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Letter from our pubLisher
Welcome to Home Energy!
Home Energy has completed our 26th year of publishing cutting-edge, science-based
content for home performance and weatherization professionals. For over 26 years,
Home Energy has been a trusted forum and a reliable, independent source of informa-
tion and training on home performance products, services and trends. I invite you to join
with other Home Energy advertisers who are meeting the growing demand for advanced
building science solutions to our climate, energy, and economic crisis.
Home Energy stands above the competition as the trusted source of accurate in-
formation for residential building trade professionals working on whole-house energy
efficiency measures, products, and installation techniques. Our advertisers count on
Home Energy to provide a highly-valued reading environment for a wide variety of home
performance professionals who are improving the comfort, efficiency, and affordability
of the residential built environment.
Home Energy has a long history of partnering with the leaders in home performance
in new and existing residential building and remodeling: ACI; Building Performance
Institute; the US Department of Energy Weatherization Assistance Program, Residential
Energy Services Network (RESNET); and Home Performance with ENERGY STAR, a
national program of the US Environmental Protection Agency and the Department of
Energy. These marketing and editorial partnerships provide unparalleled credibility for
our content and targeted circulation for our advertisers.
There’s a lot of talk about “green building” today but at the heart of “green” is
EE: energy efficiency. As a nonprofit organization, Home Energy has had a unique role
in this rapidly changing marketplace. For over 26 years we’ve been translating the
building science and cutting-edge technologies from the DOE National Laboratories
into practical tools, product analyses and training tips for professionals, trades people
and technicians.
We invite you to join in assisting the community of readers who are using Home Energy
everyday to build their businesses and train the next generation of builders of energy-
efficient homes. And I look forward to working with you to build your business.
Thank you,
Tom White
Publisher
kate hen
ke
2
FOR mORE INFORmATION CONTACT Carol markell
510-931-5455 510-207-2420 cell
www.HomeEne rg y. o r g
editoriaL review
SOLAR IMPROVEMENTS ▪ POLICY COLLABORATIVES ▪ BEST PRACTICE BUSINESS MODELS
SEPT/OCT 2010$15
Moving Back Home to New Orleans
Unplug for Savings
Taking the Long View in Haiti
TheFACTOR 9HomeNINE TIMES LESS ENERGY
Home Energy is where the home performance community comes to talk. most of all,
we are interested in how buildings perform. Are they efficient, healthy, comfortable, and
affordable? We also write about successful home performance companies and what prac-
tices, tools, and company culture make them successful. The future for home performance
professionals is wide open, and new players are entering the field every day. The people
who write for Home Energy are like the wise elders, although they aren’t necessarily old,
who pass on the community’s stories as well as the practical information that the newer
members—and the rest of the community—need.
The articles that we publish in Home Energy come from
a variety of sources: expert practitioners in the home
performance field, building scientists, weatherization
program managers, energy efficiency consultants, engi-
neers, architects, and others. The editorial staff, including
technical editors and editorial advisors, represents the
wide range of knowledge and experience characteristic of
our readership. We work together to ensure that articles
retain the “voice” of the author, are easy to read, are ac-
curate, and provide practical and objective information
to our readers.
The editorial staff sets the agenda for future issues by
creating an editorial calendar. many of our articles originate
as letters from readers describing a particular problem; in the article an expert in the field
addresses the problem. We cover new homes, existing homes, and multifamily buildings.
We welcome article submissions about new products and services that show tested and
documented advances in home energy efficiency, healthiness, and affordability.
Our annual editorial calendar lists by issue topics that we plan to cover in the coming year.
Besides the topics on the calendar, we regularly publish articles about DOE’s Weatherization
Assistance program and Building America program and DOE’s and EPA’s Home Performance
with Energy Star program. We publish regular articles by our friends and partners at BPI,
RESNET, and ACI. We cover advances in software applications, diagnostic techniques,
and equipment; and research taking place at DOE-sponsored national laboratories and in
Canada. We begin every issue with
a thought-provoking and some-
times controversial editorial, usu-
ally by Alan meier, senior executive
editor and among the wisest of
elders in the home performance
community. Our New and Notable
section at the end of each issue
delivers timely news in the home
performance field.
40 Home Energy | September/October 2010
www.homeenergy.org 41
The Factor 9 Home is a single-family residence located in Regina, Saskatchewan, Canada. It was built in 2007 as a demonstration home through the spon-
sorship of the Canada Mortgage and Housing Corporation (CMHC), Natural Resources Canada (NRCan), the Saskatchewan Research Council, and other stakeholders. Regina is located in a cold climate at 50° latitude, just north of North Dakota. It has about 10,200 heating degree-days per year.
� e Factor 9 Home was designed to use 90% less energy per square meter of � oor area than the average existing home in Saskatchewan (circa 1970), and to use 50% less water than a conven-tional home. � e resulting energy target was 2.79 kWh/� (30 kWh/m ) per year of total purchased-energy consumption, and the water use target was about 8,830 cubic feet (250 cubic meters) of water per year. Both targets assume a house with four occupants. � e homeowners, who paid for the construction, wanted to live in an energy-e� cient, water-e� cient, and very durable home. � e energy and water e� ciency features are described below. For durability, the family chose upgraded asphalt shin-gles, brick exterior siding, and a concrete-piling foundation—instead of traditional strip footings—for the highly expansive clay soils under the house, and wood-frame windows with exterior metal cladding. � ere are four people in the family: two adults and two children under ten years. One of the adults runs a company in Regina—Pan-Brick—that produces an R-12.9 insulating brick siding that is marketed in Canada and Japan. Pan-Brick was used for cladding on the Factor 9 home, which was completed in April 2007.
