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MEDIA INFORMATION
2018
INDEX
1.
2.
3.
VOGUE UNIVERSE
AUDIENCEAudienceProfileLifestyle and InterestsConsumer Journey
A MULTI-CHANNEL BRANDThe MagazineDigital
VOGUE IS FASHION CULTURE
Dreamer
DARING
CULTURE
Elegant
FASHIONCreativitySophisticated
ModernStyleTALENT
FAN
TASY
Sensual
LUXURY
Beauty
Influ
entia
l
INSPIRATION
EM
OTI
ON
VOGUE UNIVERSE
VOGUE IS A SUCCESSFUL BRAND
Vogue is the best-known brand in the fashion world: it is synonymous of authority and style, and it has become a true pop culture icon for our times.
In the ever-changing fashion industry, VOGUE IS THE ONLY PERMANENT POINT OF REFERENCE.
VOGUE UNIVERSE
Supporting Talent WON
ª E D I C I Ó N 7
MORE THAN AN EDITORIAL
PRODUCT
Prize VOGUE JEWELRY
PRIZE
VOGUE BEAUTY PRIZES
Academic training
VOGUE MASTERSUMMER SCHOOL
13 ª E d i c i ó n
Made-to-measure events OLIVER PEOPLE
CulturalProyect VOGUE
LIKE A PAINTING
Own-brands events VFNO AND THE FLOWER
MARKET
VOGUE UNIVERSE
719K READERS
6,5M4,8M UNIQUE USERS
FOLLOWERS
+12MQUALITYHITS PER MONTH
SOURCE:3º Acum EGM 2017Google Analytics dic 2017RRSS dic 2017
A MULTI PLATFORM AUDIENCE
AUDIENCE AND PROFILE_AUDIENCE
SingleMainly sophisticated attitude (40% of total; +129% of the average)University degree (93%) and post-graduate studies (7%)City/urban environment
INTERESTS:A sophisticated woman (40%), passionate about fashion, beauty and good taste:
She likes to follow the latest trends and renews her wardrobe every season (79%); to do so, she gets information from magazines (50%).
She enjoys taking care of her appearance:- She looks for information about beauty products (41%).- She has very high standards with regard to beauty products (43%).
She looks for stability, and her family is one of her priorities (27%), although she has an active social life and likes going out to supper with her friends (63%).
She also gets inspiration from Vogue for organizing her free time. The subjects she most reads about include the Vogue diary, new restaurants opening, places to be seen, and recommendations about books, television and cinema.
AUDIENCE AND PROFILE_PROFILE
OLIVIA39 years old (Young adult)
SingleUniversity degree (93%)Her career is taking off (72%)Main attitude: ego leader (39%)City/urban environment
INTERESTS:She cares a lot about her appearance and health:-She follows all the trends and loves shopping. In fact, she renews her wardrobe every season (83%).- Her well-being is her main priority. In fact, she does not mind paying more money for ecological products (43%).
She loves enjoying herself and travelling (73%), buying things for herself (55%) and giving herself treats.
She is a great magazine reader and likes to read a lot (36%).
BARBARA29 years old (Late Millenial)
AUDIENCE AND PROFILE_PROFILE
BOTH PROFILES SHARE A SINGLE LIFESTYLE
Timeoptimisers
They love technology, look for brands which
adapt to their needs and for new opportunities.
Family firstThey look for stability and consensus about their decisions.
Home-loversThey are traditional and enjoy routines.
OptimistsPractical and positive, they like to enjoy the moment.
RelaxedThey are at ease with
themselves, and pay little heed to conventions.
EspiritGlamourousPassionate about fashion, with a great sense of glamour.
They focus on themselves. They like change and novelties.
Ego Leader
0%
10%
20%
30%
40%
50%
60%
VOGUE WOMEN’S MAGAZINES
Source: TGI 2016
Vogue readers stand out because of their lifestyles. They are the leaders in glamour, making better use of their time than the readers of other magazines.
AUDIENCE AND PROFILE_PROFILE
SUBJECTS
OF INTEREST
ARE
96%ARE INTERESTED
IN FASHION
75%ARE INTERESTED
IN BEAUTY
56%ARE INTERESTED
IN LIFESTYLE
AS WELL AS:
LEISURE NUTRITIONSHOPPING
EVENTSMUSIC
TECHNOLOGYCELEBRITIESWEDDINGSSERIES & TVCURRENT AFFAIRSPOLITICS
Source: TGI 2016
AUDIENCE AND PROFILE_LIFESTYLE & INTERESTS
VOGUE WOMEN’S
CONSUMER JOURNEY
Vogue, in all its formats, is one of the main sources of inspiration for decision-making for our readers.
