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Media Information for Online Ads:
Internet ▪ Apps ▪ Newsletters
Advertising options – an overview
2
Banner advertising on the
Internet CPM in € Placement Output medium Page
Leader board 180 / 150 Homepage / Site area Desktop / Laptop 4-5
Super banner 85 / 65 / 55 Homepage / Site area / ROS Desktop / Laptop / Tablet / Smartphone 6-7
Expandable super banner 125 / 105 / 95 Homepage / Site area / ROS Desktop / Laptop 8-9
Billboard ad 125 / 105 / 95 Homepage / Site area / ROS Desktop / Laptop / Tablet 10-11
Medium rectangle 90 / 70 / 50 Homepage / Site area / ROS Desktop / Laptop / Tablet / Smartphone 12-13
Product group sponsorship 1,000 flat rate Exhibitor and product search Desktop / Laptop / Tablet / Smartphone 14-15
Splash screen 250 Homepage Desktop / Laptop / Tablet / Smartphone 16-17
Video ad – pre-roll 110 / 75 Homepage / ROS Desktop / Laptop 18-19
Mobile advertising, native app Price for Android app in € Price for iOS app in € Price for both apps in € Page
Mobile interstitial ad 13,000 13,000 24,900 21
Banner advertising packages 6,000 / 8,000 6,000 / 8,000 10,900 / 14,900 22
App-in-app concept Please inquire 23
Ads in visitor newsletter Placement Price per issue and ad in € Page
Panorama ad 1/2 Beginning, middle or end of
newsletter 4,070 / 3,740 25-26
Left or right margin ad Middle or end of newsletter 3,520 25-26
3
Advertising on the responsive HANNOVER MESSE website
Advertising on our website
Leader board
4
The format and placement of these leader boards
make them a high-impact advertising medium. Leader
boards are posted between the navigation bar and the
content; their width is the same as the content. The
user can close them manually.
Placement
CPM in €
(Cost per 1,000 page
impressions)
Homepage / Leading trade
fairs 180
Site areas, e.g. “Information
for Visitors” 150
Advertising on our website
Leader board
5
FORMAT
1280 x 270 px
FILE SIZE
120 KB
FILE TYPE
FLASH, JPG, PNG, GIF or third-party ad
server tag
IMPORTANT
The Flash file is scaled for responsive design
in fluid grid.
Frame rate max. 15 fps. – avoid recursive
loops. Fallback GIFs for Flash export of SWF
file recommended, ideally set to “Flash 8”.
Based on problems with the combination
“Flash 10 / IE 7 with popup blocker activated,”
we advise against a lower version export.
FORMAT
1024 x 200 px or 1024 x 200 px
FILE SIZE
80 KB
FILE TYPE
FLASH, JPG, PNG, GIF or HTML5
(please inquire)
IMPORTANT
The Flash file is scaled for responsive design
in fluid grid.
Frame rate max. 15 fps. – avoid recursive
loops. Fallback GIFs for Flash export of SWF
file recommended, ideally set to “Flash 8”.
Based on problems with the combination
“Flash 10 / IE 7 with popup blocker activated,”
we advise against a lower version export.
Advertising on our website
Super banner
6
Conspicuous advertising banner, placed
above the content. Super banners are
displayed on all output media.
Placement
CPM in €
(Cost per 1,000 page
impressions)
Homepage / Leading
trade fairs 85
Site areas, e.g.
“Information for Visitors” 65
Run of site 55
Advertising on our website
Super banner
7
FORMAT
728 x 90 px
FILE SIZE
40 KB
FILE TYPE
FLASH, JPG, PNG, GIF or third-party ad
server tag
IMPORTANT
Frame rate max. 15 fps. – avoid recursive
loops. Fallback GIFs for Flash export of SWF
file recommended, ideally set to “Flash 8”.
Based on problems with the combination
“Flash 10 / IE 7 with popup blocker activated,”
we advise against a lower version export.
FORMAT
300 x 50 px,
640 x 100 px (Retina resolution)
FILE SIZE
20 KB
FILE TYPE
JPG, PNG, GIF or HTML5
(please inquire)
IMPORTANT
Mobile end devices do not support Adobe
Flash. For this reason, use JPG, PNG, GIF or
HTML5 (please inquire)
FORMAT
728 x 90 px
1456 x 180 px (Retina resolution)
FILE SIZE
40 KB/ 80 KB
FILE TYPE
JPG, PNG, GIF or HTML5
(please inquire)
IMPORTANT
Mobile end devices do not support Adobe
Flash. For this reason, use JPG, PNG, GIF or
HTML5 (please inquire)
Advertising on our website
Expandable super banner
8
Expandable super banners are the same as super
banners, but change their format to display
additional content – e.g. your stand location – when
the page is clicked or during mouseover.