To see if our performance goals were met, NRCan and CMHC funded the monitoring of the energy and water use in the Factor 9 Home for a one-year period ending in May 2008. A number of indoor air quality (IAQ) indicators were also measured. We installed a low-cost whole-house electrical monitoring device called � e Energy Detective to provide instantaneous feedback to the occupants on their electrical use and to help them use energy wisely. � e readout device was placed in the kitchen, where family members could easily read it.
ENERGY AND WATER EFFICIENCY FEATURES� e house features a very energy-conserving envelope, with an insulation level of R-80 in the attic, R-41 on the above-grade walls, and R-44 on the basement walls. All of the walls are made of structural insulated panels (SIPs). � e R-value in the above-grade walls is a combination of R-28 for the SIPs and R-12.9 from Pan-Brick insulating brick siding for the R-41 total. At the rim joist, the insulation level is R-27. � e building is well sealed, with a measured airtightness level of 1.2 ACH , which is tighter than the Canadian R-2000 standard of 1.5 ACH . Most of the windows in the house face south, capturing the sun’s energy in the winter to help heat the interior. In the sum-mer, the few east- and west-facing windows limit heat gain. � e
roof overhangs on the south side of the house limit the amount of solar energy that strikes the south windows in the summer.On the south wall of the house, 220 square feet (20.4 square meters) of solar panels provide space heating and water heat-ing for the Factor 9 Home. � e heat is transferred from the solar panels to a 621-gallon (2,350-liter) hot-water storage tank in the basement that is a recycled unit from a former brewery. A mixture of propylene glycol and water is used to transfer the heat from the solar panels to the storage tank. A fan coil with a brushless DC motor is used to distribute the space heating.� e house was designed so that the passive-solar heating would provide more than 40% of the total annual space-heating requirement. � e solar panels provide part of the domestic wa-ter heating and a good portion of the space heating requirement. � e Factor 9 Home features a drainwater heat exchanger to pre-heat domestic hot water before it enters the solar storage tank. An instantaneous electric heater provides the auxiliary energy needed for domestic water heating. To provide mechanical cooling in the summer, a network of plastic pipes was installed in 22 of the 33 concrete pilings support-ing the foundation, in order to extract cooling from the ground; the approximate annual ground temperature at the base of the pilings is about 41°F (5°C). � e water in the plastic pipes can pro-vide space cooling for the house. � e same fan coil used for space heating is also used for space cooling. Manually operated valves switch from the space-heating to the space-cooling mode. A heat recovery ventilator (HRV) recovers heat from the air exhausted from the bathrooms, kitchen, and laundry room. � e incoming fresh air is preheated by the HRV before it enters the return side of the fan coil that distributes heat from the large water storage tank. � e special unit has DC fan motors with low electric consumption. Two di� erent heat-exchange cores are used, one with plastic plates and one with treated paper plates. � e latter will allow moisture in the exhaust air to be recycled back into the home in the winter, when the indoor air tends to be too dry.
Energy-e� cient CFLs and an Energy Star refrigerator, freez-er, clothes washer, and dishwasher are installed in the house. Rainwater and melted snow water runo� from the roof are stored in two 9,500-liter tanks in the crawl space beneath the basement � oor. � is nonpotable water is used for ultra low-� ow toilets and landscaping. Landscaping was designed to reduce the need for water. Faucets are aerated, showerheads are low � ow, and the dishwasher and clothes washers are low-� ow models.
MEASURED PERFORMANCE
Monitoring Results for the Factor 9 Home
BY ROB DUMONT
The Factor 9 Home was designed to use 90% less energy than the average home in Saskatchewan.
The Factor 9 Home.
The exterior walls of the Factor 9 Home were built with structural insulated panels (SIP). On the south wall of the house solar panels provide space heating and water heating for the Factor 9 Home.
Figure 1. Comparison of annual purchase energy consumption of a typical 1970 Regina Home with the Factor 9 Home.
new construction
Figure 2. Comparison of the annual purchased water consumption of a typical Regina Home with the Factor 9 Home.
Annual Energy Consumption (kWh/m )
Annual Purchased Water Consumption (m )
36 Home Energy | Ju ly/August 2010
www.homeenergy.org 37
Julie Groth didn’t set out to become a building contractor. Like her
father, she intended to become a “land man,” oil-patch lingo for a
land management executive, the advance sta� er who puts together
land deals with other oil and gas producers. So she got a degree in
petroleum land management from the University of Texas at Austin and
went to work right a� er college. And not long a� er, the big oil bust of the
late 1980s hit, putting her out of work. Not that she minded much.
By the time she got laid o� , Groth had purchased a charming Victorian
bungalow on Algiers Point, an historic neighborhood nestled in a bend
of the Mississippi River directly opposite the city of New Orleans’s mod-
ern skyline. With plenty of time on her hands, Groth undertook a major
remodeling using skills she learned from her father, picking up tech-
niques from how-to books, and trading tips with neighbors.
Before long, friends were hiring Groth to do remodeling jobs, which,
in turn, led to bigger jobs and a growing number of new clients. In prac-
tically no time, Groth was out in the � eld most days managing multiple
work crews, running a contracting business that presented her with a
constant � ow of problem-solving challenges and put her back in close
touch with the natural and built environment.
� is was closer to what she’d expected to � nd working in the oil patch.
