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Media Kit 2012
overview
overviewAFAR at a glance
Audience: 700,000
Total Circulation: 140,708
Newsstand/Subscription: 17%/83%
Ad/Edit: 40%/60%
Times per year: 7x per year
Median HHI: $105,746
Median Age: 46.5
Price: $4.99 US newsstand price
$25.00 Basic subscription price
MiSSion StAteMent We are the leader in experiential travel, inspiring, guiding, and connecting travelers to have deeper, richer, and more personal experiences.
Source: AFAR Prototype Gfk MRI Doublebase 2011, ABC Publisher’s Statement 12/31/11.
WeBSite: afar.com
overview
overview
the Luxury of experience Travel is changing. The world has grown smaller and more accessible, yet more homogenized and less exotic. Today’s travelers want to get beyond the superficial, the mass-produced, the mass-consumed, and the mass-experienced. They lookfor the authentic in people, places, and products. They long for meaningful connections with the places they go and the people they meet.
Positioning StatementAFAR inspires travelers to immerse themselves in authentic experiences that create deep connections between the reader, place, and local culture. Edited for an affluent and sophisticated audience, AFAR attracts highly engaged readers who have both the desire and the means to pursue the luxury of experience.
As the authority on Experiential Travel, AFAR delivers the luxury of experience and attracts consumers who add the most value to major marketers across a wide array of categories. AFAR is the gateway to access this powerful new consumer – the Experiential traveler. For this affluent, sophisticated and influential audience, AFAR is their voice and their guide.
There are 24 million Affluent households in America, averaging “more than $4,100 annually on vacation and personal travel”…"Looking forward, Affluent Americans are “expected to continue their love affair with travel” as well as their “love affair with travel-related media”. Stephen Kraus — Chief Research & insights officer of ipsos Mendelsohn, MediaPost engage: Affluent 6/15/11.
the luxury of experience
“ “
overview
overviewexperiential travelerstravel is not an escape, it’s a discovery.
Today’s luxury traveler is ultimately seeking a ‘meaningful’ travel
experience – and in this context that means the pursuit of something
that is authentic, reflects the local landscape and is genuinely real.
tom Marchant — Member, international Luxury travel Market think tank
Half of all U.S. travelers are experiental and AFAR has a concentration of 94%
89% of AFAR readers “see and experience things you don’t expect”
87% say that they “visit places most travelers don’t see”
74% agree that they “stay in one place longer to experience its culture”
74% of AFAR readers “participate in local events”
Source: Plog Experiential Travel Study, 2010.
eXPeRientiAL
• Go to more places, more often
• Participate in more unique experiences.
• Want to discover the unexpected
• Talk about their trips & influence friends
non-eXPeRientiAL
• Repeat the same vacation experience each year
• Seek predictable experiences
• Visit popular, well-known tourist spots
• Little influence on opinions & other’s travels.
Compared to non-experientials, experiential travelers:
Spend over $6 billion more in average monthly credit card expenditures
Are 30% more likely to be auto, finance, fashion or technology category Influentials
“ “Source: AFAR Prototype Gfk MRI Doublebase 2010.
editorial
editorial
AFAR was created to inspire and guide those who travel the world seeking to connect with its people, experience their cultures, and understand their perspectives.
editorial features
WAndeR Where to Go Next. AFAR’s street-level guide to unusual destinations, both on- and off the-beaten path. In every issue, Wander includes the “Wandering Chef” column, in which well-known American chefs recommend food experiences from a recent trip (typically includes restaurants, bars, and markets).
oUR PiCKS News and notes, ranging from new hotel openings and museum exhibits to album releases and products we like.
WHeRe tRAveL tAKeS US Where the AFAR community comes together. We feature recommendations from AFAR.com, reader feedback, Learning AFAR updates, and news about AFAR Experiences.
See Witness the world—its intimate moments, its latest trends, its common threads—in a new way.
MiX A visual exploration of the world’s similarities and differences.
PoStCARdS Experiential travel moments captured by members of the AFAR community.
CURioUS PLAnet Our distinctive infographics department that illustrates global issues through charts, maps, and graphics.
ConneCt Stories and advice from well-connected locals and passionate travelers. This section of AFAR profiles people and places, and offers ways to engage with the things that make a destination and its culture unique.
ReSident A local introduces readers to the people, places, and stories of his or her neighborhood.
noMAd A modern nomad discusses life on the road.
tRiPS Inspiration and resources for those who travel to help others or pursue a personal passion.
Find We go inside the studios and ateliers of modern artisans. We reveal how they make their products and pieces by hand, the stories behind them, and where to find them.
FeASt An in-depth exploration of a traditional local dish, and how it connects to the culture. Plus a recipe and where to eat.