Placement
CPM in €
(Cost per 1,000 page
impressions)
Homepage / Leading trade
fairs 125
Site areas, e.g. “Information
for Visitors” 105
Run of site 95
Advertising on our website
Expandable super banner
9
FORMAT
728 x 90 px → 728 x 250 px
FILE SIZE
40 KB
FILE TYPE
FLASH, JPG, PNG, GIF or third-party ad
server tag
IMPORTANT
Frame rate max. 15 fps. – avoid recursive
loops. Fallback GIFs for Flash export of SWF
file recommended, ideally set to “Flash 8”.
Based on problems with the combination
“Flash 10 / IE 7 with popup blocker activated,”
we advise against a lower version export.
SPECIAL FEATURES
On click expandable
The ad opens when the user clicks the corresponding button. The ad stays open until the user
closes it with the Close button.
Mouseover expandable
The ad opens when the user passes over it with the mouse and closes when the cursor leaves
the ad surface. A Close button also allows the user to close the ad by clicking it.
Pre-expanding
The ad opens once automatically and closes again after 10 seconds. A clearly visible Close
button allows the user to close the ad immediately. After this, the ad behaves like a conventional
“on click expandable” ad.
CLIPPING
To ensure the SWF file is not transparently juxtaposed over the content, you need to clip the DIV
container. To do this, use the following commands:
- To open the DIV: FScommand ('adexpand')
- To close the DIV: FScommand: ('adcollapse')
Advertising on our website
Billboard Ad
10
Ads which conspicuously “interrupt” the content in
the content portion of the page. This type of ad is
displayed on desktops, laptops and tablet
computers.
Placement
CPM in €
(Cost per 1,000 page
impressions)
Homepage / Leading trade
fairs 125
Site areas, e.g. “Information
for Visitors” 105
Run of site 95
Advertising on our website
Billboard ad
11
FORMAT
815 x 250 px
FILE SIZE
80 KB
FILE TYPE
FLASH, JPG, PNG, GIF or third-party ad
server tag
IMPORTANT
Frame rate max. 15 fps. – avoid recursive
loops. Fallback GIFs for Flash export of SWF
file recommended, ideally set to “Flash 8”.
Based on problems with the combination
“Flash 10 / IE 7 with popup blocker activated,”
we advise against a lower version export.
FORMAT
815 x 250px
FILE SIZE
80 KB
FILE TYPE
JPG, PNG, GIF or HTML5
(please inquire)
IMPORTANT
Mobile end devices do not support Adobe
Flash. For this reason, use JPG, PNG, GIF or
HTML5 (please inquire)
FORMAT
490 x 250px
(also scaled)
FILE SIZE
60 KB
FILE TYPE
JPG, PNG, GIF or HTML5
(please inquire)
IMPORTANT
Mobile end devices do not support Adobe
Flash. For this reason, use JPG, PNG, GIF or
HTML5 (please inquire)
Advertising on our website
Medium rectangle
12
Placed in the middle of the content, medium
rectangles have an especially strong advertising
impact. Medium rectangles are displayed on all
output media.
Placement
CPM in €
(Cost per 1,000 page
impressions)
Homepage / Leading trade
fairs 90
Site areas, e.g. “Information for
Visitors” 70
Run of site 50
Advertising on our website
Medium rectangle
13
FORMAT
300 x 250 px
FILE SIZE
40 KB
FILE TYPE
FLASH, JPG, PNG, GIF or third-party ad
server tag
IMPORTANT
Frame rate max. 15 fps. – avoid recursive
loops. Fallback GIFs for Flash export of SWF
file recommended, ideally set to “Flash 8”.
Based on problems with the combination
“Flash 10 / IE 7 with popup blocker activated,”
we advise against a lower version export.
