2011 Media Kit

Consumer Behavior

Gender

Female 50.2%Male 49.8%

Age

Under 18 26.6%Over 65 9.7%

MaritalStatus

Single 48.8%Married 40.8%

Ethnicity

White 46.9%Black 11.2%Asian 10.0%Hispanic 46.5%

Income

Median Reader $46.9KIncome

DisposableIncomeSpent

Movies 85%Dining Out 73%Concerts/Events 61%Nightclubs/Bars 54%

Education

High School 85%College 73%Graduate 61%* Highest Level Completed

Housing

Own 38.6%Rent 61.4%

1 US Census Beaureau 2010 Census Data

2 DCBID LA Demographic Study 2010

Our Mission

Los Angeles has always been a beacon for those who dream of finding fame and fortune. Drawn in by the lights, the glamour, and the dream of success, people come to this city with the hope that once they set foot in Hollywood, they will be "discovered.” Few realize until too late how long and difficult the path to success and discovery in Hollywood can be.

From street performers, artists, musicians, chefs, filmFrom street performers, artists, musicians, chefs, film-makers, Los Angeles is a mecca of talent. Yet a lot of this talent remains under the radar due to a lack of Hollywood connections.

Our name, The Nouveau, comes from the French lan-guage meaning New. Our company is centered around the new talent of not only Los Angeles but around the world.

The Nouveau recognizes the unfairness of Hollywood and strives to level out the playing field by making the “unknown” known.

Frequency:MonthlyCirculaon:25,000

TheNouveauisalsoworldwide:

FranceLondonBrazilGabonBelgiumAfricaMorrocoCanada

Distribuon

ShoppingCentersHotelsRestaurantsSporngEventsTheatersBouquesRecordingStudiosCafesSalons/SpasMoviePremieresHostelsArtshows

TheNouveauisdistributedfreeofchargethroughoutLosAngeles.Ourdistribuonpointshavebeenchosentomakesurethemagazinemakesittobothendsofthespectrum.

Distribuon

Dimensions

AcceptedMedia:CD,DVD,orE-mailuploads.

AcceptableFileFormats:AdobePhotosphopTIF-filesshouldbehigh-resoluon/300dpiandshouldhavetherequiredfilesize.AllimagesprovidedmustbeCMYKandcolorcorrected(NoPantone/PMSorRGBcolors).Note:72dpiimages(suchasfromawebsite)arenotacceptable.

AdobeIllustratorEPS-filesshouldbesavedasAdobeIllustratorEPSfiles.PreviewshouldbesettoCMYKandcolorsmustbeCMYKorgrayAdobeIllustratorEPS-filesshouldbesavedasAdobeIllustratorEPSfiles.PreviewshouldbesettoCMYKandcolorsmustbeCMYKorgray-scale.Allfontsmustbeconvertedtooutlines.Anynextedraterizedimagemustbeembedded(notmerelylinked)intheillustratorfile,andtheraterizedimagemustbeprovidedseparatelyat300dpi.

AdobeAcrobatPDF-filesshouldbehighresoluonPDFscreatedwithAdobeAcrobatDisllerorinQuarkXPress.

AcceptableFonts:PostScriptType1andType3fontsareacceptable:TrueTypefontsarenotacceptable.Allprinterandscreenfontsmustbeincludedwithdigitalfiles.

Note:AdscreatedinMicrosoWordarenotacceptable.Note:AdscreatedinMicrosoWordarenotacceptable.

FullPage

LiveArea51/2”x4”Trim6”x41/4”Bleed61/4”x41/4”HalfPage

LiveArea51/2”x81/2”Trim6”x9”Bleed61/4”x91/4”

TwoPageSpread

LiveArea111/2”x81/2”Trim12”x9”Bleed121/4”x91/4”

GuerSafety1/4”

Open 3x 6x 12x Discount

HalfPage$950$850$750$700FullPage$1,450$1,300$1,950$1,075TwoPageSpread$2,450$2,200$1,950$1,825

BackCover$3,250$2,925$2,600$2,425InsideCoverSpread$2,850$2,550$2,275$2,150InsideCoverSpread$2,850$2,550$2,275$2,150InsideBackCover$2,650$2,375$2,125$1,975

SpaceDeadline:MaterialsDue:PublishDate:10th(MonthPrior)15th(MonthPrior)1stoftheMonth

AdversingRates

, in it’s efforts to help the community will be donating 10% of its proceeds each month to a chosen charity. Continuting with the theme of di-versity, this month’s charity is UNICEF.

“Working in over 150 countries UNICEF is a global hu-manitarian relief organization providing children with health care and immunizations, clean water, nutrition and food security, education, emergency relief and more.”