Online magazines
Web brand
Printed magazines
Experts
Social networks influencers
Brand shop
Family and friends
Celebrities and experts
Myself
88
87
77
74
72
71
68
53
45
0 20 40 60 80 100
Inspiration
Online magazines
Web brand
Printed magazines
Brand shop
Social networks influencers
Celebrities and experts
Family and friends
84
81
77
72
68
66
46
0 20 40 60 80 100
Shopping
Source: Condé Nast and The Cocktail Analysis (Sample: 719 readers)
AUDIENCE AND PROFILE_CONSUMER JOURNEY
CRITERIA FOR CHOOSING WHAT TO PURCHASE
78%
10%
0%
20%
30%
40%
50%
60%
70%
80%
64%69%
49%
33%
15%
26%
18%
I like to have things of high
quality
I feel safer using products recommended
by experts
I pay more to have products
personalised to fit my style
I always buy well-known brands
VOGUE WOMEN’S MAGAZINES
Source: TGI 2016
Vogue readers prioritize quality and use products recommended by experts and opinion-leaders such as Vogue.
AUDIENCE AND PROFILE_CONSUMER JOURNEY
A key moment for a brand which has managed to develop, grow, adapt and, as in all the markets where it is published, become the main point of reference for fashion, beauty and lifestyle.
A MAGAZINE TO BUY, TO KEEP, TO COLLECT, TO ADMIRE LIKE AN ARTWORK.
VOGUE MAGAZINE’S 30TH ANNIVERSARY
VOGUE SPAIN Nº1
A MULTI-CHANNEL BRAND_THE MAGAZINE
For the last six years Vogue has been the most read monthly women’s magazine.
719.187
900.000
800.000
700.000
600.000
500.000
400.000
300.000
200.000
100.000
0
527.433470.475
290.242
81.492 75.247
VOGUE ELLE COSMO TELVA
143.994
M. CLAIRE
182.427
WOMAN IN STYLE HARPERS
Source: EGM 3er cumulated 2017
THE LEADING MAGAZINE IN READERSHIP
Average reader’s age:
38 years old
A MULTI-CHANNEL BRAND_THE MAGAZINE
THE MAGAZINE’S READERThe magazine’s readers have a unique profile for brands
UNDER 35 35 AND OVER
16%
84%
43%
36%
64%
25%
16%
84%
60%
28%
61%
38%
MEN
WOMEN
IN EMPLOYMENT
IA1 OR IA2 SOCIOECONOMIC INDEX
URBAN DWELLERS
UNIVERSITY DEGREE
Source: 3th cumulate EGM 2017
A MULTI-CHANNEL BRAND_THE MAGAZINE
MORE THAN 300 PAGES
VOGUE SPECIALISED EDITORIAL PRODUCTS
Other editorial products Branded Content
MORE THAN 500 PAGES
MORE THAN 250 PAGES
MORE THAN 400 PAGES
MORE THAN 150 PAGES
MORE THAN 150 PAGES
A MULTI-CHANNEL BRAND_THE MAGAZINE
VOGUE.ES IS A WEBSITE WHICH KEEPS ON GROWING AND HAS WORLD-WIDE REACH
THE CONVERSATION BEGINS AT VOGUE.ES
Vogue is the Spanish site with more users in Europe and more Loyal Users
+4.8MUNIQUE USERS
PER MONTH(+14%YOY)
50MPAGE VIEWS PER MONTH
+20MPEOPLE REACHED
EACH MONTH ON FB
+9.3MTOTAL VIEWS PER MONTH
A MULTI-CHANNEL BRAND_DIGITAL
SPANISH
62%* of users connect from Spanish IPs.
SITE USER PROFILEFEMALE
78%* of users are women.
LATE MILLENNIALS + YOUNG ADULTS
63% are between 25 and 44.
CONNECTED72%* consume content
mostly using their mobiles
ACCESS VIA FACEBOOK
27%* of users arrive from FB.
URBAN (68%*) Most live in provincial
capitals such as Madrid, Barcelona and Valencia.
HIGH PURCHASING POWER
More than 34% of our readers have income of
more than 2,500 Euros.
ACTIVEMore than 75% of our
users say they have gone out to supper over the
last month.
Source: Google Analytics 2017/ and ** EGM
A MULTI-CHANNEL BRAND_DIGITAL
WOMEN87%* or followers on Facebook are women.
LATE MILLENIALS + YOUNG ADULTS (58%)36% are between 25 and 34, followed by 22% between 35 and 44, which is similar to the website users.