By the time Hurricane Katrina made landfall on the coast of
Louisiana at the end of August 2005, Julie Groth had already racked
up more than 15 years working in New Orleans and the surrounding
region. As a result, she had almost more work than she could handle
in the long months and years of rebuilding that followed; in fact, the
rebuilding veteran was on quite a roll in the summer of 2007 when a
prospective client o� ered her what Groth thought could be an intrigu-
ing assignment.Longtime New Orleans resident Shannon Cvitanovic was looking to
renovate a classic New Orleans “shotgun” house she’d inherited from
her grandmother so it could be included in a May 2008 green home-
building tour. � e tour, which eventually enlisted a total of seven homes,
was scheduled to accompany the tenth annual National Green Building
Conference sponsored by the National Association of Home Builders,
which was being held that year in New Orleans. Could Groth do
it? No problem, said the self-taught contractor.
But completing the job totally transformed her professional life.
“Right a� er I said yes,” Groth recalls, “I found myself climb-
ing a much steeper learning curve than I ever could have imag-
ined. And it didn’t take me long to realize this new way of work-
ing would mean an entire paradigm shi� in the way I thought
about building and renovating houses. Once I began to approach
building from a systems perspective, I had to admit that even
with all the experience I had, I really didn’t know that much
about building and renovating houses.”
And, as it turns out, Groth was not alone.
ADDING SOCIAL JUSTICE TO THE HOME BUILDING EQUATION
Driven largely by money � owing from nonpro� ts, post-Ka-
trina New Orleans has, in fact, gradually become ground zero
for a regional wave of green home building. In the course of
what will likely turn out to be a decade or more of intensive
post-Katrina rebuilding, a host of architects, contractors, and
homeowners throughout the greater New Orleans metropoli-
tan area—and all along the Gulf Coast from the Texas border to
the Florida panhandle—are in the process of scaling the green
learning curve. (For a wider perspective, see “Rebuilding in a
Stimulating Environment.”)
When levees bordering two outfall canals and a major ship-
ping channel gave way a� er Hurricane Katrina had battered the
city for more than 12 hours, the resulting � oodwaters rushed
and slowly crept into 80% of the city’s residential and commer-
cial neighborhoods, leaving 20% of the city—primarily the high
ground bordering the Mississippi River—relatively untouched.
For residents and business owners in those neighborhoods, re-
pairs mainly addressed wind damage that tore o� roo� ng and
shattered windows, letting in rain and humidity.
For the vast majority of neighborhoods, however, rebuilding
presented a ba� ing set of choices a� ected by a host of imponder-
able factors involving public policy, insurance industry practices,
and private resources. And from the very beginning, two forces
began to inform the reconstruction e� orts. From the top down,
planners and rebuilding specialists rushed in to provide a concep-
tual framework based on the latest in advanced wisdom. From the
The soft color palette helps to blend the European design of Global Green
USA’s three homes in New Orleans’s historic Holy Cross neighborhood bordering the
Mississippi River.
Substantial daylighting is just one of a host of passive ef� ciency and comfort strategies
used in designing and building Global Green USA's net zero model home and resource
center several miles downriver from New Orleans’s world-famous French Quarter.
Floors using recycled cypress—once locally plentiful, now a vanishing
commodity—highlight the downstairs interior of a net zero model home and
resource center constructed by Global Green USA.
reconstruction
This article is part of an ongoing series
covering post-disaster rebuilding in
New Orleans and along the Louisiana
Gulf Coast.
RISINGLessons learned fromKATRINA
by Roger Hahn
36 Home Energy | Ju ly/August 2010
52 Home Energy | May/June 2010
NEW & NOTABLE
A f ter taking over an old photo album factory in Claremont, New Hampshire, Prefer red Building Systems (PBS) retooled the facility to manufacture its custom ener-gy-ef f icient homes. Though modular, the 300-plus homes that PBS has built to date are custom-built, and each one is total ly unique. But one thing unites them all: ef f iciency. In fact, PBS homes can be up to 41% more ef f icient than standard construction, thanks in part to PBS’s dedication to ef f icient
building, and to its use—and reuse—of green materials. Instead of building the home from the ground � oor up, the team at PBS starts with the drywall, lay-ing down each sheet individually to ensure precision, qual-ity, and a more-ef� cient envelope for the home. Inside the walls, PBS uses the state-of-the-art—and totally green—Nu-Wool insulation, which is made from 100% recycled paper. In ad-dition, all of the wood studs are 100% recycled.
Bruce Bennett, a certi� ed Energy Star rater with GDS Associates,
has had nothing but praise for PBS. “While some of the homes’ perfor-mance is out of your control once the component leaves your plant,” he says, “I want to thank you again for developing a process and mak-ing a commitment to ensure that your products have been built to comply with the Energy Star guide-lines, thereby creating a product that performs at a higher level of energy ef� ciency without sacri� c-ing comfort and durability.”
For more information:To learn more about PBS, go to www.preferredbuildings.com.
C OP15 has come and gone. Some say it failed; there was poor reportage on what was really happening, meetings weren’t really working, and several coun-tries walked out in frustration. Others found gems within the conference in spite of the predictable disappointments. Ianto Evans, founder of the North American School for Natural Building, was asked to talk about the ways the natural building movement could address global warm-ing. He was moved by how far ahead of the Americans other countries are, citing as one example the European car manufacturers’ ability to make cars that run on less gasoline. “It impressed me how much Denmark is doing as a country. They have made a commitment to reducing their carbon emissions 80% by 2050. I read the plans and it all makes total sense. For example, any house built after 2009 will need to be carbon neutral. The British countries made a commitment to a 60% cut in emissions by 2050. We’ll see what happens.”