FORMAT
300 x 150 px,
640 x 300 px (Retina resolution)
FILE SIZE
20 KB
FILE TYPE
JPG, PNG, GIF or HTML5
(please inquire)
IMPORTANT
Mobile end devices do not support Adobe
Flash. For this reason, use JPG, PNG, GIF or
HTML5 (please inquire)
FORMAT
300 x 250px
600 x 500 px (Retina resolution)
FILE SIZE
40 KB/ 80 KB
FILE TYPE
JPG, PNG, GIF or HTML5
(please inquire)
IMPORTANT
Mobile end devices do not support Adobe
Flash. For this reason, use JPG, PNG, GIF or
HTML5 (please inquire)
Advertising on our website
Product group sponsoring
14
The exhibitor and product search feature is a
heavily used application. By sponsoring individual
product categories (products or services in English
and German), you can draw attention to yourself
among specific target groups.
Example Cost in €
Exhibitor and product search
hit list, 3rd position 1,000
Advantage: This form of advertising also appears in our HANNOVER MESSE native apps!
Advertising on our website
Product group sponsoring
15
FORMAT
728 x 90 px
FILE SIZE
40 KB
FILE TYPE
FLASH, JPG, PNG, GIF or third-party ad
server tag
IMPORTANT
Frame rate max. 15 fps. – avoid recursive
loops. Fallback GIFs for Flash export of SWF
file recommended, ideally set to “Flash 8”.
Based on problems with the combination
“Flash 10 / IE 7 with popup blocker activated,”
we advise against a lower version export.
FORMAT
300 x 50 px,
640 x 100 px (Retina resolution)
FILE SIZE
20 KB
FILE TYPE
JPG, PNG, GIF or HTML5
(please inquire)
IMPORTANT
Mobile end devices do not support Adobe
Flash. For this reason, use JPG, PNG, GIF or
HTML5 (please inquire)
FORMAT
728 x 90 px
1456 x 180 px (Retina resolution)
FILE SIZE
40 KB/ 80 KB
FILE TYPE
JPG, PNG, GIF or HTML5
(please inquire)
IMPORTANT
Mobile end devices do not support Adobe
Flash. For this reason, use JPG, PNG, GIF or
HTML5 (please inquire)
Advertising on our website
Splash Screen
16
The splash screen juxtaposes itself over the
content and needs to be closed by the user, with a
correspondingly high impact.
Placement
CPM in €
(Cost per 1,000 page
impressions)
Homepage / Leading trade
fairs 250
Advertising on our website
Splash Screen
17
FORMAT
Max. size 1024 x 768 px
(scaling to full screen possible)
FILE SIZE
100 KB
FILE TYPE
FLASH, JPG, PNG, GIF or third-party ad
server tag
IMPORTANT
- Maximal length of animation: 10 sec.
- Clearly visible “Close” button at upper right
- Transparent surfaces must not link to
client’s website.
- The layer must be clearly labeled as
advertising, e.g. by displaying the words
“Ad” or “Advertising”.
FORMAT
320 x 480 px / 640 x 960 px
Portrait & landscape
FILE SIZE
30 KB
FILE TYPE
- PNG, JPEG und GIF
- HTML5 and interactive advertising media
available please inquire
IMPORTANT
End devices do not support Adobe Flash. The
mobile splash screen is a display-filling ad for
the smartphone device category. These can
be closed by the user or otherwise close
themselves automatically after 5-7 seconds.
FORMAT
1024 x 768 px
Portrait & Landscape
FILE SIZE
50 KB
FILE TYPE
JPG, PNG, GIF
- Video (mp4)
- Audio (mp3)
HTML5 (please inquire)
IMPORTANT
Mobile end devices do not support Adobe
Flash. The tablet splash screen recognizes
the position of the display. For this reason we
require two separate graphics for the portrait
and landscape modes.
A “Close” button is automatically displayed in
the upper left-hand corner above the ad. This
area should accordingly remain free of any
relevant banner components.
Advertising on our website
Video ad – pre-roll
18
The pre-roll is displayed ahead of the video content,
with a correspondingly high impact. It is possible to
skip the ad insertions.
Placement
CPM in €
(Cost per 1,000 page
impressions)
Homepage / Leading trade
fairs 110
Run of Site 75
Advertising on our website
Video ad – pre-roll
19
FORMAT
Min. resolution 818 x 460 px
Aspect ratio: 16:9 or 4:3
Duration: Max. 20 sec.
Audio: Sound must be integrated in video.
FILE SIZE
--
FILE TYPE
AVI, MOV, MP4, MPEG or WMV
(no FLV or SWF!)
IMPORTANT
Pre-roll video ads can be delivered in two
variations (see variations 1 and 2)
Variation 1
Delivery of video ad as raw material, click
command or target URL; tracking pixel can be
integrated.
