Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
Media information: Online advertising
2
Internet advertising offers you a number of interesting options!
From February to April 2010, more than 10 million page impressions were registered at the HANNOVER MESSE website.
Here you can book classic forms of online advertising space –for example, skyscrapers, medium rectangles and Flash layers.
With a single ad in our visitor newsletter, you can reach more than 90,000 interested subscribers.
New this year: smartphone and iPhone advertising
We’ll be happy to help you find the right marketing mix for your company at HANNOVER MESSE 2011!
Media information: Online advertising
3
Overview of advertising options
Advertising areasWerbemöglichkeiten* im Overview
Homepage Display categories Site rotation
Inverted U ad /Wallpaper
x x -
Layer ad - - x
Skyscraper x x x
Medium rectangle - x x
Full banner - - x
Advertisin
gm
edium
intern
et Half banner x - x
*We will be happy to provide you with a quotation for further options.
Oth
eradvertisin
gm
edium
s
Smartphone banner / iPhone ad
Ad in the visitor newsletter
Media information: Online advertising
Inverted U ad 1,000 x 90 px + 120 x 600 px
4
Inverted U ad / WallpaperAttention-grabbing, exclusive banner thatvisually frames the page. Available only per day (homepage) or for a particular area of the website.
Banner size
Superbanner max 1,000 pixels wide x 90 pixels high and 1 or 2 skyscrapers, 120 pixels wide x 600 pixels high (max. 50 KB)
Placement area Flatrates in €
Homepage On request
Wind 13,000
MDA 10,700
Industrial Automation 9,500
Energy 7,500
Surface Technology 6,300
Media information: Online advertising
Layer ad
400 x 400 px
5
Layer ad
A banner which occupies the top layer, enabling maximum creativity. Available for 20,000 contacts or more.
Banner size
400 pixels wide x 400 pixels high (max. 30 KB)
Placement area CPM in €Price per 1,000 pageimpressions
Site rotation 90
Media information: Online advertising
Medium Rectangle
300 x 250 px
6
Medium Rectangle
Placed directly at the center of content, content ads and rectangles are particularly high-impact – available in both the display category and visitor service areas of our website.. Available for 20,000 contacts or more.
Banner size
300 pixels wide x 250 pixels high (max. 25 KB)
Placement area CPM in €Price per 1,000 pageimpressions
Site rotation 60
Media information: Online advertising
Skys
crap
er1
20
x 6
00
px
7
Skyscraper
Conspicuous advertising banner, placed at the right of content.Available for 20,000 contacts or more.
Banner size
120 pixels wide x 600 pixels high (max. 20 KB)
Placement area CPM in €Price per 1,000 pageimpressions
Homepage 80
Site rotation 50
Media information: Online advertising
8
Mediadaten Onlinewerbung
Full Banner 468 x 60 px
Full BannerConspicuous banners, placed horizontally in middle of content.Available for 20,000 contacts or more.
Banner size
468 pixels wide x 60 pixels high (max. 15 KB)
Placement area CPM in €Price per 1.000 pageimpressions
Site rotation 40
Media information: Online advertising
Half Banner
9
Half Banner
Half Banner
The reasonable way to advertise: Fits any budget.Available for 20,000 contacts or more.
Banner size
234 pixels wide x 60 pixels high (max. 12 KB)
Placement area CPM in €Price per 1,000 pageimpressions
Site-rotation 20
Media information: Online advertising
Banner Inkl. 2. Seite mit Ihrem Content!
10
www.HM2go.de/
HM2go - Willkommen
Banner
myHM
myHM
HM2go powered by Deep Map
HM2go powered by Deep Map
Individualmobile website
Banner size
300 pixels wide x 50 pixels high (72 dpi, max. 4 KB)
HM2go packages Platrate in €
HM2go Basic Package:HM2go banner + setup of one mobile website
5,000*
HM2go Premium Package:HM2go banner + setup of 2 mobile websites. Placement of company logo on mobile maps, color highlighting in map material.
7,500*
* Includes a one-time banner swap – prior coordination required. Prices for multiple swaps and/or additional mobile websites or other optional services are available on request.
HM2go –Smartphone advertising
Up-to-the-minute: Your own mobile advertising on our new, smartphone-optimized HM2go portal. Use it to promote your exhibition stand, your products, presentations and events – even your own special activities at the show.
The advantages:• Complete end-device support• Versions available in English and German• Max. three exhibitors (alternating banner ads),
100,000 page impressions• Individual content linked to your mobile website(s),
with complete freedom of content
Banner on HM2go Includes 2 pages with your own content!
Media information: Online advertising
11
Sponsoring of HANNOVER MESSE AppExclusive branding for a single exhbitor
For promoting your exhibition stand, products, presentations and events – even your own special activities at the show!
The advantages:• Versions available in English and German• Limited exclusively to one exhibitor only• Individual content linked to your mobile website(s),
with complete freedom of content
Media information: Online advertising
Picture follows.
Scope of services Flat rate in €
Placement of your logo „Appsponsored by…“. Placement of your banner and setup of 1 mobile website. Placement of company logo on mobile maps, color highlighting in map material.
9,950*
*Price for additional mobile websites and further services available on request
12
Ads in the visitor newslettersHANNOVER MESSE website visitors can subscribe to our e-mail newsletters right on the HANNOVER MESSE start page. These newsletters update our readers regularly on important and exciting topics involving HANNOVER MESSE. The content includes facts and trends pertaining to show, available services like the exhibitor and product search facility, breaking HANNOVER MESSE news and news from the industry.
Currently there are more than 90,000 subscribers. A high percentage of these consist of managers and decision-makers from HANNOVER MESSE-relevant sectors.
The numbersAdvertising options for several issues of the visitor newsletter (German and English), tentatively in weeks 4, 7, 9, 11, 12, 13 and 2 issues in week14 of 2011.
Media information: Online advertising
13
Media information: Online advertising
Image only: 528 pixels wide x 120 pixels high, JPG
2. Large ad: image + text:Image: 528 pixels wide x 120 pixels high, JPGText: heading max. 75 char. + text max. 375 char.
1. Small adImage + text: Image: 179 pixels wide x 120 pixels high, JPGText: max. 50 char. for heading + max. 300 char. of text
Sizes and prices per issue
Placement Price in €
Front of newsletter 4,500
Middle or back of newsletter 3,400
Placement Price in €
Front of newsletter 5,100
Middle or back of newsletter 4,250
14
Contact
Deutsche Messe AG
Exhibitor Services Sales & Consultancy
Ms. Katja Anssar
Tel: +49 511 89-34314
As from 12/2010, subject to modification.
All prices are subject to German VAT
Media information: Online advertising