Several groups have formed in order to re-main in the conversation about what happens after COP15. Colorado State University, for ex-ample, hosted a one-day symposium on February 24, 2010, called “Life After Copenhagen: Where Do We Go from Here?” This pro-gram featured members of Colorado State University’s o f f ic ia l de legat ion to Copenhagen: Jill Baron, with the Natural Resource Ecology Laboratory; Michele Betsill, with the Department of Political Science; Gillian Bowser, with Warner College of Natural Resources; Scott Denning, with the Department of Atmospheric Sciences; and Stephen Ogle, with the Natural Resource Ecology Laboratory.
For more information: For more on the North American School of Natural Building, go to www.cobcottage.com.For more on the Colorado State University post-
COP15 discussions, go to www.news.colostate.edu/Release/5046.
COPENHAGEN HAPPENED — WHERE DO WE GO FROM HERE?
GREEN BUILDING CAN BE BOTH EFFICIENT AND AFFORDABLE
52 Home Energy | May/June 2010
I n May 2009, as part of an energy audit, Steven Winter Associates (SWA), with four of� ces on the east coast, recommended that St. Nick Alliance’s Williamsburg Court multi-family housing in Brooklyn, New York, replace its existing boilers with two new Laars Pennant boilers. Up until then, heating and drain water heat recovery domestic hot water (DHW) for the 59-unit Brooklyn building had been provided by eight atmospheric gas boilers. As Marc Zuluaga, PE at SWA says, “Every atmospheric boiler plant in Brooklyn and beyond is a can-didate for this type of retro� t.”The new boilers are piped together and con-nected to two Turbomax indirect hot water tanks for DHW. This piping con� guration allows for redundancy, so that in case one boiler goes down, the other boiler can still satisfy both heat and DHW loads.Since the old boilers were near the end of their life, the owner was going to have to make a signi� cant capital investment no matter what, making the high-performance alternative a slam dunk.
Based on the post-retro� t utility bills ana-lyzed to date, St. Nick’s Alliance will save ap-proximately $11,000 per year with the new boiler plant and realize a 9.5-year payback. After energy upgrades were completed, the utility sent someone to investigate the meter for “tampering” due to unusually low readings. That’s always a good sign.
For more information: For more on Laars Pennant hydronic heating boilers, go to www.csiworldwide.com.To read more about this installation, download
the February 2010 issue of Party Walls at www.swinter.com/partywalls/PWFeb2010.pdf.
BROOKLYN MULTIFAMILY GETS LAARS PENNANTS
Ianto Evans
Brooklyn skyline
4 Home Energy | Ju ly/August 2010
Residential Energy Services Network
In 2003, the European Commission
passed the Energy Performance of
Buildings Directive (EPBD)—perhaps
the � rst mandatory implementation of time-of-
sale energy labeling of buildings. To date, the
United States has not followed suit. However,
recent local and state initiatives have sought
to implement similar policies, and now the
U.S. government is beginning to explore the
possibility of doing so. The technical subject
matter is complex, and numerous public policy
and market challenges have yet to be resolved
in the United States, in the European Union,
and internationally.
One fact is salient in the debate: Buildings
consume more than 40% of primary energy
resources and are responsible for more than
38% of greenhouse
gas emissions in
the United States.
Thus buildings rep-
resent the largest
single sector of pri-
mary energy use
and greenhouse
gas emissions na-
tionwide. Numerous
studies indicate
that increased
building energy ef-
� ciency offers the
single largest op-
portunity for cost-
effective reductions
in energy use and
greenhouse gas emissions. It is precisely for
this reason that public policymakers worldwide
are actively considering mandatory building
energy labeling as a marketplace tool that can
substantially in� uence homebuyers’ decisions
about energy ef� ciency.
While the European Union implemented
public policy on building energy ef� ciency
from a regulatory perspective, the United
States has chosen to approach it from a vol-
untary, market-based perspective. Federal
examples include EPA’s Energy Star program,
DOE’s Builders Challenge program, and fed-
eral income tax incentives for highly ef� cient
homes. These federal programs have relied
heavily on voluntary energy labeling within the
structure of the program itself. This labeling
has taken the form of a home energy rating
system (HERS) rating that produces a HERS
index of relative home energy use. Both EPA
and DOE have relied on this HERS index to
establish the qualifying ef� ciency levels of
their beyond-code programs. In 2006, the
IRS adopted the calculation procedures used
in this rating system to determine a builder’s
quali� cation for federal tax credits. The Energy
Star program has now reached more than a
million new homes through this market-based
approach, and there is growing evidence that
home buyers and local, state, and national
ef� ciency programs are now seeking even
greater ef� ciencies. In the process, the HERS
index—a numerical value on a scale where
100 represents the 2004 national minimum
code standard and 0 represents a home
that uses no net purchased energy over the
course of the year—has become a market-
able product, with more than 4,000 certi� ed
energy rating practitioners in the � eld in all
50 states.
In 2008, DOE launched its Builders
Challenge program at the International
Builders Show in Orlando, Florida. The Builders
Challenge program adopted the HERS index as
the basis for a home energy ef� ciency label
called the EnergySmart Home Scale (E-Scale).
DOE created this label by using market re-
search and focus groups to establish a look
and feel that consumers could easily relate
to and understand.