StAy Recommendations of places to stay that help travelers engage with the identity of a place.
SPin tHe GLoBe AFAR chooses a destination at random—by literally spinning a globe—and sends a writer on a spontaneous journey. He/she travels without an itinerary, and relays the adventure in a first-person dispatch.
GUide Key service information about how to best experience the destinations featured in each issue of AFAR, including hotels, restaurants, local products, and must-do experiences.
editorial
January/FebruaryOn-Sale: 12/20/11Theme: Personal, Transformative Travel• Two Brothers Discover the Secrets of Montreal—and Each Other• Cuba’s New Climbing ParadiseAFAR Experiences Section: Faces of Egypt TodayCruising Special Section: River Cruises, Expedition Cruises, and Great PortsWander: Portugal, Dominican Republic, Hong Kong, and MontanaA Local Shows Us Around San Francisco
March/AprilOn-Sale: 2/21/12Theme: Truly Local Travel Experiences• An Alaska Native Boards a Cruise for Home• The Shy Side of Los Angeles• Making Friends in the Cozy Bouchons of Lyons, FranceWander: Bhutan, Spain, and moreA Local Shows Us Around Rio de Janeiro
May/JuneOn-Sale: 4/17/12Theme: A Fresh Take on Travel• A Skeptic Runs with the Bulls in Spain• Searching for Vietnam’s Most Prized Dish• Seeing the World by SkateboardSpecial Section: AsiaWander: Croatia, California, and more
July/AugustOn-Sale: 6/19/12Theme: Journeys of Discovery• Exploring Lisbon’s New Identity• Heritage Travel in the Heart of TexasSpecial Section: The World’s Best Road Trips Wander: England, Austria, and more
SeptemberOn-Sale: 8/14/12Theme: Style & Design Issue• Dublin’s New Pop-Up Scene• The Original Naples Fashion HouseWander: The World’s Leading Capitals of StyleA Local Shows Us Around Paris
octoberOn-Sale: 9/25/12Theme: Food & Spirits Issue• Prague’s Culinary Renaissance• Eating Alone Around the Globe• In Martinique, Finding the Meaning of RumWander: The World’s Best Food NeighborhoodsA Local Shows Us Around Los Angeles
november/decemberOn-Sale: 10/30/12Theme: Travel Your Passions• Champagne, from Fingers to Flutes• New Zealand’s Obsession with RugbySpecial Section: Caribbean
* Please note that all editorial is subject to change.
2012 editorial calendar
facts
facts
MRi Reader ProfileAFFLUent, edUCAted PRoFeSSionALS CoMP indeXTotal Adults 700,000 100Male 40% 82Female 60% 117
Median Age 46.5Adults Aged 25-49 52% 113Adults Aged 25- 54 62% 112Adults Aged 35- 54 42% 112
Any College+ 90% 162Grad College+ 67% 248Post- Graduate Degree 28% 299
Employed 74% 123Professional/Managerial 48% 212Top Management 12% 291Professional/Related Occupations 30% 224Management/Business/Financial Operations 18% 195
Median Household Income (HHI) $105,746 177HHI $100,000+ 53% 208HHI $150,000+ 31% 289HHI $200,000+ 16% 345
Own Home 75% 107Now Married 60% 110Parent 33% 82
Average Readers Per Copy 4
PASSionAte and ACtive tRAveLeRSOwn a Valid Passport 80% 218Took 4+ Foreign Trips in Past 3 Years and/or Domestic Trips in Past Year 47% 254Took 5+ Foreign Trips in Past 3 Years and/or Domestic Trips in Past Year 36% 290Took 2+ Foreign Trips in Past 3 Years 38% 299Took 3+ Foreign Trips in Past 3 Years 24% 348Fly First/Business Class on a Foreign Trip 11% 325Stayed at Hotel/Motel 15+ Nights in Past Year 19% 271Spent 5+ Nights Away On a Foreign Trip in Past 3 Years 55% 250Spent 11+ Nights Away On a Foreign Trip in Past 3 Years 30% 304
Source: AFAR Prototype. 2011 GfK MRI Doublebase.
