Helping Brand, Innovate, & Touch Cultures……

One Vision at a Time!! 1

At CWC, we use Branding, PR, Internet Marketing and Advertising as tools to

achieve ROI. We are not constrained to traditional means. We have an in-house

sales force, we forge relationships with business partners. We will grow your

business. In our increasingly digitalized marketplace, it’s easy to forget that

many B2B prospects don’t spend all day surfing the web or interacting on

Twitter, Facebook, and LinkedIn while individual consumers do.

With that in mind, we support clients with complete print advertising services,

to complement their online advertising programs. Print ads continue to be

vitally important for many industrial verticals, and are routinely needed for:

General interest magazines

Industry newsletters

Newspapers

Our Approach

2

CWC provides mailers with an integrated direct marketing solution that works in concert with your

organization’s overall marketing strategy and budget. You will benefit from our deep understanding of the

unique nature and nuances of direct marketing print media in national magazines and newspapers. From the

breadth of strategic campaign planning to the execution of a highly discounted media buy, our team can

effectively secure new opportunities for you with a high return on investment.

Space media offers traditional mailers an exciting cost effective alternative to generate new customers, create

brand awareness, drive web traffic and generate profitable new sales. Most importantly, our team will assist you

with all of your strategic planning needs including: timing, placement, positioning, and budgeting with real time

online tracking of ad performance. Our experienced staff can provide:

• Creative - one-of-a-kind designs that command attention and call for action.

• Media Buy Recommendations - With an understanding of your best prospective buyers, we find the

right publications taking under consideration editorial content. The timing of the ads, placement within the

publication are all part of our services representing your best interests.

• Negotiated Pricing - CWC is able to reduce many direct marketers media buying costs due to our

bulk media buying power. With rates as low as 30%-70% off the published open rates, marketers can now

afford the ad coverage needed to bring an awareness of their brand while generating new customers.

• Tracking with ROI Reports - Provides accountability in your ad spending with detailed response

reports.

From start to finish, our results oriented approach fully integrates space into your existing program. CWC-Print

Media supports you in achieving your goals in a multi-channel environment.

Print Media Planning & Buying

3

B2B list marketing is a highly specialized direct marketing discipline requiring extensive

knowledge of vertical markets that can only be obtained from many years of working in the

field. The CommonWealth Concierge Services, LLC. (CWC) B2B team is comprised of

industry veterans with an average of 13 years of hand’s-on experience. This specialized

group works under the leadership of Theresa Jones who has spent over a decade on the client

side and over 13 years in the list business.

The CWC B2B team understands the nuances of the business and thus brings great value to

all of the clients CWC serves. The New Orleans - based B2B team specializes in business

and technology markets with expertise in database and list management, database

architecture and construction, list fulfillment, e-mail marketing, co-registration/ lead

generation and search. Our team is knowledgeable and passionate about the B2B

marketplace.

Whether the issue is identifying the true economic buyer for a marketing campaign,

repositioning a managed list to garner maximum rental income, coordinating a database

build, or conducting a full integrated campaign- the CWC B2B team has the knowledge and

skill to execute flawlessly.

Team ~ B2B

4

LeadGen CWC- Lead Gen is a new division of CommonWealth Concierge Services, LLC. (CWC), the

nation’s leading provider of fully integrated direct marketing media services. LeadGen CWC grew

organically out of several proven, innovative, non-traditional CWC programs which were specially

designed to help our clients’ generate prospective buyers/ customers more cost effectively and at a

greater return on investment.

LeadGen CWC effectiveness stems from a combination of: 1) an established partner network with many

of the nation’s largest and best known brands, 2) media power/ distribution across many channels

including broadcast, the web, print, telemarketing and direct mail.3) expertise in key vertical markets

such as insurance, education, financial services, home improvement and travel. CWC offers you all of

these three strengths through a single-source: LeadGen CWC-Lead Gen.

There are two types of leads in the lead generation market: sales leads and marketing leads. Sales leads

are generated on the basis of demographic criteria such as FICO score, income, age, HHI, etc. These

leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the

sales force. Sales leads are commonly found in the mortgage, insurance and finance markets.

Marketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to

sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for

generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their

sources.

LeadGen CWC

5

The nature of lead generation depends entirely on the decision process of the buyer. For complex

products and services requiring a complex decision process, the keys are identifying the most likely

prospects and then educating and qualifying them before deploying more expensive sales resources.