Figure 1 illustrates the E-Scale and is re-
produced from the DOE Builders Challenge
Web site. This home energy label provides
a numerical score that shows the relative
Time-of-Sale Energy Labeling of Homes: A Concept
Figure 1. DOE EnergySmart Home Scale, illustrating and explaining the attributes of the label.
EnergySmart Home Scale
PHILIP FAIREY is the
deputy director of the Florida
Solar Energy Center and
president of the RESNET
board of directors.
20 Home Energy | Ju ly/August 2010
electricity. The rest is wasted as heat as the
fuel is burned to create steam, which is used
to turn a turbine, and it is dissipated in the
cooling tower, where the steam condenses
back to water. There is some loss of energy, called trans-
mission losses, as the electricity goes from
the power plant to your house. With PV cells,
the transmission losses are close to zero,
since the electricity doesn’t have far to travel.
On the other hand, the inverter required to
convert the direct current (DC) from the cells
to alternating current (AC) to connect to the
grid does cause some loss.Typical PV cells are made from crystalline
silicon or other semiconductor materials. One
advance in the technology is the creation
of thin-film PV cells made of the same, or
similar, materials. These cells use less ma-
terial than crystalline silicon cells, and so
are cheaper to make. In addition, they can
be used in a greater variety of applications,
sometimes meeting more than one use;
some are made to act like roofing shingles,
producing electricity as well as providing
overhead protection against the weather.
But thin-film PV is generally less efficient at
converting sunlight to electricity, compared
to the more-expensive crystalline silicon
PV cells. Manufacturer First Solar recently
announced thin-film technology that costs
$1 per watt to manufacture, compared to
traditional crystalline PV technology that
costs approximately $3/W. Another advance in the technology is lay-
ering materials that convert different parts
of the spectrum of light into electricity. NREL
has made some cells that are more than 30%
efficient, but they’re very expensive—maybe
suitable for use in the space program, where
size and weight are critical.You can use mirrors and a system that
tracks the sun to concentrate energy onto PV
cells. This typically reduces the efficiency of
the cell, since PV cells tend to lose efficiency
as they heat up, but less cell area is needed.
With concentrating PV systems, some of the
electricity that is produced needs to be si-
phoned off to run a cooling system that keeps
the PV cells from overheating.
S cientists are figuring out how to squeeze more electricity out of PV panels. PV pan-els take the sun’s energy and convert it
into electricity. The sun’s energy is abundant,
but in order for solar electricity to compete
with cheaper forms of electricity, such as that
produced from highly polluting coal-fired power
plants, PV panels have to be more efficient. And
they need to be cheaper. Higher efficiency gets
you more power for the same area, which saves
on costs. But higher efficiency has generally
meant more expensive PV modules.
The Energy Economy of PVThe efficiency of PV panels is measured by the
percentage of sun energy falling on the panel
that is converted to electricity. According to
the National Renewable Energy Laboratory
(NREL), commercial PV panels today range in
conversion efficiency from about 7% to 17%.
Compare that to the efficiency of a typical
fossil fuel power plant that has a conver-
sion efficiency (based on fuel input) of about
30%. That means that about 30% of the en-
ergy in coal or natural gas gets converted to
TRENDS
Squeezing More Energy from the Sun
A First Solar PV array produces electricity from the rooftop of a home in San Rafael, California.
Editorial advisors
Steve Baden RESNET michael Blasnik M. Blasnik & Associates Chris Dorsi Saturn Resource Management, Inc. Doug Garrett Building Performance & Comfort, Inc. Henry Gifford Architecture and Energy Limited Theresa Gilbride Pacific Northwest National Laboratory Ron Judkoff National Renewable Energy Laboratory Rick Karg R. J. Karg Associates Courtney moriarta MASCO Corporation John Porterfield eZing, Inc. Greg Thomas Performance Systems Development Linda Wigington ACI Edward Wyatt Scientific Certification Systems Larry Zarker Building Performance Institute Allen Zimmerman The Ohio State University, Wooster Campus
3
kate h
enk
e
Jim and Cooper
readership and distribution
Home Energy publishes 5,000 copies bimonthly. Circulation includes paid
subscribers and distribution at home performance, weatherization, and
sustainable building conferences. Based on an average of three readers
per copy, 15,000 people read each copy of Home Energy.
>> READERSHIP FACTS:
20% of Home Energy readers are auditors or raters.
22% are home performance professionals who are builders, remodelers, insulation installers, HVAC and weatherization specialists.
25% are architects, solar installers, HVAC installers.
49% have BPI or RESNET certification.
60% spend one hour or more reading each issue of Home Energy.
65% keep back copies for reference
60% have purchased or recommended products or services from ads that they saw in Home Energy.
88% of Home Energy subscribers are confident that the efficiency and performance of residential energy products/services marketed in Home Energy has been documented.
an
tho
ny C
ox
RESNET considers Home
Energy coverage to be of vital
importance to home energy
raters. RESNET considers
the information presented
to be so valuable that every
RESNET rater member receives
a subscription as part of the
RESNET membership package.
—Steve BadenExecutive Director, RESNET
I always like to read Home
Energy magazine as our
internal trade journal and
rely on it for the latest home
performance and building
science information.
Charles SegerstromManager, PG&E Energy Centers
President of the Board of Directors, ACI
4
reC
ur
ve
Co
rtn
ey M
or
iar
ta
FOR mORE INFORmATION CONTACT Carol markell
510-931-5455 510-207-2420 cell
www.HomeEne rg y. o r g
Our 25 years of success has
been directly linked to the
longstanding and highly valued
relationship we’ve shared with
Home Energy magazine. They
truly have their finger on the
pulse of the home performance
industry. Home Energy is
our primary publication, our
communications ally and an
essential information hub for
our fast growing community.