AFAR reaches an affluent, forward thinking audiencethese influential global citizens, seek out new brands as well as rich and authentic cultural experiences.
facts
Subscriber ProfileAFFLUent, edUCAted PRoFeSSionALSMale 38%Female 62%Median Age 49.8Age 25 - 54 61%
Median Household Income (HHI) $111,000Average Household Income (HHI) $153,000HHI $150,000+ 34%
Graduated College + 75%Post-Graduate Degree 33%
Employed 72%Professional/Managerial 81%Top Management 22%
enGAGed and ReSPonSiveAverage minutes spent reading an issue 66Average # of times issue is read 3Read 4 out of 4 issues 64%Discussed article or referred someone to it as a result of reading AFAR 48%Rated AFAR Very Good or Better compared other publications read 76%Take action as a result of reading AFAR (visit website, buy product, request info, etc.) 83%
PASSionAte and ACtive tRAveLeRSOwns Current Valid Passport 92%Average # of Trips in Past 12 Months 19.6 International 10.2 Domestic 9.4Stay in 4 Star+ Accommodations 83%Flew First/Business Class on International Trip (Some/All of the time) 41%
dUPLiCAtionAFAR and Budget Travel 19%AFAR and Condé Nast Traveler 28%AFAR and Departures 7%AFAR and National Geographic Traveler 38%AFAR and Travel + Leisure 35%AFAR Only 37%
Source: AFAR 2011 Subscriber Study; Beta Research Corporation.
AFAR Magazine just completed our 2011 Subscriber Study with Beta Research. The data shows that AFAR is the leader in the travel category, capturing and captivating the world’s best traveled. Here are some highlights…
AFAR Reaches the Most Passionate and Active travelersHighlights From aFaR Magazine’s 2011 Subscriber Study
facts
AFAR’S CiRCULAtion GRoWtH HAS Been RAPid. From our initial launch at 50,000 to our projected rate base of 175,000 in July of 2012, AFAR magazine continues to expand and grow as a brand as well as consistently deliver on our rate base guarantee.
an exciting circulation story
As expected, we attained (and exceeded) the rate base levels that we promised. AFAR’s total paid and verified subscriptions increased 85% over the Second Half of 2011. AFAR is also delivering over rate base with a 12.5% bonus served on our Second Half 2011 publisher’s statement.
We are excited about the continuing growth of our audience that will be reflected in subsequent statements. Our ultimate goal is to take a very considered approach to circulation growth — we are interested in reaching the right readers, not just building a number.
Source: ABC Publisher’s Statement, December 2011.
Projected vs. Actual Rate Base Growth 2009 to 2013
Total Circ.81,542
Total Circ.76,711
2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half 2nd Half 1st Half 2009 2010 2010 2011 2011 2012 2012 2013
250,000
225,000
200,000
175,000
150,000
125,000
100,000
75,000
50,000
0
Rate Base
Actual Circulation
Total Circ.110,966
Total Circ.140,708
rates & dates
rates & dates
FRACtionAL FRACtionAL diSPLAy diSPLAyiSSUe on-SALe CLoSe MAtS dUe CLoSe MAtS dUe
Jan/Feb ‘12 Dec 20 Oct 17 Oct 24 Oct 24 Oct 31
Mar/Apr Feb 21 Dec 13 Dec 20 Dec 20 Jan 3
May/Jun Apr 17 Feb 14 Feb 22 Feb 22 Feb 29
Jul/Aug Jun 19 Apr 18 Apr 25 Apr 25 May 2
Sep Aug 14 Jun 11 Jun 18 Jun 18 Jun 25
Oct Sep 25 July 24 July 31 July 31 Aug 7
Nov/Dec Oct 30 Aug 28 Sep 5 Sep 5 Sep 12
Jan/Feb ‘13 Dec 18 Oct 15 Oct 22 Oct 22 Oct 29
Frequency 7x/year
2012 Closing dates
2012 closing dates
rates & dates
1st Half 2012 Advertising Rates (Mar/Apr, May/Jun):
FOur cOLOr 1 X 3 X 6 X
1 page $20,500 $19,700 $18,500
1/2 page $14,100 $13,600 $12,600
1/3 page $10,500 $10,100 $9,400
BLAck & whITE 1 X 3 X 6 X
1 page $15,500 $14,800 $14,000
1/2 page $10,800 $10,400 $9,700
1/3 page $8,000 $7,700 $7,200
Cover Premiums: 2nd: 30% 3rd: 25% 4th:40%
2nd Half 2012 Advertising Rates (Jul/Aug, Sept, oct, nov/dec, Jan/Feb ‘13):
FOur cOLOr 1 X 3 X 6 X
1 page $24,000 $23,000 $21,600
1/2 page $16,500 $15,900 $14,700
1/3 page $12,300 $11,900 $11,000
BLAck & whITE 1 X 3 X 6 X
1 page $18,000 $17,300 $16,300
1/2 page $12,600 $12,100 $11,300
1/3 page $9,400 $9,100 $8,400
Cover Premiums: 2nd: 30% 3rd: 25% 4th: 40%
1st Half Rate Base: 150,000 - Mar/Apr, May/Jun2nd Half Rate Base: 175,000 - Jul/Aug, Sept, oct, nov/dec, Jan/Feb ‘13
Frequency 7x/year
2012 advertising rates
• All rates are gross. Rate base is guaranteed on a 6 month average. Advertisers may not cancel orders or make changes in advertising after the closing dates.