Variation 2
Delivery of video ad as a 3rd party redirect:
In this case, you commission an external
provider such as Flashtalking, Mediamind or
Eyewonder to encode the video material. In
this case we require only the redirect you
receive from the provider.
The redirect must be a so-called VAST
wrapper tag that is compatible with the VAST
IAB standard.
20
Advertising in native
HANNOVER MESSE apps
iOS and Android
Advertising in native apps
Mobile interstitial ad
21
Exclusive way to advertise, filling the whole page for up to 5 seconds when the
app is started. Mobile interstitials can be prominently linked to a mobile landing
page or your standard listing.
This form of advertising enjoys wide acceptance among users, since it helps
bridge the time while they are waiting for the app to load.
Mobile
interstitial Services mobile interstitial ad Cost per app in €
iOS or Android
Placement of your mobile interstitial ad
following display of HANNOVER MESSE splash screen
while app is still loading.
This kind of ad must be designated as advertising.
13,000 per app
24,900 for both apps
Banner on iPhone / Android Banner on tablet PC
640 px wide x 960 px high,
uncompressed PNG
2008 px wide x 1496 px high and
1496 px wide x 2008 px high,
uncompressed PNG
Advertising in native apps
Advertising packages for mobile banners
22
The main package consists of a banner in site rotation on virtually
every page of the desired app as well as a mobile landing page – the
premium package includes additional services.
Services for advertising package 1 Cost per app in €
iOS / Android
• Placement of your banner in the desired app in
rotation with other banners, plus a link to your
standard listing or the creation of a mobile landing
page with one image and a max. of 800
characters.
6,000 per app
10,900 for both apps
Services for advertising package 2 Cost per app in €
iOS / Android
• Placement of a banner in rotation with other
banners plus the creation of a mobile landing page
with a max. of 5 images and a max. of 600
characters per image.
• Placement of your company logo on the hall floor
plan
• Sponsorship of one product group (see pages
14/15)
8,000 per app
14,900 for both apps
Banner Image Logo
640 px wide x 100 px tall,
uncompressed PNG
100 x 100 px,
uncompressed PNG
250 px wide,
uncompressed PNG
Advertising in native apps
App-in-app concept
23
HANNOVER MESSE apps are a guaranteed attention grabber!
Place your company-specific content in a unique area of our
HANNOVER MESSE apps and benefit from the corresponding
traffic and awareness!
Implementation:
• Present your company-specific content in a unique area of
our HANNOVER MESSE apps (native apps).
• Display a map of your stand (static display, with zooming and
bookmark option).
• Advertise your company events at HANNOVER MESSE.
• Integrate videos etc. as desired.
Required data formats and graphics: please inquire
Price: please inquire
You also need to order a banner to exercise this option!
Example showing
IBM CeBIT
App-in-App 2013
24
Advertising in the HANNOVER MESSE visitor newsletter
Advertising in the visitor newsletter
Facts and figures
25
HANNOVER MESSE website visitors can
subscribe to our e-mail newsletters right on
the HANNOVER MESSE homepage.
The content includes HANNOVER MESSE
facts and trends, special offers such as
travel and accommodation, plus information
on exhibitor and product search features and
details of key dates and events.
Facts & figures
Number of subscribers About 120,000
Average open rate 22 %
Number of editions prior
to the show
9
(January until April 2014)
Languages English and German (both language
versions must be booked together)
Publication schedule 1. 21.01.2014
2. 30.01.2014
3. 06.02.2014 (invitation mailing)
4. 13.02.2014
5. 20.02.2014
6. 06.03.2014 (invitation mailing)
7. 18.03.2014
8. 27.03.2014
9. 07.04.2014
26
Panorama Ad 1 Cost in €
Format: 570 x120 px JPG/GIF (static), max. 50 KB
4,070
Panorama Ad 2 Cost in €
Format: 570 x120px JPG/GIF (static), max. 50 KB
3,740
Left / Right Margin Ad Cost in €
Picture: 180 x 120px, JPG/GIF (static), max. 15KB Text: Headline max. 60 characters, Copy max 380 characters
3,520
Advertising in the visitor newsletter
Advertising options
Contact
27
Deutsche Messe
Messegelände
30521 Hannover
Germany
Tel. +49 511 89-0
Fax +49 511 89-32626
www.messe.de
Katja Anssar
Tel. +49 511 89-34314
Fax: +49 511 89-31216
E-mail: [email protected]
Status as of 10/2013, subject to alteration.
Add VAT to all prices.