Amy Fazio Executive Director, ACI
Lessons Learned from Katrina & Haiti ▪ time-of-saLe energy LabeLingJuly/aug 2010
$15
Training
Focus on
WxTV Entertainment-Based LearningPressure House Learning in Real Time
Data Logging Primer
readership by region
conferences
AL
AZAR
CA CO
CT
DE
FL
GA
ID
IL IN
IA
KSKY
LA
ME
MD
MA
MI
MN
MS
MO
MT
NE
NV
NH
NJ
NM
NY
NC
ND
OH
OK
OR
PA
RI
SC
SD
TN
TX
UT
VT
VA
WA
WV
WI
WY
30%
22%28%
17%
3% Foreign
0
0 100 Km
100 Miles
HI
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In addition to its subscribers, Home Energy
magazine reaches a broad audience through
distribution at a number of conferences
throughout the year. Energy is also a Media
Sponsor for many of these conferences. The
following is a partial list of conferences:
AmericAn council for An energy efficient
economy (ACEEE) holds a biennial confer-
ence that is attended by energy efficiency
professionals, policy makers and thought
leaders from around the world.
Aci (previously Affordable Comfort) has both
regional and national Conferences. Attendees
include remodelers, builders, HVAC con-
tractors, home inspectors, energy raters,
weatherization personnel, architects, manu-
facturers, program managers, and educators.
media Sponsor
Better Buildings: Better Business
conference is sponsored by the Energy
Center of Wisconsin. This conference focuses
on current strategies for designing, building,
and maintaining high-performance, energy-
efficient buildings. media Sponsor
energy design conference And expo start-
ed nearly 20 years ago as a one-day builder’s
conference with just 45 attendees. It has
grown to become a regionally recognized
event that attracts over 1,300 people and
more than 75 exhibitors annually. media
Sponsor
greenBuild is the conference of the U.S.
Green Building Council, the largest organiza-
tion promoting green building in the United
States. Its LEED program is the gold stan-
dard in the green building movement. The
conference has attracted more than 25,000
attendees annually.
northeAst sustAinABle energy AssociAtion
(NESEA) is the Northeast’s leading organiza-
tion of professionals and concerned citizens
working in sustainable energy and efficient
building. media Sponsor
nAtionAl WeAtherizAtion conference is
sponsored by DOE and is held every two years
to address the national training needs of the
staff, trainers, and other individuals who have
consistently contributed to the advancement
of the Weatherization Assistance program.
resnet Building Performance Conference is
the premier national forum on home energy
ratings, residential energy efficiency financ-
ing, and building performance business
development. MEdIa SponSor
5
package options
LesLie JaCkson
pure en
ergy
Pricing and packaging options offer your company a chance to reach the broad market of Home Performance and Weatherization and still save money. All packages are based on a 12-month commitment. Platinum reflects 12 months of pricing, but it requires a
24-month commitment.
Platinum $23,000 Per annum $9,390 6 full page/four color ads, print/online
$3,300 Special Issue—full page/four color ad, print/online
$7,800 Skyscraper Ad—12 months
$6,000 BPI or RESNET section Sponsorship
$26,490 Value
Gold $22,000 Per annum $10,290 6 full page/four color ads, print/online
$3,300 Special Issue—full page/four color ad, print/online
$5,400 Vertical Ad—12 months
$6,000 BPI or RESNET section Sponsorship
$24,990 Value
Silver $15,000 $8,280 6 half page/four color ad, print/online
$2,300 Special Issue—half page/four color ad, print/online
$3,600 Button Ad—12 months
$2,400 E-Newsletter, 2 sponsorships
$16,580 Value
Bronze $11,000 $6,900 6 one-quarter page/four color ads, print/online
$1,700 Special Issue—quarter page/four color ad, print/online
$3,600 Button Ad—12 months
$12,200 Value
motum b2b clients expect
us to deliver measurable ROI
in terms of inquiries from
qualified prospects. They also
expect us to build a positive
reputation for their brands in
the key media outlets. Home
Energy has helped us to meet
both expectations time and
time again.
Richard WillinghamPresident, motum b2b
$15
www.homeenergy.org
EnErgy ImprovEmEnt mortgagEs ▪ supErInsulatIng my old HousE
nov/dEC 2009
EnErgy-wisEHousE FlippEr
EmpowEring poor CommunitiEs
A DownsiDE to HigH-mErV FiltErs?
sElECting tHE rigHt sizED pV
6
Lou
deM
atteis
FOR mORE INFORmATION CONTACT Carol markell
510-931-5455 510-207-2420 cell
www.HomeEne rg y. o r g
speciaL issue
IAQ ANd LEAd SAfE REmodELINg — 2011 SPEcIAL ISSuE
Home Energy is honored to once again produce a unique topical issue for EPA and DOE. In 2011 this issue will cover Indoor Air Quality and EPA Lead Safe Remodeling. Distribution (to be determined by EPA and DOE) is 10,000. The articles will first appear in Home Energy and be compiled with additional content into one complete magazine for distribution to contractors.
This is an excellent opportunity to deliver your message to new Home Performance contractors who may being entering the field via Green Collar training courses, contractors looking to expand into new or more profitable markets, and/or contractors who want to
learn or expand their skill sets.