rates & dates2012 AFAR exchange rates & dates
SAMPLe FoRMAt
· Showcase products and services in an attractive four-color templated format
· Quickly and efficiently connect the advertiser’s brand with AFAR’s qualified audience
88 A F AR JANUARY/FEBRUARY 2011 afar.com
AFAR EXCHANGEA global marketplace for the traveler…not the touristA global marketplace for the traveler…not the tourist
THE AFAR EXCHANGE is the ultimate resource for travelers, not tourists. The AFAR Exchange is
a user’s guide that will help you create an authentic travel experience. From outfitters and artisanal
foods to well-crafted travel products and incredible destinations, there is something for everyone.
Make the connection and discover where travel can take you.
La Mer Collections Timepieces
La Mer Collections timepieces are inspired by the color and experience of travel: Costa Rica’s colorful markets, Bali’s lush flowers, Italy’s gorgeous vineyards, and Thailand’s clear blue ocean.
Every leather wrap watch is hand assembled in the United States and made with care.
Afar readers can redeem a 15 percent discount by using the code ADVENTUREupon checkout.
lamercollections.com
For 23 years, Distant Journeys has offered guided and self-guided tours of Europe’s classic hiking routes. Our goals are to travel well, but with-out excess, to travel in ways that are environmentally respectful and that are in tune with local traditions and customs. Our trips are about the rewards of physical endeavor and the benefits of connecting with
other people and other cultures in real ways. Above all they are an expression of our abiding respect for our natural world, for its beauty, its power, and the gifts it holds for those who are willing to travel its contours slowly and simply.
distantjourneys.com888 845 5781
Distant Journeys
Explore South America
We craft each trip as a voyage of discovery—of foreign lands, of exotic cultures, and of yourself. Discover the ancient cultures and people of Peru, Costa Rica, Patagonia, Ecuador, and the Galapagos Islands while hiking, biking, and paddling with our local guides. The scenery looks even better when you’ve earned it. Request your free brochure.
activesouthamerica.com800 661 9073
Far Horizons
Far Horizons specializes in small group educational travel through-out the world. Accompanied by renowned scholars, experience a wide range of journeys to sites where the limits of archaeological knowledge are being pushed ever outward. We offer adventure, camaraderie, education and a new understanding of the world’s cultures.
farhorizons.com800 552 4575
AFAR 2012 exchange dates
Frequency 7x/year
cLOSIng mATErIALSISSuE On SALE DATE DEADLInE
Jan/Feb ‘12 Dec 20 Oct 17 Oct 24
Mar/Apr Feb 21 Dec 13 Dec 20
May/Jun Apr 17 Feb 14 Feb 22
Jul/Aug Jun 19 Apr 18 Apr 25
Sep Aug 14 Jun 11 Jun 18
Oct Sep 25 July 24 July 31
Nov/Dec Oct 30 Aug 28 Sep 5
Jan/Feb ‘13 Dec 18 Oct 15 Oct 22
· All rates are net. Rate base is guaranteed on a 6 month average. Advertisers may not cancel orders or make changes in advertising after the closing dates.
· For a complete list of AFAR General Terms & Conditions and advertising specifications, please contact your advertising representative.
Contact Sakhi vyas, AFAR exchange Sales Coordinator (646) 430-9879. [email protected]
AFAR 2012 exchange Rates
1st Half Rate Base: 150,000 Mar/Apr, May/Jun
2nd Half Rate Base: 175,000 Jul/Aug, Sept, Oct, Nov/Dec, Jan/Feb
FrEquEncY 1 X
Rates 1st half 1/4 page $3,565
1/8 page $2,380
Rates 2nd half 1/4 page $4,160
1/8 page $2,775
production specs
production specsAFAR magazine specsdisplay ad Specifications
display Ad Sizes
Unit Live tRiM BLeed
A Full page* 7-7/8”w x 10-5/16”h 8-3/8”w x 10-13/16”h 8-5/8”w x 11-1/16”h
B 1/3 pg Vertical w/ bleed** 2”w x 10-5/16”h 2-1/2”w x 10-13/16”h 2-3/4”w x 11-1/16”h
C 1/3 pg Vertical non-bleed** 2-1/4”w x 10-5/16”h 2-1/4”w x 10-5/16”h n/a
d 2/3 pg Vertical** 4-13/16”w x 10-5/16”h 5-1/16”w x 10-13/16”h 5-3/16”w x 11-1/16”h
e 1/2 pg Horizontal** 7-7/8”w x 4-15/16”h 8-3/8”w x 5-3/8”h 8-5/8”w x 5-1/2”h
Size requirements in decimals and/or metrics are available upon request.* Two-page spread materials MUST BE SUPPLIED AS SINGLE PAGES, as per the full page size
requirements above.* Perfect alignment of type or image across two pages cannot be guaranteed.** If boundaries of the ad are not defined by artwork or a rule, Publisher may add .30 rule around fractional ad.
