecylia.com/2012/04/she-gave-you-birth-what-are-you-going-to-give-her/
GIFT GUIDES ADVERTISING$150 Sidebar 300x200 advertisement – “above
the fold” position: $295 / fortnight
Sidebar 300x200 advertisement – any position $95 / fortnight
Prime banner advertisement (700px wide) below Cecylia logo $495 / weekPrevious Examples:
CECYLIA Media Kit 2013
page.16.STYLING
Cecylia is also available for fully featured fashion shoots, or to style and manage
runway shows or soirees, with a team of professional photographers, models and hair & makeup artists. Please contact Cecylia to discuss your requirements. For examples of Cecylia’s fashion styling, please visit :
HTTP://CECYLIA.COM/STYLING/
CECYLIA Media Kit 2013
page.17.LABELS CECYLIA HAS WORKED WITH
CECYLIA Media Kit 2013
page.18.LABELS CECYLIA HAS WORKED WITH
CECYLIA Media Kit 2013
page.19.LABELS CECYLIA HAS WORKED WITH
CECYLIA Media Kit 2013
page.20.LABELS CECYLIA HAS WORKED WITH
CECYLIA Media Kit 2013
page.21.LABELS CECYLIA HAS WORKED WITH
CECYLIA Media Kit 2013
page.22.CONTACT CECYLIA
Email: [email protected]
Phone: +61 422 336 247
Web: http://cecylia.com
Instagram @cecyliadotcom
Pinterest: cecyliadotcom
Twitter: @cecyliadotcom
Facebook: cecyliadotcom
Dr. Cecylia Kee