PRINT/oNLINE comBo RATES ($)
Bc 4,600
Ic 4,000
fP 3,300
2/3 PAgE 2,800
1/2 PAgE 2,300
1/3 PAgE 1,900
1/4 PAgE 1,700
1/8 PAgE 1,000
If your company is interested in reaching this growing market, now is the time to reach out. For more information contact Carol markell at (510)931-5455, (510)207-2420 (mobile
phone) or e-mail at [email protected].
br
ain
Co
bLe
reCurve
If you are serious about getting
into the home performance
market, you need Home Energy
magazine. Manufacturers
benefit by placing their products
in front of a growing national
network of home performance
contractors. Professionals in
the field benefit by learning
about cutting-edge techniques
for delivering quality home
performance improvements. BPI
has benefited greatly through
the exposure of its certification,
accreditation, and quality
assurance programs to the home
performance industry that reads
Home Energy magazine.
Larry ZarkerActing Chief Executive Officer
Building Performance Institute, Inc.
Homeenergy
July/Aug ‘08
advancing homeperformance
$15
Multifamily
25leading the w
ay in home energy
1984-2009
Y EAR S
Focus
Manhattan Co-op Defines Its Future
Fast Payback for a Simple Fix
Combined Heat and Power for Multifamily Comfort
Manhattan Co-op Defines Its Future
Fast Payback for a Simple Fix
Combined Heat and Power for Multifamily Comfort
7
Co
rtn
ey M
or
iar
ta
INSERTSContact the advertising department for
all information on inserts.
SuSTAINABLE coNNEcTIoNSSustainable Connections was developed as a cost-effective section to market products or services. Ads are sold in modular units of 2.25 inches long by 1.12 inches high. The cost is $50/unit, with a minimum of six consecutive inser-tions. Advanced payment is required.
AddEd VALuEAny advertiser who has an advertising program with Home Energy of four or more insertions will receive a free link on the Advertiser Links Page on homeen-ergy.org. Advertisers with one to three insertions may purchase a link at $100 per month.
All advertisers on a 12X (24 month) commitment receive one free unit in Sustainable Connections for the dura-tion of the Agreement.
mAILINg LIST RENTALHome Energy’s highly targeted mailing list can be rented for $210 per month for one-time use.
SPoNSoRShIP oPPoRTuNITIESSubscriptions to Home Energy is a mem-bership benefit for every RESNET pro-vider. Home Energy regularly publishes “The RESNET Rater” featuring content by RESNET staff and directors.
Home Energy also publishes “The BPI Standard” content by Building Performance Institute staff and direc-tors. Home Energy has had a longstand-ing relationship with BPI and its network of affiliate training organizations.
Sponsorship is unique. The sponsor-ing company receives one quarter page for its message and recognition that the company is helping to bring the message of each organization.
$2,000/section
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FULL PAGE BLEED
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NO BLEED
1/2 HORZ.
1/2 VERT.
1/4 PAGE
1/8 PAGE
1/3 PAGE 2/3 PAGE
2.25” X 9.5”
3.5” X 4.5”4.5” X 7”
4.5” X 9.5 ”
7.165” X 9.5”
PAGE CROP 8.5” X 10.875”
3.5” X 4.5”3.5” X 2”
ad rates ($) open rate 4X 6X 12X
4 color
ouTSIdE BAck coVER 1,570 1,480
INSIdE coVERS 1,510 1,425
fuLL PAgE 1,715 1,515 1,490 1,360
2/3 PAgE 1,600 1,575 1,475 1,375
1/2 PAgE 1,390 1,255 1,200 1,125
1/3 PAgE 1,160 1,080 1,025 990
1/4 PAgE 1,125 1,025 1,000 950
1/8 PAgE 880 820 795 775
B/W *
fuLL PAgE 1,100 910 885 750
2/3 PAgE 850 750 675 625
1/2 PAgE 790 690 615 565
1/3 PAgE 595 510 460 410
1/4 PAgE 560 460 435 400
BLEED SIZE 8.625” X 11.125”
PREFERRED LIVE AREA 7.5” X 10.125”
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FOR mORE INFORmATION CONTACT Carol markell
510-931-5455 510-207-2420 cell
www.HomeEne rg y. o r g
homeenergy.org
homeenergy.orgWith more than 10,000 visitors per month, and 36,000 pageviews per month, homeenergy.
org is the destination site to find answers to residential building problems for home
performance professionals and homeowners. Visitors turn to Home Energy to find
solutions backed by field experience and sound scientific research.
e-newsletterThe Home Energy E-newsletter goes out to more than 6,000 opt-in subscribers twelve
times per year. Target this captive audience by being a unique sponsor (only one sponsor
per newsletter).
125 X 125PIXELS
120 X 240PIXELS
120 X 600PIXELS
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728 x 90 $1,200 per issue
125 x 125 $300/month
120 x 240 $450/month
120 x 600 $650/month
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Vertical Banner
Skyscraper
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Ad SIzEin pixels
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printAll digital ads should be sent as press-quality PDFs in high-resolution or image files, such
as EPS, TIFF or JPEG. Compressing large files may be necessary when sending via E-mail
(use StuffIt, ZippIt to turn file into “self-extracting file").
We do not accept native files such as InDesign, Illustrator, or QuarkXpress files. All colors
must be in CmYK format: no RGBs, Pantones, or spot colors. Any ads with noncompliant
colors will be converted to CmYK, and color accuracy cannot be guaranteed.