Special Ad Sizes
Unit Live tRiM BLeedCover Flap 3-1/2”w x 10-5/16”h 4”w x 10-13/16”h 4-1/4”w x 11-1/16”h
Production Contact, Sonia Chandra (415) 373-5104, [email protected]
e
A B, C d
production specs
display ad Specifications continued
AFAR magazine specs
Acceptable File FormatsCMYK PDF/X1-A 2001 or 2003Compatibility: Acrobat 4 (PDF 1.3)
PDF/X1-A is the only acceptable file format for all ad units—full page and fractional units.
PDF files must be CMYK composite, professionally created as PDF/X1-A, with high resolution images and all fonts embedded.
Proof requirementsAFAR requires submission of a SWOP (Specifications for Web Off-set Publications) certified hardcopy proof. Digital Color Proofs must be calibrated to SWOP specfications
and output from the final digital file at 100%.
All proofs MUST be SWOP-certified with appropriatecolor bars. These color bars are imperative for qualitycontrol and must show a 5%, 25%, 50%, 75%, 100%C,M,Y,K color patch strip to verify content and integrity of ad files.
File PreparationRight reading, portrait mode, 100% size, no rotations.Do not use RGB, JPEG, or nested EPS files. Do not apply trapping to files.
All files (and proofs) must include crop marks to AFAR’s trim and bleed dimensions, with center marks.
For positioning purposes, crop marks must be indicated correctly on all files and proofs. Otherwise, ads will be centered at AFAR’s discretion. The trim and crop marks must be placed exactly 1/4” (12 pt. offset) outside the bleed area.
Optimum type legibility requires type to be no smaller than 6 point. Black text must consist of 100% black. Rich black type is not recommended, and if used, a minimum of 28 point type is required. For reverse lettering and fine or small type, use only one color.
AFAR strongly discourages the use of multi-color or knocked-out type. However, if used, a minimum of 12 point type is required.
teCHniCAL inFoRMAtion
magazine Trim Size: 8-3/8”w x 10-13/16”hImage resolution: 300dpiLine Screen: 175lpicolors: 4/C Process [CMYK]; a 5th color is available on the inside front cover and inside back cover only.Paper Stock: 50# Matte (text); 65# Matte (cover)Printing method: CTP, web offset, SWOP standards.
maximum Ink Density: 280% recommended. Not to exceed SWOP 300% TACDot gain: A minimum 3% highlight dot is required on all images intended to print; Quarter tone (25%) 14-16% average dot gain; Mid tone (50%) 20- 22% average dot gain; Shadows (75%) 14-16% average dot gain.Binding method: Perfect bound, jogs to foot.
Production Contact, Sonia Chandra (415) 373-5104, [email protected]
MeCHAniCAL SPeCiFiCAtionS
production specs
display ad Specifications continued
AFAR magazine specs
Pre-Press Service Provider AFAR does not provide design, pre-press or proofing services in-house, nor do we correct or manipulate ad files. However, we can recommend a vendor for you.
Ad Materials delivery1) Naming convention on digital files should include
advertiser name and the AFAR issue month and year.
2) Files are NOT accepted via e-mail, they can be sent via CD-ROM or posted to AFAR’s FTP site as follows:
3) Compress your file, using a compression format such as Drop Zip or Stuffit.
4) Using Cyberduck, Fetch or another FTP client, access AFAR’s FTP site and input the following:
Host: ftp://ftp.afar.comUsername: afaradsPassword: adspecs
5) Once your ad has been uploaded, please alert Tammy Vinson, via e-mail at [email protected], to its availability. If files are sent electronically, a contract proof must follow by the next business day.
Shipping instructionsPlease include the following information in your shipment:issue date, advertiser name, agency name, and a production contact, including their phone number and e-mail address.
Proofs and CD-ROMs should be shipped flat with protective cardboard packaging. Do not fold or roll proofs, as they may become damaged in transit.