94% CONNECT USING THEIR PHONES 44% OF USERS ARE SINGLE
93% HAVE UNIVERSITY DEGREES (+11% more than the FB average) and 7% also have postgraduate qualifications (7% more than the FB average)
VERY ACTIVE USERS
SOCIAL NETWORKS USERS
Source: Facebook Audience Insights
2,1MUSUARIASACTIVAS/MES
Clicks on adverts
Shares
Likes
Comments
What I like about the page
0 5 10 15 20 25 30 35 40
VOGUE FACEBOOK
A MULTI-CHANNEL BRAND_DIGITAL
90% FEMALE URBAN MOST REGISTERED USERS LIVE IN MADRID, BARCELONA AND VALENCIA
REGISTERED USERS’ PROFILE
238K SINGLE REGISTERED USERS
Source: Data Strategy Dec. 2017
63% LATE MILLENNIALS+YOUNG ADULTS
MAIN INTERESTS: 34% FASHION
28% SHOPPING14% EVENTS
13% BEAUTY / LIFESTYLE 2% FOODIE
9% OTHERS
A MULTI-CHANNEL BRAND_DIGITAL
LEADER IN PRODUCING
2 LOVIES AWARDS WITH BRANDED CONTENT (VIDEO)
A MULTI-CHANNEL BRAND_DIGITAL
FASHIONBEAUTY & LIFESTYLE
CONTENTS
+2,5K CONTENTS/MONTH
WINNER OF
LANDMARK DIARYJanuaryFASHION PARADESGolden Golbes - 07/01People´s Choice AwardsWriters Guild AwardsSundance Festival
RUNWAYMadrid Fashion WeekParís Haute Couture
JuneFASHION PARADESCFDA Awards
SPECIAL EVENTSWedding/BridePrimavera Sound SónarInternational Yoga DayDavid Delfín Death Anniversary
FebruaryFASHION PARADESGoya AwardsOscar AwardsBerlinaleAmfAR NY Gala
SPECIAL EVENTSSaint Valentine
RUNWAYNew York - LondonMilán
JulySPECIAL EVENTSFIB BenicasimMad CoolBilbao BBKRunwayMadrid080 Barcelona
MarchRUNWAYMilánParís
FASHION PARADESIndependent Spirit Awards
SPECIAL EVENTSFather’s Day - 19/03Women DayEaster
AugustFASHION PARADESTeen Choice Awards
SeptemberSPECIAL EVENTSVenecia Film FestivalSan Sebastián Film FestivalDcode
AprilFASHION PARADESCoachella FestivalMálaga Film FestivalMET Gala - 30/04
SPECIAL EVENTSBook Day
RUNWAYBrides
NovemberSPECIAL EVENTSBlack FridayCiber Monday
RUNWAYVictoria Secret
MayFASHION PARADESCannes FestivalWho’s On Next
SPECIAL EVENTSMother’s Day - 06/05WAM Estrella Levante Festivalin Murcia
RUNWAYCruise
DecemberCHRISTMAS SPECIAL
A MULTI-CHANNEL BRAND_DIGITAL
A LEADING BRAND
Vogue is the unchallenged leader in the fashion, beauty and lifestyle universe.
THE BAROMETRE OF RELEVANCE which interprets the culture, current events and society of our times from the fashion perspective.
PUBLICITY MANAGERSDOLORES [email protected]
LAURA CAPÓ[email protected]
SUSANA HERNÁ[email protected]
COORDINATION
ISABEL [email protected]
FLOR [email protected]
Pº Castellana 9-11 . 28046 MadridTel.: 91 700 41 70 - Fax: 91 319 93 25
MADRID
ITALYDELEGADAELENA [email protected]
MANUELA [email protected]
Piazza Castello, 27 . 20121 MilanoTel.: 00 39 028 561 42 17
USADELEGADO
ALESSANDRO [email protected]
Brand 66125 Park Ave.Piso 25, Suite 2511Nueva York, NY 10017
VOGUE DIRECTOR OF PUBLICITY
GROUP DIRECTORJUDITH [email protected]
HEAD OF PUBLICITY
IVONNE DE [email protected]
COORDINATION
Mª CARMEN [email protected]
Pº de Gracia 8-10 . 08007 BarcelonaTel.: 93 412 13 66 - Fax: 93 412 66 98
BARCELONA
LEVANTEDELEGADACELIA [email protected]
Pueblo Atenea 191, Cumbres del Sol03726 Benitachell-AlicanteTel.: y Fax: 670 31 30 17
FRANCEDELEGADAANABEL MARQUÉ[email protected]
3, Avenue Hoche 75008 París.Tel: 0033 1 53 43 69 49
CONDÉ NAST S.A EDITORIAL. ALL RIGHTS RESERVED. TOTAL OR PARTIAL REPRODUCTION, EDITION OR TRANSMISSION IS NOT ALLOWED.AT ANY MEDIUM OR ANY SUPPORT WITHOUT CONDÉ NAST S.A WRITTEN EXPLICIT AUTHORIZATION. NOT EVEN MENTIONING PROVENANCE OR SOURCE.
BELONGING TO:
ELENA [email protected]
CONDÉ NAST DIGITAL COMMERCIAL DIRECTORGONZALO FERNÁ[email protected]
VOGUE.ES DIRECTOR OF PUBLICITYPAOLA [email protected]
JEFE DE PUBLICIDAD DE VOGUE.ES
NOELIA GONZÁ[email protected]
MADRID
BARCELONA
NORTHDELEGADA
ANA LÓPEZ CÁ[email protected]
Barrio Gerra, 1. Los Llaos(San vicente de la Barquera)39547 Cantabria Tel.: 619 603 776