Submit ads on a macintosh-formatted CD-ROm or DVD accompanied by an accurate
digital proof. All ads are electronically archived for two years. materials not in compliance
with our published requirements will be accepted only at the publisher’s discretion.
e-mail – Ads may be sent directly via E-mail to Carol markell, if larger than 10 megabytes
please send through yousendit.com, or sent via snail-mail on CD/DVD.
ftp – We now have an FTP site for uploading large files (ask for our “FTP Help Guide”)
host: ftp.homeenergy.org
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specifications
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FOR mORE INFORmATION CONTACT Carol markell
510-931-5455 510-207-2420 cell
www.HomeEne rg y. o r g
terms and conditions
shippingTo ensure timely delivery, we suggest that advertising materials be sent via e-mail or a traceable method such as UPS or Federal Express. All advertising agreements, artwork, and other items should be sent directly to:
Advertising DepartmentHome Energy1250 Addison Street, Suite 211BBerkeley, CA 94702
Advertising materials must be delivered within 2 weeks after space reservation deadline.
return of materialsThe publisher is not responsible or liable for lost materials. We will make every effort to return materials if specified.
terms and conditionsCancellations of ads or advertising agree-ments must be made in writing at least 24 hours prior to closing date. Advertisers who cancel an ad agreement will be billed at the open rate for all previously run ads.
Sustainable Connections advertisements are contracted on an annual basis and are prepaid. No money will be refunded if the advertiser cancels after the ad has run six consecutive times.
Ad corrections should be e-mailed or faxed by the materials deadline. If corrections are received after the materials deadline, the pub-lisher will make every effort to institute them. However, the publisher is not responsible or liable if the corrections are not made.
The publisher cannot assume re -sponsibility of errors or omissions in key changes. The liability of the publisher for any error, delay, or omission for which it may be held legally responsible shall not in any event exceed the cost of the advertising space, and in no event shall the publisher be liable for any loss of income, profit, or other damages to the advertiser resulting from the error.
Payment is made to Home Energy maga-zine and due 30 days from the invoice date. If payment terms are not met, the ad agree-ment can be terminated.
The publisher reserves the right to require advertisers to provide documentation to sup-port any claims of product efficiency and per-formance contained in advertisements.
All advertisements are published with the understanding that the material complies with all U.S. postal regulations and other applicable federal and state laws. The ad-vertiser and its agency warrant that they are authorized to publish the entire contents of the advertisement and that all statements made therein are true. In consideration of acceptance of the advertising, the advertiser and its agency together and separately agree to indemnify and hold the publisher harmless from, and defend the publisher from, any and all claims or suits—including but not limited to libel, copyright infringement, invasion of privacy, and plagiarism—arising out of any advertising published.
The publisher reserves the right to re-fuse any advertisement for any reason at any time.
The publisher will not be bound by any conditions or requirements appearing on insertion orders, copy, or contracts that con-flict with the provisions of this rate card or the policies of Home Energy, unless signed by the publisher.
The publisher reserves the right to hold the advertiser and/or its advertising agency jointly and severally liable for all monies that are due and payable to the publisher.
The publisher reserves the right to limit the space available to any advertiser in any one issue. Positioning of advertisements, except for covers, is at the discretion of the publisher.
The publisher will insert the word “adver-tisement” prominently into any advertisement that simulates editorial content.
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2011 editoriaL caLendar
Jan/FeB 2011▪ Crawlspaces in multiple Climates
▪ Dehumidifier Energy Use
▪ Native American Housing In Alaska
ad Space reservation 11/4
Distribution at ACI Regionals, Energy
Design, RESNET, Better Buildings
march/aPril 2011 ▪ What Were They Thinking?
Stories from the Field
▪ Value of Carbon Reduction
▪ Selling and Retrofitting with HPwES
ad Space reservation 1/13
Distribution at ACI, NESEA
may/June 2011▪ IAQ Nightmares and Daydreams
▪ DOE Weatherization National Update
▪ Are You Ready for the Home
Performance Tsunami?
ad Space reservation 3/10
Distribution at ACEEE Hot Water Forum
July/auG 2011 traininG FocuS▪ Developing Training Plans
▪ Online Training
▪ AC System Best Practices
ad Space reservation 5/12
SePt/oct 2011 multiFamily FocuS ▪ Blower Door Testing in multifamily
Buildings
▪ multifamily Ventilation Systems
▪ Steam Heating: Past, Present, and
Future
ad Space reservation 7/14
Distribution at West Coast Green, NASCSP,
EEBA
nov/dec 2011▪ Water Efficiency
▪ Flashing and Water management
▪ Productive Use of Social media
ad Space reservation 9/15
Distribution at Greenbuild
Jan/FeB 2012▪ All R-values are Created Equal—Wrong!
▪ Whole-House Approach with a
Half-House Wallet
▪ Drill & Fill materials and Techniques
ad Space reservation 11/3
Distribution at ACI Regionals, Energy
Design, RESNET, Better Buildings
an
tho
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ox
gr
upe h
oM
es
FOR mORE INFORmATION CONTACT Carol markell
510-931-5455 510-207-2420 cell
www.HomeEne rg y. o r g
$15
www.homeenergy.org
BUSINESS OPPORTUNITIES ABOUND — SPECIAL GUIDE INSIDE
MARKETING
SELLING
BUSINESS OPPORTUNITIES
GROWING A BUSINESS
SEPT/OCT 2009
BUSINESS DEVELOPMENT GUIDE
Home Performance Contractor’s
12
Joh
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