All Full and Fractional ad page materials should be addressed to: AFAr magazine 550 kearny St. Suite 710 San Francisco, cA 94108 Attn: Sonia chandra
Further production information,please contact: Sonia chandra Advertising Production coordinator [email protected] 415-373-5104
insertsAll questions regarding insert pricing, specifications and due dates should be directed to: Fran Fox Senior Director manufacturing & Production [email protected] (415) 373-5155
Reproduction LiabilityAFAR insists advertisers adhere to our specifications for both file and proof preparation. If ad materials supplied are consistent with AFAR’s SWOP-compliant specifications, AFAR can very closely match the color of the advertiser’s supplied proof on press.
An exact color match between proof and printed page cannot be guaranteed. As both are prepared on different substrata and by different processes, the resulting reproductions will show variance. However, a proof supplied to SWOP standards will greatly minimize this variance.
AFAR cannot assume responsibility for client satisfac-tion if the materials supplied do not comply with our specifications.
Proofs must be made from the supplied file and be correct for color, content and crop. (See File Preparation for crop requirements)
Advertiser assumes all liability with respect to the integrity and compatibility of supplied digital files and color proofs. AFAr’s production schedule does not allow adequate time to alert advertisers to the non-compliance of their materials.
disposition of MaterialsAdvertising materials will be retained for six months from date of receipt and will not be returned.
Billing informationAll questions regarding AFAR’s billing policies, proce-dures, and account information should be directed to: chris whaley Accounting manager [email protected] (415) 814-1404 (415) 520-9826 fax
Production Contact, Sonia Chandra (415) 373-5104, [email protected]
MeCHAniCAL SPeCiFiCAtionS
production specs
aFaR exchange ad Specifications
AFAR magazine specs
eXCHAnGe Ad SiZeS
Unit teXt SiZe iMAGe SiZe SeCond iMAGe SiZe1/8 pg Horizontal 50 words* 1-7/8”w x 2-3/16”h Not applicable1/4 pg Horizontal 100 words* 3-11/16”w x 2-3/16”h 1-1/4”w x 1-3/4”h1/4 pg Vertical 100 words* 3-9/16”w x 3”h Not applicable
* Word counts are approximate.
AFAR Exchange is a formatted advertising section featuring select products and services. The eye-catching section uses AFAR design, fonts, and color palette, along with consistent image sizes and standardized typesetting.
The advertiser supplies both the image and the ad copy. AFAR designs the Exchange ad, randomly chooses page positions, and makes copy corrections deemed necessary by our design and editorial guidelines.
Copy Requirements • The word counts noted above include your headline,
descriptive body copy, and contact information. Contact information is in bold.
• If your copy exceeds the maximum word count, AFAR’s • Editorial Department will cut and edit your copy at their
own discretion.
image SpecificationsAdvertiser supplied images must be calibrated to SWOP (Spec-ifications for Web Offset Publications) standards for consistent press reproduction within the AFAR Exchange section. • Resolution: 300 dpi (dots per inch) • Color Mode: CMYK (not RGB) • File Format: TIFF • Please note that AFAR does not retouch, silhouette, or
otherwise manipulate supplied images.
LogosThe clean layout and formatted structure of AFAR Exchange does not allow for logos to be used in place of copy or in addition to an image. If an advertiser requires display of their logo, it must be
included within the one image allowed. Exception: 1/4 horizontal unit can accommodate a logo for the second image.
Material SubmissionAFAR will confirm receipt via email upon receipt of materials.
Copy:Please email your copy to SOnIA chAnDrA, AT [email protected] in the body of the email or in a Word or Text document. Once we have processed the copy, we will advise if it is over the word limit.
images:If the file is less than 2MB, email images to [email protected]
If the file is larger than 2MB, post the compressed image to AFAR’s FTP site:
host: ftp://ftp.afar.comusername: afaradsPassword: adspecs
Client Confirmations and ApprovalsA PDF of your ad will be sent to you via e-mail for your approval.
If we do not hear back from you within two days of receipt of this PDF, we will assume the ad is correct and it will run as is.
Reproduction LiabilityAFAR cannot assume responsibility for client satisfaction if the materials supplied do not comply with our specifications.
ContactsTo place an Exchange ad, please contact: Sakhi Vyas [email protected] (646) 430-9879
For production questions, please contact:Sonia ChandraAdvertising Production [email protected]
Billing informationAll questions regarding AFAR’s billing policies, procedures, and account information should be directed to: chris whaley Accounting manager [email protected] (415) 814-1404 (415) 520-9826 fax
Content And iMAGe SPeCiFiCAtionS
Production Contact, Sonia Chandra (415) 373-5104, [email protected]
production specsAFAR magazine specs2012 General terms & Conditionsthe folowing are general terms and conditions governing advertising published in aFaR Magazine, published by aFaR Media.
1. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine.
2. The Publisher is not responsible for errors or omissions in any advertising materials provided by the advertiser or its agency (including errors in key numbers) or for changes made after closing dates.