The education benefits the buyer; qualification benefits the seller. For commodity products, the

challenge is one where two parties are seeking each other, but are obscured by time, distance, or

attention.

Although there are several methodologies and implementations, each involves one of two primary

strategies for linking buyers and sellers together: Broadcast or Concentration.

Broadcast involves communicating to a broad set of candidates with the expectation of a statistical

response back to the marketer. Advertising is a classic example of broadcast linking strategy.

Concentration involves identifying and creating situations that concentrate well-matched

candidates into a broadcast-effective set. Market segmentation and trade shows are classic examples

of concentration linking strategies.

With over four decades of experience, a proven track record for record-breaking performance and a

seasoned staff of marketing professionals directed by an unparalleled management team, CWC and

our LeadGen CWC division is fully capable of meeting your lead generation needs.

LeadGen CWC Continued….

6

On Target

Powerful and Manageable Logos

Capturing the essence of your business in a graphic design is one of the hardest jobs in all of

marketing. Tap our vast reservoir of experience in marketing strategy and design to develop

concepts that are both creative and manageable. The “manageable” part is often overlooked,

which can lead to disaster! A difficult to reproduce or awkwardly sized design will create

headaches down the line and make brand consistency an elusive goal.

Brand Identity Packages

In addition to custom logo design service, we help firms create a complete brand identity

package, which typically includes:

Logos

Taglines

Business Card, Envelope and Letterhead Design

Brand Standards and Guidelines Documentation

7

Consulting Services

Discuss short term & long term goals, research and analysis, brand management,

positioning, messaging, media planning & buying. CWC is always available via

phone to provide business tips, marketing advice, or even just a second opinion

when struggling with the various business decisions that present themselves

from day to day. We look forward to partnering with you to take your business

to the next level and experience the success you've always imagined.

8

Social media, PPC, mobile search, email blasts, blogging: Today, B2B firms have a

virtually unlimited number of tools at their disposal for Internet marketing – with new

opportunities coming on stream every day. This wealth of options can be a blessing or a

curse.

It’s a curse when marketing activities are uncoordinated, unfocused and under supported.

Sales opportunities are lost, and marketing becomes a cost center instead of a profit

generator.

In contrast, Internet marketing is a blessing when activities are coordinated, focused and

executed with skill. Now, marketing becomes a rich source of new sales, highly qualified

leads and positive brand awareness.

CWC, Internet marketing services, works with B2B firms to identify the right mix of

marketing tools and put them to work with profitable purpose. We accomplish this

because we are strategists and in-the-trenches specialists: We help firms clean up because

we’re not afraid to get our hands dirty doing the actual work.

Internet Marketing Solutions for B2B Firms

9

Branding The main benefit of branding is that customers are much more likely to remember your business. A strong brand name and logo/ image helps to keep your company image in the mind of your potential customers. If your business sells products that are often bought on impulse, a customer recognizing your brand could mean the difference between no-sale and a sale. Even if the customer was not aware that you sell a particular product, if they trust your brand, they are likely to trust you with unfamiliar products. If a customer is happy with your products or services, a brand helps to build customer loyalty across your business. Your brand explains who you are, what you do, and why you do it better than anybody else. It is a salesman that never sleeps. Our agency will help you forge a powerful and consistent brand that captures the attention of key prospects and inspires them to take action.

Our corporate brand positioning services are important if you are:

• Undergoing a business model change

• Struggling with an inconsistent brand

• Lacking a well-defined brand

• Searching for ways to communicate your brand

The elements of a consistent brand:

• Logo

• Font

• Color

• Messaging

• Imagery

• Design

10

Promotions

Promotions as a marketing tactic can be contests, trials, giveaways,

rebates, point of purchase displays, etc. Sales promotion is part of

the marketing mix. Typically promotions are only one part of the

marketing program to sell a product or service: other common tactics

are advertising, public relations, personal relations and direct

marketing.

The importance of promotions is in increasing demand for the product

or service in the marketplace.

11

Contact Us

We don't believe in convention. Why? Because business is war or more like a

ship that needs to be commandeered. Allow CWC to create strategic and tactical

business & marketing plans that will allow your business to conquer your market!

Contact Common Wealth Concierge Services Today!!

Theresa Jones 678.595.7790 ~ Managing Partner

Lydell Johnson 504.494.4322 ~ General Manager

cwcsmmm@gmail.com

https://www.facebook.com/groups/325590757505997/

12