3. The Publisher may reject or cancel any advertising for any reason at any time. Advertisements simulating the Magazine’s editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable.
4. All advertisements are accepted and published in the Mag-azine upon the representation by the agency and advertiser that they are authorized to publish the entire contents and subject matter thereof and that such publication will not violate any law or infringe upon any right of any party. In consideration of the publication of advertisements, the advertiser and agency will, jointly and severally, indem-nify, defend and hold the Publisher harmless from and against any and all losses and expenses (including, without limitation, attorney’s fees)arising out of the publication of such advertisements in the Magazine, including, without limitation, those arising from claims or suits for defamation, copyright or trademark infringement, misappropriation, violation of the Lanham Act or rights of privacy or publicity,
or from any and all similar claims now known or hereafter devised or created.
5. In consideration of the Publisher’s reviewing for accep-tance, or acceptance of, any advertising for publication in the Magazine, the agency and advertiser agree not to make promotional or merchandising reference to the Magazine in any way without the prior written permission of the Publisher in each instance. The following are general terms and conditions governing advertising published in AFAR magazine, published by Publisher.
6. No conditions, printed or otherwise, appearing on con-tracts, orders or copy instructions which conflict with, vary, or add to these terms and conditions or the provisions of the Magazine’s Rate Card will be binding on the Publisher and to the extent that the Terms and Conditions contained herein are inconsistent with any such conditions, these Terms and Conditions shall govern and supersede any such conditions. The Publisher has the right to insert the advertising anywhere in the Magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separa-tion or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. The Publisher’s inability of failure to comply with any such condition shall not relieve the agency or advertiser of the
obligation to pay for the advertising.
7. The Publisher shall not be subject to any liability whatso-ever for any failure to publish or circulate all or any part of any issue(s) of the Magazine because of strikes, work stop-pages, accidents, fires, acts of God or any other circum-stances not within the control of the Publisher.
8. Agency Commission (or equivalent): 15% (where applicable to recognized agents) of gross advertising charges after earned advertiser discounts.
9. Invoices are rendered on the first business day of the “on- sale date” month of the Magazine. Payments are due within 20 days from the billing date. The Publisher reserves the right to change the payment terms to cash with order at any time. The advertiser and agency are jointly and severally liable for payment of all invoices for advertising published in the Magazine.
10. Any and all negotiated advertiser discounts are only ap-plicable to and available during the period in which they are earned. Rebates resulting from any and all earned adver-tiser discount adjustments must be used within six months after the end of the period in which they were earned. Unused rebates will expire six months after the end of the period in which they were earned.
11. Special advertising production premiums do not earn any discounts or agency commissions.
afar media
afar mediaAFAR.com
Our online community of travelers and locals share ideas of places to go, things to do, and people to meet.
Connects travelers and locals for 1-to-1 travel advice and conversation.
Offers invaluable insight about anywhere in the world, at anytime.
USeR inteRACtion
Average of 5.6 pages per visit
83% of members have answered a question
84% say they “use AFAR.com to receive and give travel advice”
One quarter of all users have visited in the past 7 days
SoCiAL MediA
twitter: 7,762 followers
Facebook: 9,248 fans
(stats as of 2.17.12)
afar media
AFAR Experiences is a unique new platform recently launched by AFAR Media that is pioneering the creation of exclusive, intimate events in various countries around the world.
These semi-annual, multi-day immersion in a destination encompass a wide range of engaging elements, including presentations or demonstrations from people who are leaders in their field within the destination—people like business leaders, entrepreneurs, activist, designers, academics, or artists.
AFAR Experiences creates events that connect people on all levels—emotionally, intellectually, and spiritually. The attendees of AFAR Experiences events come together in these remarkable places to meet not only the people of the country but also to interact with curious, open-minded fellow travelers.
The events join together the brilliance and power of a nation and its people with a group of likeminded, global souls wishing to open their world to a new level of understanding and perspective.
All AFAR Experiences attendees are curated through an application process, to bring together an eclectic, diverse group of passionate individuals from various fields.
WeBSite: afarexperiences.com
AFAR experiencesOnce-in-a-lifetime events for spirited world travelers.
AFAR experiences Contact, Jill Greenwood Director, 415-814-1426, [email protected]
afar medialearning AFAR
LeARninG AFAR iS tHe FLAGSHiP PRoGRAM oF tHe AFAR FoUndAtion. Born from the idea that travel is the best form of education, Learning AFAR provides interna-tional travel scholarships to students who would not otherwise be able to explore our world.
Our travel program provides a global education by emphasizing leadership, service and cross-cultural exchange before, during and after an international expedition. Our end goal is to inspire responsible global citizenship— to help students understand they are part of a larger, interconnected world and that their actions have an impact on the world around them.
Participants are selected annually in the fall. Successful applicants demonstrate financial need as well as an understanding of how the program could impact their own lives and their local communities.
Since its inception in 2010, the AFAR Foundation, with nonprofit partner Global Explorers, has sponsored over 100 students and educators traveling to Cambodia, Costa Rica and Peru. Five Learning AFAR programs are planned for 2012.
Through Learning AFAR, the AFAR Foundation aims to build opportunities for partners who share our vision of travel as the best form of education. Please consider joining us!
AFAR Foundation Contact, Jordan Robbins Program Officer, 970-484-3633, [email protected]
afar media2012 marketing opportunities
in-BooKSponsored ContentCustom AdvertorialsCompass: Promotional PageReader Service Listings
onLineAFAR.com Platform Media OpportunitiesWanderlust Dedicated Email BlastConnections & Coordinates NewsletterDream DealsCustom SweepstakesAFAR.com Community Newsletter
SoCiAL MediAFacebookTwitterAFAR.com CommunityFacebook Getaway Sweepstakes
AFAR dAtABASeSubscriber NamesDirect Mail OpportunitiesAFAR Influential Reader Panel
ReSeARCHAFAR Influential Reader PanelCustom Sampling to AFAR Affluencers
tRAde ACCeSSDirect Mail Publisher’s LetterAFAR Agent Advisory BoardSpecial Offers & Incentive ProgramsHosted DinnersFocus Groups
eventSIssue Release PartiesMeet-Up EventsPouringsRetail & In-Store EventsExperiential Outings
PLAtFoRM PRoGRAMSAFAR ExperiencesLearning AFARAFAR Agent Advisory Board
HoteL ACCeSSTargeted VIP and Guest Sampling Meet-Up EventsPouring’s
AFAR’s team of devoted marketing professionals creates innovative and impactful marketing programs, custom tailored for our advertising partners. These programs will leverage our affluent and highly experiential audience and the trade to increase brand visibility and reach, drive sales and enhance your media plan.
afar mediacontact informationSAn FRAnCiSCocorporate & Editorial Offices394 Pacifice Ave, 2nd FloorSan Francisco, CA 94111Tel: 415-814-1401Fax: 415-391-1566
Greg SullivanCEO, Editorial [email protected]
Laura SimkinsGeneral Manager and Vice President – [email protected]
Julia CosgroveEditor-in-Chief and Vice [email protected]
Jeremy SaumExecutive [email protected]
Jen MurphyDeputy [email protected]
Jill GreenwoodDirector, AFAR [email protected]
Jordan RobbinsProgram Officer, AFAR [email protected]
neW yoRKSales & marketing Office25 W. 45th St, Suite 1208New York, NY 10036Tel: 646.430.9880Fax: 212.382.3559
Ellen Asmodeo-GiglioEVP, [email protected]
Joe DiazVP, Associate [email protected]
Dinesh KapoorVP, Chief Marketing [email protected]
Anjali VirmaniIntegrated Marketing [email protected]
John GalanteAdvertising [email protected]
Barry BrownSenior Sales [email protected]
Katherine KneierSales Manager, East [email protected]
Sakhi VyasAFAR Exchange Sales [email protected]
Sarah ZapilerMarketing [email protected]
Grace KellyExecutive [email protected]
WeSt CoAStLewis NewmarkSales Director, West [email protected] Peerless Place #101Los Angeles, CA 90035
SoUtHeAStColleen Schoch MorellSales Manager, [email protected] Tom A Toe RoadBoynton Beach, Fl 33426
MidWeStSamuel K. WhiteThird Act [email protected] N. Frontier Ave.Chicago, IL 60610312-867-3862
teXAS/SoUtHWeSt Ellen LewisLewis Stafford [email protected] Quorum Drive, #545Dallas, TX 75254972-960-2889
eURoPeRosa ManocchioSales Director, [email protected]+39-393-251-5422Via Matera, 39Interno 15Rome, RM 00182 Italy
ASiAGodfrey WuMHI Limited1305 C.C. Wu Building203-308 Hennessy RoadWanchai Hong Kong SAR, [email protected]: +852 25911077
indiAMr. NirappelSales Manager, [email protected]+91-22-2583-7207Star GlobalBhawani Nagar, 13/1/17,Marol, Andheri (E)Mumbai 400059, India
MiddLe eAStAdnan AhmadSales Manager, Middle [email protected]+971-4-2287708BSA ConsultantsAl Ghurair City Office TowerSuite 540 DDubai, United Arab Emirates
FoundersGreg Sullivan and Joe Diaz
